PROMOTIONAL CONTENT
Sustainable summer fashion and accessories
Fashion and accessories 15
Putting sustainability at the heart of your new summer wardrobe has been made so much easier with all these wonderful companies offering a variety of eco-friendly fashion and accessories
• •
•
•
•
Critically Endangered
Glasses Direct Lagatta
Sourced by Oxfam
Founded by ex-athlete Stephanie Reynders and her mum Dimitra. The entire collection is sustainable and made with Italian fabrics which use over 78% of recycled yarn from abandoned fi shing nets. Each piece features built-in ShapeTech and is UV protective, moisture-wicking and breathable. The fabrics are OEKO-TEX® certified. This means that each one has been put through extensive testing to ensure that they have not been unnecessarily treated with harmful chemicals like pesticides and lead. Available from lagatta.com
There’s a world of ethical, sustainable and brand new items available at your local Oxfam shop and online. The carefully chosen great food, gifts and homewares that are made with care, protect the planet and help the women and men who produce them to earn a decent living. For example, these Raffia Fan Earrings earrings have been handmade by traditional jewellerymakers in India. Both modern and stylish, they are the perfect addition to any jewellery collection. Find out more at onlineshop. oxfam.org.uk/sourced-by-oxfam
Every year 640,000 tonnes of fi shnets are lost or discarded in the ocean. Samples of plastic waste accumulated in the ocean reveal that 46% of this plastic is attributed to fi shing gear. Waterhaul is a Cornish-based social enterprise that produces eyewear from plastics found in the ocean and along our coastline. Glasses Direct has partnered with Waterhaul to stock its stylish sustainable spectacles. Each ontrend frame is made from 100% recycled fi shing nets and sold with a sustainable folding cork case. Available from glassesdirect.co.uk/ waterhaul-glasses
Valentina Karellas Valentina Karellas is an independent knitwear brand focussing on sustainable, zero waste pieces which are handmade in London. A sustainable approach to urban chic, every piece of knitwear is one-of-a-kind. Valentina Karellas’ commitment to source surplus yarns and knotting materials means that this reduces wastage and is zero waste. Every piece is an origina and has a story. Available from valentinakarellas.com
Critically Endangered is a sustainable sock company that’s saving some of the world’s most endangered animals by supporting charities that protect them – their main partner is WWF. Socks are made from GOTScertified organic cotton and come in a recycled cardboard box, making them as sustainable as possible. Critically Endangered have also teamed up with World Land Trust to protect 20 metres squared of tropical forest every time someone makes a purchase – and who doesn’t need more socks? Available from criticallyendangered.co.uk
Sustainable summer fashion and accessories continues on page 16
icebreaker continue to lead the move to natural in their relentless pursuit of better Natural performance brand reach 91% progress of their plastic free by 2023 goal For more than 26 years, icebreaker have worked with what nature provides to create natural, highperforming outdoor clothing as an alternative to plastic-based synthetic apparel. Made from natural merino fibres, their clothing is soft on the skin, thermo regulating, moisture managing, and naturally odour resistant. In 2017, icebreaker launched their inaugural Transparency Report detailing what it means to be a truly sustainable business, and in 2019 the brand announced their boldest ambition to date: to become plastic free. Now, icebreaker have released the fourth installment of their annual Transparency Report with a focus on their plastic-free initiative. A major highlight in this year’s Transparency Report reveals that as of this year, 91% of icebreaker’s total fibre composition is now merino or plant based, with 65% more styles (compared to 2020) being made with 100% merino or plant-based fibres. According to Jeremy Moon, icebreaker founder: “I founded icebreaker to offer a natural choice to adventurers and disrupt the outdoor industry, towards more
natural solutions. It’s why we exist. We are constantly struck by the irony of the outdoor industry to promote petroleum-based synthetic fibres such as polyester. Really? Plastic against your skin? We believe there is a better way and nature has the answers.’’
icebreaker have worked with what nature provides to create natural, highperforming outdoor clothing icebreaker were the fi rst company in the world to develop deep, long-term relationships with merino farmers, which provides the growers with the security to invest in their businesses, land, animals and people. Their grower relationships guarantee the highest standards of animal welfare, which ensures a healthy, low-stress quality of life for the sheep, and this is turn enables the merino sheep to produce healthy, high-quality
icebreaker merino fibre. icebreaker lead in the industry when it comes to traceability and transparency, being one of the few competitors to publish their full supply chain, right down to the details and address of every supplier from buttons to trims. icebreaker believe this is critical to ensure ethically-made clothing, and challenge the industry to do the same. icebreaker are committed to moving to regenerative practices and are part of the ZQRx program with Allbirds, Smartwool and
NZ Merino. This partnership will help to ensure the merino in icebreaker’s clothing is grown using regenerative principles. icebreaker’s commitment to becoming plastic free is especially vital now more than ever as a result of Covid-19. The pandemic not only disrupted everyday life, but has skyrocketed the use of single-
use plastic consumption as more consumers have shopped online, purchased disposable protective gear, and opted for bagged or wrapped produce and other grocery items.
Discover more Visit icebreaker.com/transparency and @icebreakernz to fi nd out more.
checklists.co.uk
@checklistsocial