Quirk Annoucing Quirk, an innovative new UK t-shirt brand by Ray James to be launched 1st April - exclusively at Urban Outffitters. Quirk is an independent brand creating graphic, urban basics for trendsetting twentysomethings. More a way of life than a clothing company, the backbone is its creative outlook, aided by Rayâ€™s previous expertise in the graphic design and extreme sport industries. The designs are edgy, current and real; making urban, wearable pieces that will create instant appeal within your readers. Quirk represents a collective of the very best of home grown talent, perfectly suited to the genre of your publication. This collection of t-shirts will become the go to uniform for the fashion forward 18-26 year olds of our generation. With the companies ethos centered around real life and moving away from mainstream fads and trends, their beautifully designed, wearable teeâ€™s will become a staple in your readers wardrobe. As well as muse and model for the collection Daisy Lowe, celebrities including Fearne Cotton, Pixie Geldof and Rou Reynolds have already been seen wearing t shirts from the collection, proving Quirk is already gathering a cult following that will no doubt go from strength to strength through collaboration with your magazine.