MAKE A NAME FOR YOURSELF
FLE ST ET DE SIGN CONTE
BY PETE GRASSO
On the roads driving from job to job, parked at a call or at a technician’s home after hours, your trucks are seen by countless customers and potential customers every day.
The not-so-secret secret to success many contractors have learned is to invest in an eye-catching, memorable design for their biggest asset — their fleet of vehicles.
“Remember that when potential customers see your vehicle, more than likely they’re in their own vehicle, so making your brand easily identifiable and your contact information easily readable is of the utmost importance,” says Joseph Kalinowski, creative director for the Content Marketing Institute.
hether your company is large or small, commercial or residential, one of the most important things you need to do is advertise. No matter the size of the business, all HVACR contractors face the same dilemma: How best to use those advertising and marketing dollars.
HVACR BUSINESS JUNE 2019
There’s no reason why you shouldn’t use this vast amount of real estate to advertise your company and get your message out there. And, throughout the years, more and more contractors are taking advantage of it and upping their game when it comes to bold, impactful designs that set them apart form the competition. Now in its 13th year, our annual Tops in Trucks Fleet Design Contest pays tribute to those contractors who go above
and beyond to set forth a positive, lasting impression of their companies and this industry. “As you can see with this year’s finalists, there is a consistent theme: Bold colors, recognizable iconography and legibility were key to securing a top spot,” Kalinowski says. “Having a large, wellplaced and recognizable logo is always key for any brand who advertises on outdoor media such as vehicles or outdoor signage such as billboards.” www.hvacrbusiness.com