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Portfolio_Hyunjung Kim

creation + solution


P o r t f o l i o _ H y u n j ung Kim

creation + solution


Portfolio _ Hyunjung Kim _ creation+solution

00

introduction


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01. 02. 03. 04. 05. 06. 07. 08. 09. 10.

pearl + clean paper + sound bamboo + speed trellis + vineyard spring + tension bees + saving sweet + branding food + kitchen asia + cooking image + name


Portfolio _ Hyunjung Kim _ creation+solution

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06/07

pearl + clean

Package 3 _ Thomas McNulty


Tiffany Skin Care _ products, display

01 02 03 04 05 06 07 08 09 10

Objective Create a brand that can work with skin care products and create a skin care product line for company that is not associated with facial products. Solution Tiffany is one of the best jewelry brands in the world. Women always want beautiful skin and they want to look nice. That is why they buy all different jewelers. Tiffany makes skin care products by pearl. The pearl protects your skin and prevents aging. Brand is high end skin care product. Bottle shape gives smooth feeling and the colors a pearl shade of white of white and Tiffany blue.


Portfolio _ Hyunjung Kim _ creation+solution

Package 3 _ Thomas McNulty

> moodboard

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Tiffany Skin Care _ products, display

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Package 3 _ Thomas McNulty


Tiffany Skin Care _ products, display

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Package 3 _ Thomas McNulty


Tiffany Skin Care _ products, display

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Package 3 _ Thomas McNulty


Tiffany Skin Care _ products, display

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paper + sound

Typography 3 _ Ariel Grey


Vibe Paper Promotion _ brochure, swatch

01 02 03 04 05 06 07 08 09 10

Objective Create a promotion for paper company Gmund that will appeal to designers.

Solution Choose vibe paper line from Gmund. My concept was vibration. It related to name and the feeling of paper. The sound was hard to show each genres feeling. I used sound wave lines and color. Sound wave helped to show bits and color gave feeling.


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Typography 3 _ Ariel Grey


Vibe Paper Promotion _ brochure, swatch

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Typography 3 _ Ariel Grey


Vibe Paper Promotion _ brochure, swatch

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Typography 3 _ Ariel Grey


Vibe Paper Promotion _ brochure, swatch

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Typography 3 _ Ariel Grey


Vibe Paper Promotion _ brochure, swatch

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Typography 3 _ Ariel Grey


Vibe Paper Promotion _ brochure, swatch

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Typography 3 _ Ariel Grey


Vibe Paper Promotion _ brochure, swatch

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Print 2 _ Roland Young

bamboo + speed


Calfee Company _ brochure

01 02 03 04 05 06 07 08 09 10

Objective

Create a brochure for a product that needs to be promoted in order to catch people’s attention. The company needs the power of the audience.

Solution

Calfee Design Company make customized bikes. The company looks for lighter and stronger material for bike body. They use bamboo which perfectly fit what they want. Calfee find Africa has space for growing bamboo and African need bikes for their life.


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Print 2 _ Roland Young


Calfee Company _ brochure

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Print 2 _ Roland Young


Calfee Company _ brochure

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Print 2 _ Roland Young


Calfee Company _ brochure

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Package 3 _ Thomas McNulty

trellis+vineyard


Beringer Wine _ labels, box

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Objective Create wine labels for two different price range. One highs end and one lower.

Solution The Beringer vineyard is a beautiful vineyard in Napa. The house is one of the oldest and biggest vineyard in Napa. People of all ages can easily enjoy their wine. The higher price wine looks simpler with their old classic symbol. Lower price wine also use classic symbol. However, it does not look too cheap.


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Package 3 _ Thomas McNulty


Beringer Wine _ labels, box

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Package 3 _ Thomas McNulty


Beringer Wine _ labels, box

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Package 3 _ Thomas McNulty


Beringer Wine _ labels, box

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Package 3 _ Thomas McNulty


Beringer Wine _ labels, box

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Package 3 _ Thomas McNulty


Beringer Wine _ labels, box

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Graphic Design 3 _ Reetz Laiolo Chaz

spring + tension


Bravo channel Promotion _ manual, style guide

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Objective Create a spring season promotion for a TV channel. The promotion consists of a TV manual, system guide and poster.

Solution Bravo TV channel is an entertainment channel. Most shows challenge programs like Runway Project, Chef, and Top Model. The channel had tension, it same as spring time. Every thing is start and nature also tension for growing.


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Graphic Design 3 _ Reetz Laiolo Chaz


Bravo channel Promotion _ manual, style guide

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Graphic Design 3 _ Reetz Laiolo Chaz


Bravo channel Promotion _ manual, style guide

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Graphic Design 3 _ Reetz Laiolo Chaz


Bravo channel Promotion _ manual, style guide

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bees + saving

Print 3 _ Kelly Conley


Burt’s bee _ employee magazine, packaging

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Objective

Create a magazine and promotional packaging.

Solution

Burt’s Bees is an “Earth Friendly, Natural Personal Care Company.” We create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you.


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Print 3 _ Kelly Conley


Burt’s bee _ employee magazine, packaging

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Print 3_Kelly Conley


Burt’s bee _ employee magazine, packaging

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Print 3 _ Kelly Conley


Burt’s bee _ employee magazine, packaging

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Package 4 _ Michael Osborne

sweet + branding


Target _ brand packaging team assignment

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Objective Create the packaging and branding for a new retail store, Aero, being opened by Target. Passion: chocolate line under Aero Signature. Solution A store with quality products at affordable prices with “target smarts�. To come up with a branding a packaging solution for a new store created by target that compete with Williams and sonoma and crate and barrel. To create both house of brands and a branded house lines inside that store Aero. Team members HyunJung Kim, Kanako Mamiya, Darren Ng, Ashley Yoo.


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Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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food + kitchen

Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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Objective Create the packaging and branding for a new retail store, Aero, being opened by Target. Aero signature: kitchenware. Solution A store wiht quality products at affordable prices wiht “target smarts�. To come up wiht a branding a packaging solution for a new store created by target that compete wiht Williams and sonoma and vrate and barrel. To create both house of brands and a branded house lines inside that store Aero. Team members HyunJung Kim, Kanako Mamiya, Darren Ng, Ashley Yoo.


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Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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asia + cooking

Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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Objective Create the packaging and branding for a new retail store, Aero, being opened by Target. East: asian inspired food and drink. Solution A store wiht quality products at affordable prices wiht “target smarts�. To come up wiht a branding a packaging solution for a new store created by target that compete wiht Williams and sonoma and vrate and barrel. To create both house of brands and a branded house lines inside that store Aero. Team members HyunJung Kim, Kanako Mamiya, Darren Ng, Ashley Yoo.


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Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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Package 4 _ Michael Osborne


Target _ brand packaging team assignment

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image + name

Identity Design


Identity _ logo

Objective Create the logo and identity for all the brand.

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Portfolio _ Hyunjung Kim _ creation+solution

Identity Design

Phantom Air

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Identity_logo

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Phantom Air


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Identity Design


Identity_logo

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Identity Design


Identity_logo

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Identity Design


Identity_logo

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Identity Design


Identity_logo

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Identity Design


Identity_logo

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Portfolio _ Hyunjung Kim _ creation+solution

colophon + thanks

School: Academy of Art University, School of Graphic Design Name: HyunJung Kim Phone: 415_672_8008 email: bshj486@gmail.com Instructor: Mary Scott

Bookbindery: The Kye Printing and Binding 5851 Ocean View Drive. Oakland, California 94618 Printing: Chum’s Design and print Photography: HyunJung Kim Title of Book: creation+solution Cover Stock: Silver Arrestox Text Stock: Mohawk Premium with i tone Fonts: bodoni, akzidenz grotesk Software: Adobe photoshop, indesign, illustrator Š2010 All rights reserved. No part of this publication can be reproduced without express permission from HyunJung Kim.

Thanks To my family and friends. Father, mother, sister DOLtiger, friends in Korea, and America. I love all.... To all my teachers. Mary Scott, Michael Osborne, Thomas McNulty, Ariel Grey, Roland Young, Reetz Laiolo Chaz, Kelly Conley, Christine George, Claudia Middendorf. To all my portfolio classmate. Courtney Boyle, Bryan Chen, Nien-Yun Cheng, Sung-In Choi, Scot Crisp, Clara Da Silva, Sali Golzari, Tran Huynh, Claire Milligan, Darren Ng, Rika Putri, Aaina Sharma, Linda Soelystio, Akiko Terasawa.



creation+solution