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The Guide


Welcome Seven Dials, Covent Garden’s only village, brings you seven streets of independent boutiques, heritage brands, quality British labels and indulgent beauty and grooming salons, all carefully selected for modern shoppers with discerning taste.

The Seven Dials village is also home to a diverse selection of food and drink establishments. From bustling European style cafés and bars to five-star brasseries, restaurants and traditional English pubs, Seven Dials has something for every palate. Alongside its stylish residents, Seven Dials boasts a rich and varied heritage; from Dickensian times through to the birthplace of Monty Python’s Flying Circus in Neal’s Yard.

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CONTENTS 1 WELCOME 6–12 FASHION 14–18 SHOES & ACCESSORIES 20–24 BEAUTY & GROOMING 26–32 FOOD & DRINK 34–38 LIFESTYLE 40–44 HOTELS & THEATRES MY SEVEN DIALS 05 Dean Batty Cro'Jack 13 Laura Lee Laura Lee Jewellery 19 Paul Cocksedge Paul Cocksedge Studio 25 Aiste Lei Gazdar Wild Food Café 33 Nellie Mavroudi Coco de Mer 39 Samantha Shannon Author and Blogger 45 David Somoo Foxhall London 50 Directory & map


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MY SEVEN DIALS Dean Batty

Co-Founder and Owner of Cro'Jack, Monmouth Street

"I like the sense of being and the fact that it almost feels like you are in a village, although you are actually in the centre of the metropolis."

MY FAVOURITES

Vintage Menswear Book Magma 8 Earlham Street

Smoked Salmon and Poached Eggs on Toast Kopapa 32-34 Monmouth Street

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Sonar Jacket Cro'Jack 38 Monmouth Street


Fashion Seven Dials is home to some of London’s best independent boutiques for shoppers of discerning taste. Browse the area for modern classics, contemporary heritage brands, fashion-forward looks, designer labels, wardrobe staples and denim styles. Whether you have just a few hours or a whole day to explore, each store promises an original, quality experience that will draw you back to Seven Dials time and time again.


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7 CAMICIE

ALL SAINTS

67 Neal Street Original design, Italian style and elegance for both men and women.

5 Earlham Street Originally opening in 1998, Earlham Street is home to their longest running store, which now doubles up as an experimental hub exploring the brand's key values, independent thinking and creative innovation.

ADIDAS ORIGINALS 9 Earlham Street Shoes and clothing reflecting the timeless adidas heritage.

ADOLFO DOMINGUEZ 43 Shelton Street International design from Spain specialising in casual and formalwear.

ALBAM 39 Monmouth Street The finest purveyors of modern crafted men’s clothing since 2006.

AMERICAN APPAREL 26–28 Neal Street Cool clothing and basic fashion pieces for men, women, kids and dogs.

BASE 55 Monmouth Street Specialists in womenswear sizes 16–28.


CRO'JACK 38 Monmouth Street Handmade, original British menswear label drawing inspiration from history with an emphasis on functionality and offering an authentic piece of British textile tailoring at affordable prices.

DIESEL

BERGHAUS 13 Shorts Gardens Leading innovator in outdoor clothing, footwear and equipment.

BOLONGARO TREVOR 1 Earlham Street Unisex brand, which gives a contemporary take on classic design.

CAMPER 34 Shelton Street Well-loved Spanish shoe brand blending traditional expertise with modern design.

CARHARTT 15–17 Earlham Street & 56 Neal Street Fashionable streetwear, outerwear and denim for men and women.

COCO DE MER

43 Earlham Street Flagship store for this international brand’s renowned quality denim, clothing and accessories.

el ganso 27 Neal Street Spanish menswear brand offering fashion-led apparel and their iconic pump collections that has a distinctive British style with a nod to nautical details based on their philosophy to design pieces that reflect the individuality of each person.

FAT FACE 11–13 Thomas Neal’s Centre Ski, surf, sail and beachwear for men, women and kids.

FOXHALL LONDON 20 Earlham Street Modern British menswear label specialising in clean, considered and contemporary clothing for urban men. The collection includes apparel, accessories and luggage.

23 Monmouth Street Luxury adult boutique for bedroom toys, books and lingerie. – 11 –

FASHION

COLLECTIF 37 Endell Street Clothing and accessories influenced by pin-up princesses, rockabilly heroes and old-school tattoos.


FRED PERRY LAUREL WREATH COLLECTION 6 & 7 Thomas Neal's Centre Premium label reflecting the brands heritage. Authentic styling is complimented by collaboration and blank canvas projects.

FREDDY 30–32 Neal Street Sport, dance and casualwear for men and women.

GIBSON LONDON 9 Shorts Gardens Quintessential British menswear brand that was born out of the City and bred to make individuals stand out. Offering unique garments with a classic city elegance, immaculate with a hidden touch – ideal for the modern gent.

G-STAR Raw 5–11 Shorts Gardens An energetic mix of premium unisex denim from these denim pioneers famed for their work with raw denim jeans, utilising innovative techniques to create new styles and cuts. The range now includes everything from t-shirts to coats, all in their signature utilitarian style.

GUDRUN SjÖDéN 65-67 Monmouth Street Women’s clothing, accessories and home textiles from the cult Swedish designer.

INDULGENCE 12 Earlham Street Italian wear and accessories for men and women.

LE COQ SPORTIF 23 Earlham Street French athletic label Le Coq Sportif utilise over 125 years of sporting prowess across their line of performance clothing, including vintage cycling jerseys, printed t-shirts and classic pique polo shirts.

Lee Jeans 35 Neal Street Authentic, edgy and definitive denim styles including their premium denim collection Lee® 101.

miss sixty 39 Neal Street European fashion label for urban women.

NIKE 14-16 Neal Street Nike’s flagship running store with an array of services including state of the art Performance Customization in the NIKEiD studio.

ORION LONDON 17 Monmouth Street Two floors of vintage inspired dresses, skirts, tops and accessories.

ORLA KIELY 31 Monmouth Street A London Fashion Week favourite, famous for distinctive prints. Collections include womenswear, bags and accessories.


PEPE JEANS

SLAM CITY SKATES

33 Neal Street Denim and casualwear jeans brand, established in London in 1973.

16 Neal’s Yard London’s legendary skateboard store since 1986.

PETER WERTH

SPEEDO

3 Earlham Street Leading menswear brand synonymous with contemporary British clothing, footwear and accessories defined by effortless styling, quality and affordability.

41–43 Neal Street Leisure and training swimwear for men, women and juniors.

PINEAPPLE FLAGSHIP STORE 16 Langley Street Active and casualwear created by celebrity designer Debbie Moore in her iconic dance studios.

POP BOUTIQUE 6 Monmouth Street Original 50’s, 60’s, 70’s and 80’s clothing, accessories and furniture.

Q MEN LONDON 10 Earlham Street Stockists of DSquared, Tom Rebl and Howes & Baum alongside smaller niche brands.

SUPER SUPERFICIAL 22 Earlham Street Independent clothing label collaborating with the world’s best graphic artists and illustrators to produce high quality casuals.

SUPERDRY Units 1-3 and 23-25 Thomas Neal’s Centre Urban outerwear and denim label fusing cutting-edge Japanese design influences and vintage American, with a British twist.

TABIO 66 Neal Street The ultimate store for socks, tights and stockings.

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TERMINAL D 19 Thomas Neal’s Centre Fashion clothing and accessories including made to order.

TSHIRT STORE 18 Shorts Gardens Stockists of over 80 designs of quirky tees, as well as an edit of outerwear and accessories.

THE LOFT 35 Monmouth Street New and second-hand designer goods for men and women.

TOMCAT LEATHER 29 Neal Street Leather bags, shoes and jackets, with madeto-measure services.

UNCONDITIONAL+ 16 Monmouth Street Designed by Phillip Stevens, this Londonbased label produces a unique range of

luxury basics that sit alongside exquisite individual pieces.

URBAN OUTFITTERS 42–56 Earlham Street An eclectic mix of fashion, accessories, homewares and novelties.

VINTAGE SHOWROOM 14 Earlham Street A unique selection of vintage clothing and accessories for sale and hire.

WOLSEY 37 Monmouth Street Established in 1755, Wolsey brings timeless renditions of authentic pieces that are true to the brands unrivalled heritage.

YUMI 62 Neal Street Eye-catching womenswear and accessories with a celebrity following and influenced by London street style.


MY SEVEN DIALS Laura Lee

Designer and Director of Laura Lee Jewellery

"I love Seven Dials because it is full of personality and charm. It's got a hipster meets sexy hippy vibe about it, while the ghosts of the past are lurking everywhere."

MY FAVOURITES

Geranium & Orange Massage Oil Neals Yard Remedies 15 Neals Yard

Andrea Kett Greeting Card Coco de Mer 23 Monmouth Street

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Passion Fruit Caiprinha Covent Garden Hotel 10 Monmouth Street


Shoes & Accessories Seven Dials has an extensive range of fashionable footwear, accessories and jewellery specialist stores. Discover designer and casual footwear, stylish and inventive accessories, statement pieces and delicately handmade jewellery.


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BEAD AURA 3 Neal’s Yard Specialists in beads and jewellerymaking accessories.

BEAD WORKS 21a Tower Street Offering a wide range of beads, from Swarovski crystals to semi precious stones and sterling silver.

BIRKENSTOCK 70 Neal Street Iconic footwear designed to mirror the shape of a healthy foot.

CAMBRIDGE SATCHEL COMPANY 15 Shorts Gardens Home of the original British satchel company’s first standalone store. Designed to replicate the home in which founder Julie Deane famously started the company in 2008, selling a selection of their classic and seasonal designs.

CROCS 48 Neal Street Comfortable footwear in every colour.

DESTINY 61 Neal Street Footwear brands including Rocket Dog, Blowfish, Hunter and Ash.


SHOES & ACCESSORIES

FLY LONDON 37 Earlham Street Unisex footwear brand with unique and quirky designs.

Havaianas 51 Neal Street Brazilian flip-flops brand stocking a selection of their iconic rubber sandals.

JOSEF SEIBEL 37 Neal Street Europe’s leading comfort footwear brand for men and women.

LAURA LEE 42 Monmouth Street Beautiful handmade jewellery blending seasonal trends from the fashion catwalk with the everlasting beauty of natural gemstones.

LES NéRéIDES market 73 Monmouth Street French jewellery brand combining tradition and modernity – mixing art, culture, music and accessories.

LOLLIPOPS maison d’accessoires 55 Neal Street First UK store from leading Parisian accessories brand.

OFFICE 57 Neal Street Fashionable footwear store, with up-to-the-minute trends for men, women and children.

OFFSPRING 60 Neal Street A must for trainer fans, mixing and matching old school and new designs.

POSTE MISTRESS 61–63 Monmouth Street The ultimate store for shoe lovers, housing all the top women’s footwear designers, alongside emerging brands. – 19 –


SIZE?

SUPERGA

37a Neal Street Renowned for stocking some of the more individualistic styles of trainers, not usually seen on the feet of your average someone.

53 Neal Street Italian footwear brand Superga’s first UK store offering easy to wear, stylish footwear including collections of leather shoes and wellingtons in addition to their original vulcanized lines.

SOLE 72 Neal Street Hand-selected on-trend shoes, boots and trainers, offering superior collections for men and women, from vintage classics to modern originals.

SPEX IN THE CITY 1 Shorts Gardens Independent opticians and designer eyewear from unique frames to sunglasses.

TATTY DEVINE 44 Monmouth Street Famous for original, art jewellery handmade in London. Bright acrylic shapes are Tatty Devine’s signature style.

toms 69 Neal Street Ethical footwear brand specialising in alpargata-inspired classics.

VIVO BAREFOOT 64 Neal Street Sustainable shoes for men and women.


MY SEVEN DIALS Paul Cocksedge Co-Founder and Director of Paul Cocksedge Studio

"I love Seven Dials. It is a great little village in the heart of London and a perfect destination for male shoppers like me. I can get everything I need in one place – design books at Magma, grooming in Murdock and great steak in Hawksmoor. I always make an effort to visit the area when I’m in town."

MY FAVOURITES

Avalon Cologne Murdock 18 Monmouth Street

Traditional Leather Satchel Wolsey 37 Monmouth Street

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Sustainable Design Magma 8 Earlham Street


Beauty & Grooming Visit Seven Dials’ number of award-winning salons, leading make-up stores, skincare specialists and spas for indulgent premium skincare; natural products, treatments and therapies; classic and fashion forward hair-styling. For men, enjoy a treatment in a classic barber shop and a men only spa.


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ADEE PHELAN 29 Shorts Gardens Inspirational hair and beauty salon, also featuring two bespoke beauty rooms.

BARE ESCENTUALS 40 Neal Street Specialising in make-under experiences to teach customers how to apply flawless mineral make-up.

BENEFIT 19 Shorts Gardens Irresistible, fun and uniquely problem solving cosmetics.

COMPTON HAIR & BEAUTY 44–46 Shelton Street Professional hair and beauty services.

COVENT GARDEN DENTAL SPA 68a Neal Street A full range of dental treatments, cosmetic treatments and facial rejuvenation.

HAIR BY FAIRY 8–10 Neal’s Yard Vibrant hair salon, along with beauty treatments and body piercing.

HOLLAND & BARRETT 21–23 Shorts Gardens Leading retailer of vitamins, minerals and herbal supplements.

KARINE JACKSON 24 Litchfield Street Award-winning hair and beauty salon with luxury treatments and organic colouring services.


MAC 38 Neal Street Make-up artists’ favourite, stocking a wide range of stylish make-up and beauty tools.

MILLER HARRIS 14 Monmouth Street Signature fragrances, candles, scented body products and fragrant teas, from this iconic British perfumier.

MURDOCK LONDON 18 Monmouth Street For the modern day gentleman this salon combines men’s barbering services with a retail offering rooted in high-end male grooming.

NEAL’S YARD REMEDIES 15 Neal’s Yard Beauty products and homeopathic medicines for alternative treatments and in-house therapy rooms.

NICKEL SPA FOR MEN 27 Shorts Gardens Men-only spa from renowned grooming expert Philippe Dumont.

SAKS 4–10 Tower Street The UK's leading hair and beauty group offering award-winning services.

SASSOON SALON 45a Monmouth Street Expertly trained stylists and colourists for men and women. – 25 –

BEAUTY & GROOMING

KIEHL’S 29 Monmouth Street World-renowned skin products made from only the finest ingredients and delivered with a personal touch.


SCREEN FACE

THAI SQUARE SPA

48 Monmouth Street Professional make-up including cosmetics, theatrical make-up and body art paints.

25 Shelton Street A traditional Thai Spa experience carried out by trained Thai therapists across fourteen treatment rooms.

SHU UEMURA 24 Neal Street Founded by legendary Japanese makeup artist and beauty pioneer, shu uemara breaks all boundaries in beauty creation. Seven Dials is home to its UK flagship store.

SPACE.NK. APOTHECARY 32 Shelton Street An edited selection of the most effective and exclusive beauty products.

STUART PHILLIPS 25 Monmouth Street Experienced and artistic hair salon from award-winning celebrity hairdresser Stuart Phillips and his team.

THE ORGANIC PHARMACY 36 Neal Street Health and beauty pharmacy, using only organic products.

WALK IN BACK RUB 14 Neal’s Yard A wide range of massage and relaxation tools, no appointment necessary.


MY SEVEN DIALS Aiste Lei Gazdar Co-Founder of Wild Food Café and Wild Juicery, Neal's Yard

"I love that Seven Dials feel like an old cozy village. There’s lots of atmosphere and good energy; it feels like home to me. I feel Seven Dials is very unique and different from the rest of London. Although people are rushing, the atmosphere is a lot more relaxed."

MY FAVOURITES

Alessia Sanda Poste Mistress 61-63 Monmouth Street

Yoga Class Yotopia 13 Mercer Street

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Crozier Blue Neals Yard Dairy 17 Shorts Gardens


Food & Drink The Seven Dials village is home to a growing number of food and drink establishments from across the globe. From bustling European style cafĂŠs and bars to five-star brasseries and restaurants, Seven Dials has something for every craving. Not forgetting the traditional English pubs to whet your appetite.


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BALI BALI

CAFfè NERO

150 Shaftesbury Avenue An Indonesian/Malaysian restaurant with distinctive cooking and friendly staff.

30 Earlham Street A European style coffee house experience.

BELGO CENTRAAL

36 Monmouth Street Freshly made coffee and colourful cupcakes.

50 Earlham Street High quality, affordable cuisine specialising in Belgian cooking and beers.

BRASSERIE MAX AT THE COVENT GARDEN Hotel 10 Monmouth Street Popular for breakfast and pre & post theatre dining. The restaurant also hosts the Saturday Film Club including afternoon tea or dinner followed by a screening at the hotel’s private cinema.

CAFÉ ETERNO 34 Neal Street Vibrant café with an unexpected theme: Christianity.

CANDY CAKES

CANELA 33 Earlham Street Stylish all-day café bringing the culinary influences of Portugal and Brazil to London.

circus 27-29 Endell Street Innovative combination of Pan Asian restaurant and cocktail bar with a sprinkling of glamorous cabaret to entertain guests while they dine.

CRAZY BEAR MEMBERS’ CLUB 17 Mercer Street A members' club with a restaurant, lounge and bar.


FOOD & DRINK

CROWN & ANCHOR 22 Neal Street Traditional English pub serving food and a selection of wines, beers and spirits.

DETROIT 35 Earlham Street Popular restaurant and bar serving modern European cuisine and cocktails.

EUPHORIUM BAKERY Basement floor, Thomas Neal’s Centre One of London’s finest artisan bakeries, providing high quality fresh baked products daily.

FOOD FOR THOUGHT 31 Neal Street Iconic vegan and vegetarian restaurant, established in 1974.

FOUNDATION BAR 5 Langley Street A wide choice of wines, spirits and cocktails are offered alongside a menu of dishes inspired from around the globe.

HAWKSMOOR SEVEN DIALS 11 Langley Street Award-winning British steakhouse and cocktail bar.

HOMESLICE 13 Neal’s Yard Popular street food vendor’s first permanent home offering home cooked pizza for the people using simple, quality ingredients and creating contemporary flavour combinations.

JUST FALAFEL 1 Monmouth Street A healthy alternative to fast food offering freshly prepared food, superb quality and exceptional service.

KITCHEN ITALIA 41 Earlham Street A fresh, new Italian approach to the all-day cantina from the Villandry group.

KOPAPA 32-34 Monmouth Street Kopapa: Maori for a gathering, to be crowded, a building to store food. Offering finely executed, innovative cuisine serving a variety of dishes for breakfast, lunch and dinner from award-winning New Zealand chef Peter Gordon.

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L’ATELIER DE JOËL ROBUCHON

MONMOUTH COFFEE COMPANY

13–15 West Street A Michelin starred experience: ground floor restaurant – L’Atelier, first floor restaurant – La Cuisine, and top floor bar – Le Salon.

27 Monmouth Street An institution for coffee lovers, supplying equally good, fresh pastries and handmade chocolate truffles to take-away.

LE BEAJOLAIS

NEAL’S YARD DAIRY

25 Litchfield Street Charming hidden wine bar with rustic French food.

17 Shorts Gardens Stockist of over fifty different types of cheeses from Britain and beyond.

MELA

NEAL’S YARD SALAD BAR

152–156 Shaftesbury Avenue Authentic Indian country-style cuisine combined with a uniquely wholesome quality.

1-2 Neal’s Yard Renowned café in the tranquility of Neal’s Yard, with an al fresco offering of dishes inspired from around the globe.

MON PLAISIR 21 Monmouth Street Possibly London’s oldest surviving French restaurant.

PIX BAR 63 Neal Street Stylish Spanish bar and tapas restaurant inspired by Barcelona.


PUNJAB

SARTAJ

80–82 Neal Street The UK’s oldest North Indian restaurant.

26 Earlham Street A vibrant balti house with an extensive food menu.

ROAST & CONCH 4 Monmouth Street Hotel Chocolat's concept bar and café links cocoa growing, chocolate making and tasting in one location.

ROSSOPOMODORO 50–52 Monmouth Street A Neopolitan culinary experience with pizzas, pastas and more.

ROSSODISERA 5 Monmouth Street A relaxing recreation of a typical Italian country house.

scoff & banter AT Mercer Street Hotel

20 Mercer Street Fast and friendly offering of Great British soul food - a place for friends to have fun.

SEVEN DIALS CLUB 42 Earlham Street A friendly daytime bar, café and events space, exclusive to local members after dark.

SOUK MEDINA 1 Shorts Gardens An authentic and lively Moroccan restaurant with belly-dancers at weekends. – 33 –


SOUK BAZAAR

THE 10 cases

27 Litchfield Street Experience the best North African cuisine in London.

1 Endell Street An unpretentious British Bistrot with wine as its main focus and a constantly changing food menu. The wine list is made of 10 white wines and 10 red wines, all available by the glass, carafe or bottle.

THAI SQUARE COVENT GARDEN 166-170 Shaftesbury Avenue Competitively priced Thai restaurant offering traditional and contemporary menus using authentic Thai ingredients freshly flown in daily from Thailand.

The TWO BREWERS 40 Monmouth Street Traditional pub serving drinks and traditional pub dishes.

THE CROWN PUBLIC HOUSE

WILD FOOD CAFÉ

43 Monmouth Street Reliable English Pub serving food and drinks.

1st Floor, 14 Neal’s Yard Wild Food Café is a raw-centric eatery created around the art of feeling great.

THE DINER 190 Shaftesbury Avenue Classic American dining in London.

THE IVY 1 West Street Sublime modern European restaurant popular with the celebrities.

WILD JUICERY 16a Neal’s Yard A high-vibe artisan juice, smoothie, tonic and snack bar.

WILDWOOD KITCHEN 2a Monmouth Street Situated in the heart of Seven Dials and offering freshly prepared food, including homemade sauces, pizza, salads and grills.


MY SEVEN DIALS Nellie Mavroudi

Store Manager of Erotic Boutique, Coco de Mer

"What's special about Seven Dials is not just the variety of shops but the ambiance on sunny days; happy people strolling down the tiny streets, restaurants that are always full because of how quaint, different and private the area feels to other shopping destinations in central London."

MY FAVOURITES

Freetown Black Womens Classics TOMS 69 Neal Street

Mesh Socks Tabio 66 Neal Street

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Short Sleeve Shirt Fred Perry 6-8 Shorts Gardens


Lifestyle Seven Dials has a curated mix of original brands and independent lifestyle and interiors stores. Choose from a selection of homewares, soft furnishings, gifts, books and collectable items.


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ARTBOX

DO SHOP

14a Thomas Neal's Centre A range of accessories and gifts for lovers of cute and kitsch, including an extensive range of Hello Kitty.

34 Shorts Gardens Interior design store for modern furniture and accessories for home, work and play.

ASTROLOGY SHOP

2 Monmouth Street London Theatre bookings’ agency.

78a Neal Street One of a kind astrological bookshop.

CK 3 Monmouth Street Specialist newsagents.

CATH KIDSTON 28–32 Shelton Street Vintage-inspired homewares and accessories.

DRAKES TICKET AGENCY

DRY CLEANERS 11-13 Shelton Street Seven Dials’ specialist dry cleaners.

FOPP RECORDS 144–46 Shaftesbury Avenue Vinyls, CDs, DVDs, specialist books and travel guides.


LIFESTYLE

GROSVENOR PRINTS

MAGMA PRODUCT STORE

19 Shelton Street London’s largest stockist of antique prints from the 17th Century to early 20th Century.

16 Earlham Street Product design store with everything from quirky stationary to lighting, prints and homewares. Great for gifts.

LONDON GRAPHIC CENTRE 8–16 Shelton Street Leading supplier of arts and graphics material.

MAGMA BOOKS 8 Earlham Street Specialising in graphic design, web design, arts, architecture, advertising, film and fashion books.

MYSTERIES ASTROLOGY 9-11 Monmouth Street Specialist in New Age literature and Tarot reading service.

NUFFIELD HEALTH, FITNESS & WELLBEING CENTRE 9 Endell Street Gym and swimming pool with fitness facilities and health services. – 39 –


ORC’S NEST

PYLONES

6 Earlham Street Shop dedicated to roleplay games and accessories.

54 Neal Street Vibrant accessories, jewellery, lamps and other objects for the home.

ORLA KIELY

SAINATH NEWS

33 Monmouth Street Iconic designs featured across homewares and accessories.

4 Earlham Street Local newsagent.

PINEAPPLE DANCE STUDIOS

41 Monmouth Street Selling all types of stationery as well as a selection of wrapping paper, greeting cards and gifts.

7 Langley Street Internationally renowned dance studios offering more classes and the widest variety of dance styles than any other studio in Europe.

SCRIBBLER


MY SEVEN DIALS Samantha Shannon Author and Blogger

"Seven Dials is the place that inspired my novel The Bone Season. Consequently, it’s my favourite place in London to write, get good coffee and meet up with my friends. I’ d love to live in Seven Dials one day."

MY FAVOURITES

Blue Batak Coffee Beans Monmouth Coffee Company 27 Monmouth Street

Scribble Stem B5 Perfect Bound Notebook Orla Kiely 33 Monmouth Street

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Posietint Lip and Cheek Stain Benefit 19 Shorts Gardens


Hotels & Theatres A visit to Seven Dials isn’t complete without a trip to one of the area’s resident theatres. Watch sell-out independent productions featuring international stars at The Donmar Warehouse, a bill of popular musicals at the Cambridge Theatre or new projects and groundbreaking experiments at The Tristan Bates Theatre. Should you wish to extend your visit to the area, indulge in a five-star night’s sleep at the sophisticated and stylish Covent Garden Hotel, or have a chic retreat at the Mercer Street Hotel, which are both situated in the heart of Seven Dials overlooking the area’s famous landmark – the Seven Dials monument.


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Hotels COVENT GARDEN HOTEL 10 Monmouth Street A five-star retreat and stylish place for specialty afternoon teas, cocktails, private events and meetings. The restaurant, Brasserie Max hosts a Saturday Film Club including afternoon tea or dinner followed by a screening at the hotel’s private cinema.

MERCER STREET HOTEL 20 Monmouth Street This recently refurbished boutique hotel combines a rich heritage of service with contemporary design.

SEVEN DIALS HOTEL 7 Monmouth Street A small and affordable family run hotel situated in the heart of Seven Dials.


AMBASSADORS THEATRE West Street Currently showing Stomp, this intimate venue has become a seemingly permanent tourist attraction. Recent productions have also included Love Song, starring Cillian Murphy and Neve Campbell.

CAMBRIDGE THEATRE Earlham Street / Mercer Street Corner This Grade II listed theatre built in 1930 and noted for it’s elegant design, has been home to sensational shows such as the award-winning Chicago, from 2006 to 2011. It is now showing the RSC’s award-winning Matilda The Musical.

DONMAR WAREHOUSE 41 Earlham Street Brilliantly innovative, independent not-for-profit production house with a history of stellar line-ups and groundbreaking performances.

ST MARTIN’S THEATRE West Street Opened in 1916, this Grade II listed theatre holds the world record for the longest running play – Agatha Christie’s The Mousetrap.

TRISTAN BATES THEATRE 1a Tower Street The Tristan Bates Theatre is a venue for new work, work in progress and experimental performances, as well as being home to the Actor’s Centre.

– 45 –

hotels & theatres

Theatres


MY SEVEN DIALS David Somoo Retail Operations Manager at Foxhall London

" I love my Flat White kick in the afternoon from Monmouth Coffee house."

MY FAVOURITES

Homemade Ginger Slice Kopapa 32-34 Monmouth Street

Hogarth Leather Jacket Foxhall London 20 Earlham Street

– 47 –

Sunday Roast Hawksmoor 11 Langley Street


St Martin’s Courtyard Just a moment’s walk away is Seven Dials sister village, St Martin’s Courtyard. St Martin’s Courtyard is a beautiful open-air courtyard offering an array of unique shops, restaurants and experiences. Discover fashion, beauty and lifestyle stores including Banana Republic, Cos, Joules, Melvita, Pretty Ballerinas, Duo, Jaeger London, The White Company and Jack Wills. St Martin’s Courtyard introduces six delicious restaurants to the London dining scene, most with al fresco seating or terraces. From bustling café/restaurant Bill’s, known for their awardwinning breakfasts, to Italian enoteca Dalla Terra and Bombay café Dishoom. St Martin’s Courtyard has appointed a personal stylist, The Wardrobe Consultant, on hand to offer practical sartorial advice. Don’t miss the day spa, relax, for indulgent massage and natural beauty, or try a hot yoga class at Yotopia. Learn something new at The Covent Garden Academy of Flowers, offering a range of inspirational courses in floral design. www.stmartinscourtyard.co.uk


– 49 –


MasterCard are proud to present a range of offers and experiences exclusively for our cardholders. As well as exclusive shopping offers in Seven Dials, you could also meet the brightest stars on the West End stage, or hold a real fallen star in your hands at the Natural History Museum. Perhaps you’d prefer a cooking master class with a head chef, or snapping up BRITs tickets before anyone else. Whatever your preference, MasterCard Priceless London will give you the chance to see your vibrant city from exciting new angles.

Unlock a whole new capital with your MasterCard Pricelesslondon.co.uk


Fashion 7 Camicie Adidas Originals Adolfo Dominguez Albam All Saints American Apparel Base Berghaus Bolongaro Trevor Camper Carhartt Coco de Mer Collectif Cro'Jack Diesel El Ganso Fat Face

E3 B2 F4 D3 B2 E4 C4 D3 B2 E5 C2 D2 F3 C3 E4 E4 D3

Foxhall London B3 Fred Perry Laurel D3 Wreath Collection Freddy E4 Gibson London D3 G-Star Raw D3 Gudrun Sjödén B4 Indulgence B3 Le Coq Sportif C3 Lee Jeans E3 Miss Sixty E3 Nike E5 Orion London E2 Orla Kiely D2 Pepe Jeans E3 Peter Werth B2 Pineapple Flagship Store D5

Pop Boutique Q Men London Slam City Skates Speedo Super Superficial Superdry Tabio Terminal D T SHIRT Store The Loft Tomcat Leather Unconditional+ Urban Outfitters Vintage Showroom Wolsey Yumi

D1 B3 E2 E3 C3 D4 E2 E4 E3 D2 E4 D2 E4 B3 D3 E2

Havaianas Josef Seibel Laura Lee Les Néréides Market Lollipops Maison D'Accessories Office Offspring

Poste Mistress Size? Sole Spex In The City Superga Tatty Devine TOMS Vivo Barefoot

C4 E3 E2 D3 E2 B4 E1 E2

shoes & accessories Bead Aura Bead Works Birkenstock Cambridge Satchel Company Crocs Destiny Fly London

D2 B4 E2 D3 E3 E2 D3

E2 E3 B4 B4 D2 E3 E2

Beauty & Grooming Adee Phelan F3 Bare Escentuals E3 Benefit E3 Compton Hair & Beauty F5 Covent Garden E2 Dental Spa Hair by Fairy E2 Holland & Barrett E3

Karine Jackson A2 Kiehl's D2 MAC E3 Miller Harris D2 Murdock London D2 Neal's Yard Remedies E2 Nickel Spa For Men F3 Saks B3

Sassoon Salon C3 Screen Face B4 Shu Uemura E4 Space.NK.Apothecary E5 Stuart Phillips D2 Thai Square Spa D4 The Organic Pharmacy E4 Walk In Back Rub E2

Ambassadors Theatre Cambridge Theatre Donmar Warehouse

St Martin's Theatre Tristan Bates Theatre

Hotels & Theatres Covent Garden Hotel D2 Mercer Street Hotel D2 Seven Dials Hotel E1

– 52 –

B3 C3 E4

B4 B3


FOOD & DRINK Bali Bali Belgo Centraal Brasserie Max at the Covent Garden Hotel Cafè Eterno Caffè Nero Candy Cakes Canela Circus Crazy Bear Members Club Crown & Anchor Detroit Euphorium Bakery Food For Thought Foundation Bar Hawksmoor

B2 D4 D2 E4 C3 C3 D3 F4 C5 E4 D3 D3 E3 D5 D5

Homeslice E2 Just Falafel E1 Kitchen Italia E4 Kopapa C3 L'Atelier de Joël A3 Robuchon Le Beajolais A3 Mela B2 Mon Plaisir D2 Monmouth Coffee Company D2 Neal's Yard Dairy E3 Neal's Yard Salad Bar E3 Pix Bar E2 Punjab E1 Roast & Conch E1 Rossopomodoro B4

Rossodisera Sartaj Scoff & Banter at the Mercer Street Hotel Seven Dials Club Souk Medina Souk Bazaar Thai Square The Crown The Diner The Ivy The 10 Cases The Two Brewers Wild Food Café Wild Juicery Wildwood Kitchen

E1 C3 C3

Fopp Records Grosvenor Prints London Graphic Centre Magma Books Magma Product Store Mysteries Astrology Nuffield Health,

B2 C4 D4 B2 B3 E1 F3

Fitness & Wellbeing Centre Orc’s Nest B2 Orla Kiely D2 Pineapple Dance Studios D5 Pylones E3 Sainath News B2 Scribbler D3

C6 B6 C6 B5 B6 B6 C6 B5 B5 C5

SpecialiSed Suda The Covent Garden Academy of Flowers The White Company Twenty8Twelve The Watch Hut Yotopia

D4 D3 A3 D1 D3 E1 A3 F4 C4 E2 E2 E1

LIFESTYLE Artbox E3 Astrology Shop E1 CK E1 Cath Kidston E5 Do Shop F3 Drakes Ticket Agency E1 Dry Cleaners C4

St Martin's Courtyard Banana Republic Barbour Bill's Cantina Laredo COS Dalla Terra Desa Dishoom Duo Eileen Fisher

B6 B6 B6 B5 C6 C5 C6 B5 B5 C6

St

Hoss Intropia Jack Wills Jaeger London Jamie’s Italian Joules LK Bennett Massimo Dutti Melvita Pretty Ballerinas Relax Spa

– 53 –

C5 C5 B5 B6 C5 C6 C5


A

B

1

AIN

A

18

15

ST

22

PERF SUPE ICIA R L

GM

20

MA

SAKS

9

AM

SU

EN

7

RLH 16

SH VIN OW TAG RO E OM

IND

4

14

CE

ND Q ON

2

13-15

EA

12

LO

THE FLOWER SHOP

LS 5

SPUDD

’S N

ORC

TRISTAN BATES THEATRE L‘ATELIER DE JOEL ROBUCHON

AL

3

10

ULG

SAIN TH NEWS

8

MAG EST BOOMA BAKEKS

6

PET WE ER RT H

LA N TR GAR EV OR O

1

6

10

11

9

BEAD SHOP

42

O D O PO

M

19

50

48

M

RO

O

N

M

O

61-63

65

N RU D N U É G J ÖD S

67

SS

O

4

44

46

M P

EN E R E AC SC F RO

21

T UR

RA U EE LA L Y T T NE TA VI E D

ST MARTIN'S THE ATRE

CO

ER W TO

O W S T ER EW

AMBASSADOR S THE ATRE

BR

THE IVY

10

TOWER STREET

ET

PIZZA HUT

LE BEAJOLAIS

LITCHFIELD STRE

3

25

SUBWAY

KARINE JACKSON

WEST STREET

23

TS

BO

2

24

MEL A

BALI BALI

P

AD OR IDAS IGIN AL

FOP

OM

CAMBRIDGE CIRCUS

NU E

154-156

LC

144-146

2

AVE URY

150

VO

T ESB

FO LO XHA L ND L ON

SHAF

TOTTENHAM COURT ROAD

N L M ÉR É E S AR ID KE E T S

73

SHE

MELVITA

TINA C A N ED O L AR

E

5

F AC LOW A D ER EM Y BA PRET LL T Y ER I

OM

M

HO

AR TI

N’

SL

AN

JAMIE’S ITALIAN

DIS BILL’S PRODUCE

THE WHITE COMPANY

OUR

BANANA REPUBLIC

BARB

ETT

LEICESTER SQUARE

WILLS

LK BENN

6

JOULES

JACK

UP

PE

R

ST

DUO


C

D

E

F FR E UD

S

THE DINER 80 D T R AG IC AK EN K E E S C T Y

PUNJAB

17

19

OIT

11/12/13

THOMAS NEALS

16

SUPERGA

53

HAVAIANAS

51

B

1

47

43

SPEEDO

CLU SEV EN

DIA

LS

42-48

39

MISS SIXTY

15

£

22

SIZE?

21

20

18

16

37

LEE JEANS

35

PEPE JEANS LONDON

33

FOOD FOR THOUGHT

31

TOMCAT LEATHER

29 27

EL GANSO

NICKEL

ADEE PHELAN 29

34

POSE

DO SHOP

40

BARE ESCENTUALS

38

MAC

36

ORGANIC PHARMACY

34 CAFE ETERNO 32

FREDDY

30

17

25A

DIESEL

AMERICAN APPAREL

26-28

C

O

LL

EC

C

TI

F

IR C

U S

HAWKSMOOR SEVEN DIALS

298-33 28

32

CATH KIDSTON

E. AC . RY SP NK CA E TH O AP

Security

Toilets

DR.

PATAGONIA

AH

OU

16

23

MANGO

Eating & drinking

Footwear & accessories

Lift

KITCHEN ITALIA

Hotels Theatres Beauty

LONG ACRE COVENT GARDEN

– 55 –

N

NUFFIELD HEALTH, FITNESS & WELLBEING CENTRE

Fashion

EUPHORIUM BAKERY

DR Y

COMPTO

NIKE STORE

Lifestyle

SIZE?

28

P ER

SE

41

44 - 46

CAMPER

MARTENS

24

ADOLFO DOMINGUEZ

34

MOMOKO TOYKO

SUPER DRY

COSTA COFFEE 39

37

TE 6

SHU UEMERA PRET-A& ANCHOR MANGER

72 CROWN

THOMAS NEALS LOWER LEVEL SHOPPING HOSS

STARBUCKS

42

NEAL STREET

SLINGSBY PL.

MASSIMO DUTTI

CROC S

72

PINEAPPLE

DANCE WEAR

SU

THE WATCH HUT

7 CAMICIE

48

URBAN OUTFITT ERS

LANGLEY

IN A

PYLONES

52

50

BELGO CENTRAAL

25

LONG ACRE

CARHARTT

54

37A

JOSEF SEIBEL

50A

DESA

JAEGER LONDON

OFFSPRING

27

41

26

EILEEN FISHER

YUMI

60

50

41 HOLLAND & BARRETT

SHELTON STREET

DETROIT

VIVO BAREFOOT

62

56

RELAX SPA

TWENTY 8 TWELVE

TABIO

64

NOTTINGHAM COURT

DR Y

66

58

EN CHLIA K ITITA

DONMAR WAREHOUSE

P ER

GARDEN 68A COVENT DENTAL SPA 68

57

SLAM CITY SKATES

D INC

SU

40A

59

49

TERMINAL D

3

38

BIRKENSTOCK

22

Lift

36

SOLE

72

70

WILD JUICERY

14C

37

EET

LONDON GRAPHICS CENTRE

61

NEAL STREET

DE TR

LS

AR TT RH CA

NEAL’S YARD REMEDIES

CUCUMBER ALLEY

TR

15

ARTBOX

FATFACE

LO FLY ND ON

76

10

TSHIRT STORE

PA PA

BENEFIT

KO

CAMBRDIGE SATCHEL CO.

NEAL’S YARD DAIRY

SA R TA J

S L’

M PO IS ST TR E ES S

H

CAMBRIDGE THEATRE

MS

35

EN S

N

IE

N E O FE M OF C

HA

WALK IN BACKRUB

1

15

DESTINY

18

GIBSON LONDON

LA

RA

O

ST

33

3

COS

RI

O

ST MARTIN’S COURTYARD

C

SOUK

SPEX IN ER THE CITY

RUNNERS NEED

MERCER STREET

SPECIALISED

O

+

K

BL

RL

NE

16-8

YOTOPIA

N IR ER O IS PS M M A LI E W PL D IL O D SL O O O PH C F T H AR UT . U MO C O

AL N

C

RIB

CA

25

CRA ZY BEAR

13

14

NEAL’S YARD 16A

NEAL’S YARD SALAD BAR

9

THAI SQUARE FOOD GALLERY

ELTON STREET

DALLA TERRA

S

IO

O

SC

M BA

E 19

2

BERGHAUS

11

REET

S BA

N

GROSVENOR PRINTS

11-13

RI

IT

AL

G-STAR 5

3

FRED PERRY

CHING COURT DRY CLEANERS

SUDA

O W

53

A K RL Y O I EL K A RL Y O I EL E K H T T OF EY L LS

R

55

AR

D

RD

MERCER ST

ST

55-59

THE CROWN PUBLIC HOUSE

6-8

EA

45

6

3

BEAD AURA

SOUK MEDINA

63

LOLLIPOPS MAISON 55 HOMESLICE D’ACCESSOIRES

10

8-9

PIX BAR

OFFICE SHOES

13

SHORTS GARDENS

MONUMENT

32-34

T EE

H

N

U M

C N A FF ER È O

N O O SS ON SA A L S

O

38

U

43

1

S EVE N DI ALS

30

36

’ RO C CK JA

O

N

26

C C AN AK D ES Y

TH

O

41

29 31

HAIR BY FAIRY

67

OROGOLD 65

11 12

ASTROLOGY SHOP

78

TOMS 69

ODISE

R

O

21-23

24

40

M

M

37

39

15

K

LE

C

19

EET

25

ROSS

IL

N

REET

2

LE COQ SPORTIF

17

U

V L L SE IA T E ES Y D O RI OG H TE L Y S RO M ST A

P P O UE Q

TI

M U

MERCER ST

TR

ET RE ET ST AR ER & B RE 33 C ST ER EL M OT 35 E H H TH

9-11

23

27

O

7

17

19-21 14

16 18

T

5

5

6

EN I E D ER AR S G AS T R N &B 8 E V O EL C T O H

E UAR

82

JUST FALAFEL

3

C

U

I SQ

2

2A

NEAL STREET

D O O EN W H D C IL IT W K

172-176

166-170

T HA

& T H AS NC ROCO

E

BO

SHA

S BU FTE

U VEN RY A

£

Cashpoint



Seven Dials Consumer Guide 2013