RE:KINDLE BRANDING PRESENTATION
Intro: Context + Goals Research: Lessons Learned Development: Visual Evidence Results
corporate wellness seminars coaching
RENAISSANCE PERFORMANCE Our company is in the field of positive psychology. They look to introduce wellness, mindfulness and science to better the quality of everything from relationships to workplace habits.
REACT The name change blends the company origin with new meaning. A reaction in science involves introducing something new â€“ a catalyst â€“ that causes change. As the company branches out, the prefix re: will attach to root words that pertain to the particular app, product or
re:act renaissance performance = act rekindle relationship app refocus seminars relax mindfulness
We aim to make pairings aware of each otherâ€™s character strengths and use them to grow and improve the connection. The app will offer activity and exercise ideas that are ways for duos to get out of their comfort zone, get closer, and introduce awareness into their interactions.
The system includes factors like length of relationship and character strengths.
Enjoyable and easy.
Character Strengths Person #2
Length of Relationship
Apps to improve communication.
3 COMPETITIVE SCAN This app is designed to fill the gap in the marketplace for psychology that runs behind the relationship issues that competitors address singularly.
Apps to â€œfixâ€? a specific thing wrong (eg. lacking love life).
Apps to get lives and schedules more in sync.
Workout plans + nutritional advice =
Mindfulness techniques =
Organization + goal-setting tools =
WEIGHT LOSS WEIGHT LOSS
POSITIVITY, SELF-AWARENESS + CLARITY
INCREASED CONFIDENCE, EFFICIENCY + TIME MANAGEMENT
You take informed advice in and put thought into these aspects of your life, yet youâ€™re winging it in your relationship.
VALUE Let rekindle and the power of positive psychology enhance and improve your relationships.
slogan: Now fan the flame.
color: enthusiasm, energy, warmth
loops + two individuals
two continuous loops
source for a flame
change strongest shape in nature
light up fire of relationship
overlap â€“ two individuals and a common triangle
intertwining = closeness, intimacy
walmart spark logo
geometric not very human not self-explanatory of story
Sad Cold Depressed
Happy Warm Enthusiastic
Spark/catalyst for next loop...
Begining of Introspection
Progressive feedback loop Partnership Introspection
Kelson Sans Bold Rubik Medium Rubik Medium Italic Rubik Regular Rubik Light
CMYK 77/73/0/0 RGB 84/88/168 #5458a8
CMYK 0/78/100/0 RGB 241/95/34 #f15e22
CMYK 48/38/0/0 RGB 134/129/225 #8695e1
CMYK 0/54/90/0 RGB 247/141/51 #f68d32
CMYK 26/19/0/0 RGB 182/194/239 #b6c2ef
CMYK 0/22/46/0 RGB 252/203/146 #fccb92