Founded in Germany in 1923, hummel has become an instantly recognised global sports brand. Literally German translated, hummel means bumble bee which by nature defies gravity and shouldn’t be able to fly. We take our inspiration from this and from wanting to change the world through sport. 2019 saw huge exposure for the hummel brand in the UK with professional sponsorshp deals with Middlesbrough, Charlton Athletic, Coventry City, Fleetwood Town, Cambridge United, Oldham Athletic and Montrose, as well as England and GB rugby league.