dear; • Two person run graphic design agency. • Additional shop, selling featured local designer’s work. • dear; aims to make a living from commercial work, while promoting design in the area through its shop.
dear; • Young professionals and students. • Demographics 18-34, design conscious. • Outgoing and willing to spend on image. • Take inspiration from and revisit shop. • Two large Universities and two art colleges. • Demand for contemporary design.
dear; • Unique business in the area. • Shop and client led business work together to promote. • Encourages local up-and-coming designers. • Rotating designers work bi-weekly keeps shop fresh and brings back customers. • Accessible design agency.
dear; • Studio and shop equipment. • Legal fees, rent and advertising. • Small business loan plus partners’ personal savings. • First year capital expenditure: • First year overheads:
• 311 working days. • Daily charge rate of:
dear; • Networking with and promoting local designers. • Promoting own professional practise. • Quickly building brand image. • dear; will be Nottingham City Centre’s number one contemporary design retail outlet.