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SHOPPING CENTRE


Kiwi Property Shopping Centres connect people and inspire shoppers through exceptional retail environments. These spaces act as community hubs and attract shoppers from a wide catchment area. Shoppers are drawn to malls for a variety of reasons from Dining, Entertainment and Beauty through to Retail Shopping, Major Household Purchases and Banking. This coupled with the aesthetically pleasing mall surroundings provides advertisers with an opportunity to reach shoppers in an environment that provides compelling dwell times and high purchase intent. Kiwi Property Shopping Centres are some of New Zealand’s premier shopping destinations and offer a range of high quality media assets to connect your brands with their shoppers.

Destinations: Sylvia Park Auckland LynnMall Auckland The Base Hamilton Centre Place Hamilton The Plaza Palmerston North North City Porirua Northlands Christchurch


MONTHLY NETWORK SHOPPER TRAFFIC

4.3 million MONTHLY TOTAL NETWORK SALES

113,000,000 TOTAL RETAIL STORES

980


A $2.9 bILLION portfolio comprising some of new zealand’s best shopping centres


RETAILER BREAKDOWN TENANT PORTFOLIO

31% 25%

NZ CHAINS

AUSTRALIAN AND INTERNATIONAL CHAINS

7%

DEPARTMENT STORES

5%

SUPERMARKETS

3%

INDEPENDANT RETAILERS

2%

CINEMAS

6%

BANKING

3

2

3

2

3

2


4

2

3

6

2

4


SPEND BREAKDOWN TOTAL SPEND / 1.36 BILLION ANNUALLY

13%

44%

15%

FOOD/DRINK

FOOD/GROCERY

APPAREL

8%

15%

5%

HOMEWARE

ENTERTAINMENT

PROFESSIONAL SERVICES


BILLBOARD BILLBOARDS ARE A HIGH IMPACT ASSET DESIGNED TO MAXIMIZE THE POTENTIAL OF KIWI PROPERTY RETAIL ENVIRONMENTS. Each Billboard location has been hand picked to maximise visibility and impact and based on foot traffic data ensuring your messaging gets noticed. Bespoke locations can be sourced for specific campaign requirements.


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SITES Multiple sites of varying size available across the network.

SIZES 6 meters x 3 meters 3 meters x 3 meters

RATES From $6300 per month

All prices include install and production


TABLES THE PERFECT PLACEMENT FOR THOSE WISHING TO DRIVE FOOD AND BEVERAGE PREFERENCE IN SHOPPING CENTRE FOOD COURTS. Visible from near or far, these powerful spaces deliver your messages to a captive shopping audience and can be purchased in blocks of 50 across the shopping centre network.


SITES Hundreds of table spaces across the mall network. Please enquire for help with a coverage strategy.

SIZES The maximum size for your artwork is 3m x 3m

RATES From $4,430 per month, per site (50 Tables)

All prices include install and production


FLOORS FLOORS ARE THE MOST FLEXIBLE MEDIA ASSET AVAILABLE THROUGHOUT THE MALL NETWORK AND ALLOW FOR EXTREMELY EFFECTIVE LOCATIONAL TARGETING. Disrupt your target shopper just before they enter their bank, begin their supermarket shopping or enter the food court for lunch. Unlike our other media assets Floor Decals do not have set locations and can therefore be placed on a bespoke basis in line with your campaign requirements.


SITES More than 40 sites available across the network.

SIZES The maximum size for your artwork is 3m x 3m

RATES From $3070 per site, per month

All prices include install and production


BANNERS HANGING BANNERS DELIVER A HIGH IMPACT MEDIA OPPORTUNITY BUT WITH THE FLEXIBILITY TO BE PLACED THROUGHOUT THE MALL RATHER THAN A FIXED LOCATION (LIKE A BILLBOARD). The asset is above the ‘eye-line’ of mall retailer branding meaning your messaging disrupt the shopper as they look further a field in search of their next retail store to visit. This asset really offers the opportunity to own the vibe of the entire complex and is particularly popular at key retail seasons such as Easter and Christmas.


SITES 5 banner spaces per shopping centre. 35 in total.

SIZES 6 metres x 2 metres

RATES From $3900 per site, per month

All prices include install and production


ESCALATORS ESCALATOR DECALS PROVIDE A LARGE FORMAT ADVERTISING ASSET IN HIGH FOOT TRAFFIC AREAS. Similar to floor decals the size and location of the asset allows for potent creative to be deployed ensuring that shoppers notice your message.


SITES 20 escalator sites across the network.

SIZES Bespoke sizes only, please enquire as required.

RATES From $5100 per site, per month

All prices include install and production


For bookings or enquires please contact Belinda Burns belinda.burns@hypermedia.co.nz 021 221 1124 www.hypermedia.co.nz

Profile for Hypermedia

Hypermedia Media Pack - Kiwi Property  

Hypermedia Media Pack - Kiwi Property  

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