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P RO J EC T P RO P O S A L


EX EC U T IV E SUM M A RY

OUR MISSION THE BR2S PROMOTIONS GROUP’S OBJECTIVE IS TO PROVIDE WORLD-CLASS PUBLICITY AND PUBLIC RELATIONS SERVICES USING VARIOUS MEDIUMS OF ADVERTISING. B2RS’ EVENT PLANNING AND PROMOTIONAL CAMPAIGNS EXCEED OUR CLIENTS EXPECTATIONS DUE IN PART TO OUR EXPERIENCE, TALENT, CREATIVITY AND ATTENTION TO DETAIL. BR2S’ PRIMARY FINANCIAL GOAL IS TO MAXIMIZE CLIENTS EARNING POTENTIAL THROUGH COST-EFFECTIVE MARKETING. OUR PROPOSAL SME CONSULTING IS HOSTING A CELEBRITY BASKETBALL GAME IN SUPPORT OF THE FLORIDA HOSPITAL OF CHILDREN. THE BR2S PROMOTIONS GROUP WILL PROMOTE THE CHARITY EVENT WITH RADIO PROMOTIONS PROVIDED BY SPONSORSHIPS, PRINT MATERIALS AND SOCIAL MEDIA MARKETING CAMPAIGNS TO INCREASE AWARENESS. BR2S IS THE IDEAL CANDIDATE TO CREATE, ORGANIZE AND PROMOTE THE EVENT BASED ON OUR TEAMS COMBINED EXPERIENCE, CREATIVITY AND PROFESSIONALISM.

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TA B L E O F CON T E N T S

TECHNICALS!

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MANAGEMENT!

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ACTIVITIES TIMELINE!

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SCHEDULE OF EVENTS!

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TEAM BIOS! !

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COST!!

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FINANCIALS!!

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APPENDIX! !

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RISK MANAGEMENT!

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ASSUMPTIONS!

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ARTISTS PROFILE! !

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RESUMES!

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PROMOTIONAL FLYER!

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T E C H N I C A LS Needs and Benefits of our Team 1. SME Consulting needs help bringing awareness to artists and athletes in the Central Florida area. With the combined experience of our team members, we are confident in delivering a effective marketing campaign and event to meet the needs of SME Consulting.

4. Our team will assist in promoting the Celebrity Charity Basketball Game. With a $100,000 budget, we will find adequate sponsorship and outsource some of the work to established companies we’ve used in the past in an attempt to keep cost at a minimum.

2. We will provide two 30-second radio commercials, which will be aired during peak driving hours (morning and afternoon) on a daily basis. Our sponsors will fund, write and record the commercials with the approval of both SME and BR2S.

5. Our objective is to make the Celebrity Charity Basketball Game as successful as possible and meet the organizations needs in an attempt to provide awareness to artists and athletes in the Central Florida area.

3. Participating artists and athletes will autograph basketballs to be auctioned off at a later date to benefit the SME’s selected charity.

“WE ARE CONFIDENT IN DELIVERING AN EFFECTIVE MARKETING CAMPAIGN AND EVENT TO MEET THE NEEDS OF SME CONSULTING.”

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MA NAG E M E NT

ACTIVITIES

WEEK 1

WEEK 2

WEEK 3

FEB. 7 - 9

FEB. 14 - 15

FEB. 21 - 22

Write Script

Find Venue

Find Entertainment

FEB. 9 - 11

FEB. 14 - 17

FEB. 23 - 24

Design Graphics

Contact Artists and Athletes

Find Vendors

FEB. 10 - 11 Research SME Clients

SCHEDULE OF EVENTS

Find Sponsors

FEB. 16 Revise Script

WEEK 4

WEEK 5

WEEK 6

FEB. 28

MARCH 7 - 11

MARCH 14 - 15

Order Promotional Materials

Book Vendors

Artists and Athletes Confirmations

Record Commercials FEB. 28 - MARCH 4 Book Artists and Athletes MARCH 2 - 3 Book Entertainment MARCH 3

Book Sponsors MARCH 9 Find Security MARCH 10 Find Insurance MARCH 11 Order Catering

MARCH 16 - 17 Vendor Confirmations Sponsors Confirmations MARCH 18 Burn Media/Organize Promotional Materials

Edit and Master Commercials

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See APPENDIX: Page 16 For Full Resumes

TEAM BIOS Ruth Maldonado   ⇒ Bachelor  of  Arts  in  Advertising   and  a  Post  Graduate  Certi7icate   in  Events  Production. ⇒ Expertise  in  the  areas  of   Marketing,  Public  Relations  and   Budgeting. ⇒ Experience  in  preparing  and   developing  presentations  for   investors  and  sponsorship,   which  includes  identifying  the   target  audience  for  products,   concerts  and  promotions. ⇒ Studied  music  and  joined   several  music  groups.

Sean Simmons   ⇒ Bachelor  of  Arts  in   Communications  with  a   concentration  in  Television   Production. ⇒ Expertise  in  video  editing,   graphics  and  special  effects   including  Adobe  Creative  Suite   Master  Collection. ⇒ Produced  numerous  projects   including  commercials,  PSAs,   short  7ilms,  music  videos  and   sports  highlight  reels.

Shunita Wynne   ⇒ Bachelor  of  Arts  in  Mass   Communication  with  a  

concentration in  radio;  currently   EMBS  Master’s  student. ⇒ Areas  of  expertise  are   management,  team   development,  promotions,  and   radio  production. ⇒ Managed  local  artists  and   organized  concerts  and  radio   promotions. ⇒ Vice  President  of  Slip-­‐N-­‐Slide   Records  (Miami,  FL)

OUR TEAM

Brian Pitts  Jr.   ⇒ 10  years  of  social  media   experience:  Blackplanet,   MySpace,  Facebook,  Twitter,   Blogger   ⇒ 5  years  of  management   experience:  Wayne  State   University ⇒ 4  years  of  public  relations   experience:  Screen  Gems,  Sony   Pictures,  G-­‐Unit  Records, ⇒ Bachelor  of  Arts  in  Journalism;   currently  EBMS  Master’s   student. ⇒ Experience  in  organizing   themed  events  and  hiring  local   talent. ⇒ Experience  in  audio  production,   recording,  and  editing  using  Pro   Tools.

BRIAN

RU T H

“ DE LIVE RA BLE S” - FLY E R D E S I G N

S EAN

- R A D I O CO MME RCI A L S - L I S T O F A R T I S T S A N D AT H L E T E S - LIST OF VENDORS AND SPONSORS “A F T E R E VE N T DE L I VE R A B L E S” - EVENT PHOTOS - V I D EO CL I P S FRO M E V E N T - AU T O G R A P H E D ME MO R A B I L I A

SHUN ITA

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CO S TS

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Full Bios for Entertainment can

TALENT

be found in the APPENDIX.

Artists and Athletes, FREE Musicians from the Central Florida area and athletes from the Orlando Magic, Tampa Buccaneers and Tampa Bay Lighting will participate in the event’s festivities. The participating athletes and musicians will assists with events including the Celebrity Meet & Greet and Charity Basketball Game. The Orlando Magic’s Dwight Howard and Jason Richardson will participate in the activities as part of the Magic Volunteer Program (MVP) and will take photos and sign autographs.

Entertainment, $1,500 The concert will be held during the afternoon following the basketball game; hip-hop artist Wes Fif, pop singer Alexandra Amor and the alternative-rock band Irrational will each perform 30-minute sets.

MUSIC Sound Package, $250

The sound package will be rented from a recommend vendor of Central Florida.

F I NA N C I A LS

Lighting Package, $150

Like to the sound package, the lighting package will be rented from a recommended vendor of Central Florida. Lighting Director, $125 The lighting director has an array of experience working with live concerts in smaller venues both indoors and outdoors. She has worked in venues such as the Radio City Music Hall, Fox Theater, and the House of Blues before becoming a college instructor and freelance lighting director.

Audio Operator, $150

Our audio operator is an experienced Full Sail grad that has been in the Entertainment industry for the past 20 years. He started as a studio engineer for Def Jam Records and has worked for several concert venues including the House of Blues for the past five years.

LIGHTS

PROMOTIONS

Graphic Design, $99 The graphic design for our promotional print material will be outsourced to an established company based in Detroit, MI called Imax Printing.

Flyer Printing, $350 Printing for the promotional flyers will be outsourced to Orlando Flyers, which is a premiere printing company that has been in business for over eight years.

T-Shirt Printing, $450 Printing for our promotional t-shirts will be outsourced to Hittin’ Skins which provides high quality and cost effective custom printing.

Flyer Distribution, $2,000 The flyers will be distributed by Flyin’ Flyers, which is a flyer distribution company that serves the Central Florida area. In addition, during several of BR2S’ upcoming promotional events, staff and interns will distribute flyers at their designated events.

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Promo Gift Bags, $5,000 There will be 20 gift bags, which will be distributed to the athletes and musicians participating the day’s festivities as a courtesy gift. Bags will include gift cards to the Cheesecake Factory and Apple Store, ibeats headphones from Beats by Dre, a Ralph Lauren bathroom towel set and etc.

WJHM 102 Jamz, $10,500 WHBO AM (ESPN), $11,250 There will be 20 gift bags, which will be distributed to the athletes and musicians participating the day’s festivities as a courtesy gift. Bags will include gift cards to the Cheesecake Factory and Apple Store, ibeats headphones from Beats by Dre, a Ralph Lauren bathroom towel set and

Rent, $600 The event will be held at the Olympia High School in Orlando, FL, which is located at 4301 South Apopka Vineland Road.

EVENT DAY EXPENSES Catering, $1,200 Food catered from Bubbalou’s Bodacious BBQ will be provided for athletes and musicians participating the day’s festivities. The menu will include Bar-B-Que Chicken, Bar-B-Que Pulled Pork, Shrimp, Corn on the Cob, Collard Greens and more.

Supplies, $2,000 Supplies will be purchased from various retail stores including Wal-Mart, Target and Party City. Supplies includes party favors, decorations and a limited number of door prizes for the guest.

GAME STATION

XBox 360 Kinect, $1,499.95 Kinect Sports Games, $249.95 Sony Bravia HDTV, $4,999.95 There will be five (5) XBOX Live Game Stations in the lobby. The event guest will get the opportunity to play against celebrities like Dwight Howard and Josh Freeman, in games such as NBA 2K11 and John Madden NFL 2011.

FACILITIES

Security, $1,050 BKNY Security will provide security services, which has a division of guards dedicated to event security at large stadiums and local venues. BKNY specializes in ensuring the safety of the spectators, as well as the performers.

Utilities, $150 An individual from the school’s maintenance personnel will be on-hand to assists if any unforeseen circumstances arise.

Custodian, $210 Two individuals who provide custodial services from the school be on-hand to assists if any unforeseen circumstances arise and cleanup once the event has ended.

Supervision, $140 There will be an assigned team leader courtesy of BR2S that will be on-hand to supervisor the staff, organize the event and to finalize any necessary decisions.

Staff (Promotions Team), $700 Staff members and interns from both SME Consulting and BR2S will be compensated for their assistances in helping make sure the Game Stations, Celebrity Meet & Greet and the Basketball Game run smoothly. Also, the event staff will help setup and cleanup the facility.

Ambulance Services, $750 Three Emergency Medical Technicians (EMTs) and two ambulances will be on-site as a precaution for the safety of the event attendees. The EMT’s and ambulances will be present during the entire event.

MISCELLANEOUS

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Production Insurance, $1,000 The event will be fully covered by the best production insurance plan. It will fully cover all equipment rentals and the staff members.

Escalation, $1,000 This is another contingency fee that we will use to cover any additional cost.

A SSUMP T I O N S Clients are pleased with the outcome

SPONSORSHIP WJHM ($10,500) WHBO ($11,250) Boost Mobile ($6,000) Little Caesars Pizza ($4,500) Vitamin Water ($3,750) Our sponsors will have advertising placement around the event, on all promotional materials (flyers & t-shirts) and will be mentioned during radio commercials.

We assume that the work produced by our team will meet the needs of the client and they will be pleased with the outcome.

No security risks

We assume security risks will be absent from the event.

Sponsors will do as planned

We assume sponsors will not back out and will pay and complete their assigned tasks that have been outlined in the sponsorship agreement.

Celebrities will attend

We assume the scheduled celebrities will arrive as planned and participate in the Celebrity Meet and Greet and Charity Basketball Game.

Artists/band will perform

We assume the scheduled artists and band will arrive as planned and perform their musical sets during their designated times at the event.

See APPENDIX for Full List of ASSUMPTIONS: Beginning on Page 11.

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A P P E N DIX R I SKS 1 INCLEMENT WEATHER FOR THE EVENT APPENDIX includes:

Consequence #1: Attendance could be low.

RISK MANAGEMENT! !

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ASSUMPTIONS!

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ARTISTS PROFILE!

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RESUMES!

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BRIAN C. PITTS JR!

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RUTH D. MALDONADO

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SEAN B. SIMMONS!

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SHUNITA D. WYNNE!

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PROMOTIONAL FLYER!

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ASSUMPTIONS Clients are pleased with the outcome

We assume that the work produced by our team will meet the needs of the client and they will be pleased with the outcome.

Consequence #2: Scheduled artists and athletes may not attend the event. Consequence #3: Sponsors could cancel their availability for the event. Probability: Medium Impact: High Action Trigger: We notice smaller than expected crowds near the game stations, and a small crowd watching the basketball game. Avoid: Have radio sponsors broadcast on-air days leading up to the event, “that the event will go on despite bad weather” and reassure them that their favorite celebrities will be in attendance. Mitigate: Pay close attention to the weather reports in the coming weeks of the event. Accept: If the weather turns out bad and attendance starts is low, have the radio sponsors continue with their live broadcast from the event and make sure they let listeners know we’re having fun and announce the artists and athletes as they arrive.

No security risks

We assume security risks will be absent from the event.

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ASSUMPTIONS

R I SKS 2

Sponsors will do as planned

We assume sponsors will not back out and will pay and complete their assigned tasks that have been outlined in the sponsorship agreement.

Celebrities will attend

We assume the scheduled celebrities will arrive as planned and participate in the Celebrity Meet and Greet and Charity Basketball Game.

ENTERTAINMENT (ARTISTS/BAND) MAY NOT SHOW UP TO THE EVENT Consequence #1: No entertainment for the concert portion of the event. Consequence #2: Disgruntle guest expecting to see a concert. Consequence #3: Alters the evening festivities.

ARTIST PROFILE: WES FIF Orlando has yet to break into the beast known in hip-hop as the South. Wes Fif is destined to change that. His drive and determination is the reason why the 24-year-old Orlando resident is a breath of fresh air to those who look down on Orlando. Over the years, he has released three mixtapes with three of Florida’s biggest DJ’s, Billy “Bigga” Rankin (Direct Connect), DJ Smallz (Dead Presidents and The Streets Chose Me) and DJ Obscene (All Or Nothing). In 2009, he released the “Loud Pack” mixtape. Image & Bio Courtesy of ReverbNation

Probability: Low Impact: Medium Action Trigger: Entertainers don’t arrive at the scheduled time, which is 2 hours in advance. Avoid: Have entertainment sign a contract and hire additional talent to perform during halftime, so we’ll have a back artist and/or band. Mitigate: Have the artist/band that performed during halftime, perform in the concert. Accept: If an artists/band doesn’t show remove them from the itinerary, and proceed with the other entertainment.

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ASSUMPTIONS

R I SKS 3 CATERERS RUN SHORT ON FOOD DESIGNATED FOR ATHLETES AND MUSICIANS. Consequence #1: Some of the artists and athletes may not eat. Consequence #2: Artists and athletes may decide to leave the event earlier than expected. Consequence #3: Disgruntle artists and athletes may not participate in any future charity events hosted by SME or BR2S.

Artists/band will perform

We assume the scheduled artists and band will arrive as planned and perform their musical sets during their designated times at the event.

Proceeds for the event will be donated to charity

We assume that all proceeds and donations will be donated to the Florida Hospital for Children. Autographed memorabilia will be auctioned off and the earnings will be donated to the Florida Hospital for Children as well.

ARTIST PROFILE: ALEXANDRA AMOR

Probability: Low Impact: Medium Action Trigger: Larger turnout than expected, and bodyguards and assistances start eating before all the artists and athletes eat. Avoid: Order extra food to ensure that everyone in attendance eats. Mitigate: Have artists and athletes provide a head count based on how many people will attend the event with them and limit the number of servicing until everyone has a chance to eat.

Alexandra Amor has some advice for starry-eyed teens: Do your homework. That’s how her path to superstardom started, when the seemingly typical Florida teen took a unique, bold approach to her assignment in communications class in early 2010. Instructed to give two-minute self introduction that would captivate the audience, Alexandra put an unexpected twist on her speech...by singing it! Image & Bio Courtesy of ReverbNation

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ASSUMPTIONS

R I SKS 4

Press coverage will show

We assume that the event will generate publicity and awareness for artists and athletes in Central Florida.

Radio commercials will attract enough people

SPONSORS BACK OUT OF EVENT. Consequence #1: Insufficient funds to help minimize total cost and pay for radio commercials.

We assume the radio spots will generate enough buzz and produce a large crowd.

Consequence #2: Unable to find another sponsor in time.

Event staff will be productive

Consequence #3: No live radio broadcast from the event.

We assume the event staff will be reliable and ready to work.

Probability: Low ARTIST PROFILE: IRRATIONAL Formed in 2002, IRRATIONAL has been a local icon, forcing their way to the top of the Florida music scene with high energy performances and reckless abandon. Made up of four distinct individuals that truly equal more than the sum of its parts. IRRATIONAL embraces new styles of music while still honoring their old school heroes, such as Motley Crue, Guns N Roses, and Kiss. Mixed with a defiant angst attitude and unexplored melodicism, IRRATIONAL has created their own unique sound that expands... Image & Bio Courtesy of ReverbNation

Impact: High Action Trigger: A key sponsor(s) back out at the last minute, causing team members to go into a frenzy. Avoid: Have sponsors sign an agreement to give a notice in an adequate amount of time if they can’t sponsor the event. Mitigate: Contact another sponsor immediately. Accept: Without the sponsors we’ll lose funding for the event and we’ll also have to find other means to pay for and record the radio commercials.

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R ES UM E S Brian C. Pitts Jr. Education: Full Sail University (Winter Park, FL) Master of Science, Entertainment Business Wayne State University (Detroit, MI) Bachelor of Arts, Journalism

Expected Graduation Date: October 2011

Graduation Date: August 2010

Professional Work Experience: Field Marketing Rep American Express ■ ■

Seasonal (Summer Only)

Provide awareness to metro Detroit merchants (owners & managers) of the benefits the company receives for accepting American Express. Organize and distribute supplies, 150 weekly routine visits, and submit reports within 24 hours of the visits.

Publicity & Promotions Intern/ Screening Rep Allied Integrated Marketing

01/2010 to 08/2010

Started as a Promotions & Publicity Intern at Allied before being appointed to be a Studio Intern for Sony/Columbia Pictures. ■ ■

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Studio Intern for Columbia-Sony Production Studio. College Rep for Screen Gems: organized on-and-off campus promotions for the film, DEATH AT A FUNERAL, pitched conference call with talent to college/university press, coordinated a radio promotion with WDET 101.9 and distributed promotional materials at major events in metro Detroit. Research promotion and publicity tie-ins for upcoming film releases and live theater events in the metro Detroit and Toledo, OH areas. Run advance film screenings and promotional events.

Promotions: Boost Mobile – Brand Ambassador ■ Effectively executed in-and-outdoor promotions for BOOST MOBILE, which included interacting with patrons in a specified area while distributing promotional materials. United States Army – Brand Ambassador ■ Informed consumers of the different opportunities available to members of Army, and assisted with activities such as Rock Band, wall climbing and physical exercise contest. NASCAR – Brand Ambassador ■ Sprint/Tylenol/Coke Zero/Life Lock, monitored fans playing interactive games, distributed samples and product information.

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Ruth D. Maldonado Education: Full Sail University (Winter Park, FL) Master of Science, Entertainment Business

Expected Graduation Date: October 2011

University of Puerto Rico (Carolina, PR) Bachelor of Arts, Advertising

Graduation Date: June 2009

Work Experience: Cashier / Seller Borders Inc. Seasonal (Christmas only) ● Sell calendars and agendas at one of the kiosks of the company. Talent Escort Concert ● Receive artists at their arrival to the venue.

May 2010

Production Assistant University of Puerto Rico Choir 08/2008 – 05/2009 ● Plan fundraising activities. ● Organize two choir concerts per academic year (one for Christmas and one for Spring). ● Create and monitor the budget. ● Develop and implement the promotional plan for the concerts. ● Plan the concerts programs and ensure it was performed as planed. ● Voluntary work. Skills: ● ● ● ●

Knowledge in Microsoft Office Suite. Strong communication, organizational, interpersonal, and public speaking skills. Ability to work in groups and under pressure. Bilingual (English & Spanish)

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Sean B. Simmons Professional Experience Overnight Senior Manager Logistics Target Corporation; Houston, TX 2003 - Present ● Manage all overnight work centers including Logistics, Replenishment, and Flow Teams. ● Supervise and coach the team to ensure excellent in-stocks with minimal outs. ● Control payroll by holding team members accountable to work their scheduled shifts. ● Effectively execute new initiatives; lead and coach team through change. ● Ensure maximum work center efficiency by scheduling and delegating responsibilities to team members. ● Actively participate in the performance management process, which includes recognizing, coaching, providing meaningful feedback, writing and delivering counseling and corrective actions, and writing and delivering performance reviews. ● Lead a safe and secure environment focused on incident prevention. ● Interview applicants for future employment. Producer/Director Morgan State University; Baltimore, MD 2007 - 2009 ● Restructured the M.S.U. Annual Athletic Banquet to give it an ESPY Award Show look. ● Supervised student base team to produce video shows called "Morgan State Sports Network" (MSSN). ● Attended and recorded local Morgan State sporting events. ● Create high-light videos for football, volleyball, basketball, softball, tennis, and track/field. ● In charge of scheduling crew for all local sporting events. ● Gather footage of all sports and create content requested by students leading the annual athletic banquet. Education Full Sail University Online (Winter Park, FL) Masters of Science: Entertainment Business Morgan State University (Baltimore, MD) Bachelor of Science: Communications TV Productions

Expected Graduation Date: 2011

Graduation Date: 2009

Qualifications ● Business Development (Understanding external forces, market opportunities; industry and competitive forces in an entrepreneurial environment). ● Strategy Development (Organizational capabilities; business direction, action plans). ● Multi-tasking skills in a deadline driven environment. Skills ●

Knowledgeable in PC, Mac, Microsoft Word, Power Point, Excel, Final Cut Pro, Live Type, Adobe CS5: Photoshop, After Effects, Premier; Internet Explorer, Safari, Pages, Keynote and various business office

machines. Creative works ● My specialized skills consist of video editing, as well as camera operations. ● Specialized projects include: Sports High-light Reels, Hard and Soft News, Feature Stories, Music Videos, Campaign Commercials and more.

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Shunita D. Wynne Experience: CBS RADIO 102 JAMZ, Orlando, FL Promotions Intern ● Typing correspondence and Newsletter. ● Writing Public Service Announcements. ● Organizing, compiling, and managing contest winner sheets. ● Setting up and providing support for promotional events. ● Assisting in the creation of prize giveaways. ● Hosting promotional events and assisting clients during events

01/2011 – Present

Bold Music Productions Artist Co-Manager 2008 – Present ● Manager, PR Representative and Booking Agent to The Rescued/Shoot the Bull ● Maintained press kits, electronic press kits, MySpace, Facebook and Twitter ● Arranged press appearances and write-ups in online, print, local and regional publications NCO Financial Service, Mendota Heights, MN Apple I-pod Technical Support Associate 08/2008 – 11/2008 ● Delivered world-class customer service and build customer satisfaction and loyalty. ● Provide effective and timely resolution of a range of customer inquiries. ● Strive for one-call resolution of customer issues. ● Complete ongoing training to stay abreast of product, service and policy changes. ● Strike a positive and cooperative tone with both customers and coworkers. ● Demonstrate best judgment in the disbursement of adjustments and credits. ● Increase the customer experience by providing information on new products, rate plans, and services through up selling opportunities. WZND 106.1, Normal, IL Promotions Assistant / On-Air Talent Internship 01/2007 – 05/2008 ● Produced and hosted daily on-air broadcasts ● Developed and oversaw RDU promotions and station contests ● Assisted with promotional events with the sales department ● Write, create and produce on-air promotions ● Maintained promotions records to ensure compliance with FCC regulations Education: Full Sail University (Winter Park, FL) Master of Science, Entertainment Business ● Concentration: Business & Music Illinois State University (Normal, IL) Bachelor of Science in Mass Communications ● Concentration: Radio

Expected Graduation Date: 2011

Graduation Date: 2008

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P R O M OT I ONA L F LY E R

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SME Celebrity Charity Basketball Game  

This is only a TEST.

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