A CONSISTENT DIGITAL APPROACH The the way we communicate is changing. Digital marketing doesn’t exist anymore – it’s just marketing in a digital world. In this era, it’s extremely important to ensure consistency, since there are many competitive brands that are struggling to be seen and to be remembered. However, a digital presence involves more than the official website. Therefore it is also important to interpret the brand guidelines into other digital channels, such as Facebook and YouTube, and to always have the leading search engines’ requirements in mind. This chapter covers the most important channels, and what’s important to have in mind when speaking the Husqvarna language in the digital world.
BRAND IDENTITY GUIDELINES v. 2.0 | CONSTRUCTION PRODUCTS
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