MAKING EVERY WORD COUNT BRAND IDENTITY GUIDELINES v. 2.0 | CONSTRUCTION PRODUCTS
When people discuss what brands communicate and stand for, the focus is usually on visuals such as logotypes, corporate colour schemes and fonts. But we believe that the strongest brands are those that also use language in a way that conveys their distinctive essence. The visual and the verbal should work hand in hand to communicate what makes us different. Every word we use in our communications – every ad, every brochure, every website or press release – can affect the way the Husqvarna brand is perceived.
BRAND LANGUAGE 7
