Page 1


JULY 2014

MEET THE CANDIDATES NHBA’s election campaign policies debate PG 11 12 WAYS to protect your mobile digital device PG 22 CREDIT CARD FRAUD How to guard against it PG 24

HAVE YOUR SAY Auckland Transport’s parking review

PG 09


“The Canon Cloud Suite is an exciting addition to our creative facilities here at Kristin. We have a great number of students who utilise multimedia and creative technology in their learning. To provide such a facility will enable these students to further develop their skills and ideas, preparing them for a world driven by creative ideas and innovation.” – Executive Principal Peter Clague

L to R: Peter Clague (Executive Principal), Karl Urban and Craig Williams (General Manager, Canon NZ Ltd)

Students who are passionate about creative technologies now have access to a new and exciting suite of opportunities at Kristin. A brand-new facility has been developed to provide students with the tools, space and inspiration to explore the world of multimedia, and is set to become the hub of creative technologies at Kristin. Opened on 18 June by New Zealand actor Karl Urban (Lord of the Rings, Star Trek), the Canon Cloud Suite features a 9-metre wide green screen and professional-grade film, lighting, sound and post production equipment, and the latest digital video cameras from Canon, including the Canon C100 and XF205. The development of a new multimedia centre has been a priority for the school, which is renowned for its innovation in technology. Executive Principal Peter Clague is proud of the facility and says that its location at the heart of the school is no coincidence. “The Canon

Cloud Suite is an exciting addition to our creative facilities here at Kristin. We have a great number of students who utilise multimedia and creative technology in their learning. To provide such a facility will enable these students to further develop their skills and ideas, preparing them for a world driven by creative ideas and innovation.” Kristin’s partnership with Canon goes well beyond a simple supply agreement. As well as providing the latest camera technology for the Canon Cloud Suite, the partnership will provide students with extensive technical support, exposure to the latest products and trends, and the opportunity to participate in industry related exhibitions and competitions. Canon representatives will also be spending time in the school’s classrooms to see first-hand how digital technology is utilised in Kristin’s school-wide digital learning programme.

For more information on Kristin’s innovative digital learning programme or to arrange a tour of the school and its facilities, please contact Linda Teagle on 09 415 9566 Ext 2324 or email


FROM THE CHAIR Welcome to our July issue of FYI. We trust the shift into the winter period brings a time for continued growth and development for your business.

• Consultation on the Auckland Transport Parking Review

• The ongoing success of the NHBA Business Expo

• Social media – how to have a big presence on a small budget

• Our new NHBA traffic camera Please keep an eye on the NHBA website for some very interesting events in the coming months. Among them is the NHBA election debate at which candidates from different political parties will discuss their policies, giving you an opportunity to find out what they could mean for you and your business. In fact, there’s so much in this edition of FYI that I’m going to break with my usual approach and draw your attention to a few key pieces.

communications network

• Security of mobile devices • Credit card fraud • Privacy and cloud computing – a check

And we recently had the pleasure of welcoming Andy Routley (DB’s Managing Director) to speak to over 100 members at what is now known as the QBE Stadium. Andy provided some very interesting insights into the historical and developmental aspects of DB’s operations as an innovative part of the Heineken global network. Our thanks to members and our key stakeholders for your ongoing support.

list for small businesses to consider. Behind the scenes, NHBA continues to be engaged in the important consultation process on the proposed Auckland Unitary Plan and the Upper Harbour Local Board Annual Plan for financial year 2015.

Yours sincerely, Warren Kitchin CA Dip NZIM Chairman

Cover Story PG 16

IN THIS ISSUE 3 4 8 9 12


From the Chair In Brief Events Auckland Transport Parking Review NHBA Business Expo

15 16 20 22 25

Upper Harbour Local Board Social Media Transport Crime Prevention Property

26 28 30 31

Technology Retail Associate Members Gold Sponsors

JULY 2014

MEET THE CANDIDATES NHBA’s election campaign policies debate PG 11 12 WAYS to protect your mobile digital device PG 22 CREDIT CARD FRAUD How to guard against it PG 24

HAVE YOUR SAY Auckland Transport’s parking review

PG 09 01 Cover.indd 1

26/06/14 3:48 pm

NHBA GOLD SPONSORS 2014 – 2015 trade colour print

Contact FYI Magazine General Manager - NHBA Janine Brinsdon

Editor Ruth Le Pla

Advertising Elizabeth Devlin

Design Lewis Hurst

Printer Trade Colour Print

North Harbour Business Association F4, 27-29 William Pickering Drive, Albany. PO Box 303 126, North Harbour 0751 Office 09 968 2222 Web The opinions expressed in this publication are not necessarily the views of the publishers.The publisher does not endorse any person, company or organisation that advertises in this publication.










Proposed changes to Ceres Court




Following feedback from local businesses regarding restricted visibility at the intersection of Ceres Court and Antares Place, Auckland Transport has reviewed the area and is now proposing some changes. The proposed changes include upgrading the intersection to be Give Way controlled, along with the installation of NSAAT broken yellow lines on the curves. Feedback is sought from people directly affected by the proposal. NHBA will be making a submission on behalf of members. We also encourage individual members to make their own submissions. Feedback closes on 11 July. To access information on how to make a submission please go to the transport and infrastructure section of

Brief Briefs

One Day Sale


et ready now for the 2014 NHBA One Day Sale: a mammoth full-day shopping extravaganza for consumers and a great opportunity for retailers, manufacturers, wholesalers and distributors to boost sales. We’re declaring Saturday 15 November as the day to go shopping. This event was a great success in 2013; make sure you’re part of the 2014 One Day Sale. Take the opportunity to clear excess stock, sell last season’s range or launch next season’s products. You can use the sale as an opportunity to shift seconds and deleted lines, offer some great discounts on current season stock, and buy in a great loss leader product to sell on the day and drive traffic to your outlet.

15 N ovem ber


We’ll be releasing further information in coming weeks. To pre-register your interest email

The Upper Harbour Local Board is providing a new regular column in FYI Magazine to keep us all updated on its work and relevant Auckland Council issues. Turn to page 15 for the first column from board Chair Brian Neeson. Make sure you’re enrolled to vote and have your say in this year’s national election. To enrol, check or update your details go to Looking for a new supplier for your business? Make sure your first port of call is the business directory on the NHBA website. It’s a great source of local suppliers.


Stadium Name Change


e used to call it North Harbour Stadium. Now it’s the QBE Stadium. After many years of close collaboration, the trust that has been running the stadium is integrating its operations with Regional Facilities Auckland Limited (RFA) and the new name is taking effect. RFA Chief Executive Robert Domm says he’s

very enthusiastic about the integration of QBE Stadium. “It’s a significant Auckland regional facility which will continue to grow and provide exciting opportunities for the people of Auckland to enjoy.... We look forward to continuing to work closely with the trustees of North Harbour Stadium over the next period to make sure that the work they have undertaken over the years forms a springboard for future successes at QBE Stadium.”   North Harbour Stadiums Trust Chair Reno Wijnstok points to “an exciting couple of years coming up at QBE Stadium” as it plays host to the pick of the world’s young rugby and football stars as the IRB U20 and FIFA U20 tournaments are in town in 2014 and 2015 respectively. 

Even if you are on the right track, you’ll get run over if you just sit there. 

– Will Rogers

Do you have a resilient business?

Despite the obvious need for businesses to keep operating through unforeseen circumstances many companies don’t have a plan to cope with the unexpected. Massey University research shows less than 10 percent of Kiwi SMEs have a formal written crisis management plan. Businesses, both large and small, often do too little, too late, to prepare themselves for the unexpected. Failure to plan could be disastrous. At best, you risk losing customers while you’re getting your business back on its feet. At worst, your business may never recover and ultimately cease trading. Being a resilient business is not an insurance policy against the consequences of a disaster. But it can help determine whether your business could remain operational during an unexpected event. Business resilience enhances productivity, strengthens flexibility and encourages innovation. It makes a positive contribution to total business performance and adds value on a day-by-day basis. To learn more and to make a plan for your business go to



Colliers International scoops six RICS awards Colliers International won six of the nine awards at the recent annual Royal Institution of Chartered Surveyors (RICS) New Zealand commercial property awards. For the fourth year running, Colliers International took out the RICS overall commercial sales award making it the top sales agency in the commercial, industrial and retail sectors for 2013. Colliers also picked up five other RICS awards: Deal of the Year: Sale of Silverdale Centre just north of Albany in Rodney District. This was awarded to the corporate sales team, led by Peter Herdson, and supported by the Colliers retail team, led by Leroy Wolland. Project Management Team of the Year: awarded to the Colliers project team, led by Alec Dunn, for a seismic strengthening project for an Auckland office tower. Industrial Team of the Year: awarded to the Colliers Highbrook industrial team, led by Greg Goldfinch. Property Management Team of the Year: awarded to the Colliers Real Estate Management team, led by Gareth Fraser. Young Achiever of the Year: awarded to Colliers valuer Dhilan Balia.

New additions Hayes Knight North has appointed two new associates to its team. The chartered accounting and auditing firm says Amanda Billington (L) and Shelley-ann Brinkley (R) add a significant level of expertise to the leadership team in the Albany-based office. The appointments reflect Hayes Knight’s continued growth on the North Shore. 6 JULY 2014 FYI WWW.NHBA.ORG.NZ

Massey helps ease business pressure points


assey University’s Albany Centre for Psychology is offering a new weekly drop-in service for SME businesses needing help to ease workplace pressures. Professor Stuart Carr, Director of Professional Training in the School of Psychology, says the service is about reaching out to ordinary businesses. He says it could help someone who may be running a garage or a cleaning firm on their own, having to write job descriptions, hire people, dealing with performance management, and/ or the negative aspects of business such as stress management. Professor Carr says the service is available by dropping by in person, or by dropping in electronically – from anywhere in the world. “Business owners carry a lot of stress overload, dealing with occupational health regulations – all those kinds of things that mean you’re having to deal with people without necessarily having the training.” The service will fill a gap that many SMEs may find too expensive to access currently. “Most of New Zealand’s businesses are small to medium enterprises ... who don’t have a lot of money,” says Professor Carr. “Work psychology – industrial and organisational psychology – is often fairly expensive to access. It’s seen as something for the corporates and big government departments.” The service runs every Friday morning from 8.30am to 10.30am, with initial consultation times set at 30 minutes. Consultations can be done either face-toface or via Skype, and the first half hour is free. Any subsequent sessions are charged at $70 per half hour, or part therof. To find out more about the drop-in service, phone the Centre for Psychology at the Albany Village Library Building on 09 441 8175, email centreforpsychology@ or go to





percent of New Zealanders aged over 16 years have a smartphone Google Our Mobile Planet: New Zealand report


percent of people don’t have a password to protect their work smartphone Connect Smart


percent of New Zealanders have experienced a cyber security breach Connect Smart


athletes and officials from 71 countries will compete at the 2014 Commonwealth Games The Commonwealth Games Federation


the value of New Zealand goods exported to the world in April 2014 Statistics New Zealand

Dates for your Diary July 10

Members’ Information Meeting: Auckland Transport Parking Review


Learn about the parking review directly from Auckland Transport. You will also have an opportunity to ask questions. Turn to page 9 of this magazine or go to


NHBA Business Breakfast


Hear Helen Robinson speak about the future of the digital age. Turn to page 10 of this magazine or go to


3D Printer Demonstration


Network Pro are hosting a 3D printer demonstration. Come see this new and interesting tool in action and learn how you could use one in your business.


Make Your Website Mobile Friendly


The internet is being accessed more by smartphones and mobile devices than traditional PCs. It is crucial that your website functions properly on mobile devices. NHBA member MobiNomad is running a 2 hour seminar on the essentials of being a mobile-friendly business.


Toastmasters – The Power of Effective Public Speaking


Develop your public speaking skills at this speechcraft course. The course is run over 6 weekly meetings and a subsidy is available to NHBA members. Turn to page 27 of this magazine or go to


Business Capability – What Got You Here Won’t Get You There


Take your organisation to the next level. Dale Carnegie Training will help you analyse how you got to where you are now and what changes are required to take you where you want to go. Turn to page 27 of this magazine or go to


Closing date for Parking Review submissions

All submissions on the Auckland Transport Draft Parking Discussion Document are due today. Turn to page 9 of this magazine or go to

August Date TBC

NHBA Election Campaign Policies Debate

Find out how each party’s policies will impact your business. Turn to page 11 of this magazine or go to

To keep up to date with what’s on please see If you’d like to feature your events in future editions of the FYI Magazine please contact WWW.NHBA.ORG.NZ FYI JULY 2014 7


Monteith’s Tasting Bar

Andy Routley Simon Smith, Ma

tt Wilson, Philip Wa

lley and Bozidar Ka


Beer, cider & insights


B Breweries Managing Director Andy Routley shared insights into the realigned DB Group at a recent NHBA Business Luncheon. Addressing the audience of 100 local business people at the QBE Stadium, Routley spoke of the importance of innovation in mature markets. He attributed much of DB’s success to its organisational values and the ‘can-do’ culture of its staff. He also spoke about the changes brought about by Heineken’s acquisition of the New Zealand brewer in 2012 and the impact of a new management team. Guests were treated to a tasting of some of DB’s finest beers and ciders which was a welcome addition to the event!

Lisa Hill, Fleur Clough

and Lisa Davis

Nicky Lukar, David Hanson and Franc

ine Kwok

Bob Leveloff and others

l Douglas

Simon Smith And Pau

Steve Sargent, Derek Howard, Craig




Triton Drive Update

Have your say on parking


uckland Transport (AT) is reviewing parking arrangements in Auckland. The review examines all aspects of parking and will affect the North Harbour Business District. You are encouraged to have your say by feeding back on the proposed changes. NHBA will be hosting a members’ information meeting where a representative from Auckland Transport will present an overview of the discussion document and answer questions from the floor. This is your opportunity to hear direct from AT on this important topic. AT’s Draft Parking Discussion Document identifies parking problems which affect the entire region and proposes some possible ways to fix them. Suggestions include charging people to park at the park and ride stations. The Draft Discussion Document is the first stage in the consultation process. Members are encouraged to take part at this initial stage as views captured early on may have more traction later in the process. This is your opportunity to have your say on how parking can be improved and better managed so tell them your thoughts. Should they be charging for on-street car parking? Should they be providing parking buildings where there is demand? If you have a view on parking now is your chance to share it. NHBA will be making a feedback submission on behalf of members. If you would

like to contribute to this submission please email We also encourage individual members to make their own submissions. A full copy of the Draft Parking Discussion Document and details on how to make a submission can be found on the transport and infrastructure section of The closing date for submissions has now been extended to 31 July 2014. The scope of the document is broad. It includes:

• The city centre, metropolitan and town centres

• Residential streets • Off-street parking facilities (parking buildings)

• On-street parking restrictions • Arterial roads (phasing out on-street parking)

• Parking permits • Park and rides


What: Members’ information meeting: Auckland Transport Parking Review When: 6pm, Thursday 10 July Where: AUT Millennium Institute, 17 Antares Place, Albany Register to attend: RSVP to


uckland Transport is looking to make improvements to safety and visibility in Triton Drive following a period of review and consultation. During a safety survey carried out at the start of the year, local businesses told NHBA about their concerns. These issues were raised with Auckland Transport (AT) at an on-site meeting with NHBA so AT could see what these concerns meant in practice. AT has since identified three areas where it feels safety and visibility could be improved. The three areas under review are outside numbers 7 and 18 Triton Drive, and at the intersection of Triton and Arrenway Drives. Yellow lines are proposed at all sites. Consultation letters have been sent out to businesses in the area asking for feedback. NHBA has also promoted the scheme on its website and via e-newsletters. Consultation has now finished so watch this space for the outcome.






ear renowned IT business specialist Helen Robinson share her views on the future of the digital age at our next NHBA Business Breakfast on Tuesday 15 July. Robinson will draw on insights gained from her extensive experience as an entrepreneur with interests in ICT, SaaS and mobile software platform-based companies. She has led many technology companies over the past 25 years and is well known in New Zealand business circles for her time as Managing Director for Microsoft, New Zealand. Her international experience includes her role as Vice President, Asia Pacific, for North American software company Pivotal Corporation. Robinson was the founding CEO of the TZ1 Registry which was acquired by London based Markit Group Ltd in 2009, where she continued to act as Global Managing Director, Environmental Markets until mid-2011. She will talk with NHBA members on technology megatrends and what future





Helen Robinson: On The Digital Age technologies may mean for businesses and individuals. Throughout her career, Robinson has been driven by a strong passion to improve the quality of life for all, and to deliver value to stakeholders through innovation and technology. She serves as an independent director on numerous innovative organisations. Among her many appointments, Robinson is the Chair of The Network for Learning Ltd (N4L), a crown entity charged with improving educational outcomes by transforming all New Zealand schools (1 million users) to technology-based learning environments. She’s also a Director for ATEED (Auckland Tourism Events & Economic Development), Auckland Sport, NIWA (National Institute of Water & Atmospheric Research), the NZ Business Excellence Foundation, and Mondiale Technologies Ltd, a company formed by Sir Ray Avery to develop radical, innovative, medical solutions which change the world.

Robinson is an Executive Director for CLOUD M, a mobile network platform company which develops real-time, automated health and safety, and emergency management solutions. NHBA members are invited to host clients at their tables. For more information on corporate entertaining at this event contact Elizabeth Devlin on 09 968 2222. RSVP on to reserve your place.

SAVE THE DATE When: 7-9am, Tuesday 15 July Where: North Harbour Stadium To book your seat: Costs: One complimentary ticket per NHBA member. Additional member guests are welcome - $30 + GST. Non-NHBA members are welcome - $45 + GST.


NHBA election campaign policies debate Find out how each party’s policies will impact on your business, profits and potential market growth


HBA has invited representatives from the main political parties to take part in a debate in the lead-up to the 20 September general election. The debate will give you, as voters, an insight into how the parties will govern should they be elected. Together, we want to understand the impact of key campaign promises on business; what role Auckland will play in national policies; and how central government policies will support your business strategy. The debate will be chaired by renowned political journalist Rachel Smalley. Attendees will also have an

opportunity to ask questions. We have sent the following list of issues to the parties: Auckland Infrastructure investment. Public transport – rail link/extensions, second Waitemata Harbour crossing, airport links. Housing – private and state sector. Economic Development International trade agreement, priorities and expected outcomes. Diversification from traditional incomes. Inbound foreign and local investment – priorities and limitation. Attraction and retention of key skills. Creation of economic stimulus in regional areas. Creation of export capacity in our biggest city. Business support for growing exporters. Support for business start-ups and development. Education Creating internationally competitive tertiary facilities and

graduates. Research support for business. Support for employment-ready candidates. Employment Graduate placement. Localising employment – minimising cross-regional commuting. Immigration policies – priority skills and limits. Government and Compliance Cutting the cost of compliance and government services. Positioning on capital gains tax. Internet privacy. Crime Prevention Policing in commercial/ industrial centres. Investment in cyber security. Environment Resource exploration and extraction. Energy efficiency – generation/utilisation of new technology. Alternative fuels/ power sources and vehicle types. Water quality. Waste minimisation.

Rachel Smalley

We’ll keep you posted We will let you know which politicians will be speaking and the full final agenda via our social media and FYI e-newsletter. We’ll also post details on The date for this event is likely to be either Wednesday 20 August or Wednesday 27 August 2014. Make sure you don’t miss out on this important debate. If you’re not already receiving our e-newsletters please email There will be an opportunity for questions from the floor. Alternatively, if you wish your question to be considered for inclusion in the debate, please forward it before 10 August to

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Confoil OPD can also provide the following items; Technology, Cafeteria, Hygiene, Packaging Solutions & General Stationery

CONFOIL OFFICE PRODUCTS DEPOT ALBANY 3 Piermark Drive 09 415 4580 09 415 4510 C HRISTCHURCH 6 Paragon Place 03 344 0330 03 344 0340


The NHBA Business Expo 2014 attracted well over 700 visitors to the 94 exhibitor stands and a full-day line-up of seminars. FYI canvassed exhibitors and visitors for their feedback. Binh Rey from Seriously Trademarks and Anthony Simons from Think Creative

Ben Matchett collecting his lucky door prize, a 6 month gym membership

Kerry James collecting her lucky door prize, one night’s luxury

from AUT Millennium

accommodation for two at The Spencer on Byron Hotel

YOU SAID IT EXHIBITORS Dr Gary Dennis, Connected Families Chiropractic “Being at the Expo is a great opportunity for us to network with other businesses.” Jerome Tairi, Kiwibank Business Banking “It’s so good to be able to get our brand and services out there.” Anthony Simons, Think Creative “The day has been full of quality people coming through the door. They are interested in what we do, here for a reason and we’re getting some great feedback.” Binh Rey, Seriously Trademarks “There’s synergy here that shows this event works. The core objective is to network and allow local businesses to get together. And it works.” 12 JULY 2014 FYI WWW.NHBA.ORG.NZ


Thank you

N Gary Dennis and the team from Connected Families Chiropractic


HBA general manager Janine Brinsdon says huge thanks go to everyone who helped make this year’s NHBA Business Expo a great success. That’s the exhibitors, visitors and the excellent line-up of worldclass speakers; the QBE Stadium for their venue sponsorship; Telecom for sponsoring the seminar room; and the generous door prize sponsors. “For the past four years this event has provided powerful opportunities to connect with potential and current customers and share ideas with other local business people,” she says. “The buzz at this year’s expo proved it’s working well.” Next year’s event is likely to be held on Thursday 14 May. Please mark it in your diary now.

Murray Coutts, professional speaker, celebrant and master of ceremonies “I’m glad I came. It’s good to see different opportunities.” Kirsty Attenberger, Novelli “It’s really good. There are a lot of stands here and we’re looking at having one ourselves next year.”

Jerome Tairi from Kiwibank Business Banking

Murray Chapman, Murray Chapman Enterprises “There’s a good cross-section of stalls. I keep running into people I know. I think I’ve generated a bit of business for myself.”

Murray McCully visits the Drake stand WWW.NHBA.ORG.NZ FYI JULY 2014 13


Door Prize Winners Sponsor

North Shore Times QBE Stadium (formerly North Harbour Stadium)



A full colour ad in the North Shore Times valued at $650 Two 2014 Stadium Memberships for the Level One Lounge

Oliver Vitali from Centurion Management Services

North Harbour Travel in $500 flight voucher conjunction with Emirates


Andy Bowman from Conferenz Chris Blockley from Gel-e

Pure Healthcare

Consultation with any or all of the Pure Healthcare practitioners

Pia Haques from Allan Orton

AUT Millennium

Six-month gym membership

Ben Matchett from Body Evolution

Spencer on Byron Hotel

Accommodation for two in a luxury suite including breakfast

Kerry James from Crown Relocations

Wine and More

A case of premium wine

Steve Deeble from DWL Ltd

My Goodness

A lavish My Goodness gift basket

Tang Sock Hwa from Leading Edge


Tickets for 8 people to attend an upcoming NHBA Event

Colin Morrison from Corporate Training Services


Local board outlines plans


pper Harbour Local Board is pleased to present its draft local board plan – our vision document for this great community for the next three years. We have many goals to work towards to make Upper Harbour one of the best places to live in Auckland, and there is a strong focus to keep making this area friendly for business. An expansive business environment in Upper Harbour is one of our six key outcomes. Upper Harbour’s economy has grown by 6.7 percent from 2002 to 2012, which is more than double the Auckland-wide growth rate of 2.7 percent. We want to make sure this continues and jobs are created for local residents. We will work with business associations to make sure they

attract high-value businesses into our area. We need to ensure we can provide an environment in which businesses can prosper. We will develop a local economic development action plan for the entire Upper Harbour area, using the expertise of Auckland Tourism, Events and Economic Development (ATEED), the North Harbour Business Association and other relevant stakeholders. Supporting our young people is also a key priority and we will focus our efforts by helping unemployed youth. We will get involved with the Youth Employment Traction Hub project, which brings tertiary institutions together with local businesses to help workready youth find employment. We will fund a skills gap and employment needs analysis in the Upper Harbour area.

Upper Harbour Local Board Members: L-R Christine Rankin-MacIntyre, John McLean, Brian Neeson, Margaret Miles, Lisa Whyte (absent: Callum Blair)

In other areas, we will continue to progress our big-ticket projects including the Albany Stadium Pool and the Albany Community Hub as well as supporting major transport projects. You can find out more about our outcome for business and our five other key areas by reading our draft plan at We want to make sure we are heading in the right direc-

tion for our business and wider communities. Please take the time to read the plan and make a submission between Monday 7 July and Wednesday 6 August. We look forward to getting your feedback to help us finalise the way we move forward for the next three years. Brian Neeson, Chairperson, Upper Harbour Local Board

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Simon Young is one of New Zealand’s leading social media experts. He shares his ideas with FYI on how NHBA members could do more for less on basic platforms such as Twitter, LinkedIn, Facebook, YouTube and Instagram.

What are the affordable must-dos for businesses wanting to use social media? If you really want a big presence, you’d be well advised to have a big idea. It goes right back to David Ogilvy’s landmark book Ogilvy on Advertising. Once you’ve got your big idea, you can do a lot more with content and how you present. It’s easier if you have a personality-driven business because you’ve got both your own social media network and your brand’s network as well. But different people have different preferences. Social media works well for people who are naturally a little bit extroverted right up to those who are very extroverted and who enjoy being social. Then it’s much more about the ‘social’ than the ‘media’. A lot of thinking also harks back to Dale Carnegie’s book How to make friends and influence people. Social media is as much about your customers as it is about you. This is particularly relevant if you’re involved in a local community. So talk up your customers. Give them opportunities to be ‘famous’ through your channel.

What’s the Big Idea? The big idea is more than just a unique selling proposition. It’s an original, innovative idea that is at the heart of your communications strategy. It’s what your brand stands for and it’s what makes your brand stand out.

“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” - David Ogilvy

What could people who are not running a personality-driven business, or who are less extroverted, do? Get the feedback loop running. The main thing is not to make it 100 percent about promotions and deals. People do like some of that but it gets stale after a while and can damage your brand. It’s about having the big idea even if it’s not about a big personality.

Could you give an example of a big idea for a small business? Hell Pizza: although it’s not such a small business. They have a playful personality and brand, and can always play on words related to hell or the devil. Even if someone’s product is the same as everyone else’s it’s funny how much of social media is really just marketing 101 with a layer of co-creation. Whatever you do, give your customers a reason to get involved. Use open-ended questions on your posts. Talk in your customers’ language. That’s very important. Avoid you own jargon and sales patter as much as possible. Think more like a journalist or publisher and less like a sales person. And think about the problems your customers are trying to solve. How can you help them even if it’s not directly related to your product or service?

Say, for example, I’m running a café in Albany selling sandwiches and sausage rolls. My customers’ problems might be parking, lack of time or having to go out on a windy, rainy day. How could I use social media to help with that? Let them know about the weather and local traffic. Let them know local gossip. Depending on the brand, you could maybe create some of the local gossip.

How far would you take the idea of gossip? I’d be very careful with it. Create good gossip that makes people look good. The best kind is humble bragging on behalf of somebody else. “This is so-and-so. He doesn’t actually tell anybody else but he’s volunteering on 10 boards.....” That sort of thing. If you were a local hairdresser, for example, you could think about who your main clientele is. If it’s young people you could maybe talk about how they could fix themselves up for a

job interview. You don’t have to be a creator for all the content. You could be a curator as well. That’s valuable too.

Which all goes back to the importance of having a big idea? Once you’ve got that you can spot good content naturally? Yes, and you need a clear view of who you’re talking to. If you’re talking to many different types of people it’s very hard. If you’re trying to talk with the general public that’s super-hard. If it’s as specific as one person you can think, “What would they like?”

You make it sound so natural and easy. So why do so many business people still get so confused with social media? The technology can be confusing. If you don’t use it in your personal life it can be very intimidating to be behind the wheel of it for your business and thinking “what am I going to say now?” When you put yourself in the mind of your reader it’s much easier. So always ask yourself if you’d click ‘like’ on something if you didn’t work for the company. I’ve seen a lot of awful company updates that make me think “oh, really?”

Any suggestions on technology? Instagram is on the rise so if you can possibly express your idea visually think about how to do that. It may be just photos.

Back to our example of the café in Albany. How could they use social media more visually? Maybe if they’re creating new recipes. It can be just a simple thing. Maybe they want to highlight the best smile of the week. Customers’ smiles: the best one gets a free sausage roll, or something. People don’t expect something like that. It’s almost like the random act of kindness idea. When it comes to getting attention or some way of offering something as an incentive, it doesn’t have to be a product or a discount.

Any other tips? Whether you’re boosting your posts on Facebook or using traditional advertising, think of paid advertising as kindling. And think of your content, your big idea, as the firewood. And don’t get the two mixed up, otherwise you’ll burn through a lot of kindling. WWW.NHBA.ORG.NZ FYI JULY 2014 17


How would that work in practice?

Joining the dots Lindsey Carroll is a big fan of integrating social media with websites and enewsletters. “Just using one of them is not powerful enough,” she says. Carroll is director and creator of OutBox, a North Shore company that provides a “cloud virtual professional service” for other businesses. Social media, websites and enewsletters are a core part of what OutBox offers. Because of this, the company uses a wide range of social media itself. Carroll says there are “hundreds of platforms” but suggests most businesses can probably get what they need from the “tried and trusted” platforms of Facebook, Twitter, LinkedIn, Pinterest, Instagram or Google+. “The biggest thing that people get wrong is they think of social

You might use paid advertising to test five different messages to see what gets the most response. Then put your money behind the one that works best. With Facebook and Google pay-per-click advertising, for example, you could test different creative options (headline, body copy, image) on the same type of people (age, location, gender etc) and see which one works best.

How about the old chestnut of how to get sales from social media? media and think sales,” she says. “The real power of those main platforms lies in increasing your search engine optimisation.” Carroll can definitely link her social media activity to some significant sales success. She followed someone on Twitter many years ago. He followed her back. Years later he started developing the PledgeMe crowd-funding platform and called on Carroll to help. “I get a fair amount of work through social media,” she says, “but I do use it a lot.”

It’s the same as being part of the Lions Club, Rotary or BNI (Business Networking International). Being a nice person gets you a whole lot of places and works best. Not doing it won’t get you there. It’s really hard to know exactly how the line goes from being nice to getting the business. But it definitely works.

If it’s about being nice, how come there’s so much nastiness on social media? Human nature, I think. As a species we seem to be really good at finding a way of ruining everything. Social media has just created new ways for some people to be as nasty as they’ve always been -- just as it’s created new ways for people to be fantastically nice. There are downsides to everything.

How could our fictional Albany café owner deal with someone sniping at them on social media?

Going with the flow For Brenden Rolston, social media is a bit like public speaking. Once you get used to it, it just flows. He cautions, however, that anyone trying to rely on regular bursts of spontaneous ideas for their blogs throughout their busy working week may be out of luck. Rolston is a big fan of “planned spontaneity”. He likes to sit down and plan his week’s posts in advance. Rolston is MD of Albany-based data-driven marketing company Action HQ. His approach pays off. Rolston says Action HQ drives sales through its blog, integrates posts across Facebook, LinkedIn and Twitter, and uses HootSuite 18 JULY 2014 FYI WWW.NHBA.ORG.NZ

If it’s a troll that generally just likes to do that, they’ll often get ignored because other people aren’t resonating with them. If it’s a genuine complaint, other people will often chime in and then it’s a real problem that needs fixing. That’s a positive outcome because it’s customer feedback. Manufactured negative comments just tend to go away.

Is it best to ignore them or respond?

software to monitor its social media interaction. None of this adds up to big investment bucks. It just requires a bit of smart time management. Rolston says he makes the most of his time by spacing his blog posts across two or three days to allow time for others to respond and for his posts to gain a bit of traction in between. He tweets in between blogs to keep up interest and activity. “Chunk up your messages into bite-sized pieces to make the most of your efforts,” he says.

Ignore them unless it’s something you can actually answer. Just answer once: factually and courteously. You can put a filter on Facebook so only that person sees their comments. They think they’re commenting to the rest of the world but they’re just in a little universe of their own. To read more about pinning, tweeting and linking your way to business success, see FYI’s June 2013 article “Social media and your business”. Simon Young is one of New Zealand’s leading social media strategists and practitioners. He’s also CEO of syENGAGE Ltd, a Kiwi business that helps other Kiwi businesses create global opportunities by leveraging the power of the internet and word of mouth.

Hosted By The Spencer on Byron Hotel

PLEASE JOIN US AT THE SPENCER ON BYRON HOTEL IN TAKAPUNA FOR THE NEXT NHBA AFTER FIVE EVENT These events are a great opportunity for you to network with other local business people while getting to know a little more about a fellow member’s organisation. The Spencer on Byron Hotel is known for it’s fantastic hospitality, this event is not to be missed!

Thursday 31 July 5.00 – 7.00pm

9 Byron Ave, Takapuna

RSVP now!

Gerry Rea Partners welcomes Warren Kitchin Gerry Rea Partners provide specialist advice and support to shareholders, their advisors and financial stakeholders. Major strategic, and sometimes, difficult decisions need to be made at key stages to successfully acquire, integrate, establish, grow and maximise returns from businesses. During times of change and development we provide analysis, advice, facilitation and support to companies, their shareholders and lenders in relation to strategic, structural and operational facets of business. Warren joins Gerry Rea Partners in July and will focus on business transformation services including

• • • • •

Shareholder/Organisational Reviews and Planning Restructuring Funding Business Acquisition, Merger, Divestment or Sale Representation and Governance

For a confidential, obligation free initial consultation please contact Warren on 0800 343 343 or mobile 021-224 189 Warren Kitchin CA, Dip NZIM


Level 7, Southern Cross Building Corner High & Victoria Streets Auckland City 1140

PO Box 3015 Auckland 1140

Phone: Fax:

+64 9 377 3099 +64 9 377 3098


SHI Roadworks: Latest News NZ Transport Agency (NZTA) thanks businesses, drivers and the wider local community for their patience as it continues work to ease congestion at a significant bottleneck on Auckland’s Northern Motorway (State Highway 1).


ZTA says it’s made some rapid progress at a number of locations as part of the Upper Harbour Highway to Greville Road Interchange upgrade. This includes widening the SH1 heading north to three lanes. So far almost 400 metres of piling have been completed and over 1000 tonnes of earth excavated. Current work also includes construction of the north and south abutments of the Rosedale Bridge. Please be aware that work on the Greville Road section is about to start. A number of

traffic changes are planned for early July, in conjunction with the night closures that are already happening. The key task for this project will be the Greville Road interchange which is being changed from a roundabout to a signalised intersection. The project team are in the early stages of planning this switchover which may require several weekend closures of the Greville Road northbound off-ramp. NHBA will pass on more details as soon as we have them.

Meanwhile, the retaining wall on Tawa Drive has been completed, with the team removing approximately 800 cubic metres of earth as a starting point for the Albany Expressway section. The Upper Harbour Highway to Greville Road Upgrade project is the first of a number of improvements as part of the Northern Corridor package. It is also the first to start construction as part of the Government’s accelerated programme of works to improve Auckland’s transport infrastructure. Auckland-based infrastructure company HEB Construction is delivering the $19.5 million project which is due to be completed in May 2015. The Northern Corridor programme aims to create a seamless motorway-to-motorway connection along the Western Ring Route – the Hobsonville, Northwestern and Southwestern Motorways (SHs18, 16 and 20) – between Albany and Manukau to the south. The project also involves upgrading the Upper Harbour Highway to a motorway, and extending the successful Northern Busway from Constellation through to the Albany Park and Ride Station. Investigation and scoping works for these components will take place during 2014 and 2015. An announcement on which consortium has won the investigation phase project work will be made shortly.

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people to help plan their journey through key corridors such as Apollo, Arrenway, Orbit and Constellation Drives,” says Brigid Rogers, NHBA Transport Manager. She adds that the cameras are for the benefit of everyone: not only those commuting to work, but also for people dropping off school students, attending gyms, delivering services and going out shopping. In 2009 NHBA invested in six traffic cameras, located at key entry and exit points within the North Harbour business area. They were put in place to enable the 24,500 employees plus trade and business service providers to plan the most efficient route and to avoid the frustration of unexpected traffic jams.

Then come and see the friendly team at West Tec. With well over 20 years’ experience in manufacture of office furniture, custom cabinetry and kitchens, West Tec is well equipped to cater to all of your needs.

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Look before you leave HBA is expanding its traffic camera network and will be phasing in its cameras from the end of July onwards. The full suite of eight cameras will be fully operational by spring this year. Subject to final planning permission, two new cameras will be installed at the junctions of Apollo and Constellation Drive, and Apollo and Arrenway Drive. The wi-fi network has also been upgraded to improve stability and performance. NHBA members will be able to access the cameras via the NHBA website to see how they can avoid unexpected traffic jams and plan journeys to cut delays. “The new cameras will help all road users become aware of any bottlenecks and enable


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Since the expansion of the North Harbour business area, NHBA commissioned a feasibility study to improve the camera network and has now invested in this upgrade. Local company Secom Guardall, in partnership with Kordia, will project manage the installation of the two new cameras and the delivery of the wi-fi network enhancements. The NHBA cameras will be accessed on Direct links from that page connect to motorway cameras in the wider Auckland region.


Prevent crime at your workplace


free NHBA assessment can help reduce the risk of crime and increase the security of your premises. NHBA Crime Prevention Specialist Raimond Donk is available to carry out CPTED surveys for all NHBA members. CPTED, which stands for Crime Prevention Through Environmental Design, is a simple review of your premises and surrounds to increase the security of your staff and assets, and reduce the likelihood of crime. “CPTEDs often lead to simple, commonsense changes that can have a huge impact on the security of businesses and the safety

of staff,” says Raimond. CPTED assessments are more than just a review of alarms, security cameras and end-of-day lockup procedures. The main focus is on the premises as a whole – inside and out, staff procedures, training and safety, and work habits. The process is relatively straightforward and aims to identify ways in which safety and security can easily be increased. To book your CPTED survey contact Raimond on phone 09 968 2222 or email

Twelve ways to protect your mobile digital device


Lock your smartphone Use a pin, password, complex swipe or other option to restrict access to your phone should it be lost or stolen. Persistent attackers may still find ways to gain access to your device, but taking steps to prevent casual use is essential and helps secure the contents of your phone, especially photos and contacts, from prying eyes. Check settings to enable automatic screen locking after several minutes of non-use.




Many popular smartphones come with easy options to help you locate your device, flash up a message on screen to anyone finding it or to activate a loud noise to aid recovery or deter a thief. This may be part of the operating system, available as a standalone app or bundled with an anti-virus security suite.

Smartphone operating systems are constantly being improved with steps taken to patch security holes as they are made public. The majority of malware or malicious software focuses on desktop computers. But 99 percent of mobile malware is targeted at Android devices so an anti-virus package is another line in your defence. Mobile malware is an emerging risk.

Actively apply operating system updates when made available. Newer versions of software tend to be more secure and your smartphone is a powerful computer that also needs protecting.

Investigate security software that lets you find, lock, wipe or disable your phone


Consider installing anti-virus software

Keep your operating system up to date


Be cautious about what apps you install Stick with the official marketplaces to avoid installing malicious software and be cautious about what permissions are requested during the installation process. Does that free game really need to be able to read or send text messages or access your camera?


‘Jailbreak’ at your own risk There may be some benefits to trying out a new operating system for your smartphone but dumping the manufacturer’s system can also expose you to increased risk. Make sure you fully understand what the process involves and any additional security features that may be required to avoid malware threats.


How to be safer together Over the years policing and the way we go about our work has changed significantly. Preventing crime before it happens is now at the forefront of our organisation, and on the North Shore it’s at the heart of our work. We’re currently implementing a number of new initiatives that we hope will have an impact on the incidents of crime. The saying “safer communities together” really is true, and our work wouldn’t be as successful if we didn’t have the continued support of the community we serve. The community groups on the North Shore play a large part

in our success. I recently attended the NHBA Business Expo 2014 and was amazed at the number and varied nature of the businesses that were represented. In conjunction with the NHBA, Police and volunteers from the North Shore Community Patrol are continuing with the Safer Plates programme. We know from experience that the theft of number plates is often used to hide a vehicle’s true identity in order to commit further crimes: usually theft, burglary and petrol drive-offs. Through the Safer Plates programme staff remove traditional screws and replace them with a tamper-proof set. We’re also hoping to prevent any further crimes that seem to be part of a current

trend that needs to be stopped: the theft of domestic trailers. We’re unsure what is driving this and enquiries are underway but prevention plays a big part in fighting this. Please ensure that you secure your trailer when it’s not in use, and if it’s in a high visibility area, consider clamping or chaining it. A locking device to the toe ball hitching point will also discourage thieves. Senior Sergeant Scott Cunningham, Youth & Communities Prevention Manager, North Shore | Waitemata District | New Zealand Police. Safer Communities Together. To contact North Shore Police call 09 477 5000.

Cybersafety organisation NetSafe on how to avoid being a target of online crime



Imagine the downside to losing your phone and with it your full list of contacts or photos. Routinely remove data that doesn’t need to be kept on your phone.

Stick with trusted data connections or your home Wi-Fi for sensitive activities. Investigate Virtual Private Network (VPN) security apps if you really need to connect to open hotspots.

Backup your device and the data stored on it

Consider the risks of using free Wi-Fi


Don’t click on links or open attachments you weren’t expecting Text spam continues to be an issue for mobile owners so avoid responding to lottery or competition messages or clicking on links they include to strange looking websites. You can forward spam texts to 7726 where the Department of Internal Affairs monitors spam arriving from around the world. If you can read your personal or business emails on your phone, be alert to standard phishing messages that are often more successful at sucking in victims due to the small screen size and the sense of urgency they can create by triggering a notification.

10 11 12 Be wary of sharing your smartphone with others

Be alert to your smartphone behaving oddly

Kids love to play games and a loaded smartphone can be a handy babysitting option. Be aware though that it doesn’t take much for someone borrowing your phone to accidentally post a rogue tweet to a work social media account or to send an SMS or email to your business contacts. Investigate ways to lock down what apps or functions can be used or simply keep the device for work use only.

Check your bills regularly to see if text messages – especially to premium rate or overseas numbers – are being sent without you noticing. Similarly, high data usage may signify a problem with your phone or an app you have installed. If the battery is draining rapidly this could be a sign that other apps or processes are operating in the background.

Securely erase personal information before reselling or recycling If you’re thinking of selling or recycling your smartphone before upgrading, think carefully about the data stored on the phone and delete all apps and related data before wiping or securely erasing personal information. iPhone owners can use Apple’s factory reset to perform this task. Android and Windows Phone owners can use similar options or install Blancco Mobile Edition on a PC to thoroughly delete data. For more information go to:



Protect your business against credit card fraud


ccording to a recent Unisys Security Index report, 62 percent of New Zealanders are extremely, or very, concerned about credit card fraud. It is one of the top two concerns for everyday Kiwis. And it’s on the rise. If a transaction is disputed for fraud, the business -- or merchant -- is usually liable as they cannot prove the cardholder conducted the transaction. Here are some ways to help protect your business and your customers.

Tips for verifying online, mail order and telephone transactions • Register with MasterCard SecureCode or Verified by Visa (a 3DSecure transaction authentication service)

• Request further information such as a customer’s

Warning signs

full name, address, contact number and bank. If the purchase is high value, consider doing a White Pages and/or Google Earth search to verify legitimacy

• Always deliver goods to a physical address (P.O. Box numbers, motels and hotels should ring alarm bells)

• Request the CVV2 number on the reverse of the card as part of the transaction. Do not ship the goods unless the numbers match

• If possible, sight the physical card upon delivery of goods. Face-to-face transactions (when the card is present) The customer:

Online, telephone and mail order transactions (when the card is not present)


• carries an unusually

The customer:

• Online, mail order and telephone order transactions

large number of cards

• has a card with the PIN written on it or refers to a written list of PINs

• is nervous, talkative or in a hurry

• arrives right on closing time, or over the weekend when less-experienced staff may be working

• has no other form of identification

• requests that a transaction be split amongst multiple cards

• asks for the transaction to be manually entered

• signs receipt slowly and awkwardly.

• sends email written in poor English

• uses numerous card numbers to split the transaction

• may request goods other than those provided by your normal business

• sends an international order for goods that should be readily accessible in their country of origin

• requests orders are delivered to hotels/motels

• orders and pays for goods over the phone and then comes in to collect (when they could just make the purchase instore)

• arranges for a third party to collect the goods. “I can’t make it in, but my cousin will come and collect.”


present a higher risk of fraud to businesses as there are limited ways for you to verify the bona fides of the person quoting the card number.

• Authorisations do not verify that the person quoting the card number is authorised to use the card. An authorisation merely confirms that the required funds are available on the card at that specific time.

• If a transaction is disputed for fraud, the business is usually liable as they cannot prove the cardholder conducted the transaction. Not only have you lost the goods and/or services, you will incur a chargeback from the issuing bank. You lose out twice. When customers purchase goods online for collection in store, it is good practice to complete an authorisation and then wait until the customer comes in to collect the goods before processing the transaction with the physical card. Payment Card Industry Data Security Standard (PCI DSS) is in place to keep businesses with merchant facilities – and their customers – safe. The standard applies to any entity that processes, stores or transmits card data. Contact your bank for further information. This article was written using information submitted by Sarah McMillan, Strategy & Engagement Manager – Enterprise Security, BNZ


Colliers International property update Tenants lured further afield as Metropolitan office market re-ignites


igher occupier demand, rising rents and more development activity in 2014 are re-igniting the Auckland metropolitan office market, according to a new study by Colliers International. Colliers International’s latest research report on the sector shows many of the key property indicators are turning positive and have surpassed the cyclical low of the past few years. The study encompasses more than 1.7 million m2 of office space across Auckland.

New phase Janet Marshall, Manager Commercial for Colliers North Shore, says, “This signals the market has entered into a new phase in the property cycle with the balance of power between landlords and tenants clearly swinging in favour of the landlords for the first time in the past six years.” Expectations of higher profitability are spurring business owners to commit to premises for longer lease terms, especially for premises that better suit their needs in a growing economy.

Sustained periods of high confidence levels from businesses about future activity have led to more decisive action on lease requirements and the rise in activity is noticeable across all tenant sizes.

Given the shortage of supply available in the CBD, tenants are being lured further afield.

Lower vacancy rates

Some of the demand is being met by an increase in new building. Office development activity has added about 25,500 m2 of supply in the last year, on top of the 33,000 m2 of new space built in 2012. Marshall notes that higher levels of demand despite the healthy additions to supply have led to rental appreciation. “Prime rents have predominantly been steady since early 2012, rising by less than 1 percent per annum. However, over the last year, rents have increased by around 1.2 percent, now sitting at an average $261 per m2.” “It is good news for tenants that rents are still below the level seen in early 2008 at the peak of the last cycle, but the trend for rents is upward. The outlook for the rest of 2014 is the rise in occupier demand will

This has led to a drop in the overall vacancy rate from 11 percent in the first quarter of 2013 to 9 percent in the first quarter of 2014. Prime vacancies are down to 6.7 percent with projections for further reductions. The metropolitan office market is benefitting from the rise in tenant demand for Prime CBD space. Given the shortage of supply available in the CBD, tenants are being lured further afield. “Tenant demand for prime CBD space is overflowing into the fringe CBD and suburban markets,” says Marshall. Tenants who are unwilling to forego the level of quality they desire can be persuaded to rent outside the CBD on the benefits of potentially cheaper rent, easy access and superior car parking ratios.”

New building

lift rents further, with an annual rental appreciation of at least 2.5 percent forecast.

Strong tenant demand For investors, Marshall says, the strong tenant demand provides a favourable outlook for 2014. “Higher net income achieved will be attractive and high quality premises will be in demand. The scarcity of quality stock will keep the pressure on yields to remain firm despite the higher interest rate outlook.” Recent sales figures from Colliers show the number and value of transactions for all types of commercial property in the past quarter have increased strongly year-on-year and some properties are selling very quickly. The activity reflects strong investor confidence in the future. Two recent office sales on the North Shore include the standalone building at 46 Constellation Drive, comprising four unit titles with leases less than two years remaining, selling at 8.1 percent and Unit D3, 63 Apollo Drive which sold at $1.12 million at 8 percent return to the new owner. WWW.NHBA.ORG.NZ FYI JULY 2014 25


CLOUD COMPUTING A checklist for small businesses Cloud computing is becoming increasingly popular as an affordable IT solution for businesses. The Privacy Commissioner provides a handy checklist of points to consider before moving into the cloud.


Figure out which cloud services will work for you and what your current risk level is

Cloud computing comes in many shapes and forms. Know what you need, so you can evaluate your options. Different cloud services carry different risks and responsibilities. Think of what risks you currently have with handling personal information. Will using the cloud increase or decrease those risks? The cloud will not always be a riskier option - if you have personal information on a poorly secured server sitting in the back room of your office, it might be safer stored with a trustworthy cloud provider.


Know what information you’ll be sending to the cloud

Work out what information you’ll be putting into the cloud, so you know what to focus on and what you can relax about. If none of the information is personal information, then privacy isn’t an issue. If some of it is personal information, could it harm your clients if the information was lost, deleted, stolen or misused? The more harm it could cause, the more care you have to take to check it’s protected.


Recognise that the responsibility is ultimately yours

All cloud services involve trusting someone else with your clients’ personal information to some extent. Your cloud provider might have some responsibility for handling the information safely - check the contract. But if you’re putting client information in the cloud, you’re still responsible for it. The buck stops with you. Period.



Security – lock it down

Make sure the information is protected both while it travels and when it’s at the provider’s end. Encrypting your data is the easiest and most reliable way of doing this. If it’s encrypted, it’s unlikely to get misused, or to cause harm if it gets hacked or lost. So encrypting the information takes a bit of pressure off you.


Check out your provider

Do an internet search on the cloud provider you’re thinking of using – along with words like “breach” and “privacy”. If the provider has had problems in the past, it might show up. Check how well they dealt with things. Are they regularly and independently audited? New Zealand-based providers may be signed up to the Institute of IT Professionals (IITP) CloudCode, which requires them to provide information on a set list of important issues.


Know exactly what you’re signing up for

You may not have much clout when it comes to negotiating contract terms, but you probably have a choice of providers - compare the protections they’re able to offer. Be clear about what the contract says. You don’t want things to fall through the cracks. For instance, make sure you know what will happen if the provider goes under, or is bought out. Where will your information go? What if there’s a data breach - will you get told?


Be as upfront with your clients as you can

Wherever you can, tell the people concerned what you’re doing with their personal information. Also, work out how you would respond

to a customer’s request to see information about themselves.


Location – where will the information be?


Use and disclosure – who sees the information and what will it be used for

If possible, work out where your information is going and what privacy laws apply. Not all providers will tell you where their data centres are. But at least make sure that they tell you how they deal with government requests, whether they demand a search warrant before giving access to information on their servers, and your rights to be notified if they pass the information on to somebody else. Also find out who you would complain to if something goes wrong.

Make sure you know if your cloud provider will be passing the information to a third party. It’s very common for cloud providers to contract out key parts of their services. The protections for the information should be equally strong whoever is providing the service. What comeback do you have if the third party contractor stuffs up? Who will be able to see or use the information? Make sure you know what the provider will be doing with the information (if anything).


Ability to exit, and deleting information

Can you get the information out, in a form that you can use, if you decide to switch providers? Will the provider delete the information or will they try to keep it? For more information go to:



Public speaking is feared by many, however if done effectively, it can be a powerful tool for business growth. Toastmasters Albany have places available in their next Speech Craft series, commencing 24 July – for six weeks.

If you are looking to take your business to the next level, this session is for you. It will give you the skills to analyse how you got to where you are now, and most importantly, what changes are required to take you to where you want to go.

Special Rate

Tuesday 29 July

They are offering a special rate for NHBA members of just $100. NHBA are subsiding this course by $50 per person per member (maximum of 2 representatives per member). To register please go to

7.00 – 9.00am

AUT Millenium Institute

SAVE THE DATE This session is free for two representatives of NHBA members. Additional guests are welcome at $25 + GST. Non NHBA members are also welcome if space permits at $35+GST per person. A light breakfast will be served. RSVP’s are essential. Please register at

OFFICE FOR LEASE NHBA is on the move!

Due to the development of NHBA’s membership services, our office needs are changing to accommodate onsite training and additional meeting room facilities. We have enjoyed working out of this modern and sunny office space, complete with shared boardroom facilities and storage, plus two car-parks right outside the door. We have a great landlord and excellent neighbours, but reluctantly we need to move. If you are looking for a 2–4 person office, within the heart of the North Harbour business area, please contact us and we will happily show you the facilities: • F4, 27–29 William Pickering Drive • 61 sqm – first floor accommodation – safe and secure • 2 dedicated car parks with access to additional on-street car park options • Shared access to a 6–8 person boardroom • Well appointed shared kitchen and facilities

Contact: Janine Brinsdon NHBA – General Manager / 021 212 4942 /


That total retail experience Labyrinth Solutions’ Vaughan Reed says traditional retailers can use technology to stave off competition from their virtual online counterparts. Here’s how.


76% of shopping decisions are made in-store


he battle between traditional brick and mortar stores and the growing number of virtual online retailers (e-tailers) has been raging through the media for months now. First there was the push to charge GST on items purchased from offshore websites. This is an effort to level the playing field between offshore e-tailers and our local retailers who immediately have to add 15 percent to their baseline cost. Then we were hit with news of a potential merger in Australia between the David Jones and Myers department stores due to their inability to tackle the dotcom era of online retailing. Should the merger go ahead it will likely cut operating costs by effectively halving the number of stores. It will no doubt also improve their collective buying power. But unless they adapt and compete head on with e-tailers they are only delaying the inevitable. What many physical retailers fail to see is that the only thing standing between them and getting the upper hand on their online counterparts is technology and embracing what it can add to the total retail experience. Simply adding an online sales channel to an existing physical store is not going to cut it. This is now just a given. Adapting is about integrating the virtual and in-store channels to deliver a consistently unbeatable customer experience: one that only retailers with physical stores can deliver. It’s marketing 101. Most consumer purchasing decisions are driven more by emotion (the experience) than by logical reasoning (the price). Not convinced? According to Point of Purchase Advertising International (POPAI), 76 percent of shopping decisions are made in- store. This means physical retailers are in a better position to tap into these emotional triggers. The question is how. In-store touch-screen kiosks have been touted as the next big thing to hit retail for some time now. Until recently they were big ticket items, out of reach to most retailers. The

original models were also self-contained standalone devices that were unable to connect to a website or point-of-sale system. Technology has finally caught-up with the hype and touch-screen kiosks are now viable solutions for retailers. They can help merge the virtual and physical retail channels. In the future, retailers will have to integrate and establish consistency across their different messaging channels. Only by doing this will retailers be able deliver a seamless online and in-store experience and create a foundation from which they can build, grow and nurture their customers’ total retail experience. Labyrinth Solutions can provide a free no-obligation assessment of your digital strategy. Contact Vaughan Reed. Email vaughan@ Phone 09 415 9301.

Touch-screen kiosks are enhancing in-store customer experiences in a number of ways: 1. Online purchases can be made in-store.

Store space isn’t cheap, so it’s not uncommon for retail outlets to carry only a limited amount of their range or to run out of stock for a particular item. Kiosks give customers access to the retailer’s e-commerce website which holds their full range. Customers can purchase then and there. They can also choose whether they want the item delivered to their home or to the store for pickup. Kiosks also solve a common problem experienced by multi-chain retailers in that an online order can be linked to a specific store.


2. Customers are informed and educated.

A good e-commerce website is not only a convenient platform for ordering products, it also provides useful resources and information about available products. Kiosks provide an opportunity to make these same resources available in-store, allowing customers access to valuable ‘how to’ videos, product reviews, images, instructional manuals and more.

3. Products are easily found. For retailers with extensive product ranges, kiosks become the equivalent of interactive in-store maps that help customers navigate the store and find the product they are looking for. Merchandise becomes more accessible and the overall customer experience is improved.

4. Stock availability across branches.

For customers who don’t have the luxury of waiting for delivery, kiosks remove the unnecessary hurdle of having to ask store personnel to check the point-of-sale system to locate the nearest branch with stock on hand. Customers can look up this information themselves at the touch of a button.

5. Enhanced customer loyalty and reward programmes. Kiosks give customers convenient access to their loyalty reward programme, allowing them to set up, activate and edit their account, as well as check their rewards balance. Improved convenience is just the beginning. Imagine this: you walk into one of your favourite stores and the salesperson behind the counter greets you by name and then enquires about the new Smart TV which was the last

item you purchased either online or in-store. After making sure you are happy with your previous purchase, they go on to ask if they can be of further assistance. In this situation the sales person isn’t focused on their next sale. They are more concerned with making sure that your last purchase has met all your expectations. Delivering this type of experience is what builds customer loyalty and will keep your customers coming back.

6. Gift registries are easier to manage.

Stores offering a gift registry service typically spend a lot of time, energy and overheads manually managing multiple registries. Kiosks put the customer in control, allowing them to set up a register and add products while browsing the store. Gifts can also be purchased off the register direct from the kiosk just as easily.



New Associate Members Welcome to our new Associate Members who have joined us since the previous issue of FYI magazine.

EverEdge IP

Real IT

The People Partner

Websight Architects

Patent and trademark strategy, investment and transaction advisory services. Contact: Anouska Maritz Phone: 09 489 2331 Email: Web:

IT managed services, IT procurement and cloud computing. Contact: Leon Norris Phone: 0800 89 7325 Email: Web:

Supporting organisations and people in the ever-changing world of work. Contact: Carolyn MacDonell Phone: 027 478 1477 Email: Web:

Website design and development, and online marketing. Contact: Alison Hedley Phone: 09 448 5157 Email: Web:

Associate Membership

is available to all businesses outside of the North Harbour Business Improvement District (BID). The map on the home page of shows the location of the BID. Associate Members are entitled to the same benefits as Full Members, including free tickets

to NHBA events, a listing on the NHBA business directory, and access to information updates and communications. If you or someone you know would like to become an Associate Member please contact for further information.

Connect Smart for Business

Protect yourself online

Cyber security is a growing issue for businesses. Improving your digital security is easy – it’s not complicated or expensive to take basic steps to protect yourself, your business and your customers online and across all devices. The Connect Smart for Business SME Toolkit has been developed by the National Cyber Policy Office together with a panel of security and business experts. NHBA recognises the risk that cyber crime presents and has signed as a Connect Smart partner. There are four easy steps to improve the cyber security of your business. Connect Smart and protect your business and customers online. The NHBA will be running a series of training sessions for members on each of the four topics below. Further information will be available at and through NHBA e-newsletters.





Assess the cyber security of your business

Develop a cyber security policy for your business

Establish an incident management plan

Regularly review and update your network security systems

Do you have security systems and processes in place?

Do you have a cyber security conscious work culture?

Can you identify unusual activiy that might risk your business systems?

Do you regularly review your cyber security policy and processes?

What business and financial information could be at risk from a cyber breach?

Do you have basic IT security controls in place?

What action would you take to resolve an incident?

Are you sure your cyber security is adequate?


Lisa Hill

Eclipse Recruitment


aving worked with a broad range of businesses – small to large, local to global, boutique to corporate – one thing that all of our clients have in common when they recruit is: “Find us someone who fits!” Led by Lisa Hill (pictured) and with an energetic team of 10, Eclipse Recruitment is a full service recruitment agency with a well-earned reputation for excellence in Administration, Accounting, Sales & Marketing, and Executive Recruitment. We bring true expertise to the recruitment process, whereby we gain a thorough understanding of your needs in terms of three vital factors – the fit with your role, industry and culture of your business. Established on the North Shore in June 2004, we are proud to have reached our 10th anniversary supporting the recruitment needs of businesses on the North Shore and throughout Auckland. Our recruitment services include permanent, fixed-term contract and temporary services, as well as skill and psychometric assessments. Believing that it is the people in your business who are the vital factor in your company’s success, we enjoy working closely with our clients to get to know their business and what they are aiming to achieve. This enables us to focus on attracting, assessing and selecting people who will make a positive impact on your business. If you are thinking about recruiting, please feel free to contact us for an obligation-free discussion about market salaries, job structure and recruitment strategies. We would be delighted to assist. To find out more about Eclipse visit:

trade colour print

Colouring Your World


one-stop-shop for all your printing needs in the heart of the Albany Basin. Trade Colour Print (TCP) does it all:

• Diecutting, foiling and embossing • Numbering and perforating • Digital • Hand finishing • No job too small.

TCP will print anything on paper, ranging from books and signage, to business cards and flyers: basically anything you need to promote and market your company. When John Mahoney set up Trade Colour Print in 2007 he seized an opportunity to re-energise, pool resources and work on a better press. Maintaining a 5-colour Komori has also allowed TCP to help out other printers who may not have the press power.

TCP is staunchly proud of North Harbour and will do everything it can to help promote business in the area. John grew up in the area and cannot think of another place he’d rather be. If you’re too busy to drop in and need someone to visit your business, TCP can arrange to call in and help map out the best print programme for your needs. John Mahoney

or Wayne Simpson will be happy to help you explore your options. TCP operate from 7am through to 5:30pm weekdays and are happy to put the hard yards in on the weekends. 09 448 5820 WWW.NHBA.ORG.NZ FYI JULY 2014 31

FYI July 2014  

The magazine of the North Harbour Business Association

FYI July 2014  

The magazine of the North Harbour Business Association