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Partner Media Kit 2011/12

Brain Food for Biologists


DNA replication, transcription and translation in action,Low cost DNA gel documentation,My favorite PCR polymerase,Plasmid Cut & Paste with Quikchange,RNA Polymerase II Assayed in Living Cells,Quick reference: Determining DNA Concentration & Purit,5 Tips on Vector Preparation for Gene Cloning,How to: Get Better Plasmid midiprep Yields,Easier Gene Cloning With Positive Selection Vectors,Custom Gene Synthesis: A PCR alternative,Your own DNA sequence? Maybe soon,5 DNA Ligation Tips,Codon Usage Analysis,E.coli Electroporation vs Chemical Transformation,One Tube PCR Cloning Method,10 Tips for Better Presentations,What’s The Problem With Ampicillin Selection?,The Dark Side of Gene Synthesis,10 links: Free PC Software for Molecular Biologists,10 links: Free Mac Software for Molecular Biologists,Plasmid archiving at Addgene,An Attractive Genomic DNA Isolation Kit,Antibiotics Used in Molecular Biology,10 Do’s and Don’ts for PhD Students,Ethidium Bromide: A Reality Check,Protein Expression with a Cherry on Top,Choosing a Competent E.coli Strain,The World’s Fastest Miniprep?,5 Ways to Clean Up A DNA Sample,Histone Methylation Determines Cell Fate,10 Tips on Writing a Research Poster,10 Links: Cell and Molecular Biology Podcasts,Why Do Enzymes Have Optimal Temperature,Solved: Heterologous Gene Expression Problems,10 Ways to Work RNase Free,Cells – This Side Up,Arthur Kornberg, Biochemist,Firefox Add-ons for Molecular and Cell Biologists,IRESs and Negative Data,Open Access to Science,Re-Think PCR and Win an IPhone,The Basics: How Alkaline Lysis Works,Gene Regulatory Networks during Development,A Missing Posttranslational Modification,Spare a Thought for Tech Support Reps,Fluorescent Neurons Over the Brainbow,Ubiquitination Isn’t Just for Recycling Anymore,Choosing a Post Doc Position,Population Genetics Mechanisms on a Genomic Scale,Rookie Researcher Disasters,What to Look for in a Good Mentor,10 Tips For Better DNA Gel Extraction Results,Error Bars in Biology,Science Writing: Selling Your Research,Free, Publication Quality Plasmid Annotation,Microtubules at the Membrane in Apoptosis,Pin-pointing DNA Ligation Problems,Across the Comparative Oncogenomic Landscape,Aptamer-DNA Chimeras,Genes Linking Aging and Cancer,The Limits of Horizontal Gene Transfer,Electroporation on a (96 well) Plate,Science, Ethics and Controversies,Enzyme Commission (EC) Numbers,10 Simple Rules For Doing Your Best Research,Ribosomal Paralogs not Redundant Afterall,Newborn Screening. Saving Lives the Molecular Way,Ribosomal Paralogs not Redundant Afterall,There’s No Need To Be Paranoid About RNA Purification,Myosin Isoforms: Duplication and Divergence,Personal Genomes and Modern Eugenics,An Easy Lysis / Homogenization Method for Any Sample,The Basics: How Ethanol Precipitation of DNA and RNA Works,miRNAs Get Flipped,20 Ways to Increase your Productivity,Entosis: Cellular Canabalism,Protein Sociology: Collective Interaction Behaviors,8 Approaches to Random Mutagenesis,Political Issues and the Science Lobby,A Classification System For Scientists,At last – an easy backup solution,Kinase Structures and Autoinhibition,Relating to Historical Contingency in Biology,Curing Alzheimer’s through TNF?,PlasMa DNA: Free, cross-platform plasmid mapping and analysis software,Meiosis and Mitosis Tutorial,Get Your Clone 90% Of The Time with Ligation Independent Cloning,Who Else Thinks Biology Teaching Methods are Wrong?,Work Smarter With The Molecular Biologist’s Toolbar,Warning: Dihydrogen Monoxide is Worse Than Ethidium Bromide,How Should We Customize Life?,Xenopus as a Model for Early Development,The Essential PCR Troubleshooting Checklist,Model Organisms in Biomedical Research,Preps in the Zyppy: How I Changed my DNA Miniprep, Gel Extraction and Concentrator Kits,FAK and Lamellipodia,FAK, Pyk2, and p190RhoGEF in Cell Motility,17 Ways to Stop Pipetting Errors Ruining Your Experiments,The Basics: How Phenol Extraction Works,GenePaint: Visualizing Developmental Expression,Wrapping up a Week of Just FAK,FAK and Phosphatidyl Inositol in Cell Polarity,Dissecting Molecular Interactions Between FAK and Paxillin,Top 5 Books from Experimental Biology,Sending Plasmids: How to Avoid Jail Time and Shredded Envelopes,Ligation Independent Cloning Primer Design,Howard Hughes Plugs Funding Gap for Early Career Scientists,Easier DNA Sequence Manipulation,18 Ways to Improve your PubMed searches,Ethidium Bromide: The Alternatives,Emerging Biomedical Technologies and their Promise,Comments on Communicating Expertise and Knowledge,Emerging Biomedical Technologies and their Promise,Genome Structure and Modularity,Top 10: iGoogle Gadgets for Molecular and Cell Biologists,5 Products That Could Make Your Lab Life Easier,Faster, Cooler DNA gels,5 More Tips for DNA Gel Extraction,Antibiotics as a Carbon Source,More on the Promise of Biomedical Breakthroughs,Quick and Dirty Screening for Cloned Inserts,How To Become A World Expert In Your Field,Structured Digital Abstracts – Easier Literature Searching But Not Democratic,How to shut off background lac expression in LB,Evolution: 24 Myths and Misconceptions At New Scientist,Step-by-Step Planning Before You Write,Working with Enzymes: Part I -The Simple Kinetic Spectrophotometric Assay,Do You Work Like A Professional Scientist?,Careers for Scientists – Business Development Manager,How Does Mass Spec Work? Part 2 – Ionization,The Why and How of Ethidium Bromide Assisted Partial Digests,5 ways to destroy your Western blot,Working with Enzymes: Stability, Purification and Activity,Human Genome Project – 10 years since the first draft,BioConference Live 2011: Free Online Conference for Life Science Professionals, So You Want to Work With Enzymes: What is an enzyme?, How Good Is Your Sterile Technique?,What’s The Problem With Ampicillin Selection?,Working with Enzymes: Part I -The Simple Kinetic Spectrophotometric Assay,5 ways to destroy your agarose gel,Careers for Scientists – Beverage Scientist,Working with Enzymes: Stability, Purification and Activity,Doesn’t Play Well with Others- The Chemistry of the Autoclave,Applying Spectroscopy Techniques to Biology: Cracking the cause of Japanese beetle paralysis,The Ins and Outs of Protein Concentration – Chromatography,Mentoring Undergrads,Eliminate the Growth Lag with Large E. coli Cultures,Science communication in the 70’s – a unique take on protein synthesis!,Nervous About Speaking in Public? Here’s Some Advice You Should Ignore,How to manage scientific data: Electronic lab notebooks compared with Google Docs and wikis,5 Ways to Use Coffee to Power Up Your Research, Career and Lab Group,Should You Use Calf Intestinal Alkaline Phosphatase (CIP) in Plasmid Cloning,What’s Wrong With News Reporting of Science?,Eliminate PCR Amplicon (but not real-time PCR?) Carry-Over With UNG, 10 More iPhone / iPad Apps for Bioscientists,Product Review: Snap i.d. Rapid Western blotting system,Basics of Protein Phosphorylation Part III: Family Ties – Diversity and Similarity Among Protein Kinases,Why You Need To Mentor, No Matter What Your Level,Infrared Thermometers as Infrared Laser Detectors,Use Cell Banks to Save Time Growing Routine Cultures,10 Signs You’ll Like Working in Biotech,Can’t Remember Which Position You Applied For?,Important Considerations for a Career in Biotech,The Art of PCR Primer Design,Picking an Advisor: The Good, The Bad, and The Ugly,Basics of Protein Phosphorylation Part I: Introducing the Candidates,How Silica Spin Column DNA and RNA Preps Work, 10 Great Things About Being a Graduate Student in the Summer,Cloning: Where to Hit The Pause Button,Do Your RT-qPCRs Make The Grade?,The PCR Controls You Must Use,Do Hand Sanitizer and Liquid Hand Soap Remove Viruses,So You Think You Know PCR?,PhD Students: Should You Switch Labs?


Welcome to Bitesize Bio Becoming a great researcher is tough. Constant effort to learn the craft is essential for success in science. But much of the required know-how resides only in the heads of the more experienced scientists in the lab. Their guidance is vital to ensure that the art of lab work is passed down the generations. And that’s where we come in. Bitesize Bio is an open access, virtual supermentor for tens of thousands of researchers. Our contributors are real mentors from labs all over the world, sharing their insights, knowledge and experience. They write short, punchy articles, present live web seminars and provide answers to user-submitted questions. We are more than just a website, we are a movement that is energising the way bioscientists learn their craft.

Contents: 1. Welcome 2. How Your Company Can Get Involved with Bitesize Bio 3. Banner or Social Ads 4. Article contribution and/or sponsorship 5. Web seminar contribution and/or sponsorship 6. Product Launch-Pad 7. Extra bites


How Your Company Can Get Involved with Bitesize Bio Share your expertise and become a part of our community. We invite your company to join us in mentoring and inspiring generations of scientists on their journey to greatness. For our readers, your participation opens the door to a wealth of knowledge. For your company it is an investment in building trust, authority and visibility within your target market. And that is the best kind of marketing you can get. Here’s what we had in mind: Banner or Social Ads Place your marketing messages, or your blog, social media or content streams in prominent positions on our website. Article contribution and/or sponsorship Share your expertise with our community and/or exclusively sponsor individual articles to drive keyword-specific traffic directly to your website. Web seminar contribution and/or sponsorship Present live seminars to our audience and/or sponsor a seminar series to get a permanent placement on Bitesize Bio. Product Launch-Pad Launch or promote your product in style by combining a live online event with banner advertising and social media exposure. Extra bites More tasty ways to get involved including product news announcements, newsletter and podcast sponsorships and direct email blasts.

Audience Stats: • 33,800

unique viewers per month • 108,000

monthly page

views Geographical Distribution: • USA 42% • Europe (ex UK) 13% • UK 10% • India 6% • Aus and NZ 3%

Point in Career: • Undergraduate 9% • PhD Student 49% • 0-3 yrs Postdoc 21% • 4-7 yrs Postdoc 11% • 8+ yrs postdoc 10% Accurate as of April 2011 Source: www.quantcast.com/bio tesizebio.com. These are our publicly available and independently gathered stats. You are welcome to take a peek!


Banner or Social Ads Place your marketing messages, your blog, social media or content streams, in prominent positions on our website. Place your banner or social media ads* on Bitesize Bio. Why? Because we are the only website to offer a guaranteed level of performance for every ad we show. Choose where you want your ad to go and the number of impressions you would like it to receive, and off we go! We have one price for all our ad positions, it’s as simple as that. And it gets better because of our unique ‘ClickGuarantee’ price plan. If your ad receives an average click-through-rate (CTR) of less than 0.3%§, we promise to continue showing your ad, past the impression limit, until it receives the minimum number of clicks it would have obtained with a CTR of 0.3%. The table here shows the minimum number of clicks we guarantee for your ad: No. Impressions Guaranteed minimum clicks

Cost (£)

10,000

30

215

100,000

300

1950

500,000

1500

9100

*Social Ads: A new and unique alternative to banners If your company creates its own content in the form of a blog, social media streams, videos or white papers, our Social Ads offer you a unique opportunity to place your content at the heart of ours. We can place your latest social content listings instead of a banner in any of the banner ad slots. The pricing is the same as banner ads too, enabling you to get more from your social media efforts for minimal outlay. §If your CTR is less than 0.1% we will work with you to improve it by “AB” testing different ad graphics until the CTR is at least greater than 0.1%.


Article contribution and/or sponsorship Share your expertise and/or exclusively sponsor individual articles to drive keyword-specific traffic directly to your website. Our articles are a vital and popular source of technical and vocational advice for our readers. You can purchase exclusive annual or lifetime sponsorship of any article on Bitesize Bio to secure valuable keyword-specific traffic for your company’s website. Contact us to talk about pricing for the articles you are interested in sponsoring. Have you got something to say? Contribute to the discussion for no charge! Your expert staff can submit articles* for publication on Bitesize Bio and your company will be credited in the author’s biography at the foot of the article. Sponsoring an article authored by one of your staff is an excellent way to interweave your expertise and brand/products within our community.

What coverage do articles receive? As soon as each article is published it is exposed to our large social and email network providing a surge of readers. And our high search engine ranking will maintain the flow of keywordspecified readers for the coming years and decades. Many of our articles rank top or near top for highly competitive search terms. Look for “alkaline lysis”, “vector preparation” or your favourite keyword to see what we mean. *Please note that articles (500-2000 words) submitted for publication in our main article stream must not refer to individual products or companies. For product/company specific placements, please refer to our “Product Launch-Pad” section.


Web seminar contribution and/or sponsorship Present live seminars to our audience and/or sponsor a seminar series to get a permanent placement on Bitesize Bio Our live web seminar broadcasts provide an excellent, cutting-edge way to reach our audience, first in real time and then via a permanently archived video on Bitesize Bio. Gain visibility in our community by sponsoring a webinar, or webinar series in our program. Or we can work together to produce a series on the topic of your choice, with the options to place your staff front and centre as presenters or invite independent researchers to present on your behalf. And as a sponsor, you will receive...

Main sponsor (£1300 per webinar) Top level branding in prominent positions alongside your sponsored webinars:

Webinar Info: • All pre-event organisation is handled by Bitesize Bio staff. • 30 minute presentation with audience Q&A. • Normally grouped as topic specific 2-6 web seminar series’. • Chaired, directed and produced by Bitesize Bio staff. • Permanently archived on Bitesize Bio and our YouTube and Vimeo channels. • Promoted by Bitesize Bio via website, email blasts and social media channels.

Pre-webinar:

• Your logo and link on the home page and webinar listings of BitesizeBio.com. • You company name and link in Bitesize Bio’s email blasts for the webinar.

During webinar:

• Your logo on the presentation cover-slide . • Your company is thanked by the Chair before and after the presentation. • Communicate key messages to the webinar audience. • Choose 30 words to be spoken by the Chair during the introduction. • Your chosen link and message displayed in the chat box.

Post-webinar:

• Post-event emails to all registrants including your web link and/or promotion. • Permanent placement of your logo and link on the archived video page. • Option to provide expert presenters to reach your customers directly. • Receive an HD recording of the presentation for your own use. • Opt-in contact details of all attendees.

Supporting Sponsor (£325 per webinar)

• Your company’s brand appears alongside your sponsored webinars on the BitesizeBio.com webinar listings and in the presentation cover-slide. • Your company is thanked by the chairperson before and after the presentation. • Option to provide expert presenters to reach and educate your customers directly. • Receive an HD recording of the presentation for your own use.


Product Launch-Pad Launch or promote your product in style by combining a live online event with banner advertising and social media exposure. Next time you need to launch or promote a specific product, use our product launch-pad facility to bring it to the heart of your target audience. Product Launch-Pad costs just £1600. This package includes: • A fully managed, live online broadcast where your experts can showcase the product.

• Pre-event promotion on Bitesize Bio via a banner ad placement, product news article and newsletter insert.

• Promotion through our social networks including Twitter, Facebook and LinkedIn.

• The contact details of all webinar registrants.

• Your event video displayed permanently on Bitesize Bio and our YouTube and Vimeo channels.

• A high quality copy of the event video for you to use as you please.

Other ways you can promote your products on Bitesize Bio: • Banner or Social ads • Newsletter placements • Podcast sponsorship


Extra bites More tasty ways to get involved including product news announcements, newsletter and podcast sponsorships, direct email blasts and more. Product news announcements Place your press releases or commercial announcements in the “products” section on Bitesize Bio. • Product article: £65. • Product article, ghost-authored by Bitesize Bio staff-writer: £160. • Article with embedded video: £130. Newsletter placements Your message delivered directly to our audience via a placement in our fortnightly e-newsletter.

• Placement linking to your website: £160 per 1000 emails. • Placement linking to your content on Bitesize Bio: £100 per 1000 emails.

Podcast sponsorships Be the exclusive sponsor of our fortnightly podcast.

• 3 month sponsorship: £500. • 6 month sponsorship: £780. • 12 month sponsorship: £1300.

Direct email blasts Talk to us about direct email marketing campaigns with prices starting from £100 per 1000 emails.

Contact: Dr. Jemma White to discuss your advertising options. Email: advertising@ bitesizebio.com Tel: +44 131 208 3104


“Connect, create meaning, make a difference, matter, be missed.� Seth Godin


Tel: +44 131 208 3104 Email: advertising@bitesizebio.com

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Website: http://www.bitesizebio.com Brain Food for Biologists


BitesizeBio UK Media Pack