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LIVING FURNITURE STORY : Stephanie Roy IMAGES : Courtesy of Aviva Décor Limited PHOTOGRAPHY : Chavalit Kamolthammanon

Living at its Best For nearly two decades, Aviva Décor Limited has provided elegant and exclusive furnishings for homes and living spaces throughout the region. Located on the second floor of Bangkok’s All Seasons Place CRC Tower, the showroom greets visitors with the latest designs and trends from Europe including Italy, Germany and Denmark. Connie Charuvastr is the sophisticated and stylish managing director of Aviva. She sits down with Tropical Living to discuss how her love for welcoming the new, and her appreciation for individuality, keeps the company a step above the rest.

Olufsen, one of Denmark’s leading audio, home theatre and electronics specialists. After a two-year business courtship, Aviva became the master dealer for B&O in 1999. A few years later, in 2003, Lutron’s advanced light and shade control systems, that have graced luxury residences, leading hotels and conference centres across the globe, also joined the company. Lutron’s partnership with Bang and Olufsen not only compliments the brand, but also made its addition to Aviva’s portfolio, a very natural fit.

The Brands of Aviva When Aviva Décor opened for business in 1993, it began as

The intricate wall panel systems, bookcases and shelving designs of Milan-based MDF Italia caught

a kitchen specialist, with Leicht, one of the oldest kitchen

Connie’s eye while attending the

manufactures in Germany. Leicht’s minimalist designs and sleek

city’s annual Salone Internazionale

surfaces offered functional technology at its best. After three

del Mobile furniture fair. As customers

successful years of operation, it was time to venture into other

tastes were increasingly drawn to

areas of the home. Fellow German brand Rolf Benz specialise in

Italian design, Giorgetti’s traditional

designer furniture and in 1996 Connie added the brand’s highly

and classic armchairs, lamps and

engineered and creative sofas and recliners to the showroom.

home office furniture gave an

The art of fusing stainless steel and glass to create gorgeous dining

additional touch of Italy to the

and coffee tables came from the designs of Ronald Schmitt the

showroom. To follow in 2007, Danish

same year.

brand Republic of Fritz Hansen, who designed state of the art chairs for

With an impressive selection of kitchen, living space and dining


more than a century joined, as well

room furnishings in place, the next step was to explore the world

as the innovative and contemporary

of home entertainment. Who better to pursue than Bang and

lighting designs of Louis Poulsen.

Special Selection With a broad portfolio now in place, Aviva are content with their selection of high quality furnishings and kitchens. However, Connie, will always keep a look out for something extra special. With more and more furniture fairs introduced around the world and increasing media coverage, the job of spotting the leading brands has become a lot easier. When making a new addition, “We select it because it is going to offer something unique to our collection”, Connie explains. “When we chose Royal Botania, we loved the style and didn’t have any other outdoor furniture at the time”. Aviva prefers brands that are unique in design, concept and target group. Expressing her enthusiasm for the current collection, Connie states, “Working with my existing brands is very exciting as every year there are new designs and products to look forward to.”

Exemplary Service Along with being one of the oldest designer furniture distributors in the city, Aviva’s after sales care and customer service sets them apart from many other players within the industry. The company database system allows the staff to provide customers with top-notch services for any situation. Connie explains, “if our first customer from 16 years ago were to call in with a problem, my staff could retrieve all of the necessary information within minutes.” In addition, Aviva offers a range of services such as cleaning, repairs and maintenance. It is the company’s long and healthy relationship with its manufactures that further benefits it’s clients. “If we receive an enquiry about an appliance over 10 years old, it’s quite easy for our staff to email the manufacturer and receive fast and efficient help,” she explains.

Connie Charuvastr


Connie emphasises the importance of a services centre and proper technical training for staff, “Customers have expressed a high level of comfort to know that a master dealer exists in the region, to take care of any technical needs that should arrive. This strong appreciation for servicing is a clear indication that after sales care is just as important as any other aspect of the shopping experience.”

New Challenges The growing demand for luxury designer furniture in Thailand does have its downside, as increasingly local manufacturers copy the top international designs despite copyright laws being in place. With 14 brands under Aviva’s umbrella, this is an issue that Connie confronts more and more each year. “Copyright is not the right to copy”. Words uttered as she describes the current duplication issues circling the furniture industry.



Grand Prix

Arne Jacobsen originally designed the Republic

discovered, “A common theme is that the actual

of Fritz Hansen’s ‘Swan’ chair in 1959. Today, the

companies are unaware that they house replicated

Danish brand’s creation has become the

furniture throughout their lobbies and waiting rooms.”

company’s most highly copied pieces of furniture. The Swan chair has been spotted

Aviva believes that the copying issue presents an

throughout Southeast Asia in public facilities

opportunity to educate the interior designers of the

ranging from hospital waiting rooms and lounges,

region, because these are the professionals

to fast food and airport restaurants. It is estimated

actually ordering the products and who should have

that there are three different manufactures within

full knowledge of copyright laws. The Fritz Hansen

the region that contribute to this duplication

chairs sold exclusively by Aviva are now affixed with

problem. After making her own enquiries, Connie

red labels that guarantee their originality.


For authentic, quality products, excellent service and superb designs, visit the furniture showroom of Aviva DÊcor at 2/F All Seasons Place Retail Center and discover how to add a sparkle to your home interior. Contact telephone: +66(0)2 685 3661–3 or visit


What’s New? Brand: Tepandine German manufacturer Tepandine is Aviva’s latest brand that is sure to change the way we view dining with the family. Tepandine’s patented stainless steel Teppanyaki Grills encourages everyone to participate in cooking. Whether working with the portable, table or built-in units, the technology allows for the grill’s centre surface to heat and cave in taking the slightest shape of a wok. Vegetables, broths, sauces and meats around the table may cook in the centre without the fear of splattering or wasting. While the clean-up process after a meal is usually a source of dispute within many homes, just a few wipes from the grills special soap pad and the most dreaded part of the evening is quickly over.


Tropical Living (Living Furniture)  

Feature for Aviva Decor