Page 1

IAN FELTON PORTFOLIO industrial designer


ABOUT ME

Ian Felton Age: 21 Home: Washington, D.C. Education: SCAD Major: BFA Industrial Design Focus: Accessory Design / Sustainability

VALUES Diversity Open-mindedness Mindfulness Empathy Community Balance Passion


BELIEFS Design is more than creating an object. It is a journey that requires different abilities along the way: Curiosity to understand why things are the way they are; empathy to uncover unmet needs; creativity to explore new concepts, forms and approaches; discipline to drive continual refinement; and–most important of all–personal commitment to creating a unique experience for the consumer.


DESIGN PROCESS

IMMERSION

IDEATION

DEVELOPMENT

ADAPTATION


FINALIZATION REFINEMENT

EVALUATION

EVOLUTION


TABLE OF CONTENTS

SELETTI


ABHITAH SPICE MILLS

CONTACT


EXTENDING SELETTI Group Project

Design a cohesive set of bathroom products using the brand language of an existing company.


The male

specific grooming market will reach an estimated value of $28 billion by 2014

MARKET PLACEMENT Opportunity =

CHEAP

MID-RANGE

middle class males becoming more concerned with their appearance

EXPENSIVE

VERY-EXPENSIVE


HIGH QUALITY

TRADITIONAL

WIT

SELETTI AS INSPIRATION Seletti creates unique products for a unique experience. Through the use of clean design wit, and exotic materials, they strive to bridge the gap between product and consumer, forming relationships between the two.

COLOR

MATERIALS

PATTERN


IDEATION

1400 COLLABORATIVE SKETCHES


RENDERINGS

power/volume aux - input

badger bristle

porcelain

sea glass

cork ceramic blade


FINAL PRODUCTS


SNAP ON LIGHTS UP Industry Collaboration

Redesign the portable workspace lighting tool using Snap-on’s brand language and consumer needs.


WORKSHOPS MANUFACTURER

HEADQUARTERS

FRANCHISEE

TECHS / MECHANICS


CLIENT BRIEF

Create an innovative portable lighting solution, building upon the signature Snap-on look and maintaining the brand’s legacy, addressing the following criteria:

BATTERY PACK COMPATIBLE

SHOP LIGHT RE-DESIGN

+

USE OF LED TECHNOLOGY

+


50+ Mechanics Interviewed

SUMMARIZED INTERVIEW RESEARCH LIFESTYLE

WORKSPACE + TOOLS OLDER

YOUNGER

OLDER

YOUNGER

• More tools/lights, gathered over time

• Fewer tools overall

• Pragmatic

• Simpler, general purpose tools

• Tools tend to be specialized

• Has a more developed relationship with a brand franchisee

• High quality tools are the only tools worth buying • Low tolerance for “gadgety tools” • Hands-on, no gloves

• More likely to use rechargeable lights • Open to learning new methods and technologies • Prefer to wear gloves, keep hands clean

• Brand loyalty determined by reputation and habit

• More open to investing in multiple brands • Researches tools before purchase

• Replaces tools when necessary

• Interacts through social media

• Trusts franchisee regarding new purchases

• Hasn’t yet developed relationship with brand representative

• Have to work in dark spaces

• Loyalty influenced by brand representative

• Opt for most effective solutions

• Ask colleague’s opinion about products


PERSONA

JOHN SMITH AGE 52 LOCATION Mooresville, NC EDUCATION School of Hands on Experience OCCUPATION Owns his own small garage with three other

technicians and his wife works as the secretary. Works on a few race cars regularly.

I want my guys to do the best work they can as fast as they can. Buying some good lights for the shop is a small price to pay for that.

LIFESTYLE • Resourceful, gets the job done with what he has • Social, knows lots of people in the community • Happy and enthusiastic, always cracking jokes • Keeps his things fairly clean and organized • Married with two children that are now independent

BRANDS OF CHOICE

WANTS

NEEDS

• Adjustable brightness/lumens

• Long battery life/brighter light

• Comfortable and intuitive feel

• Durable high quality product

• Compatability with existing systems

• Need broad light beam


IDEATION

me!


1 steel hook

2 battery meter 3 7.2v SNAP-ON battery

removable head 5

toggle trigger 4


3D PRINTED MODEL


2,200

500

LUMENS

LUMENS

4-6

12-18

300m

150m

22,000cd

1,500cd

hours

hours


ROMANCING SPICE MILLS Studio Project

Design a set of salt and pepper mills using the design trends of an era of automobile design


SOFT LINES

ROMANTIC SMOOTH TRANSITIONS

FLOW SHELL ERA 1940

1950

Porsche 356

Ferrari 250 GT

Aston Martin DB4

1960

Jaguar E-type


OVERVIEW

The Flow Shell era was a unique time. Cars were moving out of segmented construction and venturing into the era of aerodynamicism, exploring soft lines and smooth transitions; a sort of romantic embrace.


IDEATION

700 TOTAL SKETCHES


CONSTRUCTION

Ceramic Grinding Mechanism


“Exploring soft lines and smooth transitions; a sort of romantic embrace�


ABHITAH PACK Personal Project

Design a climbing specific pack that is unobtrusive and moves with the user’s body as they climb.


MARKET EVALUATION CLIMBING PACKS

Opportunity = GREGORY

BLACK DIAMOND

create a less-obtrusive pack designed to wear while climbing

MAMMUT

NORTH FACE


BALANCE

ABHITAH = ON BOTH SIDES Abhitah is the Sanskrit word meaning “on both sides.” This pack is designed with the universal consumer in mind. It is a fully ambidextrous sling pack and its ergonomic design allows for completely unaffected climbing ability. The pack is designed to move with you as you climb so it never holds you back.

ACCESSIBILITY

UNIVERSAL

PRECISION

AMBIDEXTROUS

ERGONOMIC


IDEATION

BIOMIMICRY


SLING ERGONOMICS

CASUAL

ACTIVE

- easy clip sling

- 3 points of contact

- padded strap

- unobtrusive - moves with you


“Make some more and we would love to sell them!� - Assistant Director/Earth Treks Climbing Gyms


THANK YOU! FEEL FREE TO

CONTACT ME


INFORMATION EMAIL: ifelton010@gmail.com PHONE: 301.233.3993


if

Industrial Design Portfolio  
Industrial Design Portfolio  
Advertisement