IAN FELTON PORTFOLIO industrial designer
Ian Felton Age: 21 Home: Washington, D.C. Education: SCAD Major: BFA Industrial Design Focus: Accessory Design / Sustainability
VALUES Diversity Open-mindedness Mindfulness Empathy Community Balance Passion
BELIEFS Design is more than creating an object. It is a journey that requires different abilities along the way: Curiosity to understand why things are the way they are; empathy to uncover unmet needs; creativity to explore new concepts, forms and approaches; discipline to drive continual refinement; andâ€“most important of allâ€“personal commitment to creating a unique experience for the consumer.
TABLE OF CONTENTS
ABHITAH SPICE MILLS
EXTENDING SELETTI Group Project
Design a cohesive set of bathroom products using the brand language of an existing company.
specific grooming market will reach an estimated value of $28 billion by 2014
MARKET PLACEMENT Opportunity =
middle class males becoming more concerned with their appearance
SELETTI AS INSPIRATION Seletti creates unique products for a unique experience. Through the use of clean design wit, and exotic materials, they strive to bridge the gap between product and consumer, forming relationships between the two.
1400 COLLABORATIVE SKETCHES
power/volume aux - input
cork ceramic blade
SNAP ON LIGHTS UP Industry Collaboration
Redesign the portable workspace lighting tool using Snap-onâ€™s brand language and consumer needs.
TECHS / MECHANICS
Create an innovative portable lighting solution, building upon the signature Snap-on look and maintaining the brandâ€™s legacy, addressing the following criteria:
BATTERY PACK COMPATIBLE
SHOP LIGHT RE-DESIGN
USE OF LED TECHNOLOGY
50+ Mechanics Interviewed
SUMMARIZED INTERVIEW RESEARCH LIFESTYLE
WORKSPACE + TOOLS OLDER
• More tools/lights, gathered over time
• Fewer tools overall
• Simpler, general purpose tools
• Tools tend to be specialized
• Has a more developed relationship with a brand franchisee
• High quality tools are the only tools worth buying • Low tolerance for “gadgety tools” • Hands-on, no gloves
• More likely to use rechargeable lights • Open to learning new methods and technologies • Prefer to wear gloves, keep hands clean
• Brand loyalty determined by reputation and habit
• More open to investing in multiple brands • Researches tools before purchase
• Replaces tools when necessary
• Interacts through social media
• Trusts franchisee regarding new purchases
• Hasn’t yet developed relationship with brand representative
• Have to work in dark spaces
• Loyalty influenced by brand representative
• Opt for most effective solutions
• Ask colleague’s opinion about products
JOHN SMITH AGE 52 LOCATION Mooresville, NC EDUCATION School of Hands on Experience OCCUPATION Owns his own small garage with three other
technicians and his wife works as the secretary. Works on a few race cars regularly.
I want my guys to do the best work they can as fast as they can. Buying some good lights for the shop is a small price to pay for that.
LIFESTYLE • Resourceful, gets the job done with what he has • Social, knows lots of people in the community • Happy and enthusiastic, always cracking jokes • Keeps his things fairly clean and organized • Married with two children that are now independent
BRANDS OF CHOICE
• Adjustable brightness/lumens
• Long battery life/brighter light
• Comfortable and intuitive feel
• Durable high quality product
• Compatability with existing systems
• Need broad light beam
1 steel hook
2 battery meter 3 7.2v SNAP-ON battery
removable head 5
toggle trigger 4
3D PRINTED MODEL
ROMANCING SPICE MILLS Studio Project
Design a set of salt and pepper mills using the design trends of an era of automobile design
ROMANTIC SMOOTH TRANSITIONS
FLOW SHELL ERA 1940
Ferrari 250 GT
Aston Martin DB4
The Flow Shell era was a unique time. Cars were moving out of segmented construction and venturing into the era of aerodynamicism, exploring soft lines and smooth transitions; a sort of romantic embrace.
700 TOTAL SKETCHES
Ceramic Grinding Mechanism
â€œExploring soft lines and smooth transitions; a sort of romantic embraceâ€?
ABHITAH PACK Personal Project
Design a climbing specific pack that is unobtrusive and moves with the userâ€™s body as they climb.
MARKET EVALUATION CLIMBING PACKS
Opportunity = GREGORY
create a less-obtrusive pack designed to wear while climbing
ABHITAH = ON BOTH SIDES Abhitah is the Sanskrit word meaning “on both sides.” This pack is designed with the universal consumer in mind. It is a fully ambidextrous sling pack and its ergonomic design allows for completely unaffected climbing ability. The pack is designed to move with you as you climb so it never holds you back.
- easy clip sling
- 3 points of contact
- padded strap
- unobtrusive - moves with you
â€œMake some more and we would love to sell them!â€? - Assistant Director/Earth Treks Climbing Gyms
THANK YOU! FEEL FREE TO
INFORMATION EMAIL: firstname.lastname@example.org PHONE: 301.233.3993