Issuu on Google+


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

2


Category

3

Title

Twofold


Twofold Selected works of Wei Sun


Copyright Š 2011 Wei Sun | Twofold All Rights Reser ved. No por tion of this book may be used or reproduced, stored in a retrieval system or transmitted in any form or by any means, without the written permission of Wei Sun. Wei Sun Phone | 415-265-1153 Email | iamweisun@gmail.com Web | cargocollective.com/weisun Academy of Ar t Universit y 79 New Montgomer y Street San Francisco, CA 94105 School of Graphic Design Depar tment Director | Mar y Scott


Definition Having or involving or consisting of more than one par t or entit y or individual. Having more than one decidedly dissimilar aspects or qualities. By a factor of t wo.


Introduction Having been born and raised in China, I had to study a multitude of disciplines ranging from music and mathematics, to studying graphic design in America. This meant melting China and America, into one single individual. This resulted in having t wo cultures, t wo mindsets, and t wo personalities. Living and breathing t wo completely different cultures, brings to light some extreme differences. Spicy Mapo Tofu versus hamburgers, communism versus democracy, Jay Zhou versus Lady Gaga. This dichotomy has taught me to understand and appreciate t wo sides, t wo approaches, and having t wo sides to my own personalit y. My approach to design involves challenging ideals and technical standards. I conceptualize in multiple voices, I tr y different directions, and I recognize that there are many means to a cer tain end. My goal is to provide the wor ld w ith dif ferent w ays of thinking.

My name is

Wei .


pg

24

THE POPULATION CHALLENGE

pg

12

BOTTLING THE ESSENCE OF NAPA

0 1

pg

38

CAPTURING THE SPIRIT OF TR AVEL

pg

50

A PEEK INTO THE COLORS OF PERSONALITY

pg

60

THE CRÈME DE LE CRÈME

0 2

0 3

0 4

0 5


0 6

pg

0 7

pg

0 8

pg

74

HARMONIZING OF THE CULTURES

86

YOUNG AT HEART

98

PAST, PRESENT, AND FUTURE OF THE GR AND PIANO

0 9

pg

0 10

pg

112

UP, UP AND AWAY

124

THE ART OF EXPECTING MORE


2

3

4

5

6

7

8

9

10

12


Project

13 A P P E L L AT I O N S

Course

PA C K A G I N G D E S I G N 3

Instructor

T H O M A S M C N U LT Y

Attributes

QUALIT Y | UNIQUE | SLEEK

Palette Materials

FOIL RUBDOWNS T R A C I N G PA P E R E P S O N H E AV Y W E I G H T

0 1

BOTTLING THE ESSENCE OF NAPA Objective Against the trend of vineyard-designated wines, the collective made a wine not from a single vineyard but from a baker’s dozen. The idea was to blend one ton of grapes from each to create a wine that is conspicuously connected to Napa Valley, a truest expression of what the valley has to offer. No one has ever tried to capture Napa in its totalit y.

Solution The concept of ‘mapping’ each appellations was born to reflect the idea’s complexit y. Executed to express the boldness of the idea and its true meaning. The bold t ype reflect their belief, and the intricacies of the map express the vastness of their idea. A design that blends both complexit y and simplicit y together.

13


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

14


Category

15

PACK AGE / IDENTIT Y

Title

13 A PPELL ATIONS WINE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

16


Title

PACK AGE / IDENTIT Y

Twofold

13 A PPELL ATIONS WINE

THIRTEEN

Napa Valley meritage of U.S 2002

Napa Valley meritage of U.S 2002

THIRTEEN

meritage of U.S 2002

Napa Valley

THIRTEEN

13 Napa Valley 2002

THIRTEEN 2002

Napa Valley

13 Napa Valley 2002

THIRTEEN 2002

13

13

Napa Valley

Napa Valley

2002

2002

13 Napa Valley 2002

13 Napa Valley 2002

17

THIRTEEN meritage of U.S 2002

Category


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

18


Category

19

PACK AGE / IDENTIT Y

Title

13 A PPELL ATIONS WINE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

20


Category

21

PACK AGE / IDENTIT Y

Title

13 A PPELL ATIONS WINE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

22


Category

23

PACK AGE / IDENTIT Y

Title

13 A PPELL ATIONS WINE

Twofold


24


Project

E N V I R O N M E N TA L R E S E A R C H

Course

T YPOGR APHY DESIGN 3

Instructor

CAROLINA DE BARTOLO

Attributes

S C I E N T I F I C | E X P L O R AT I O N

Palette Materials

0 2

S I G N AT U R E B O U N D N E E N A H N AT U R A L W H I T E PA P E R

THE POPULATION CHALLENGE Objective Due to a lack of resources and sheer capability, we humans as a race will be confined to the planet Ear th for the foreseeable future. This planet is all we have. This book aims to bring to light the challenges our world faces in regard to population and to showcase in-depth solutions that could improve the future, for generations to come.

Solution If we continue to consume fewer resources than our ear th regenerates, our species could live on this planet indefinitely. This is a serious topic that calls for a simple design with a stark st yle to challenge the reader, to take this matter seriously.

25


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

26


Category

27

PRINT / PUBLICATION

Title

LI V ING WITHIN LIMITS

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

28


Category

29

PRINT / PUBLICATION

Title

LI V ING WITHIN LIMITS

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

30


Category

31

PRINT / PUBLICATION

Title

LI V ING WITHIN LIMITS

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

32


Category

33

Title

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

34


Category

35

PRINT / PUBLICATION

Title

LI V ING WITHIN LIMITS

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

36


Category

37

PRINT / PUBLICATION

Title

LI V ING WITHIN LIMITS

Twofold


Project

HERMÈS SKIN CARE

Course

PA C K A G I N G D E S I G N 3

Instructor

T H O M A S M C N U LT Y

Attributes

LUXURY | FUN | BRIGHT

Palette Materials

FOIL RUBDOWNS E P S O N H E AV Y W E I G H T PA P E R ROSE WOOD

0 3

CAPTURING THE SPIRIT OF TRAVEL Objective In 18 37, Thierr y Hermès (1801–1878) first established Hermès as a harness workshop. He created the finest wrought harnesses and bridles for the carriage trade. A caleche is a t ype of horse-drawn carriage as well as a hood 18th centur y women wore that folds over like the carriage’s hood. Like the name ‘Caleche’, this skin care series was inspired by leather and travel. This series represents women in an independent, elegant, and intelligent light.

Solution To produce a look and feel for the new skin care series that incorporates elements from the current brand identit y. The brand is memorable to the customer, and value is added to its presence in the marketplace. The design reflects the brand spirit and the concept for a higher-end skin product. The graphics represent the feminine qualities of the product while the colors carr y the brand equit y.


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

40


Category

41

PACK AGE / IDENTIT Y

Title

HERME S SKIN CA RE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

42


Category

43

Title

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

44


Category

45

PACK AGE / IDENTIT Y

Title

HERME S SKIN CA RE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

46


Category

47

PACK AGE / IDENTIT Y

Title

HERME S SKIN CA RE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

48


Category

49

PACK AGE / IDENTIT Y

Title

HERME S SKIN CA RE

Twofold


Project

PA N T O N E P O S T E R S E R I E S

Course

PRINT DESIGN 1

Instructor

M E G U M I K I YA M A

Attributes

ICONIC | FUN | COLORFUL

Palette Materials

L A R G E F O R M AT P R I N T G L O S S Y P H O T O G R A P H Y PA P E R

A PEEK INTO THE COLORS OF PERSONALITY Objective Pantone is known in the creative industries, as the standard in ever y thing color. The Pantone series of posters required a visualization of colors through pattern and content. The series looks to showcase current color trends. The idea is to educate the audience about the obsession Pantone has with color, and how it’s relevant to their lives.

Solution Color is a visual representation of personalit y and emotion. The goal is to visualize each color in a unique way by aligning them with emotions such as obsession and addiction. These dark emotions, paired with bright colors create a tension that turns those emotions, into color ful personalities.

0 4


52


53


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

54


Category

Title

PRINT

PA NTONE POSTER SERIE S

Depression or mood swings. Awareness that eating patterns are abnormal. Rapid weight gain or sudden onset of obesity.

Binge eating, or eating uncontrollably even when not physically hungry. Eating much more rapidly than normal.

Eating alone due to shame and embarrassment. Feelings of guilt due to overeating. Preoccupation with body weight.

Am I a foodaholic?! 299 U

55

1795 U

1545 U

122 U

Twofold


ler

an ce .A sw ith dr ug to ler an ce ,t

he

su

bj

ec

tr

eq

ui

re

sl

ar

The subject gamble to improve mood, escape problems.

ge

T

s hi

is

m

i ay

nc

lu

a de

ct

s

t of

he

e ft,

m

be

le zz

m

e

, nt

fra

u

o d,

rf

y.

Chapter

To

er

WEI SUN

g or

Selected work of 1 2 3 4 5 6 7 8 9 10

56


1805 U

4535 U

.

s ce

ien

er

xp

ge

in

bl

m

ga

BLACK7 U

ut

bo

sa

4535 U

ht ug

ho tt

en

qu

fre

57

PRINT

Title

Restlessness associated with attempts to reduce gambling.

Am I a gamblaholic?!

as

th

jec

ub

es

Th

Illegal acts. The person has broken the law in order toer oobtain gambling money or recover gambling losses. rm or e fre qu en tw ag er st o ex pe rie nc e th e sa m e ‘’r us h’ ’. Category PA NTONE POSTER SERIE S

Twofold


Project

WEDDING CAKE EVENT

Course

GR APHIC DESIGN 3

Instructor

NICOLE FLORENCE

Attributes

LOVE | FRENCH | ELEGANT

Palette Materials

G L O S S Y P H O T O G R A P H Y PA P E R T R A C I N G PA P E R BL ACK RIBBON

THE CRÈME DE LE CRÈME

Objective For most women, the wedding is a sacred event of great impor tance. From the dress, to the flowers, to the location, ever y detail must be per fect. But no detail is as important as the cake. This wedding desser t convention features the latest and greatest to come out of the wedding industr y. The goal is to get as many women in front of our featured vendors as possible.

Solution Put on an event that not only connec ts br ides-to-be with vendor s who can fulfill their needs, but to communicate feelings of happiness and creativit y. The wedding is supposed to be the happiest day in a woman’s life so our event needs to live up to that expec tation.

0 5


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

60


Category

61

PRINT / IDENTIT Y / PACK AGE

Title

WEDDING CA KE E V ENT

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

62


Category

63

PRINT / IDENTIT Y / PACK AGE

Title

WEDDING CA KE E V ENT

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

64


Category

65

PRINT / IDENTIT Y / PACK AGE

Title

WEDDING CA KE E V ENT

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

66


Category

67

PRINT / IDENTIT Y / PACK AGE

Title

WEDDING CA KE E V ENT

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

68


Category

69

PRINT / IDENTIT Y / PACK AGE

Title

WEDDING CA KE E V ENT

Twofold


Selected work of

Chapter

WEI SUN

Wedding Desse rt Expo

Moscone center San Francisc o

1

2

3

4

5

6

7

8

9

10

oneplusone.com

Feb. 12nd-14th, 2010

70


Category

PRINT / IDENTIT Y / PACK AGE

Title

Wedding Dessert Expo

Moscone center San Francisco Feb. 12nd-14th, 2010

71

Twofold

WEDDING CA KE E V ENT

oneplusone.com


Project

I D E N T I T Y / C O L L AT E R A L

Course

GR APHIC DESIGN 2

Instructor

MA X SPECTOR

Attributes

A SIAN | HISTORIC | CL A SSIC

Palette Materials

F R E N C H D U R - O -T O N E PA P E R COARSE T WINE LIGHT WOOD BOARD

HARMONIZING OF THE CULTURES Objective Saint Francis River International paper star ted manufacturing paper around 1970 in Tok yo, Japan. Their paper gained notoriet y locally but at the turn of the centur y, Saint Francis realized the oppor tunit y to grow into a globally scaled company. To make this dream a realit y, Saint Francis needed to leverage Western-printing technologies to produce paper in volumes suitable for large-scale printing. To prompt this evolution, their collateral system needed to be re-tailored to speak to a much larger audience.

Solution The goal of my design is to express the combination of traditional Japanese culture and modern western ideals. Japanese cherr y blossoms, old stamps, and Chinese watercolors were combined with Italian masks and ar t work of historic European buildings were all used to show the company’s effor ts to reach a broader, more diverse audience.

0 6


73


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

74


Category

75

IDENTIT Y / PRINT

Title

ST. FR A NCIS RI V ER PA PER CO.

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

76


Category

IDENTIT Y / PRINT

Title

ST. FR A NCIS RI V ER PA PER CO.

PA P E R C O .

77

Twofold


2

3

4

5

6

7

8

9

10

78


79


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

80


Category

81

IDENTIT Y / PRINT

Title

ST. FR A NCIS RI V ER PA PER CO.

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

82


Category

83

IDENTIT Y / PRINT

Title

ST. FR A NCIS RI V ER PA PER CO.

Twofold


Project

TOYS R US CSR REPORT

Course

PRINT DESIGN 2

Instructor

LIAN NG

Attributes

P L AY F U L | B O L D | F R I E N D LY

Palette Materials

E N T R A D A T E X T PA P E R PERFECT BOUND

YOUNG AT HEART Objective In

194 8,

25-year-old

Charles

Lazarus

turned his dream of creating a childoriented business into a realit y. Today, Toys“R�Us, Inc. provides shoppers with a broad online selection of distinctive products, all geared towards children. The company is committed to ser ving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. They need an identit y that expresses these notions of care and goodwill.

Solution Keeping in line with the current brand identity, I utilized toys, bright colors, and play ful type to not only show whom the company is caring for but to express the overall personality exhibited by the business as a whole. I utilized a simple tone of voice displayed in bold type to speak better to the target.

0 7


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

86


Category

87

PRINT

Title

TOYS R US CSR REPORT

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

88


Category

89

PRINT

Title

TOYS R US CSR REPORT

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

90


Category

91

PRINT

Title

TOYS R US CSR REPORT

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

92


Category

93

PRINT

Title

TOYS R US CSR REPORT

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

94


Category

Title

Twofolds


96


Project

GR AND PIANO REDEFINE

Course

PRINT DESIGN 3

Instructor

TOM SIEU

Attributes

M O D E R N | TA I L O R E D | M U S I C A L

Palette Materials

EPSON L A SER PRINT H O T S TA M P I N G C O V E R SIDE SWING BOUND

0 8

PAST, PRESENT, AND FUTURE OF THE GRAND PIANO Objective The Grand Piano, as a musical instrument, brings joy and peace into our lives. The design and function of this piano requires extra space and material in order to produce it. How can we position the grand piano as an object that invites interaction and experience bet ween people and not just a big piece of attractive furniture?

Solution The book is a stor y about the grand piano, from it’s design to it’s histor y, and looking ahead to it’s future. My redesign “Tone” shows how we can reconsider the design of the grand piano in a manner that’s modern, multi-functional, and tailored to true lovers of music. This new product revolves around minimal elements and sustainable design as the method to integrating the baby grand, into the interiors of tomorrow.

97


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

98


Category

99

PRINT

Title

GR A ND PIA NO E XPERIENCE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

100


Category

101

PRINT

Title

GR A ND PIA NO E XPERIENCE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

102


Category

103

PRINT

Title

GR A ND PIA NO E XPERIENCE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

104


Category

105

PRINT

Title

GR A ND PIA NO E XPERIENCE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

106


Category

107

PRINT

Title

GR A ND PIA NO E XPERIENCE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

108


Category

109

PRINT

Title

GR A ND PIA NO E XPERIENCE

Twofold


Project

DR AGON AIRLINES IDENTIT Y

Course

IDENTIT Y DESIGN 2

Instructor

T H O M A S M C N U LT Y

Attributes

S T Y L I S H | S O P H I S T I C AT E D

2

3

4

5

6

7

8

9

10

Palette Materials

FRENCH FOLD T R A C I N G PA P E R PERFECT BOUND

UP, UP AND AWAY

0 9

Objective In July 1985, a Boeing 737-200A depar ted Hong Kong International Airpor t, bound for Kota Kinabalu, Malaysia. This flight marked the beginning of a new chapter in Hong Kong’s aviation histor y. This flight was the first commercial flight under the Hong Kong Dragon Airlines name, and the first for the airline destined to become the biggest airline in Hong Kong. In 2008, Hong Kong Dragon Airline joined the Air China Group which is the biggest domestic and international airline in China, therefore becoming, Dragon Air International.

Solution Need to create a brand identity for Dragon Air International that brings the brand to a position that is more unique, contemporar y, and culturally reminiscent. Dragon Air needs to reach a larger, more broad audience, and make leaps in its international offerings.

110


111


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

112


Category

113

IDENTIT Y / PRINT

Title

DR AGON A IRLINE S

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

114


Category

IDENTIT Y / PRINT

Title

DR AGON A IRLINE S

DRAGON AIRLINES

115

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

116


Category

117

IDENTIT Y / PRINT

Title

DR AGON A IRLINE S

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

118


Category

119

IDENTIT Y / PRINT

Title

DR AGON A IRLINE S

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

120


Category

121

IDENTIT Y / PRINT

Title

DR AGON A IRLINE S

Twofold


0 10

Project

AERO RESEARCH

Course

PA C K A G I N G D E S I G N 4

Instructor

MICHAEL OSBORNE

Attributes

TRUST WORTHY | AUTHENTIC

THE ART OF EXPECTING MORE


Selected work of

Chapter

WEI SUN

1

2

3

4

5

6

7

8

9

10

BRANDED HOUSE

Objective After spending 60 years operating a dried goods company, Greg Steinhafel opened the doors for the first Target store in Minneapolis, Minnesota. Almost 50 years later,

OUTDOOR Play fulness doesn’t have to be just for outdoor activities. What better way to package the products than to display whimsical illustrations that brings color and joy.

Target is debuting a new store, and a new brand called Aero. Aero is a full-ser vice retailer that offers customers both ser vice and products, which focus on the needs

GARDEN

of modern consumers: efficiency of time, space, and materials, as well as a high

Staying true to the brand, the logo’s shape

level of qualit y in ever y product offered.

is utilized effectively to display the impor-

Our objective is to take the Target mantra

tant information.

of dedicating themselves to good design— design in how something looks, how it satisfies needs, how it makes the consumer feel, and how it simplifies their lives— and to apply it to a higher price point and more

DAIRY

sophisticated audience. The physical layout

Communication is done through color,

of the store will encourage the consumer

boldily displayed information, and branded

to enjoy the entire Aero experience rather

with a dinstinctive shape of the Aero logo,

than just get in and out as fast as possible.

there’s no mistaking in this section.

Solution To do this, customers will be encouraged to browse the categories, separated by rooms, inspired by the different rooms of a house. Aero stores will have a space to relax or enjoy food, and to peruse and employ our inspirational reference section. Additionally, the packaging of products will

PHARMACEUTICAL Products run smaller in this area, so the color-coding is done through t ype, and the information are clearly prioritized so you don’t confuse your favorite product.

focus on the sustainabilit y of materials and the efficiency of space. Not only will Aero products ser ve multiple functions when able, but much of the packaging will be able to be reused or repurposed.

124


Category

PACK AGE / IDENTIT Y

Title

A ERO BR A ND CH A RT

HOUSE OF BRANDS

ENDORSED

The packaging is subtle, displaying the qual-

Getting the job done is the most impor tant

ity of the products rather than cover them.

aspect, and the packaging will tell you so.

A whimsical illustration hints at the customers to stop and enjoy the sweetness of life, and their products.

Infusion of design, the product lines are thoughtfully sculpted, and the packaging to match.

125

Twofold


Project

A E R O B R A N D E D PA C K A G I N G

Course

PA C K A G I N G D E S I G N 4

Instructor

MICHAEL OSBORNE

Attributes

F R E S H | F U N | F R I E N D LY

Palette Materials

COLOR RUBDOWNS CHEAP BOARD PL A STIC SHEET

THE ART OF EXPECTING MORE Solution Aero is a full-ser vice shopping experience. Our Aero store brand focuses on offering high-qualit y, well-designed products and design, and infusing them with our “Expect More From Life” promise.

0 10.1


Selected work of

Chapter

WEI SUN

1

2

3

4

5

6

7

8

9

10

aero

AERO

ERO

128


Category

129

PACK AGE / IDENTIT Y

Title

A ERO RE SE A RCH

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

130


Category

131

PACK AGE / IDENTIT Y

Title

A ERO RE SE A RCH

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

132


Category

133

PACK AGE / IDENTIT Y

Title

A ERO RE SE A RCH

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

134


Category

135

PACK AGE / IDENTIT Y

Title

A ERO RE SE A RCH

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

136


Category

137

PACK AGE / IDENTIT Y

Title

A ERO RE SE A RCH

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

138


Category

139

PACK AGE / IDENTIT Y

Title

A ERO RE SE A RCH

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

140


Category

141

PACK AGE / IDENTIT Y

Title

A ERO RE SE A RCH

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

142


Category

143

PACK AGE / IDENTIT Y

Title

A ERO RE SE A RCH

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

144


Category

145

PACK AGE / IDENTIT Y

Title

A ERO RE SE A RCH

Twofold


Project

BON SANTE FOOD

Course

PA C K A G I N G D E S I G N 4

Instructor

MICHAEL OSBORNE

Attributes

ARTISAN | RELIABLE | GOURMET

Palette Materials

F R O S T S P R AY PA I N T S I LV E R F O I L S WHITE RUBDOWNS

UNEXPECTEDLY GOURMET

Solution The Bon Santé brand insists that consumers receive the most value and quality in their food products. The packaging structures are intended to display the contents rather than hide them, thereby showcasing the brand’s finest, gourmet ingredients.

0 10.2


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

148


Category

149

PACK AGE / IDENTIT Y

Title

GOURME T FOOD

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

150


Category

151

PACK AGE / IDENTIT Y

Title

GOURME T FOOD

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

152


Category

153

PACK AGE / IDENTIT Y

Title

GOURME T FOOD

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

154


Category

155

PACK AGE / IDENTIT Y

Title

GOURME T FOOD

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

156


Category

157

PACK AGE / IDENTIT Y

Title

GOURME T FOOD

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

158


Category

159

PACK AGE / IDENTIT Y

Title

GOURME T FOOD

Twofold


Project

BITTERSWEET BAKERY

Course

PA C K A G I N G D E S I G N 4

Instructor

MICHAEL OSBORNE

Attributes

C U T E | F L AV O U R F U L | I N D U L G E N T

Palette Materials

E P S O N H E AV Y W E I G H T PA P E R PL ASTIC L A M I N AT E D PA P E R

ALL ABOUT INDULGENCE

Solution Bittersweet is about indulgence–plain and simple. With an onsite café, Bittersweet reminds customers to stop and enjoy the sweet life, while the products and packaging also make it the perfect place to select a gift.

0 10.3


161


COOKIES MIX WITH REAL PEANUT BUTTER, YO U C A N M A K E T H E M E A S I LY R I G H T AT H O M E N E T W T. 9 O Z [ 2 5 5 g ]

1

2

3

4

5

6

7

8

9

10

INGREDIENTS

Cookie

1 box Bittersweet Peanut Butter cake mix ¥ 1/2 cup butter 3/4 teaspoon baking soda ¥ 1 eggs ¥ 1/2 Sugar ¥ 1/4 teaspoon salt

RECIPE

Step 1

Beat the butter until creamy, 2 minutes. Add the sugars, beat for 2 more minutes. Mix in the peanut butter and egg. Mix together the dry ingredients- cake mix, baking soda and salt. Sitr the dry ingredients into the sugar butter mixture.

Step 2

Wrap dough in plastic nd refrigerate at least 3 hours

Preheat over to 375¡ F. Shape dough into 1 1/4 inch balls. Place about 3 inches apart on ungreased cookie sheet. Flatten in crisscross pattern with a fork. Bake for 9-10 minutes until light brown. Cool on baking sheets for a minutes; transfer to rack to cool completely.

NUTRITION INFORMATION Serving Size 1 bag 9oz (255g)

Amount Per Serving*: Calories 400 (Calories from Fat 220), Total Fat 24g (Saturated Fat 10g, Trans Fat 1g), Cholesterol 90mg; Sodium 370mg; Total Carbohydrate 41g (Dietary Fiber 1g, Sugars 27g), Protein 5g; Percent Daily Value*: Calcium; Exchanges: 1/2 Starch; 0 Fruit; 2 Other Carbohydrate; 0 Skim Milk; 0 Low0Fat Milk; 0 Vegetable; 0 Very Lean Meat; 0 Lean Meat; 1/2 High-Fat Meat; 4 Fat Carbohydrate Choices: 3;

Peanut Butter

Step 3

Peanut Butter

Peanut Butter Cookies Mix

Chapter

WEI SUN

Peanut Butter

Selected work of

* P e r c e n t D a i l y V a l u e s a r e b a s e d o n a 2 ,0 0 0 c a l o r i e d i e t .

PREP TIME 25 MINS

T O TA L T I M E 2HR 35MINS

SERVING 36

#

162


Category

163

PACK AGE / IDENTIT Y

Title

BA KERY OF INDULGENT

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

164


Category

165

PACK AGE / IDENTIT Y

Title

BA KERY OF INDULGENT

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

166


Category

167

PACK AGE / IDENTIT Y

Title

BA KERY OF INDULGENT

Twofold


Project

TA B L E S P O O N K I T C H E N WA R E

Course

PA C K A G I N G D E S I G N 4

Instructor

MICHAEL OSBORNE

Attributes

MODERN | INTRIGUING

Palette H P G L O S S PA P E R

Materials

L A R G E F O R M AT P R I N T PL ASTIC

EXQUISITELY MODERN

Solution Tablespoon quality kitchen lines infuse cooking

and

dinner ware

with

exquisite

design. Our products and the actual brand packaging are thoughtfully sculpted, comfor tably integrating modern ar t.

0 10.4


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

170


Category

171

PACK AGE / IDENTIT Y

Title

MODERN KITCHENWA RE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

172


Category

173

PACK AGE / IDENTIT Y

Title

MODERN KITCHENWA RE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

174


Category

175

PACK AGE / IDENTIT Y

Title

MODERN KITCHENWA RE

Twofold


Project

TIDY HOUSE CARE

Course

PA C K A G I N G D E S I G N 4

Instructor

MICHAEL OSBORNE

Attributes

CLEAN | FUNCTIONAL | BOLD

Palette Materials

COLOR RUBDOWNS F R O S T S P R AY PA I N T

PERFORMANCE CLEANERS

Solution Tidy per formance products have a distinct personalit y and a strong voice, allowing them to speak for themselves. They get the job done and both the packaging and products will tell you so.

0 10.5


177


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

I’LL BRING LAVENDER TO YOUR HOME Tidy Lavender Sc ent air fr eshener is new way to fr eshen your home - natural essential oils and fr agrance in a cute, reusab le warme r. NET WT 5oz (170g )

178


Category

179

PACK AGE / IDENTIT Y

Title

PERFORM A NCE HOUSE CA RE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

180


Category

181

PACK AGE / IDENTIT Y

Title

PERFORM A NCE HOUSE CA RE

Twofold


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

182


Category

183

PACK AGE / IDENTIT Y

Title

PERFORM A NCE HOUSE CA RE

Twofold


感谢

Back at my sweet Home 爷爷 — 没有您,就不会有今天的我 这本作品集是给您的 爸爸妈妈 — 我的动力 在梦想最初的地方,谢谢您们与我一路同行 谢谢您们的爱 佳姐 — 每一次欢笑和泪水 谢谢你和我一起分享 晏,雄哥,带鱼,玉猪儿,张珂,张凯帆,任科来 蔡思远,田田,晓立哥,启明,小绿 — 这5年我们 身处世界各地,友情却从未因此改变 谢谢你们,我一辈子的朋友


THANK YOU

In San Francisco Thank you to the instructors and the Academy for making my school life interesting and challenging. A special thanks goes out to Mar y Scott, Thomas McNult y, Carolina De Bar tolo, Nicole Florence, Max Spector, Lian Ng, Tom Sieu, Michael Osborne, Renee Darc y, Jennifer Sterling and Scott Rankin. Thank you all for allowing me to find myself and my capabilities. My dream is becoming true thanks to all of you.

And my Friends Megumi Kiyama, Huan Wong, Milk y Yeung, Victor Wei, Jay Huang, XinShu Peng, Henr y Chen, Kelvin Na, Karen Sin, Jan Vongswat, Kelvin Leung, Lance Zhang, Lylyan Lee, Il se Riebe, Lance An Li, Thank you all for your suppor t and making my life enjoyable.


Typefaces | Din, Mrs. Eaves Book Size | 8.25 x 12’’ Text Stock | Environment - Bright white Printer | Progressive Solution Printing Binder y | Key Binder y, Oakland, CA Photography | Wei Sun, Plotnet, Jin Soo Yoon, Kelvin Leung Copy | Wei Sun, Br yan Dempler Camera | Canon EOS 50D Sof t ware | Adobe Suite 4


Selected work of

WEI SUN

Chapter

1

2

3

4

5

6

7

8

9

10

188


Category

189

Title

Twofold


190


Selected works of Wei Sun