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ad aaron draplin


R B

red from the loins of the proud Midwest, this little fucker was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Legos, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps "Out West." His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after. Everything from lettering cafe signs to drawing up logos to thinking up local advertising campaigns were manhandled under the ruse of the newly formed-and gigantically recklessDraplindustries Design Co. After five winters out west, the kid sobered up and headed back to Minneapolis to finish up a high-falutin' design degree at the prestigious and painfully expensive Minneapolis College of Art and Design. During this time he polished up his design skills, learned how to weld and how to develop a photo in nasty chemicals. These were the salad days. He fell back in love with a strong Midwest that he once tried so hard to leave. In April 2000, much to the chagrin of his proud "Midwestern Roots," he accepted an ill-fated art director position with SNOWBOARDER magazine. He moved it all down to Shithole, Southern California-alongside some hot, caustic beach-and wrangled some 23 issues of the mag. He won "Art Director of the Year" for Primedia 2000, beating out such titles as Gun Dog, Cat Fancy and Teen. No other awards were bestowed in this period, and like he gives a rat's ass. Thankfully, in April 2002, the Cinco Design Office of Portland, Oregon called up and offered a Senior Designer gig which he

instantly accepted. He moved it all North to the land of rain and gloom and rolled up the sleeves to work on the Gravis, Helly Hansen and Nixon accounts. The Draplin Design Co. finally stepped out on its own four hairy feet in the fall of 2004. Some four year later, he's proud to report that he's managed to "keep everything out of the red." He rolls up his sleeves for Coal Headwear, the Union Binding Company, Snowboard Magazine, Field Notes memo books, Ride Snowboards, Forum Snowboards, Grenade Gloves, Chunklet Magazine, Cobra Dogs, Absinthe Films, NemoDesign, Gnu Snowboards, RVL7 Apparel, Burton Snowboards, K2 Snowboards, Bonfire Snowboarding Apparel, South American Snow Sessions, as well as all sorts of one-off logos, t-shirt graphics and what not. He owes it all to his parents, seriously.


E Gary

Now, how this tales unfolds, goes something like this: I had been wanting a dog for some time, and, had to sort of accept the waiting game, as, I didn't want to bring a little pooch into my world unless I was absolutely sure he would be in good hands. This meant being financially stable (cash flow for dog food, toys and vet visits), having lots of time for the little guy and having a place of my own for him to roam properly. So, after I bought the house, went out on my own working out of the basement, and, had enough scratch in a coffee can buried in the backyard, I set out to rescue a little friend. Design-wise, the Dachshund did it for me. The coat, the color, and man, that length. I used to live over on Hawthorne Street, not a block from it, and this gal would walk her little wiener dog by every now and again. I loved seeing it pound down the sidewalk. In May of 2005, in the middle of a visit from the parents, I decided I was ready for the purchase. I did some research, poured over thousands of web photos and started the hunt around town. Mom, being the saavy navigator, located a breeder in the far, outer reaches of Southeat Portland. Out we went, some miles away. I remember pulling up and hearing the barking at the door of the place. This meant nothing to me at the time. We were greeted by a weary-lookin' mother, who invited us in, simultaneously corralling the herd of barking Dachshunds. Gary was shuffled up to us, so small, so skiddish and not quite able to climb the carpeted stairs like his parents and grandparents. I remember how small he was. And, keep in mind, his parents-in their fullgrown state-weren't all that big anyway. I practiced holding him, asked some questions, met his family, and, the kids of the house, all eight of them. Plus, mom was pregnant. Breeders, alright! The price was $350, and man, when thinking back to that fateful purchase, money was no object at that point. I would've payed whatever they were asking. He was coming home with me at all costs. Spare no expense! And with a couple signatures and an exchange of some cold hard cash, we were outta there. I remember being kinda sad, thinking about how he'd never see his mom again. I felt like we were tearing them apart or something. Did he feel sad? Dad drove back to the house. Mom guided from the passenger side. Gary and I got to know eachother in the back seat. He whined a bit, then rolled up like a little cinnamon roll on my chest. We bonded all the way back to the pad. And that was it.


S

Professional Titles 01. Junior Sasqualogist 02. Sole Proprietor, DDC 03. Gocco Blackbelt 04. Breaker of Hearts 05. Lover of All Things Bicentennial 06. Scrabble Blank Feeler 07. Straight-Shootin’, Red-Blooded, Kicker of Many Town’s Asses 08. Guitar Strummer 09. Chain Link Carver 10. Junior Noodler 11. Guardian of Gary 12. Carnie 13. Desktop Publisher 14. Chairlift Operator 15. Detector of Metallic Objects 16. Strong Bloodline 17. Master Junker 18. Philatelist 19. Record Collector 20. Good Listener 21. Anachronism Detective


T

Loose Aliases 01. “DDC.” 02. “Draplindustries.” 03. “Draplin Industries.” (By those who can’t fucking read.) 04. “Dickhead.” (…usually by Ryno, Minneapolis, Minn.) 05. “Alpha Delta.” (…as in “A.D.” in some weird military speak.) 06. “The Flesh Jackhammer.” (Just plain gross.) 07. “Drap.” (High school era abbreviation we wish would die.) 08. “//draplin” (How we sign off our emails.) 09. “Dug.” (“That’s when a “Dude” and “Dawg” are hella tight.” -J2) 10. “Dick Target.” (J2’s reference to my goatee.) 11. “The Long Arm of Nothing.” 12. “The Dark Cloud.” (Bend-era “too busy for anything” moniker.) 13. “AJD.” (Figure it out.) 14. “Ah-nee.” (Leah’s big brother pronunciation of “Aaron.”) 15. “Buzzbomb.” (As in, “Time for bed, buzzbomb.” From Dad, 1982.)


R Things We Love

2 1 . 4 3 . Untucked shirts. 87. A letter from a girl. Manhattan. Boxer shorts. Walls of sound. iPods. 6 5 . good, brisk walk 109. 126. 146. 2 2 . 4 4 . Autobiographical with Gary. Dad’s vegetable Water chestnuts. Pesto. The Open Road. Apple Products tattoos. 8 8 . beef soup. 127. 147. 2 3 . big, small, 6 6 . When Gary 110. Baby corn. Old warehouse Helvetica 55. brilliant and Impko stickers. performs a “two- The hills of 128. buildings. 2 4 . absolutely crucial 6 7 . fer”: Pissin’ and Eastern Oregon Green beans. 148. Gothic to our paltry Cards of business. shittin’ when we on Highway 20, 1 2 9 . Dogs who lay on 1 . Trade Condensed no.20. existence. 6 8 . go out back. east of Burns. Asparagus. their sides. Mom. 8 9 . 1 1 1 . 130. 149. 2 . 2 5 . 4 5 . Cards kits. Futura Bold. Books. 6 9 . Ham radio cards. Joe Beebe. A Utah’s license Bullet pencils. Dad. 9 0 . champion. plates. 150. 3 . 2 6 . 4 6 . Spot UVs. Legos. Corner rounders. 7 0 . Bose Speakers. 112. A 131. Old maps. Leigh. 9 1 . full tank of gas. Moab. 151. 4 . 2 7 . 4 7 . Ikea. Bad wildlife art. Flat files. 7 1 . Rain squalls. 113. 132. Cholula hot Sister Sarah. 48. A Old postcards 9 2 . Flat screen TVs. Those Badlands sauce. 5 . 2 8 . Thick paper with disc on the player. with “scalloped Fall. 114. of South Dakota. 152. Sister Leah. 49. A edges.” Flat screen 1 3 3 . Dogs who jump 6 . a good tooth to it. 2 9 . stack of recently 7 2 . 93. S p r i n g monitors. Gary gallops/hops from bed to bed in Little Gary. beat-up purchased discs MInneapolis. rainshowers in 1 1 5 . and endos when a hotel room. 7 . My Carhartt jacket. from the local 7 3 . Portland. Old dimes stores throwing the ball 1 5 3 . Big S the Passat. Route 66. 9 4 . that let the stock around. Ford Econoline 8 . 3 0 . record store. Levi 501s. 5 0 . 7 4 . Mowing the grass. “sell out” before 134. vans. The DDC Factory 3 1 . Checks showing Leaving Southern 9 5 . rotating it with Getting home 1 5 4 . Floor. Jazz up in the mail. California. The color, new crap. after a long S c a n d i n a v i a n 9 . Saucony kicks. 5 1 . 7 5 . “Orange.” 116. roadtrip. flatware. 2946 NE 67th 3 2 . M i d w e s t e r n The Flaming Lips. 9 6 . Log typography. 135. 155. Avenue. accents. 7 6 . Pantone 165. 117. Writing things 70s textile wall 1 0 . Gold Toe socks. 33. A 5 2 . Schaedler rulers. 9 7 . Brick buildings. down. art. Specifically, Our roof. 7 7 . 1” rocker buttons. 1 1 8 . 136. “Geometric stuff.” 1 1 . new pair of socks. Girl hands. 3 4 . 5 3 . Aluminum items. 9 8 . The houses of Field Notes. 156. Our backyard. Clean sheets. 78. A Those bridges of Louisville. 137. Heartart textiles 1 2 . Nixon watches. 3 5 . 5 4 . vanilla milkshake. Madison County. 119. Practicing my by Hiroshi Fall foliage. straight Down comforters. 7 9 . 9 9 . Shotgun houses penmanship. Awatsuji. 1 3 . Being with Uncle Sam. 5 5 . Making lists. K e n t u c k t y ’ s in Louisville. 138. The month of 3 6 . Cold water. 8 0 . rolling hills. 120. Harmonicas. 157. Po l i t i c a l Octobrrr. a good 5 6 . And checking 100. A nice piece of 139. campaign buttons 1 4 . Being citizen/being a Hot water. everything off. Appalachia. Alaskan Halibut. That “Dm7” of the 60s and Cool summer bad citizen. 57. A 101. 121. chord. 70s. nights. 3 7 . hot shave. 81. F e e l i n g Univerisal icons. Uncle Bens’ wild 1 4 0 . 158. Standing up to 5 8 . “complete” after 1 0 2 . rice. Pilote Butte. Union pinbacks. 15. That Flat shit that, “Isn’t A tall glass of icea hard day of A Western 122. 141. 159. Midwest. right.” cold water. catching up on straightaway. Chicken fried Luis Guzman. Golden books. 3 8 . 5 9 . house chores and 1 0 3 . rice. 142. 160. 16. The Wet The stars in the Mom’s spaghetti. bills. Business loops 123. Philip Seymour Golden guides. Northwest. night 6 0 . 8 2 . off the highway. “Pad Kee Mao” Hoffman. 1 7 . summer Dad’s “killer Jackalopes. 104. from Chaba Thai 1 4 3 . Graphic design as sky. 39. A pizza.” 8 3 . “OFFICE” signs. down the street. People who a way to “Make An cold Coke. 6 1 . Bigfoot. 105. 124. exhibit good Honest Living.” 8 4 . Jackalopes. Beans & Rice, grammar and 1 8 . 4 0 . Club sandwiches. 6 2 . Nessie. 106. Dominican style, punctuation. (I’m Stayin’ outta the Vignelli oversize calendars. The Ideal Diner in 8 5 . Going home. off the J train in trying!) red. Skunk Apes. 107. Brooklyn. 144. 1 9 . 4 1 . Minneapolis. Compact discs. 6 3 . 8 6 . Mom’s french 125. Apsco pencil Acoustic guitars. Flying home to toast. Punjabi, latenight, sharpeners. 2 0 . 4 2 . The working man. iTunes. 6 4 . mom and dad. 108. A on Houston in 1 4 5 . Electric guitars.


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I

“Work hard. Do good wo

Luckily, all the folks who’ve trusted us with their projects have been “go the way, but for the most part, we’ve been lucky enough to work for inter

“Thank you for the op hell of a living doing s

To all of those who’ve rubb

“What comes around,


N

work. For good people.”

n “good people” in our books. Sure, there’s been a couple chumps along interesting, creative, progressive people who we consider close friends.

opportunity to make a g something we love.” rubbed us the wrong way:

d, goes around, man.”


Test  

Tezst mre words

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