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IABM Business Intelligence Offering

End User Survey NAB 2016


Contents Introduction .................................................................................................................................................. 2 IABM Industry Index ..................................................................................................................................... 3 IABM Benchmark Report .............................................................................................................................. 6 IABM End-User Index .................................................................................................................................... 8 IABM End-User Survey ................................................................................................................................ 10 IABM Industry Trends Survey...................................................................................................................... 14 IABM Quarterly Digest ................................................................................................................................ 17 IABM Specialist Reports .............................................................................................................................. 19 IABM Brexit Survey ............................................................................................................................. 19 IABM Special Report - Mexican Broadcast Sector .............................................................................. 20 IABM Market Entry Studies......................................................................................................................... 22 China Market Entry Study ................................................................................................................... 22 India Market Entry Study .................................................................................................................... 22 IABM DC Global Market Valuation & Strategy Report (GMVR) .................................................................. 24 Events & Presentations ............................................................................................................................... 28 Bespoke Consulting Services ....................................................................................................................... 29 What do our Members think about IABM Research?................................................................................. 30 Appendix ..................................................................................................................................................... 31

© IABM 2016

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Introduction The IABM offers a varied portfolio of quantitative and qualitative reports to help members track industry trends and the financial performance of the sector. Most of these studies are available free of charge for IABM members. The IABM DC Global Market Valuation and Strategy Report (GMVR) is the only chargeable study. Our quantitative research draws from a pool of real financial data provided by IABM members and nonmembers under non-disclosure agreements (NDAs). We have been producing market research for ten years and our partners trust us as a reliable and independent source of information1. Our qualitative research benefits from interviews with industry insiders and a wide directory of business information covering the broadcast and media industry as well as related verticals. This document includes an overview of our Business intelligence portfolio. The reports included in this document are the following:

      

IABM Industry Index IABM Benchmark Report IABM End-User Index (New!) IABM End-User Survey IABM Industry Trends Survey IABM Quarterly Digest IABM Specialist Reports o IABM Brexit Survey (New!) o IABM Special Report – Mexican Broadcast Market  IABM Market Entry Studies o China Market Entry Study o India Market Entry Study  IABM DC Global Market Valuation and Strategy Report (GMVR) The other services we provide to members as part of our Business Intelligence portfolio are:

 Events & Presentations  Bespoke Consulting Services

1

For more information on what IABM members think about our service, please go to the last section of this report

© IABM 2016

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IABM Industry Index Table of Contents  Introduction o About this document  Executive Summary  Part 1: Financial Performance o Sales o Profits  Part 2: Market Concentration o HHI and CR4 o Lorenz Curve  Part 3: Outlook o Industry Performance & Trends o Global Economy  Appendix  Methodology Description The IABM Industry Index tracks aggregate sales and operational profit across the broadcast and media technology (B&MT) sector. The report is published quarterly and includes an analysis of market concentration as well as an extensive commentary on industry trends and global economic outlook.  

Frequency: Quarterly Year of first publication: 2007

The analysis is split into the following sections:     

Year-on-year market growth Percentage of companies in profit or loss Operating profit-to-sales Market concentration indicators Industry and global economy commentary

Sales and profit growth are monitored monthly and 3 month moving averages of these variables are presented in the report to smooth the seasonal effects affecting the data. We also comment on any geographical trends and differences between small, medium and large companies. The market concentration analysis is based on the same dataset used for the rest of the report and aims at establishing the level of revenue concentration in the industry.

© IABM 2016

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Profit-to-sales growth offers precious insights on the balance between sales and profits over time. This is presented through the same geographical and size breakdown. An extensive commentary about the recent industry trends is also provided. This draws upon a comprehensive literature ranging from CEO comments and financial statements to viewing habits and latest technological trends. We also comment upon the most recent macroeconomic developments as the industry is affected by them. Some Examples from this Report

Percentage of all Companies - Profit (or Loss) making

In profit both years

Moving from loss to profit

In loss both years

Moving from profit to loss

“We show the percentage of companies that have been in profit, have moved from loss to profit, from profit to loss and have been in loss for the last two accounting years “

Year-on-Year Market Sales Change, last 24 months, by size 8.0% 6.0% 4.0% 2.0% 0.0% -2.0%

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

-4.0% -6.0% -8.0% All - 3mth mov avg.

Large - 3mth mov avg.

SME - 3mth mov avg.

“The 8.7 percentage point gap in revenue growth between large and SME companies registered in May has fallen to 6.2 following both the improvement in small companies’ performance and the slowdown in large companies’ revenues” © IABM 2016

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Lorenz Curve 1.00 0.80 0.60 0.40 0.20 0.00 0%

10%

20%

30%

40%

Lorenz Curve

50%

60%

70%

80%

90%

100%

Perfect Distribution

“The Lorenz Curve is a statistical method used to graphically illustrate the inequality/concentration of a distribution. This analysis is useful to show the composition of the sample and how revenues are allocated within it”

© IABM 2016

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IABM Benchmark Report Table of Contents  Introduction o About this document  Executive Summary  Profit to Sales Ratio  Gross Margin  Current Ratio  Quick Ratio  Return on Net Assets (RONA)  IABM Profit and Liquidity Dashboard  Inventory Days and Turnover  Accounts Receivable Days  Research & Development  Selling, Marketing and General Administration Costs  IABM Management Dashboard  Appendix o Methodology Description The Benchmark report is released half yearly and delves deeper into company accounts creating a series of benchmark parameters which facilitate the monitoring of financial performance within the B&MT and comparative sectors.  

Frequency: Half-Yearly Year of first publication: 2012

The analysis is divided into various sections which examine financial ratios and compare them to similar sectors such as Software Publishers and Communications Equipment. For every variable median, upper and lower quartiles are presented. The variables studied are the following:         

Profit-to-sales ratio Gross margin Current ratio Quick ratio Return on net assets Inventory days and turnover Accounts receivables days Research and development expenditure Selling, marketing and general administration costs

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Profit-to sales and Gross margin give an idea on the overall profitability of the sector. The median is a useful indicator because it is not highly affected by the weight of large firms in the sample. Current and quick ratio test the ability of B&MT firms to meet short-term financial obligations. The quick ratio is a tougher liquidity test since it does not include inventory in the calculations. These are straightforward indicators that permit to monitor the financial stability of the sector. Return on net assets measures companies’ performance in relation to the assets deployed. Inventory days and accounts receivables measure the ability in managing working capital. The last two variables track R&D and Sales & Marketing operating costs. The sample for this report is made up of all broadcast and media technology suppliers publishing comprehensive financial data. This report goes beyond sales and profits by analyzing a variety of financial ratios for a relevant group of private and public companies. Some Examples from this Report

Gross Margin B&MT June 2015

B&MT December 2015

B&MT August 2016

Comms Equipment M’facture

Software Publishers

75% Quartile

71%

70%

70%

32%

83%

Median

60%

59%

60%

17%

65%

25% Quartile

41%

39%

43%

10%

35%

“Margins have slightly improved over the last six months. Broadcast and media technology companies have traditionally had very high margins compared to other hardware-based industries, reflecting the specialist nature of the sector”

© IABM 2016

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IABM End-User Index Description The End-User Index is a new report by IABM. It aims at assessing the financial performance of the customer side of the industry by aggregating data on revenues and profits from broadcast and media technology end-users’ accounts. The purpose of this report is to enable member companies to monitor their customers’ financial performance in various regions and industry segments. We aim at providing members a detailed analysis of what is driving end-users’ growth prospects and how their business models are evolving as a result of the changing media landscape.  

Frequency: Yearly Year of first publication: 2017

This report includes data on the overall performance of the broadcast and media industry as well as geographical and segment splits for relevant categories. This data represents over 80% of global broadcast and media market revenues. We also provide a detailed analysis of some of the most relevant companies’ financials and an outlook for their businesses. Some of the companies included in the sample of this Report

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Selected end-user categories included in the sample of this Report

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IABM End-User Survey Table of Contents  Introduction o About this document o Survey Overview and Respondent Demographics o Respondent Demographics  Part 1 – Business Sentiment and Outlook  Part 2 – Customer Revenue: Current and Future Sources  Part 3 – Broadcast and Media Technology Procurement  Part 4 – Drivers of Product Choice  Part 5 – Impact of IT Technology  Part 6 – Broadcast and Media Technology Adoption  Part 7 – Collaboration  Part 8 – Appendix  Part 1: Current Buyer Sentiment o Business Sentiment and Outlook  Part 2: Customer Revenue, Current and Future Sources o Current Revenue Sources of Broadcast and Media Technology Buyers o Future Revenue Sources of Broadcast and Media Technology Buyers  Part 3: Broadcast and Media Technology Procurement o Factors Influencing the Purchase of Broadcast and Media Technology Products o Broadcast and Media Technology Purchasing Priorities o Broadcast and Media Technology Purchasing Priorities Index o Broadcast and Media Technology Purchasing Preferences o Broadcast and Media Technology Channel Preferences o Approach to Technology Purchasing o Key Decision Makers Today o Key Decision Makers in the Future  Part 4: Drivers of Product Choice o Strategic Drivers of Broadcast and Media Technology Product Choice o Strategic Drivers of Broadcast and Media Technology Product Choice as Index  Part 5: Impact of IT Technology o Relationship Between Broadcast Engineering and IT Departments o Technology CapEx Budget Profile -- Broadcast Versus IT o Current CapEx Spend with “Traditional Broadcast Suppliers” Versus “Traditional IT Vendors” o Projected CapEx Spend with “Traditional Broadcast Suppliers” Versus “Traditional IT Vendors”  Part 6: Broadcast and Media Technology Adoption © IABM 2016

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o Transition to 4K/UHD: When? o Transition to 4K/UHD: How? o Cloud-Based Technology o OTT Platforms: Build vs Buy o OTT Technology  Part 7: Collaboration o Importance of Interoperability o Awareness of Interoperability Initiatives  Part 8: Appendix Description The End-User Survey examines the customer side of the industry, in particular their views on the future business environment, the IT industry entering the broadcast sector and how these factors should inform their purchasing plans going forward. This data is based on feedback from over 1200 end-user professionals. We comment on a variety of topics such as customers’ revenue sources, key decision makers in broadcast and media technology purchasing and the factors influencing broadcast and media technology purchasing. The new IBC Show 2016 analysis includes two additional sections on emerging technology adoption and collaboration within the industry. Research participants for this report represent a broad cross-section of the broadcast and media industry (broadcasters, film studios, system integrators, radio stations, government/education/corporate customers, production/post-production customers etc.).  

Frequency: Half-Yearly Year of first publication: 2011

Our End-User Survey is packed with invaluable information and analysis you simply won’t find anywhere else. It will help you shape your marketing and sales strategies for the coming year – and show you where to point your product development too. Based on detailed feedback from broadcasters, post facilities and systems integrators, the survey is the most authoritative and comprehensive factual resource for everyone involved in broadcast and media technology. Our industry is changing so fast it’s difficult to keep up on your own, which is where IABM comes in. From this survey and analysis:    

CEOs will learn where their customers see growth and how they plan to achieve it CTOs will be able to align product development strategies to real market requirements Marketers will learn what their customers’ real needs are and how to address them Sales staff will understand changing key customer demographics

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Some Examples from this Report

Which of the following best describes your organization's outlook for the overall business environment over the next 2-3 years? Very Positive

Quite Positive

Neutral

Quite Negative

IBC 2016

Very Negative

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

“Since 2011, we have observed an upward trend in end-user confidence. Only in the pre-IBC Show 2012 survey was there a relevant drop in confidence, possibly related to the effects of the sovereign debt crisis in Southern European countries” How likely are you to deploy some sort of cloud-based technology over the next 2-3 years? IBC 2016

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2013 NAB

2013 IBC

We are already doing it today

2014 NAB

Very likely

2014 IBC

Somewhat likely

2015 NAB Unlikely

2015 IBC Not at all likely

2016 NAB

2016 IBC

Broadcasters

Don't know

“The take-up of cloud technology in the media & entertainment industry in recent years has been extraordinary.” © IABM 2016

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Thinking about your broadcast and media technology purchasing strategy, please rank your top priorities 0%

10%

20%

30%

40%

50%

60%

70%

80%

Multi-platform content delivery (mobile,web, etc.) 4K / UHD production/delivery File-based workflows IP Infrastructure Upgrading operations to HDTV Media Asset Management Cloud computing / cloud-based services News Operations Virtual Reality production/delivery Social TV Programmatic Advertising Analog Switch-Off Back Office Systems (scheduling, billing, etc.) The most important priority (1only)

2nd most important priority (1 only)

3rd most important priority (1only)

Other important priorities

“Topping the list of the projects considered “most important” to pre-IBC Show 2016 survey respondents was “Multi-platform content delivery”, which was cited more times than any other project as the most important strategic priority for broadcast and media technology buyers” Which of t he following t echnology infrastructures does your organization plan t o deploy for 4K/UHD content?

Quad 3G SDI 12G SDI IP Hybrid SDI-IP Don't know

“These results show that the majority of end-users are unsure about the approach to adopt to deploy 4K/UHD content in their organizations. However, respondents that do have an idea about the optimal approach to 4K/UHD deployment strongly prefer Hybrid SDI-IP or IP installations over SDI-centric alternatives” © IABM 2016

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IABM Industry Trends Survey Table of Contents  Introduction o About this document  Executive Summary  Part 1: Confidence o Next Quarter Vs Last Quarter o Next 12 Months Vs Last 12 Months  Part 2: Products, Revenues & Profits o Product and Service Categories o Revenues and Profits o Revenue Sources o Regional Growth  Part 3: Order Growth & Supply Chain o Projects in Hand and Finished Goods Stock o Factors Limiting Growth in Orders and Contracts o Factors Limiting Ability to Fulfil Orders or Contracts  Part 4: Prices o Price Trends Last 6 Months o Price Trends Next 6 Months  Part 5: Investment o Personnel Investment o R&D Investment  Part 6: Skills & Training o Most Difficult Staff to Recruit or Train o Most Difficult Technical Staff to Recruit or Train o Most Difficult Sales Staff to Recruit or Train  Part 7: Mergers and Acquisitions o M&A Activity o Acquirer/Proposed Acquirer o Target/Proposed Target  Appendix o Respondent Demographics o About IABM Description The Industry Trends Survey is released half-yearly and constitutes a qualitative report based on responses from senior decision makers in IABM member companies representing a broad cross-section

© IABM 2016

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of companies in the broadcast manufacturing and media technology sector globally. Only companies who provide data can access the full analysis.  

Frequency: Half-Yearly Year of first publication: 2009

This survey draws upon the sentiment and opinions in the broadcast and media technology industry. Often, these opinions are consistent with the quantitative results stemming from other IABM reports. As an example, we provide the outlook on R&D expenditure for the next year reported a survey.

Some Examples from this Report

IABM Confidence Ratio 5 year - Year-on-Year 18 16 14 12 10 8 6 4 2 0 H2 2010

H1 2011

H2 2011

H1 2012

H2 2012

H1 2013

H2 2013

H1 2014

H2 2014

H1 2015

H2 2015

H1 2016

“The IABM Confidence Ratio has plummeted from 12 to 4.2 as a result of the worsening in year-over-year confidence (the ratio is based on year-over-year confidence). The current value of the ratio represents its lowest level since the second half of 2014.” “The chart below shows the most important factors limiting order/contract fulfillment. ’Development capacity’ (32%) is the most important factor limiting order/contract fulfilment, followed by ‘skills and staff’ and “other”. This highlights that capacity, which refers to the maximum amount of resources (time, personnel etc.) an organization is able to commit to a task, is an issue particularly in software development. In an industry where the demand for software is rapidly rising, this is not surprising. ‘Skills and staff’ has historically been an industry-wide problem as companies try to recruit personnel with both broadcast and IT skills”

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Factors Limiting Order/Contract Growth

Order / project deferral by customer Prices / competitive position Selling capacity Political or economic climate Credit or finance Other

“Hardware vendors said that they derive 81% of their revenues from hardware, 12% from software and 7% from other revenues such as customer support, training and maintenance. When looking at the split of software revenues, 9% is derived from permanent licences, 2% from subscriptions and 1% from on demand offerings”

Hardware Vendors - Revenue Sources

Hardware revenues Software revenues (permanent licences) Software revenues (subscriptions) Software revenues (on demand) Other revenue sources (customer support, training & maintenance)

© IABM 2016

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IABM Quarterly Digest Table of Contents The contents of this report vary each time but the discussion always focuses around four macro topics:    

Current Global Business Environment Demand side of the Broadcast Technology Sector Supply Side of the Broadcast Technology Sector Regional Focus on a Broadcast Market

Description The IABM Market Intelligence (MI) Quarterly Digest provides IABM members with a varied range of business information about the broadcast industry and the wider global economy in a “digestible” way. The purpose of this report is to enable member companies to keep up with the latest developments in our industry by bringing together disparate but useful sources of information in an orderly and relevant manner.  

Frequency: Quarterly Year of first publication: 2016

This report aggregates a variety of information from various data sources, research organizations, media, and the IABM itself. We discuss the latest trends on both the demand and supply side of the broadcast media technology industry as well as provide a focus on a specific regional broadcast market. In doing so, we try to uncover interesting business opportunities for IABM members. So far, we have published the following regional focuses:    

Middle East & North Africa (March Issue) North America (Special NAB Issue) Asia-Pacific (June Issue) Europe (September Issue)

We will shortly publish a regional focus on Latin America and thus provide worldwide market coverage in the first year.

© IABM 2016

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A Sample Page from this Report (June Issue)

© IABM 2016

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IABM Specialist Reports IABM occasionally produces special reports focusing on a special issue or an emerging broadcast market. These studies are based on both primary and secondary research with the aim of providing IABM members evidence to inform the decision of expanding into a new emerging market. These reports contain both quantitative and qualitative insights. The latest IABM Special Report focused on the Mexican Broadcast market.

IABM Brexit Survey The IABM Brexit Survey aims at assessing the impact of the Brexit vote on the broadcast and media industry to provide IABM members useful insights on the future of the sector following the referendum outcome. This survey aims at assessing the impact of Brexit on the global broadcast and media technology industry with a particular focus on the views from the UK and continental Europe. The contents of this report are as follows:       

Brexit: What Has Happened So Far What Does Brexit Mean for the Broadcast and Media Industry? Trade Relationships: Possible Scenarios in a Post-Brexit World Impact on Investment Financial Effects: Stock Prices, Exchange Rates, Revenues & Costs Impact on Broadcast & Media Skills Shortages in the UK Anecdotal Feedback

Some Examples from this Report ITV and Sky's stock daily changes (%) from 29/04/2016 to 23/09/2016 (closing prices) 10.0% 5.0% 0.0% -5.0% -10.0% -15.0% -20.0% -25.0%

Brexit

ITV Stock

© IABM 2016

Sky Stock

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“A comparison of ITV and Sky’s stock daily changes in the period before and after the referendum result was announced corroborates the theory according to which investors turned their spotlight onto the commercial broadcaster after Thursday 23 June 2016. ITV’s stock price declined by -20.4% between Thursday 23 June and Friday 24 June 2016 – wiping £1bn off its market capitalization - while Sky’s stock declined by ‘only’ -6.6%” In the case of a deal imposing trade restrictions (tariff and/or non -tariff barriers) between the UK and the EU, to what extent is your business going to be affected?

Our business would be slightly affected Our business would be highly affected Our business would not be affected Don't know

“Most respondents said that their companies would be slightly affected by trade restrictions with 30% saying they would be highly affected. 19% said that their companies would not be affected by trade restrictions with 5% answering ‘don’t know’”

IABM Special Report - Mexican Broadcast Sector This study aims at providing IABM members evidence-based research to inform the decision of expanding into an emerging market like Mexico. The report contains both quantitative and qualitative insights to give the reader a comprehensive view of the latest developments in the Mexican broadcasting industry. This study is based on a combination of primary and secondary research. Primary research was carried out through questionnaires and interviews with major Mexican end-users. Respondents that completed the questionnaire represent companies accounting for approximately 70% of the Mexican broadcasting industry total revenues. The sample constitutes a relevant cross-section of technology buyers in the Mexican broadcasting sector, which still remains a highly concentrated market. Respondents include both Radio and TV broadcasters as well as two system integrators © IABM 2016

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The contents of this report are as follows:        

Business Environment Broadcast Industry Overview TV Industry Radio Industry New Media Broadcast and Media Purchasing Behaviour Broadcast and Media technology Investment Trade Channels

A Sample Page from this Report

© IABM 2016

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IABM Market Entry Studies We provide market entry advice in the form of country reports in order to equip members with the right market intelligence to expand into a new market. These are detailed studies made up of both quantitative and qualitative insights. The market entry studies in our portfolio are the following:  

China Market Entry Study India Market Entry Study

China Market Entry Study This 90-page study aims at providing IABM members evidence-based research on the market opportunities in China for IABM members. The contents of this report are the following:          

Market Landscape Media Environment Business Environment Securing the Deal Industry Buying Groups Other Buying Groups Local and International Suppliers Regulatory Environment Sources of Support and Market Entry Critical Factors Checklist

The research for this study is based on 44 interviews with both broadcast and media technology suppliers and vendors.

India Market Entry Study This 70+ pages study aims at providing IABM members evidence-based research on the market opportunities in China for IABM members The contents of this report are the following:   

Market Landscape Media Environment Broadcast Buyers

© IABM 2016

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    

Supply strategies Prasar Bharati Regulatory Environment Developing Market Trends Critical Success Factors

The research for this study is based on 48 interviews with both broadcast and media technology suppliers and vendors.

© IABM 2016

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IABM DC Global Market Valuation & Strategy Report (GMVR) Description The IABM DC Global Market Valuation & Strategy Report (GMVR) is the definitive valuation of the broadcast and media technology supply market, with detailed regional splits, product and segment analysis and forecast trends for the ensuing five years. Considered by many to be the go to source for broadcast and media technology market sizing and trend analysis, the IABM DC Global Market Valuation and Strategy report draws on actual and future project revenue and product shipment data supplied by media technology vendors and service providers under a framework of strict confidentiality. This unique model is faciliated through the auspices of IABM the trusted global trade association for the industry. The 600+ pages report covers over 3000 broadcast and media vendors and service providers, representing the total market for broadcast and media technology.  

Frequency: Yearly Year of first publication: 2006

The 2016 edition provides market sizing data for approximately 150 product categories across nine market segments. Data tables provide regional splits for product and service revenues, as well as forecasts to 2019 at segment and sub-segment levels. The data tables are accompanied by extensive written commentary that discusses the drivers affecting the market and an analysis of how changing markets and technologies may shape the future composition of the broadcast and media technology industry. Segmentation In order to make the report and data relevant to different business categories, the total market for products and services are subdivided into logical segments. In addition to making the report easier to absorb, it also enables users to focus on the data and information most important to their interests. The segments include:  Acquisition and Production: This segment represents all the equipment used to capture video and to perform live processing of content in a studio or on location. The primary components are cameras and associated accessories, lighting and specialist tools such as virtual sets, graphics and specific storage devices.  Post Production: The post production segment is the second stage of content creation and includes the products used to finish and augment content. This is an area heavily influenced by © IABM 2016

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the migration to IT and software solutions. The primary components are editors, graphics and animation, recorders and image processing systems. Content and Communication Infrastructure: Broadcast and media systems operate through a background infrastructure, the primary components being video or IP routers and the associated cabling. This segment includes modular products which are part of the signal path such as transcoding, interfacing, standards conversion etc. Contribution and primary distribution networks are also included. Audio: This segment covers the entire spectrum of audio equipment and systems from acquisition to playout. The segment is made up of acquisition, automation, monitoring and processing sub-segments. Intercom and talkback are also included. Storage: Storage plays an important role across the full spectrum of broadcast and media operations. Some storage systems are applicable to, or shared by multiple operational activities. Therefore, such generic storage is grouped in this segment. VTRs, tapeless storage, archive and media make up the sub-segments. System Automation and Control: With a drive towards greater efficiency, automation systems have become increasingly important. Initially dominated by playout systems, automation now covers a wide range of operations throughout the content chain. This segment also includes management and business systems, news automation and workflow management. Software plays a key role in this segment. Playout and Delivery Systems: This section looks at the infrastructure often controlled by the previous automation and control segment. Playout and delivery covers the master control area, distribution, delivery to the consumer and monitoring. Delivery mechanisms such as cable, terrestrial, satellite and IP are included. Test, quality control and monitoring: This is a wide ranging market which links with all the other segments and in some cases, adherence to regulations. Quality control can be a labour intensive activity so there is a drive towards automation and software based systems. This segment includes hardware and software generators and analysis tools plus video displays and multiscreen viewer processing. Services: Previous reports have demonstrated the importance of this segment with the value growing fast and representing a significant proportion of the industry value. Included but not limited to are, systems integration, managed service and transmission infrastructure services.

For more information on this report, visit: http://www.iabmdc.com/The_Report.aspx VIEW THE TABLE OF CONTENTS HERE

© IABM 2016

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Some examples from this report

Broadcast and Media Technology Revenues, 2009-2019, by region

$60b $50b $40b $30b $20b $10b $b 2009

2010

2011

2012 2013 2014 Americas EMEA

2015 2016 Asia Pacific

2017

2018

2019

“Revenues in the broadcast and media technology industry were about $49bn in 2015, down by about 4% compared to the previous year”

“’Services’ is the largest segment in the broadcast and media technology industry with a 55% market share. ‘Playout and Delivery’ is the largest product segment with a 14% market share”

© IABM 2016

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“The ’Services’ segment is made up of a variety of sub-segments and service categories. The list above shows the service categories included in the latest report”

“The performance of most segments has deteriorated in the period 2012-2015 compared to the period 2009-2012 as a result of the completion of the transition to digital HD broadcasting in Europe and North America”

© IABM 2016

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Events & Presentations We provide members a number of presentations and intelligence briefings at industry events. The industry events where we provide updates on our business intelligence are:            

IBC NAB NAB Show NY Cabsat Interbee Broadcast Asia CCBN KOBA HPA Tech Retreat BIRTV SET Expo TVBEurope 2020

As well as many other events such as HD Forums, EBU events etc. These presentations include qualitative and quantitative insights from our research as well as an overview of the latest market trends produced specifically for the event. We also present an update on our business intelligence at Annual Conference and organize a number of market intelligence summits to keep our members up-to-date with our research. Our latest IBC 2016 Breakfast Presentation was publicly praised by Avid CEO, Louis Hernandez.

IABM CEO, Peter White, presenting the latest business intelligence at IBC 2016

DOWNLOAD OUR IABM BREAKFAST PRESENTATION AT IBC 2016 HERE

© IABM 2016

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Bespoke Consulting Services We also provide bespoke consulting services to members who need our help with a specific business issue. These include customized reports, presentations and one-to-one advice sessions with our experts. Below, we provide one slide from a customized presentation we deliver to one of our members:

Š IABM 2016

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What do our Members think about IABM Research? About our Business Intelligence Service Below, we present some IABM members’ comments on our business intelligence service: “I have decided to join the IABM after attending very, very impressive and accurate presentation on the first day of the IBC show. Congratulations on a well put together and researched presentation” “One of IABM’s key strengths is its deep industry knowledge, the IABM report is a massively valuable asset to all its members, the continued focus on enhancing this report is essential for my company” For other member testimonials on our Business Intelligence Service, please click on the link below: VIDEO: WHAT DO OUR MEMBERS THINK ABOUT IABM BUSINESS INTELLIGENCE About the IABM DC Global Market Valuation & Strategy Report “The Global Market Evaluation Report is an excellent tool which aids our understanding of the entire market. It provides insights and information essential for Ericsson to build business cases and develop our solutions for the industry.” Mike Knowles, Vice President Business Strategy, Ericsson Television Ltd. “We find the GMVR report to be an incredibly useful tool for our business planning. The combination of manufacturer sourced data and independent analysis give Harmonic confidence in the validity of the data presented. Enabling us to not only evaluate spend and trends in our directly relevant categories but also in the adjacent areas that provides insight not only total market consumption but also perspective on the CAPEX and OPEX priorities of our customers.” Tom Lattie, Vice President Marketing & Strategy, Harmonic Inc – Video Products Division "The quality of research included in the GMVR make it a valuable tool for Avid's strategic planning process. The study is extremely comprehensive and sets the bar each year in keeping pace with changing dynamics in the media technology industry“ Robert Roose, Director, Corporate Development and Investor Relations, Avid “The GMVR is probably the most complete report on the broadcast industry, with in-depth market trends analysis and a consistent market sizing by industry segment.” Geoffroy d'OULTREMONT - VP Investor Relations & Corporate Communication

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Appendix Contact For any questions on these reports or the overall Business Intelligence portfolio, please contact our Research Analyst Lorenzo Zanni: Lorenzo Zanni 3 Bredon Court, Brockeridge Park, Twyning, GL20 6FF, UK Email: lorenzo.zanni@theiabm.org Direct: +44 (0)1684 450033 Main Office: +44 (0)1684 450030 / Fax: +44 (0)1684 450024 Web: www.theiabm.org Copyright and disclaimer This information is Copyright IABM and may not be copied or published by any means, as a whole or in part, without prior permission in writing. The information and opinions contained in this publication are supplied in good faith and are derived from interpretation which we believe to be reliable and accurate but which, without further investigation, cannot be warranted as to their accuracy, completeness or correctness. This information is supplied on the condition that IABM and any partner, contractor or employee of IABM, are not liable for any error or inaccuracy contained herein, whether negligently caused or otherwise, or for loss or damage suffered by any person due to such error, omission or inaccuracy as a result of such supply. About IABM IABM is the international trade association for suppliers of broadcast and media technology. IABM members represent over 80% of the market’s revenues; IABM facilitates the important networking and interaction between suppliers that shape and define the unique ecosystem of the broadcast and media technology industry. IABM supports member companies with a comprehensive range of services across market intelligence, training, events, technology, exhibitions, business standards and best practices. We hold the interests of member companies as paramount, and strive to provide strong guidance and support at every level in all geographies. We understand that in today’s rapidly changing media landscape, our members have never had a greater need for timely, relevant and effective advice and support. IABM’s mission is to be an ever more powerful beacon illuminating the way forward, highly responsive to all our members’ needs and helping them to successfully navigate change and prosper. Further information about IABM and its activities can be found at www.theiabm.org.

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Knowledge, support and leadership for media technology suppliers

About IABM DC IABM DC is a joint venture between broadcast and digital media trade association, the IABM, and Broadcast & Digital Media Market Research, Strategic Consulting, & Analysis specialists, Devoncroft Partners. The joint venture will develop and deliver a series of market intelligence products and services for broadcast and digital media clients. Further information about IABM DC can be found at http://www.iabmdc.com/

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IABM Business Intelligence Offering