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I AM Modern

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Modern

I AM MODERN ● HOLIDAY 11/12

Modern WASHINGTON D.C. SUBURBS

Modern

WASHINGTON D.C. SUBURBS

NORTHERN VA/METRO DC

46 MAMAS

EXPERT ADVICE ON RAISING

Activities

HEALTH • BEAUTY • LIFESTYLE FOR MODERN WOMEN

A MAGAZINE FUELED BY SOCIAL MEDIA ISSUE 6 VOL 4 HOLIDAY 11

A MAGAZINE FUELED BY SOCIAL MEDIA ISSUE 5 VOL 4 FALL 2011

HOLIDAY ROMANCE

2012

Survivors

IS HERE BABY!

WOMEN BEATING THE ODDS New

Homebuyers’

US $5.95 OCT | NOV '11

US $5.95 DEC | JAN '11/12

OPEN UP YOUR HEART: LEARNING TO LOVE AGAIN

STRICTLY COLOR: YOUR NEW WINTER WARDROBE

HOLIDAY RECIPES: QUICK FIXES TO IMPRESS

CHELSEA LATELY’S HEATHER MCDONALD

US $5.95 JUN | JUL '11

READER

promote G

ENERATED

With so many ways to promote your business, you won’t need to advertise anywhere else.

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YOUR BUSINESS, CONTROL YOUR MESSAGE

I AM Modern is an unique magazine in so many ways. I AM is comprised entirely of reader-generated articles that are specific to the interests and needs of Metro D.C. residents. I AM utilizes a multimedia platform and has a vibrant and involved women readership for both the print and online editions. We produce the only publication that directly targets this valuable and expanding demographic: suburban women and moms. I AM Modern helps businesses minimize advertising costs and effectively streamlines their marketing efforts to reach their most valued target markets. We provide print, online, mobile and in-person marketing, and subscription based expert reviews to help get you and your message directly to your target demographic without having to deal with the middle people.


control YOUR CUSTOMER BASE BY LETTING I AM MODERN PROMOTE YOUR BUSINESS FOR YOU

FOOD BEST IN

Our reviews spotlight your local business, creating buzz and increasing your customer base.

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I AM Modern Magazine has been putting an invaluable demographic into the palms of our advertiser’s hands with resounding success for over five years. We’ve always been a strong ally to local businesses and now we’re helping you control your message by putting you in the driver’s seat. With so many business review websites out there, it has become ever harder to control your company’s message and reputation. We want you to know that we are here for you. I AM Modern will protect you from unfair customers, competitors with agendas, and disgruntled former employees who may wish to tarnish what you have worked so hard to build. I AM Modern Magazine now offers its platforms to help you fight back against unfair and negative reviews.

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OM DERN.C IAMMO

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By joining Best of Suburbs Survey and Reviews we will help you put control back in your hands.

N.COM MODER 20 IAM

HEALTH PAGE

HEALTH PAGE

WOLFTRAP

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WOLFTRAP NATIONAL PARK for the performing arts plays host to a wide selection of artists from all genres...

The complex, which includes indoor and outdoor venues, sits atop a 130-acre lot in the heart of Vienna, and consists of the Filene Center, named after Catherine Filene Shouse, who donated the land to the government in 1966, The Barns at Wolftrap and The Children’s Theater in the Woods. For nearly five decades Wolftrap has been our nation’s first and only national park specifically designed for the performing arts, and is a landmark location for local metro area residents.

Winner

AMERICA’S ONE AND ONLY NATIONAL PARK FOR THE PERFORMING ARTS

BEST CONC ERT VENU E

The Filene Center is the main venue for touring bands and other visiting acts. With seating for 7000, as well as a large lawn section, the Filene Center is what comes to mind for most of us when we think of Wolftrap. You’d be hard-pressed to find a more tranquil and beautiful setting for a concert. It’s here that over 90 summer shows are performed during the summer months, with visitors either in the indoor and seated area or on the lawn where many bring picnics whilst enjoying their shows. The Barns at Wolftrap is indoor performance space that seats nearly 400 guests. The land and funds were also donated by Catherine Filene Shouse in 1981, and is where performers such as The Chicago Symphony Orchestra Brass Quintet and Joyce Yang will perform in the coming months. With fantastic

RADIANCE SALON & MEDI-SPA

I

IN A TIME where relaxation is getting harder and hard to find, it’s comforting to know that during those brief moments of “freedom,” places like Radiance Salon and Medi-Spa exist to revitalize the soul.

Made up of highly trained medical professionals, hair stylists and aestheticians, Radiance offers one-stop shopping for all things relating to feeling pampered, refreshed and beautiful. With locations in both Ashburn and Lansdowne, Radiance offers an assortment of services for both men and women.

Winner

BEST HAIR SALON FOR CUTS • BEST SALON FOR COLOR • BEST MANICURE BEST SALON FOR HIGHLIGHTS • BEST WAX

Radiance Salon and Medi-Spa was created by Dr. Philip Chang, a Board Certified Plastic Surgeon specializing in procedures with minimal scarring. He created Radiance Salon & Medi-Spa to bring the world of beauty and revitalization full-circle by offering a full range of beauty and hair-related services as well as nonsurgical and skin care services. A visit to either Radiance Salon location promises the following: friendly professionalism, a brief consultation to ensure the services you request are understood, well-trained staff and a welcoming and peaceful environment. Beverages are also offered as you wait, though the wait is never more than a few minutes.

Their comprehensive list of services is divided into several categories: salon services, spa services, and medi-spa services. Salon services include haircuts, color, style, waves & relaxers, nails (silk, gels, acrylics), Japanese hair straightening, and manicures and pedicures. Spa services are services such as eyelash extensions, waxing, sunless spray tanning, faces, massage, body wraps and professional make-up application. The salon also offers bridal party specials that would be the perfect way to show your bridal party how much you appreciate all that they do! Lastly, the medi-spa services include the popular BOTOX, laser hair removal, chemical peels and microdermabrasion. Additional medi-spa services are Endermologie (non-invasive cellulite treatment), Restylane (instantaneous wrinkle and fold minimizer) and Sclerotherapy, a spider vein eliminator. The beauty of a visit to Radiance Salon is that you have the option of getting several treatments together or space them out and indulge yourself over several trips. Your consultant will guide you in customizing a package that works best for you. The consultation doesn’t end until a mutual understanding is established. For the budget conscious, Radiance Salon strives to provide services that are affordable for everyone by offering budget plans and bundled discounts. Their Color and Cut Stimulus Plan is a free service offered to individuals in need of a morale boost or job. Spa service packages can be combined into one visit or used over several visits. In need of make-up for your wedding? Consider the Bridal Package, a service package consisting of a Special Occasion Hairstyle/Updo trial, classic manicure and pedicure and, on the day of the big event, make-up application and your selected Special Occasion Hairstyle/Updo. If you’re leaning more towards a general relaxation package, you might want to try the Sweet Escape package. Sweet Escape promises two and a half hours of pampering to include a European Facial, a 50-minute Signature Massage, and a Signature Manicure. Additional packages can be found on the Radiance Salon and Medi-Spa website. Radiance Salon successfully keeps in touch with clients by being socially interactive on both Facebook and Twitter, so it’s no surprise that they’re a favorite among readers. Connecting with them gives clients and potential clients opportunities to win gift cards and discounts on salon and spa services. Their effort to keep in touch is a clear sign that your interaction with Radiance Salon doesn’t end when you walk out the door after a visit.

RADIANCE SALON & MEDI-SPA,

43150 Broadlands Ctr. Plaza, Ashburn, VA 20148 703.723.4600 19305 Winmeade Drive, Lansdowne, VA 20176, 571.333.3005 www.gotoradiance.com Business Director, Carolyn Severo

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I AM Modern


YO

design

DESIG OUR N

SION, I V R U

MODERN MEDIA KIT

NOT EXACTLY SURE HOW TO PROMOTE AND MARKET YOUR LOCAL BUSINESS? DON’T WORRY, WE’VE GOT YOU COVERED. LET OUR DESIGN EXPERTS DO THE DIRTY WORK.

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Image is everything when it comes to business, and we pride ourselves on beautiful design. So whether you’re just starting up your company or you feel that your current branding has gone stale, we are here to help. Let us create a beautiful advertisment at no additional cost to you. Our sales representatives and designers are here to beautifully realize the look and design of your company. Whether it’s for the web, or in-print, from start to finish we will be by your side along every throughout the entire process of creating a professional advertisment for your company. And we’re not done there. We’ve got multiple outlets to make sure our readership of 200,00+ notices your business, and we’ll promote you on evey one of them., whether it’s in-print, online, or through one of our e-mail blasts .

Let our design team do the hard work for you. With so many ways to connect you to your target market and our loyal readership, you’ll probably want to take advantage of every one of them.

PROMOTE YOUR BUSINESS:

glossy magazines, online profiles, e-mail blasts, facebook, and twitter.


niche TAKE ADVANTAGE OF OUR 360º NICHE MARKETING APPROACH AND MAKE SURE YOU HIT YOUR TARGET MARKET.

Metro D.C. area’s only 100% social media fueled magazine providing content for readers in-print and online. Reaches 200k+ women and moms in the Metro D.C. area, with each issue providing a perfectly targeted market for advertisers. Hosts highly anticipated monthly meet-ups that create a perfect environment for “Word of Mouth” marketing and networking. Features local women, moms and businesses in every issue. We pride ourselves on interviewing the “Who’s Who?” in the Metro D.C. area.

Freely distributed in women and mom-oriented upscale business locations: There are currently over 1000 public reading places and counting. And now you can find I AM Modern on the newsstands in Barnes and Noble Locally owned, operated and supported.

Hitting moms & women in your marketing campaign is a sure way to win. win

Printed 6 times a year, including an Annual Best of Suburbs Survey and Reviews issue. Providing the influential and quickly growing GINetwork, a collective voice for local online thought leaders that offers exposure to advertising businesses and sponsors of I AM Modern Magazines.

I AM Modern


MODERN MEDIA KIT

Your image. Your business. Beautifully presented to our readership.

profiles

PROMOTE YOURSELF AND YOUR BUSINESS TO A READERSHIP OF OVER 200K. OUR PROFILES SEGMENT PUTS YOU DIRECTLY IN THE HANDS OF YOUR DEMOGRAPHIC.

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L ONA O AEL V IE WO MICH Photographer R E L A r on fo DR. V a passi Special

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I AM Modern is now featuring you. Our special advertorial segment, The Entrepreneur Spirit will profile your local company in our glossy print magazine, as well as online at www.iammodern.com. We’ll set up a personal interview with you, schedule a photoshoot, and then design a beautiful spread to be featured in the next issue of I AM Modern. The Entrepreneur Spirit gives you the opportunity to connect with your market on a more personal level. Not to mention, you’ll be featured alongside some of the Metro D.C. area’s mostreknowned doctors, lawyers, and companies. Experience the difference I AM Modern can make to your local business or practice. Ask your sales representative about rates and pricing.

el Micha al.com| info von ichael www.m

Special Advertorial

“I don't really connect with the word sacrifice. I have made choices.”

DR. PHILLIP CHANG “...Surround yourself with people smarter than you...with people willing to work hard out of principle.”

Dr. Valerie Woo

Plastic Surgeon

What ignited the spark in you to start your business? Aesthetica was established to be a comprehensive cosmetic surgery center that offers the most complete menu of services from facial surgery and breast and body contouring procedures to skin rejuvenation with the most technologically advanced laser systems. How would you define the top three skills needed to be a successful entrepreneur? One, surround yourself with people smarter than you. Two, surround yourself with people willing to work hard out of principle. And three, provide a product and customer service second to none.

Dr. Valerie Woo & Dr. Courtney Ullrich NOVA Pediatric Dentistry & Orthodontics 21785 Filigree Court | Suite 208 Ashburn, VA 20147 | 703.729.7005 www.MomsTouchDentistry.com

Where do you see yourself and your business in 5 to 10 years? To be known as the premier cosmetic surgery center in Northern Virginia.

How do you envision success? Success is all about balance: Work, family, community. Achievement involves professional success while still having the time and energy to enjoy the fullness that family brings to life. What three pieces of advice would you give to anyone who wants to become an entrepreneur? 1. Don’t sweep problems under the rug! 2. Listen to people and their needs 3. Seek the help of trusted advisors In one word, characterize your life as an entrepreneur AWESOME! How would you define the top three skills needed to be a successful entrepreneur? 1. Awareness: Know the details 2. Creativity: Find a way around obstacles 3. Delegate: To the right people, so you don’t have to do everything! Where do you see yourself and your business in 10 years? Thriving and growing but not at the cost of quality.The way we care for our patients is very important and will never change …It’s done with a Mom’s Touch!

What sacrifices have you had to make to be a successful entrepreneur?

How have your products/services changed over the past 5 years? Initially my practice was exclusively a pediatric dental practice. As our patient population grew, a natural progression was to expand to include orthodontic care. In 2009 I doubled my space to create a state-of-the-art orthodontic suite for our amazing orthodontist, Dr. Courtney Ullrich.

The biggest sacrifices are often the liberties you take with your family, like not being able to make it to all of their soccer games. I have, however, been fortunate enough to be able to arrange my schedule and personnel to minimize these situations as much as possible.

What did you learn about yourself during the start up process? I will always have a soft spot for people in my life but I have learned that I can be tough when it comes to caring for the health of my practice.

What pressures did you face in the early stages of your enterprise? The biggest obstacle in recent years has been the continual growth of the business despite the sagging economy. But thankfully, despite the circumstance, it has increased by 25% since last year.

What do you feel is the major difference between entrepreneurs and those who work for someone else? Entrepreneurs are risk-takers and seek to make their independent mark. Maybe we don’t like to ‘play by someone else’s rules’, or maybe we feel we have a unique story to tell. It’s not as safe but for me it is a very fulfilling adventure. What sacrifices have you had to make to be a successful entrepreneur? I don’t really connect with the word sacrifice. I have made choices. I chose to create my business from scratch. I am truly blessed. I love what I do and I have a wonderful family who has always supported my choices. After a busy day, I have a beautiful family to come home to. I am always excited about what the future holds!

What has been your most satisfying moment in business? Once, when my children were little, they heard one of my commercials on the radio and they thought I was famous. Aesthetica Cosmetic Sugery & Laser Center Lansdowne | Reston | 703.729.5553 www.GoToBeauty.com

ENTREPRENEUR celebrating the area's business spirit

Let our award-winning magazine promote your business and experience the difference I AM Modern can make.


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3.41”

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2.22”

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The deadline dates listed for ad submissions refers to all new ad designs. For minor changes to existing ads, customers will have up to one week after the listed deadline to submit their requests. Customers with print-ready ads may submit their artwork up to two weeks after the listed deadline. Modern Mom Media Corporation is the publisher of I Am Modern Magazine and www.iammodern.com

November 1, 2012 for Holiday 2012 issue January 1, 2013 for Winter 2013 issue

March 1, 2013 for Spring 2013 issue

May 1, 2013 for Summer 2013 issue

July 1, 2013 for Best of 2013 issue

September 1, 2013 for Fall 2013 issue

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5X

6X

.50”

11.125”

$3850

$3650

$3450

$2950

$2650

$2450

.60”

9.62”

$3150

$2800

$2566

$2250

$1950

$1750

.00”

4.72”

$2350

$2150

$1925

$1650

$1450

$1250

.41”

9.62”

$2350

$2150

$1925

$1650

$1450

$1250

.61”

4.72”

$1650

$1450

$1250

$1150

$950

$900

.22”

9.62”

$1650

$1450

$1250

$1150

$950

$900

.41”

4.72”

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$1100

$962.50

$950

$750

$700

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ation

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I AM Modern 1/2 PAGE 7”x 4.72” horizontal

1/2 PAGE 3.41”x 9.62” vertical

MAGAZINE DIMENSIONS

Inside Front Cover

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Inside Back Cover

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Back Cover

$4500

Specific page (if available)

+$500

Right-facing Page

+$300

Placement in first 40 pages

+$200

Deadlines for Ad Submissions

8.25” x 10.875” The deadline dates listed for ad submissions refers to all new ad designs. For minor changes to existing ads, customers will have up to one week after the listed deadline to submit their requests. Customers with print-ready ads may submit their artwork up to two weeks after the listed deadline. Modern Mom Media Corporation is the publisher of I Am Modern Magazine and www.iammodern.com

November 1, 2012 for Holiday 2012 issue January 1, 2013 for Winter 2013 issue

March 1, 2013 for Spring 2013 issue

May 1, 2013 for Summer 2013 issue

July 1, 2013 for Best of 2013 issue

September 1, 2013 for Fall 2013 issue

modern mom media corp. 13800 Coppermine Road #390 Herndon, VA 20171

1800.587.0627

phone

1800.587.0627 fax | info@iammodern.com W W W. I A M M O D E R N .C O M

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