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„„ Unity in branding. Social media influencers often build their audiences around a lifestyle or personal brand that portrays their audience’s aspirations. In order to convey that particular feeling or image, they carefully select their photos, captions and partnerships to reflect that brand. This approach requires you to have a thorough and clear vision of who you are and how you are presenting your brand to your audience, and using it can make you recognizable right away. In the same way you create your brand to be distinctive outside of the digital realm, you carry that uniform approach into your online presence. „„ Scheduling and consistency. Influencers who have a steady and growing audience understand that people rely on them to post consistently. Keeping up with a frequent and steady schedule for when they post each type of content allows their audience to build trust with them and return to check in when they expect new content to be added. For instance, influencers might upload a video reviewing a product every Monday, one answering viewers’ questions every Wednesday, and one documenting their week every Friday. „„ Collaboration. Influencers across social media platforms often come together for projects, combining their audiences and doubling their reach. It gives them a chance to cross industries, grow their audience and make even more connections. Consider teaming up with someone else in your industry or sponsoring someone else’s event to increase visibility and reliability. „„ Evolution. The most successful content creators on the web are those who keep up with trends and work to adapt to the latest and most exciting developments. This might mean adopting new platforms into your social media strategy, looking into augmented reality marketing options, or partnering with up-and-coming or cuttingedge companies. „„ Audience engagement. Social media influencers build their audience almost exclusively by connecting with people. You can do this by engaging in comments sections, starting giveaways, liking your followers’ posts. All of these activities make you more accessible, relatable and present in your own online personality — ultimately helping you more clearly define your brand and your audience. P


The audience for print and digital magazines increased by 3.3 million adults from 2016 to 2017.

65% of readers take action after seeing a print magazine ad

Source: MPA – The Association of Magazine Media | MAY 2019 | 49

Profile for i4 Business Magazine