THE AWISA MAGAZINE hardware
Hettich report great success at AWISA 2012 The AWISA 2012 exhibition held in Sydney from July 11 to 14 was an unprecedented success for Hettich, with nearly double the number of leads gathered from the 2008 event and the unveiling of Hettich’s latest innovation, the ArciTech drawer system. Hettich’s 300 square metre stand stood out among the crowd and drew in thousands of engaged and interested visitors. The stand design was ideal for walking guests through the new product ranges with many commenting on the professionalism and ease of use of the Hettich displays. “Nearly 7,000 people visited AWISA this year which just goes to show there is still plenty of life in the industry – and
Hettich is proud to be a leader in terms of innovation and quality,” says marketing manager for Australia and New Zealand, Dave Angus. Undoubtedly the highlight of AWISA for Hettich was the unveiling of the brand new ArciTech drawer system. The stand was designed to allow visitors to view, and experience, the full range of Hettich products, before the final reveal of the new ArciTech product at the end of their journey through the stand. There was strong interest from guests as they experienced the ArciTech’s design flexibility, innovation and functionality first hand. The ArciTech drawer system has been developed to help kitchen manufacturers position themselves for the future, directly benefiting from Hettich’s commitment to innovation and design. The ArciTech models on display were equipped with Hettich’s famous soft close technology which, when combined with ArciTech’s exceptionally smooth running action, created the perfect drawer system. “The crowd’s reaction to the ArciTech was beyond what we thought it would be. We anticipate that ArciTech is going to be in hot demand when it becomes available on the Australian market next year,” says Dave. In addition to the new ArciTech range, Hettich’s new products and applications included: extensions to the stunning Magic lighting range; bathroom and vanity innovations with an exquisite make up cabinet using Sensys hinges, Magic lighting, and InnoTech drawers; the Intelligent Kitchens concept with new MultiTech soft close option and the InnoTech platform concept; use of Hettich products in an entertainment unit; the full Sensys range with new Flash cup; Pro Decor handles displayed in the four trends: Deluxe, New Modern, Folk and Organic; the ever popular WingLine 230 bi-fold door system in a home office environment, and the new TopLine M sliding door system in a laundry set up. Visitors were able to see and experience for themselves how Hettich products make any living space beautiful. “Our new products on display this year at AWISA really impressed the guests. Many visitors came to the Hettich stand after hearing positive feedback they had from other visitors at the exhibition, so it was a great word-of-mouth exposure!” says Dave. “We couldn’t be happier with the success of AWISA. It’s going to keep our sales team very busy, and set us up for a positive year going into 2013,” says Dave. HETTICH AUSTRALIA Phone 1800 HETTICH www.hettich.com.au
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