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Exhibitor Marketing Custom E-Media Solutions

Through award-winning magazines, e-newsletters, websites and events, Hanley Wood has been connecting the residential and commercial construction industries for more than 30 years. With the largest business-to-business database of construction professionals (more than 2 million), Hanley Wood is the industry leader AND your partner for connecting with a particular audience segment, mining information, finding valuable leads and closing sales.

Contact us today and learn more about this innovative solution to generate valuable leads and grow your business. Stacey Price: 972.536.6418 | SPrice@HanleyWood.com ROI Disclaimer: In order to properly assist you, we must receive written notice regarding your ROI results. Your item must be online for no less than 90days prior to receiving your inquiry. All ROI results will be investigated individually, and then custom solutions will be recommended to subsidize current ROI at no additional charge. Please contact us for more information.


one of many lead-generating programs from Hanley Wood

Webinars are live online educational events developed by Hanley Wood thought-leaders guaranteed to generate industry buzz. By sponsoring a webinar, you will be able to connect with your audience, drive leads and close sales - all while backed by the power of the construction industry’s leading marketing brand.

Proven Results! Each webinar sponsor receives extensive post-event statistics on the participating audience, in addition to leads. Webinars are archived online for a year, so the leads and data keep coming! Below are sample statistics each webinar sponsor receives, and are based on the webinar, How Fit is Your Business?

Primary Job Function

7% Sales/Marketing Professional 7% Other 5% Manager/Director 5% Architect/Designer

Are you looking: 33 To reach a specific audience segment within the building/

75% Owner / CEO / President Exec. Management

construction industry?

Role in Specifying Products

33 For a marketing program that reaches up to 150,000 professionals and covers a wide range of viral distribution including websites, social networking sites and email communications? 33 To measure your marketing dollars on a cost-to-value basis? 33 To collect specific demographic information on a particular

71% Approve 52% Recommend 49% Specify

audience segment?

44% Research

Sponsor an Upcoming Webinar HOW TO WIN JOBS AT YOUR PRICE? presented by George Hedley

15 WAYS TO INCREASE PROFITS presented by Leslie Shiner

TROUBLESHOOTING CRACKS

COMMERCIAL GREEN BUILDING

presented by Kim Basham

presented by Rich Szecsy

TROUBLESHOOTING DECORATIVE CONCRETE

SHOW ME WHERE THE MONEY “WENT”

TIPS & STRATEGIES FOR IMPROVING TOTAL CUSTOMER EXPERIENCES

OR Suggest a topic

presented by Shawn McCadden

presented by Chris Sullivan

presented by Beverly Koehn

Contact us today and learn more about this innovative solution to generate valuable leads and grow your business. Stacey Price 972.536.6418 sprice@hanleywood.com

93%

Rated the speaker as Good or Excellent

93% Rate the Event Good or Excellent

93% Would be interested in participating in another Hanley Wood produced webinar


Co-Registration Quality Leads from a Name You Trust One of many lead-generating programs from

Through award-winning magazines, e-newsletters, websites and events, Hanley Wood has been connecting the residential and commercial construction industries for more than 30 years. No other media company has Hanley Wood’s expertise in creating custom content for the building industry and has direct access to the largest and most diverse audience of building professionals. Co-Registration, the opportunity for industry professionals to request additional information from building product manufacturers on Hanley Wood registration sites, combines the resources of the nation’s premier media company to deliver qualified leads. Based on your target audience demographics, we’ll feature your company logo and a customized offer or message online in front of key industry professionals. After they register for events, e-newsletters, magazine subscriptions and/or tradeshows, your brand appears and they have the opportunity to request information from your company. You, in turn, receive their contact information, which means you’re getting solid, qualified leads. *You only receive leads from users who specifically request information from your company!

Contact us today and learn more about this innovative solution to generate valuable leads and grow your business. Stacey Price 972.536.6418 sprice@hanleywood.com


Made-to-Order Prospecting One of many lead-generating programs from Hanley Wood

Finding viable leads has never been easier with Hanley Wood’s newest solution to lead generation. By leveraging the largest business-to-business database in the construction industry, companies are able to target prospects and gain invaluable marketing and branding exposure across the entire industry.

Tell Us Who You’re Looking For.

To begin this process, we simply need to know – what kind of customers are you seeking? By telling us things like business classification, products and services, geographic location, and annual revenue, we can start to build a survey with this audience in mind.

Collaborate with a Proven Leader.

Together, we’ll create a custom survey to identify and narrow the specific audience you’re looking for. Leveraging the largest databases of construction professionals, we’ll send the survey, branded with your company information, to our database via email. Each survey contains an incentive (i.e. free whitepaper) to encourage recipient response. You receive maximum visibility in both the email and the survey.

Generate Leads

Each respondent of the survey becomes a qualified lead for you, and you receive not only all lead information, but also survey responses. The end result? You’re generating a multitude of quality leads - the exact professionals you’re looking for - AND learning more about the industry while exposing this target audience to your company message and brand.

How it works. Pay a flat set up fee, and then a per-lead rate. This amount is flexible and will vary depending on the size and quantity of your target audience.

Contact us today and learn more about this innovative solution to generate valuable leads and grow your business.

Stacey Price 972.536.6418 sprice@hanleywood.com


8 Emedia complete  

and commercial construction industries for more than 30 years. With the largest business-to-business database of Through award-winning magaz...

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