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unboxing amazon

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0 mitchell street

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unboxing amazon

this proposed design of amazon hq2 aims at architecturalizing and visualizing the identity and brand of amazon with the relationship of their customers. more specifically, the form of this headquarters is to make tangible the experience of unboxing an amazon order. the exploration of the most intimate relationship a person has with amazon is unpacked literally and architecturally. this way, the small individual scale of the interactive experience of the customer with the company is enlarged to accommodate the scale of the public instead of the individual.


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basic form

mass shape

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curved to site

path around mass

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engaging pedestrian

car circulation

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5 engaging public

human circulation 4

3 office tower

human circulation 2

1 unboxing

final


transverse section


longitudinal section


site plan


ground floor plan


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0 mitchell s t r e e t

a live-work community in Atlanta’s Castleberry Hill that becomes a foundation for creatives, structurally and communally. This design is influenced by the historic architecture of Atlanta’s origin: railroads. When people picture the architecture of railroad, raillines, and historic trainstation, what comes to mind are metal cross bracing. Thus, what became the foundation for architecture in Atlanta will become the foundation for this community. The cross-bracing is prominent in the foundation of the building, but then transitions to a diagrid system to represent modern art. So, when you have a glimpse of this design, it evokes the sense of the old supporting the new.


fifth floor

fourth floor

third floor

roof

typ unit

second floor

second floor typ unit

first floor typ unit

ground floo


section one

section two

section three

longitudinal section


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the existing brick facade consists of a series of bricks each rotated slightly to create an undulating pattern across the facade. the design is a reinterpretation of the wave created from the undulation into a form that is more organic and expresses the movement. so, from a series of rotated singular brick creating a wave, the movement is unified into one continuous material, thus emphasizing the wave even more so.

plan view


Design Portfolio - 2018  
Design Portfolio - 2018  
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