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RE:KINDLE BRANDING PRESENTATION

PINPOINT


OVERVIEW

Intro: Context + Goals Research: Lessons Learned Development: Visual Evidence Results


corporate wellness seminars coaching

RENAISSANCE PERFORMANCE Our company is in the field of positive psychology. They look to introduce wellness, mindfulness and science to better the quality of everything from relationships to workplace habits.

REACT The name change blends the company origin with new meaning. A reaction in science involves introducing something new – a catalyst – that causes change. As the company branches out, the prefix re: will attach to root words that pertain to the particular app, product or

re:act renaissance performance = act rekindle relationship app refocus seminars relax mindfulness


We aim to make pairings aware of each other’s character strengths and use them to grow and improve the connection. The app will offer activity and exercise ideas that are ways for duos to get out of their comfort zone, get closer, and introduce awareness into their interactions.

Activity/ Exercise

The system includes factors like length of relationship and character strengths.

Enjoyable and easy.

Person #1

Trait

Character Strengths Person #2

MISSION

Length of Relationship

Trait

Activity


1

Apps to improve communication.

2

3 COMPETITIVE SCAN This app is designed to fill the gap in the marketplace for psychology that runs behind the relationship issues that competitors address singularly.

Apps to “fix� a specific thing wrong (eg. lacking love life).

Apps to get lives and schedules more in sync.


INDUSTRY BLUR


Workout plans + nutritional advice =

Mindfulness techniques =

Organization + goal-setting tools =

WEIGHT LOSS WEIGHT LOSS

POSITIVITY, SELF-AWARENESS + CLARITY

INCREASED CONFIDENCE, EFFICIENCY + TIME MANAGEMENT


You take informed advice in and put thought into these aspects of your life, yet you’re winging it in your relationship.

VALUE Let rekindle and the power of positive psychology enhance and improve your relationships.


slogan: Now fan the flame.

color: enthusiasm, energy, warmth

*

asterisk

loops + two individuals

triangle

spark

delta

two continuous loops

WHAT

source for a flame

change strongest shape in nature

connection

HOW

light up fire of relationship

overlap – two individuals and a common triangle

intertwining = closeness, intimacy

CONFUSION

walmart spark logo

geometric not very human not self-explanatory of story


Brand Narrative

Download/ Enter

Learning/ Growing

Sad Cold Depressed

Happy Warm Enthusiastic

Spark/catalyst for next loop...

Begining of Introspection

Progressive feedback loop Partnership Introspection


ICONS

DESIGN ELEMENTS

LOGO

re kindle


TYPOGRAPHY

Kelson Sans Bold Rubik Medium Rubik Medium Italic Rubik Regular Rubik Light

COLOR PALETTE

CMYK 77/73/0/0 RGB 84/88/168 #5458a8

CMYK 0/78/100/0 RGB 241/95/34 #f15e22

CMYK 48/38/0/0 RGB 134/129/225 #8695e1

CMYK 0/54/90/0 RGB 247/141/51 #f68d32

CMYK 26/19/0/0 RGB 182/194/239 #b6c2ef

CMYK 0/22/46/0 RGB 252/203/146 #fccb92

Brand & identity presentation3  
Brand & identity presentation3  
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