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Organisational Development Conference 2016 Find the answers to your HR questions Pg 9

Local people, international success How one North Harbour business stays on top of the world Pg 12

Auckland’s Unitary Plan What it means for North Harbour Pg 21

New Technologies For a New Business Age Step your business into the future Pg 14



*T&Cs apply


From the chair The most widely anticipated and far-reaching decision on Auckland’s future in a generation was announced on July 27th – the Independent Hearing Panel’s decisions on Auckland Council’s Proposed Auckland Unitary Plan (PAUP). I’d like to comment on this subject, a topic which has consumed the lives of the BNH Board and executive at times over its five-year gestation. But first I’d like to permit myself a moment of self-indulgence and rather than focus on the future, reflect on how far we have come. This will be my last FYI piece. After nine years on the Board I will shortly step down before I really outstay my welcome. I joined the Board of Albany Business Association, as it was then, as it became a Business Improvement District. Since then we have successfully conducted three membership campaigns and expanded from the original area to the west of the motorway, to now be one of the largest industrial/commercial BIDs in New Zealand. Back in 2007 we didn’t have a single employee and were pretty much focused on driving down crime. Today we have a fantastic team, led by our GM Janine Brinsdon, delivering a range of operational, educational, economic and networking programmes that

In this issue 3 4 6 7

From the Chair In Brief Diary Dates Events Review

8 9 11 12 14 16

are benchmarks for organisations like ours. And we have one of the lowest crime rates in the country! We have also managed to get NZTA to recognise the importance of ensuring connectivity through our area, a proposition that wasn’t even on their 30-year plan when we first raised it with them. It’s been a privilege to have worked with a dedicated team of Board members and staff over that time on your behalf to ensure that our area is the pre-eminent industrial area in the region. I know how hard everyone works, and have absolute faith that the future of our association is in very safe and capable hands. This future will be shaped by the decisions handed down in late July. It is unfortunate that the IHP’s decision on Auckland’s future has come on the eve of the local body elections, putting it in danger of becoming a political football at both a local and national level. In reality – despite what is being said in some quarters, and although we didn’t get everything we aked for – this review process has been the most democratic and inclusive planning process in NZ’s history. Auckland Council first invited submissions on the draft PAUP, which led to considerable change when the plan was published. We sought a change in zoning from Light

Our Story Conference 2016 Gold Sponsors Business Success Cover Story Membership Survey

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C3 Transport NZTA Report Community Advocacy Crime Prevention

Industry to General Business because that’s what the majority of members said they wanted, but there were always some that preferred Light Industry. We have to accept that this is a 30-year plan about our future, not just tomorrow. The significant change for our now expanded area is the move to make the vast bulk of those areas still undeveloped, General Business or Business Park. This gives property owners and developers far more flexibility than a Light Industry zoning. Having spent many, many hours talking to council politicians and planners, I am very confident that they see our area as successful, and are not going to enforce any bureaucratic ruling that undermines our success. The plan preserves our current built environment, gives confidence to those developing greenfields, and addresses transport and housing issues that affect our businesses and workforce. It is now for us all to make it work.

Kevin Moore Chairman

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IT Systems One Day Sale Recruitment Digital Business Delivery Gold Sponsor Profiles


Contact FYI Magazine Business North Harbour General Manager Janine Brinsdon

Editor Serena Clarke

Advertising Shirner Kenny

Design Lewis Hurst

Printer McCollams Print

Business North Harbour, 12 Parkway Drive, North Harbour, 0632. PO Box 303 126, North Harbour 0751 office 09 968 2222 web The opinions expressed in this publication are not necessarily the views of the publishers.The publisher does not  endorse any person, company or organisation that advertises in this publication.




Business North Harbour Seeks Board Member Nominations Are you interested in contributing to the development and progress of the North Harbour area?

Massey Invites Local Business to Innovate in the Wonder Room Massey University is inviting businesses to discover its new Wonder Room space. The room is a flexible hatchery and idea generation space for students and organisations to utilise. Nick Hindson has been appointed as Curiosator (curiosity curator) to oversee the running of the Wonder Room, and will be responsible for generating activity and overseeing projects in the room on Massey’s Albany campus. “I’m really excited to be working on such a great initiative,” he says. “We have some amazing skills available here, and we want to encourage organisations to consider utilising this talent by working with us. Businesses can bring us a problem to solve, or request skilled support – this is a flexible and inventive ideas space.” Nick’s background includes time spent as a designer, business development manager, entrepreneur and mentor. His range of skills and experience will be available to help foster young innovators and engage local business and community on projects. The Wonder Room is designed to encourage interactions between the university and its local community. Anyone interested in being involved with the space can contact Nick at

Our Own Election Debate While many of us are mesmerised by US presidential election coverage, our local politicians are preparing for the Auckland mayoral race. This September, Business North Harbour will be hosting a special pre-election evening event, giving you the chance to hear all the mayoral candidates speak. We will also hear from candidates standing for Auckland Council and Upper Harbour Local Board. Don’t miss this unique opportunity to ask them about the issues that matter to you!

Save the Date

When: 28 September 2016 Time: 4  –5pm Upper Harbour Local Board 5:15–7pm Auckland Council & Mayoral Candidates Where: QBE Stadium, Albany Watch for more details soon at


AU G U S T 2 0 1 6 F YI B US I NES S NH. ORG. NZ

Our AGM is coming up in October, and we’ll be seeking nominations from people keen to help shape the future of this vibrant, growing business district. The main responsibility of the Executive Committee – currently composed of up to 13 elected local business leaders – is to drive strategic direction and effectively govern the organisation. Our sub-committees, in collaboration with head office staff, deliver the organisation’s operational milestones. Each member of the Executive Committee actively participates in their area of interest and expertise: Membership Marketing Services, Finance and Auditing, Transport and Crime Prevention, and Economic Development and Strategy. This is a unique opportunity to be part of a team empowering economic prosperity and growth in the North Harbour. It also provides enjoyable and beneficial networking opportunities, as you work alongside like-minded, forward-looking business people. For more information, please contact our general manager Janine Brinsdon on 09 968 2222 or 021 212 4942.

Northern Westpac Business Award Finalists Announced This year, Business North Harbour is delighted to sponsor the Excellence in Strategy and Planning category of the Westpac Auckland Business Awards 2016 – North. The results are proof of the high standard shown by the innovative companies in our area – something we see reflected across the entire business district. The finalists are: • Manawanui Incharge • Max Marketing • Moemoe Ltd • Northern Arena Congratulations to the finalists in this category, and in every category!


Proposed Sky Path - Visual Simulations

Prepared: 2nd July 2014


Green Light For Auckland’s SkyPath

After years of lobbying by cycle and public transport advocates, Auckland’s SkyPath project has been given the go-ahead. Following a unanimous decision at Auckland Council’s Finance and Performance Committee, the governing body gave the green light for the Skypath to be built with private funding on July 28. The long-awaited pedestrian and cycle pathway across the harbourVP07 is proposed to be 4m wide (6m wide at the five viewing platforms), fixed to the eastern clip-on lane of the Auckland Harbour Bridge. Access will be via Northcote Point at the northern end of the bridge, and Westhaven in the south, and it will connect to other cycling and walking facilities at each end. Supporters say it will be a major attraction for residents and visitors to Auckland, offering a unique perspective of the harbour. Under the public-private partnership between the council and H.R.L Morrison and Co’s Public Infrastructure Partnership Fund (PIP Fund), construction, operation and maintenance will be financed and delivered by the PIP Fund for the contract period, and users will be charged a fee. At the end of the contract period, Auckland Council will receive ownership rights and obligations.

Visual Simulation of Proposed Design

- Sky Path - Westhaven Drive - 50mm Lens

Captured - Canon 6D with a 85mm lens Image Projection Method - Rectilinear

Camera Position - 398067.390, 804818.194, 3.039- Co-ordinate system Mt Eden 2000. Camera 1720mm above ground. Photographed 22 April 2014 10:39am

Field of View - 39.6 degrees Horizontal x 27 degrees Vertical Viewing distances - A1 700mm, A2 495mm, A3 350mm

For more information on the SkyPath, visit

New Face at Business North Harbour Business North Harbour has welcomed a new office manager/EA. Debbie Kenzelmann, who joined us in July, has a strong background in accounting and payroll, having worked for corporate and medium-sized businesses in various industries. Debbie says she welcomes the challenge of ensuring that administrative systems are working well, and is always looking for ways to improve on the systems that are in place. She also understands the need for people to work and communicate as a team, and is looking forward to offering support to our Business North Harbour team as we endeavour to provide an efficient service to our members and sponsors. Originally from Port Elizabeth, South Africa, Debbie and her family have now settled on the North Shore. Debbie and her husband have two adult children who attended schools on the Hibiscus Coast and then went on to study at Massey and AUT Universities. When Debbie is not entertaining at home with her family she enjoys swimming, and walking on the beautiful New Zealand beaches. AUG UST 2 0 1 6 F YI BUSINE SSN H . O RG. N Z




6 3 By the numbers

Diary Dates


total employed in March 2016 quarter

Source: Statistics NZ

3.1% increase in filled

jobs over the year to the June 2016 quarter

Source: Statistics NZ

New Zealand named


safest country in the world Source: Global Peace Index 2016

282,000 new and used import light vehicle

registrations in the year to March 2016 Source: Ministry of Transport

199 New Zealand athletes

competing at the Rio Olympic Summer Games

446,000 Pokémon on the run in New Zealand

Source: Statistics NZ 6

AU G U S T 2 0 1 6 F YI B US I NES S NH. ORG. NZ


Dr Hartley Atkinson

19 Business Lunch: Building a Pharma Company from Downunder 12–2pm, AUT Millennium Speaker: Dr Hartley Atkinson, founder of AFT Pharmaceutical and Maxigesic

31 Conference 2016 9:30am–2:30pm, QBE Stadium Price: FREE to attend, $395 + GST for a stand (only 30 available)

SEPTEMBER 07 SA Partners Present: Continuous Improvement Conference 2016 8am–5pm, Massey University Albany Campus Business North Harbour members can attend this conference for the special price of: $395 + GST – simply use the discount code Partners upon registering. Programme can be downloaded at:

21 Breakfast of Champions 7–8:30am, AUT Millennium Join us as we welcome home our athletes after the Rio Games. We will host a breakfast at AUT Millennium with guest speaker Mike Stanley, CEO of AUT Millennium.

28 C3 12–2pm, Massey University Tertiary students available at all levels, in all disciplines, ready to offer your business their skills, enthusiasm, and up-to-the-minute knowledge.

28 Election Debate Listen to candidates as they address our local concerns and answer your questions. 4–5pm: Upper Harbour Board candidates 5:15–7pm: Auckland Council candidates and mayoral candidates Event details on page 4

OCTOBER 27 Business North Harbour AGM 10:30am, Business North Harbour offices,12 Parkway Drive, Albany


Buying Commercial Property: The Traps and Pitfalls The second North Shore Commercial Property Group meeting took place on Thursday 28 July, with over 100 members and guests at the informative After 5 event. Josh Muir of McVeagh Fleming Lawyers emphasised the importance of ensuring purchasers receive copies of all material documents and correspondence in relation to the leases. Michael Nimot, senior registered valuer at Davies Batley, gave a brief overview of the commercial market, concluding with a clear message that although there are pitfalls to commercial property ownership, there would be fewer if purchasers were organised, became well informed, and built good relationships with those who can assist. Alain Hoodless, Regional Manager, Property Finance Commercial ANZ, briefly explained loan to value (LVR) on commercial

loans and the variables that affect those loans, including length of lease terms. The attendees – ranging from first time purchasers to seasoned investors – agreed that the speakers gave interesting and useful insights into purchasing commercial property.

To find out more, join the North Shore Commercial Property Group on LinkedIn: Thanks to Janet Marshall, Director and Commercial Manager, Colliers International North Shore, for this event report.

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Then and Now, We Stand With You Business North Harbour is now one of the largest Business Improvement Districts in the country – but it wasn’t always that way. It all started back in the early 2000s, when a group of local business people joined together to fight crime in the area. When the North Harbour commercial area was still in the early days of its development – more green fields than commercial property – companies found themselves vulnerable to burglary. So some business owners took matters into their own hands, and organised a joint security service. From this practical beginning, the Albany Basin Business Association was born – a volunteer organisation that eventually became Business North Harbour as we know it today (see timeline). We’re still committed to preventing crime. But over the years we’ve grown into an organisation that supports and advocates for

our members in all kinds of areas – business development, training, networking, submissions to local and central government, social responsibility, cybersecurity, transport and infrastructure, sustainability, employment, and a calendar of interesting, informative events. And now, as we work alongside our 4500 members, we acknowledge all the people whose time, effort and commitment brought us to where we are today. Thank you to all our past and current board members and staff – and thank you to our members, who continue to inspire and guide us as we make North Harbour the best place to do business in New Zealand!

2003 Voluntary association formed as Albany Basin Business Association.

2012 Successful ballot held for BID renewal.

2006 Renamed Albany Business Association.

Through the Years Chair of Albany Business Association Matt Bellingham Chair of Albany Basin Business Association Gray Pearson BID Chairs at the time of the AGMs 2008–09 Gray Pearson 2009–10 Graham Boult 2010–14 Warren Kitchin 2014–16 Kevin Moore


2008 Ballot held to become a Business Improvement District. North Harbour Business Association established 1 July 2008, with 2500 members.

2013 Ballot held to expand to the eastern side of the motorway – effective 1 July 2013, adding a further 1484 members.

Making Our History $450 million worth of advocacy with NZTA on Northern Corridor Improvements Project. 1000+ hours of security patrols conducted in 2015, highlighting over 2300 incidents of breached security, protecting both business and property assets. Business North Harbour Expo stands sell out every year, attracting 500+ business visitors. Annual One Day Sale established as a pre-Christmas highlight – 15,000 shopper’s guides distributed in 2015. FYI readership hits est. 77,000+ per year. First-ever NZ partnership with Facebook. Personalised journey plans created for 400+ staff.

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2016 Renamed Business North Harbour, February 2016. Ballot held to expand north to include the Albany Expressway, Oteha Valley commercial and industrial area (excluding the mall and big box retail) – effective 1 July 2016, bringing the membership to more than 4500, with 28,000 employees.


Build Your Team, Realise Your Vision Business North Harbour’s first ever conference is almost here!

Are you so busy working in your business, that you haven’t been working on the business? Is your original vision being diluted, or diverted, as time goes by? If you started the new financial year bogged down in day-to-day minutiae, or running to keep up, it’s probably time to step back for a moment and look at the bigger picture. There are a few simple – but meaningful – questions that every business owner should ask themselves, to keep moving forward. • Where is my business going? • What’s stopping me right now from being where I want to be? • What do I need to change to get there? • What key relationships do I need? • What skills do I need in my team to make it happen? Now, Business North Harbour can help you answer those questions. Our first ever Business North Harbour conference, taking place on August 31, will help you align your vision with practical steps to deliver your business targets – and make that vision a reality. The conference theme is ‘Organisational development with a focus on human resources’ – a topic that our members

identified as a high priority in our recent member survey. Join us at QBE Stadium in Albany as we explore the nitty gritty of strategic human resources. Panel discussions will be based on the latest methods of attracting and retaining the right talent, while exploring compliance in terms of health and safety and employee well-being.

Speakers include: •

Diana Edwards, General Manager, People, Systems and Technology, Ports of Auckland • Imogene Lomax, General Manager, enableHR • J a m e s A n g u s , C h i e f I n s p e c t o r o f WorkSafe NZ There will also be exhibitors from local and national businesses, ready to help you attract and retain great staff, and make sure you’re complying with all the relevant legal requirements. Make the most of your time at the conference by asking yourself three important questions before you attend: • Evaluate where your business has come from and ask: Where is my business going, and/or where do I see my business in two years?

• •

Once you have an idea of the answer, ask: What do I need to change to achieve this? This will then lead to an action, so ask: Who will contribute to this vision and accompany me on this journey?

From flexible work environments, to retention strategies, to stress management, this conference covers essential topics that will help you build a strong team, and grow your business to its full potential.

Attendance is free for Business North Harbour members and guests! Register now at Businesses – are your products or services relevant to the conference topic? If so, register now for one of our exhibitor stands. Only thirty stands available, so book now at to avoid missing out!

SAVE THE DATE When: 31 August 2016 Time: 9:30am–2:30pm Where: QBE Stadium, Stadium Dr, Albany More information:



Accelerating success.

Reach more people - better results faster.


Welcome to Our New Gold Sponsors Business North Harbour is delighted to announce our Gold Sponsors for 2016–2017. Gold Sponsorship is a unique way to support and connect with our local business community. As we welcome our new and renewing Gold Sponsors, we also say thank you to our outgoing Gold Sponsors: BNZ, Spruik, Speedy Signs, Vision Accounting Solutions, Labyrinth Solutions, and Simpson Western Lawyers.

Our Gold Sponsors AMPM Marketing Ltd is a New Zealand owned and operated, one-source marketing company, offering web services, promotional products and apparel, print management, and graphic design. We understand the value of your brand and are committed to delivering a solution that fits your needs, benefits your business, and sets you apart from your competitors. AUT Millenniumis New Zealand’s home of high performance sport, and a world-class centre helping our community to be healthy and our top athletes to be champions. We’re a multi-discipline organisation with a wide range of skills, experience, knowledge, capability and facilities, including conference facilities and a gym. C e n t u r i o n M a n a g e m e n t S e r v i c e s specialises in Body Corporate (Unit Title) management throughout the North Island, with a specific focus on Auckland’s North Shore. We manage a range of residential, commercial and mixed used property, and have significant experience in managing complex property issues, including administration of leaky buildings through remediation. At Driveline we make leasing hasslefree, with an end-to-end vehicle service that includes recommending and sourcing vehicles, customising the lease or finance, and managing accessories and fit-outs. Our other services include competitive asset finance for growing businesses, a fuel card with no ongoing fees, and our bespoke dynamic fleet management system.

The Eclipse Recruitment team specialises in the recruitment of business operations and administration, sales and marketing, human resources, and accounting and finance roles to senior management level, and also provides tailored, practical HR support through a specialised HR consultancy. Rotary’s position as one of the world’s longest-established and largest charitable organisations allows Friends of Albany Rotary to enable North Harbour and Albany businesses to be recognised by their clients and customers as making a community contribution. The current project for 2016/17 is raising funds for the purchase of a new St Johns ambulance for the Rosedale–Albany area. Hobbs Global Logistics Solutions Ltd combines good old-fashioned values with cutting-edge systems, creating an exceptional experience for our customers. Our North Shore head office is complemented by a worldwide agency network, and our own 3PL Warehouse and Distribution Centre, based at Auckland International Airport, is your key to flawless customs brokerage and international freight forwarding. MiIT prides itself on simplifying business IT processes via managed cloud solutions, empowering companies to leverage the efficiencies that onsite/offsite cloud-based computing and bring-your-own-device can bring to a company – no matter how large or small – with significant total cost of ownership and productivity gains. McVeagh Fleming provides a full range of legal services, including corporate, commercial, property, litigation and private client, together with a range of specialist practice areas within those categories. Our philosophy is personal, friendly and efficient service for all of our clients.

McCollams Print delivers innovative print solutions with a full range of pre-press, print, finishing and packaging solutions. Complementing the A1 size sheet-fed presses, our Indigo digital press offers the quality and look of traditional print and is ideal for smaller print runs and personalised print. Posters, roll-up banners and backlit displays can be produced with our wide format printer on a variety of media. Pickles Café provides excellent service, great coffee, quality meals, and the best catering on the North Shore. Enjoy spacious modern surrounds for your business meeting or private function. We cater for your needs with a unique soundproofed meeting venue for hire, and a projector is included. Available for events, meetings and weddings.

New Partnership Programme Announced Our partnership category has been created in 2016 to provide an unprecedented opportunity for two organisations to align with Business North Harbour’s premium leadership and business development events. We are proud to have Eclipse Recruitment and Massey University as the first members of our Partnership Programme. You will hear more about their organisations and services at our Business Breakfasts, Business Luncheons, and Women in Business events during 2016/17.




Under the Radar, But Perfectly Legal Amongst the ever-growing North Harbour business community, there are a lot of flourishing, high-profile companies. And there are also firms doing spectacularly well, that you may never have heard of. One of these is Aderant, a company specialising in business management software for law and other professional services firms. From its main US base, Aderant supports nearly 3,200 clients in more than 30 countries, representing 77 of the top 100 global law firms and more than 88% of the Am Law 200. And the New Zealand operation, situated in North Harbour, is the company’s largest development centre. The local operation has grown 30% year on year for the last ten years, says William Davis, Aderant’s vice president of development, from his Corinthian Drive office. William was as one of the original software architects for the Oracle-based professional management and accounting package, Keystone, and has continued with the company since Aderant (then Solution 6) acquired Keystone – a world-class practice management system – in 2002. William says the company flies somewhat under the radar in New Zealand, despite its international profile, because the country doesn’t have many law firms of the size they work with. “Because of that, we don’t really need to actively market ourselves here – except as an employer,” he says. “It’s difficult to find senior people with the skills we need.” For that reason, Aderant’s local operation is a significant recruiter of graduates – 65% of their staff came to them straight from university. And William says most stay, benefiting from a significant training programme that takes them from graduate status to associates (complete with a fun ‘capping ceremony’). Why would a large global organisation continue to work with a team based in NZ? Yes, the exchange rate is attractive to the US, William says, but there’s more to it than that. “They keep expanding the NZ operation, not just because it’s cost effective with the exchange rate, but also because we provide a high quality service,” he says. “They also like our education system, our collaborative communication style, the way we enjoy interacting with people…there’s an attitude that runs through how New Zealand companies approach things, that’s attractive on a global basis.” It’s not just New Zealand-born workers who reflect that attitude, he adds. “Less than half of our team are Kiwis, but the new people 12

AU G U S T 2 0 1 6 F YI B US I NES S NH. ORG. NZ

William Davis

“Less than half of our team are Kiwis, but the new people we have coming in from other countries embrace our way of doing things, and are an asset to our operation.” we have coming in from other countries embrace our way of doing things, and are an asset to our operation.” Aderant moved from their original offices in Symonds Street to Albany when the area was still in the earliest stages of development. “There was nobody here,” William says. “Just ASB and us, and the strip mall across the road.” And with the massive development that he’s seen in the area, what does he make of the push to position North Harbour as the IT

centre of this country – New Zealand’s answer to Silicon Valley? “I’d love to see something like that happen, but there needs to be concrete action to back up the ambition – maybe tax incentives of some kind, a significant investment in fibre infrastructure...” In the meantime, Aderant’s New Zealand team will continue to grow and thrive. Find Aderant online at

BREXIT STRATEGY FOR NEW ZEALAND BUSINESSES The Good News is that BREXIT timeline for the exit date is not yet known yet it may take a least two years from now to complete the official process. The Bad News is that BREXIT is happening. Many people and businesses are affected or impacted in their current business agreements, business models, industries, employees, supply source, delivery, banking and finances etc. Margaret Loh of CPA International offers advisory services to entrepreneurs using the three “A” approach.

Changes are expected in the areas of: Trade Agreements, margins, pricing strategies, currency protection, cash flow projection and operating processes.

ACCEPT change, have a new VISION Place your entrepreneurial mind set to accept changes around the world. You can’t change the world, but you can change yourself. Keep your business going, it is time to bring in the professionals to review and assess your business direction.

ACTION: have resilience If you are caught in Brexit take immediate action to get out of this situation. It is alright and almost crucial to change your course during bad weather. Strategise depending on your business condition to get out and get to a new position of strength.

GET AHEAD: create opportunity Reset and focus your target in the Asian Market. Learn about Asian culture and their ways of doing business.

STRATEGISE your business with Asia • • • •

The emerging economy in Asia is peaceful and stable People are talented, hardworking and enthusiastic Tools and technology are leading the way Banking and finances are secure and growing stronger


Contact Margaret Loh New Zealand Office Tel: 09 415-1580 Mobile: 027-314-7557 Address: 17 Corinthian Drive, Building D, Unit 3, Albany 0632, Auckland Singapore Office Tel: (65) 6324 4882 and 6324 1662 Address: 10 Anson Road, International Plaza, 9th floor, Unit 18 to 19, Singapore 079903


New Technologies For a New Business Age “Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems… Baloney.” So wrote Clifford Stoll in Newsweek, in February 1995. (He subsequently called the piece a ‘howler’.) It’s easy to laugh, looking back, but it’s a good reminder of how fast things move. What’s new one day is old-school the next, and we


AU G U S T 2 0 1 6 F YI B US I NES S NH. ORG. NZ

all need to keep up – standing still is a sure-fire way to move backwards. Are you making the most of the technological developments happening in this new age? By now, we know you’ve got the basics sorted. You have strong branding,

clear goals, and an attractive, easy to navigate website that communicates exactly what you’re about. So what’s the next step? We took a look at some of the new – and newer – tools that businesses can be using.


Social Media You probably already have a presence on the social media platform that makes most sense for your business, depending on where your audience is – whether that’s Instagram, LinkedIn, Twitter, Snapchat, Pinterest, or Facebook (which reportedly still has the most engaged users of all). Each platform has a different demographic, and advertising is gradually being introduced on most of them – this is a topic we will cover in more depth in a future issue of FYI. There’s an advantage to getting in early on any new social media platform – there’s more visibility before the users are swamped by noise. But there’s also an advantage to adopting new features on a platform. The most recent example is Facebook video – when it was first introduced, businesses were reporting extremely large reach compared to other types of posts. Some have speculated that this is an effort to take on YouTube, but whatever the reason, it’s an example of the benefit businesses can gain from trying something new. Although it’s important to build your brand and audience on various social media platforms, the most valuable real estate is what YOU control. Those platforms can and do change the rules at any time, so direct access to your customers is essential – it’s worth thinking about how you can speak to them directly, especially via email and apps.

Apps For Business An effective mobile strategy means more than having a mobile-friendly website. With a mobile app, all the information you’d like to provide to your customers is right at their fingertips, accessible with just a tap. Social sharing can be built in, and using push notifications, you can directly notify them of news updates, sales, and special events. Remember the advertising rule of ‘effective frequency’ – that a person must be exposed to a message ‘X’ times before a response is made? The number varies depending on who you talk to, but having your beautifully designed, well-branded app icon on someone’s phone significantly increases your day-to-day visibility. And while customers love reward programs, we all reached loyalty card overload some time ago. Yes, you could just keep customer details on your own system instead, but an app does invaluable double duty – letting your customers collect points and rewards, and giving you the means to communicate directly with them. Some examples of mobile apps in action in New Zealand? Resene has an app that will match the colour in a photo you like to the nearest available paint colour. The Fly Buys app lets customers collect and keep track of points, locate partner businesses, a n d r e d e e m r e w a r d s . A n d B l e r t e r, a

Although it’s important to build your brand and audience on various social media platforms, the most valuable real estate is what YOU control. health and safety app designed by a New Zealand company, uses real-time two-way communication to send alerts and report hazards and incidents, keeping employees safe in the workplace.

Augmented Reality Apps While virtual reality replaces the whole environment with an artificial one, augmented reality ‘overlays’ a computer-generated image on a user’s view of the real world, using a headset or via a phone or tablet. You’ve probably noticed that it’s been in the news recently, but it’s not just for chasing down animated characters – there are endless potential business applications. Savvy companies are creating their own apps using augmented reality–based gaming principles, weaving commercial elements into the experience. Furniture retailers are using this technology to allow customers to see how a piece would look in their home before buying, and makeup companies offer apps that let

Once the stuff of sci-fi movies and dystopian fiction, this concept is gradually coming closer to reality. shoppers upload a selfie and virtually ‘try on’ makeup instore, where testers aren’t available. And by taking an existing technology to a staggering new level of accessibility and popularity, the Pokémon Go craze seems likely to trigger a step change in the way other businesses engage with the market. One of the most powerful aspects of all apps is the ‘social’ aspect – by allowing users to share their photos and experiences with friends online, your brand is becoming a part of their shared experience, both online and in real life. There are also potential benefits for business processes, particularly in staff training and remote guidance of offsite workers. And mobile sales teams are able to use augmented reality to show clients how their products would sit in place – anything from retail display stands, to architectural projects, to swimming pools.

3D Printing You might be surprised to learn that the first functional 3D printer was actually built

in 1984. Since then, 3D printing has been used to create car parts, smartphone cases, fashion accessories, medical equipment, artificial organs, and architectural models. 3D printing (also known as additive manufacturing) is the process of making three-dimensional, solid objects from a digital file by laying down successive layers of material, enabling rapid prototyping of complex, high-tech objects, with intricate interior detail. The technology is particularly useful in product development and manufacturing, giving businesses the freedom to try new things – and make mistakes – while still in the design process.

The ‘Big Picture’: The Internet of Things What is the Internet of Things? Think smart homes, intelligent transportation, and smart cities, all operating within the existing internet infrastructure in an inextricable mixture of hardware, software, data and service. Once the stuff of sci-fi movies and dystopian fiction, this concept is gradually coming closer to reality – the analyst firm Gartner predicts there will be more than 26 billion connected devices by the year 2020. If you have a wearable device that connects to your smartphone, or a heating system that you control with an app, you’re already personally part of the Internet of Things. But what does it mean for business? It will enable companies to make better products, using sensors and collecting data that leads to smarter decisions and business operations. And it will change business models forever. Today, going back to a phone that’s just a phone is unthinkable – soon, there’ll be no going back to a world without smart cars and smart infrastructure. It can be hard to imagine how some of these technologies could apply to your own business. But, unlike Clifford, we should keep an open mind – years from now, we’ll look back and be amazed at what used to seem so unlikely.

If this has given you ideas you’d like to explore, you don’t have to go far – there are local businesses working in all these areas. Contact Business North Harbour on 9682222 if you’d like us to help you connect! And if you’re interested in attending or hosting an event on any of these topics, please let us know! Contact Shirner Kenny, our communications and marketing manager, at AUG UST 2 0 1 6 F YI BUSINE SSN H . O RG. N Z







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More than 67% of respondents have been

Almost 80% of respondents have employed staff

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in business for longer than ten years; 48%

in the last two years; nearly 50% believe they

survey are nationwide, 35% are local, and importers

have been based in the North Harbour

will hire more staff over the next 12 months.

and exporters each account for 6% of respondents.

area for the same length of time.


You Spoke, We’re Listening

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One final note – if you have an issue, don’t hesitate to get in touch at any time. Whenever a North Harbour business owner, employee, or property owner has a problem, we want to know about it – and we’ll do our best to help you solve it. You can always reach us via our website at, or by phone on 968 2222. 16

AU G U S T 2 0 1 6 F YI B US I NES S NH. ORG. NZ

The majority of


respondent businesses


(35%) have an annual


Right from the beginning, Business North Harbour’s purpose has been to serve and advocate for its members. In partnership with our business owners, employees, and property owners, we provide strong representation on the issues they’ve told us are most important.

$250k–$500k < $500k


Any decisions that support or restrict business growth opportunities, impact on the cost of business, or restrict or enable economic development, get our attention and action as we strive to empower economic prosperity and growth for our members. Whenever an important issue arises, we seek your input so that we can represent your interests to regional and central government, economic development agencies, the Upper Harbour Local Board, or any organisation making decisions that will affect you. And how do we know what’s really important to our members? We ask you! One of the ways we do that is via our annual membership survey. Every year, we gather information critical for advocacy projects, such as transport, crime prevention, and access to investment. This year’s survey ran from June to July, and provided some interesting insights into who you are, what you value, and how we can best continue to work on your behalf. The member feedback also provided valuable information about the services, training, and communications that you find most useful and worthwhile. Your input helps us shape and improve all our programmes and services, year on year – so our thanks go to everyone who participated in the survey.


turnover of between $1 million and $5 million.

iness Bus f o ge Only 7% of businesses Start–up Growth

are still in the start-up phase, almost 50%


are in a growth phase,


and 45% identify as mature businesses.

Key challenges identified by businesses in the survey include: •

business profitability

a lack of skilled staff

difficulties with compliance

traffic issues such as congestion, delays, and parking.

Business North Harbour opportunities of interest included: mentoring, student internships, and service as a member of the executive board. The most valued option – highlighted by 65% of respondents – was industry cluster groups (see our report on the North Shore Commercial Property Group on page 7).


Find the People To Take Your Business Further Is it difficult to find skilled staff for your business? A lack of skilled staff was one of the main issues identified by North Harbour businesses in this year’s member survey (see story on page 16). Business North Harbour has introduced a programme to help solve the problem. C3 – Connect, Communicate and Collaborate – is open to all local educational institutions. It provides local businesses with the opportunity to meet students looking for employment opportunities, including internships. Our local universities are full of students at all levels, in all disciplines, ready to offer your business their skills, enthusiasm, and up-to-the-minute knowledge. Whether you need interns or new employees, students have the savvy and drive to contribute to your team. You’ll connect with fresh ideas, benefit by combining the latest academic research with your experience, and

develop innovative solutions to increase your profits. In return, the students gain invaluable real-world experience and connections that will help kick-start their careers. We are now offering a very special C3 event for Business North Harbour member businesses. Over one lunchtime, in one place, you’ll have the chance to connect with quality students looking for internships and employment. It’s an efficient and practical way to meet and assess qualified (and soon-to-be-qualified) people who could go on to contribute to your business success and growth.

SAVE THE DATE When: 28 September 2016 Time: Noon–2pm Where: Sir Neil Waters Theatre Building, Massey University, Albany

For more information and to register your business for the event, contact Sarah via email at, or call her on 09 968 2222 ext 205.

GREAT IMAGES SELL PRODUCTS Catchlights Photography offers a service tailored to each customer’s project. We are specialized in product photography on location or in studio as well as food photography. Public Relations events and business headshots are also on our list of services. Product on location could be anything from outdoor advertising spaces, building supplies or showcase properties of audio/video installation, landscaping or any other project/product. Food photography is a highly specialized area for catering services, cookbooks, blogs or simply to show what palate delights are on offer in your online store. Websites are the shop window for any business and rely greatly on high visual impact.

PHONE: 0211 766 966





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N91a new service added If you can’t afford or don’t need a full-time company car, havetoyou N82 extended to provide all day Birkenhead Wharf, connection to Highbury N21bcards considered a business HOP card? These reusable, prepayreplaces smart can be used for travel on trains, ferries and buses around N21 extendedAuckland, and timetabled to connect to Northcote ferry giving at least 20% discount off single trip cash fares. At Business North Harbour we have 20 FREE business HOP cards to give away (limit one per business). To receive one, contact Sarah at

AU G U S T 2 0 1 6 F YI B US I NES S NH. ORG. NZ




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services Imagine a line of cars stretched bumper to N79 NX N6 N63 N41 N82 bumper from Auckland’s CBD to Hamilton. That’s N74 N78 986 the number of cars that have been taken off 986 Albany Routes through Auckland’s roads each week during the morning Albany Albany changed to serve more shops and services peak, thanks to the Let’s Carpool programme, N82 service to serve Albany Village increased public transport use, and extra cycling and walking facilities. Massey University services Workwear Group is one company getting N6 N78 involved with AT’s Let’s Carpool programme. N82 N82 N82 service moved to Staff member Rita Hari carpools to work every Rita Hari and Rupa Acharya from Workwear serve Albany Highway day, and says it’s a faster, easier way to get to N66 N66 changed to N78 work. “I have been carpooling for the past two or loop service via North Harbour Industrial Estate three years,” she says. “The person I carpool with lives near me. The big thing is it saves time. Plus, it’s a good way to get to know your neighbours.” Her colleague Rupa Acharya also carpools, saying if everyone chips in it also makes N82 N65 service changed go more directly it a more affordable option. “It’s not cheap to run a car, and I don’t drive,toConstellation so this is tothe best N65 Station N44 new route to serve Caribbean Dr way for me to get to work.” and Devonshire Rd




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Carpooling Takes Thousands of Cars Off the Road

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Have you noticed people with orange vests and clipboards on Constellation Drive? They are reviewing the efficacy of and parking on the T2 lanes. In August they will be in Corinthian Drive reviewing parking, or the lack thereof. If you have any constructive comments with regards to parking in your business area, please contact Sarah, Business North Harbour’s transport manager, at

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Consultation Closes on Major Motorway and Busway Extension Project More than 1500 people had their say in the most recent consultation round for the Northern Corridor Improvements project, including at four public breakfast meetings co-hosted by Business North Harbour. Thank you to everyone who came along to the events to view the plans, provide feedback, and learn what changes this $700 million transport project will make in and around North Harbour, Rosedale and Albany. The events were held to show the project’s draft alignment plan, which has now been approved by the NZ Transport Agency’s Board. This plan indicates the overall alignment for the new direct motorwayto-motorway connection between Upper Harbour Highway (SH18) and the Northern Motorway (SH1); lane increases on SH1 in both directions between Constellation and Oteha Valley interchanges; extension of the Busway to Albany Bus Station, and major new walking and cycling paths, similar to the popular Northwestern Cycleway. The approved draft alignment plan also showed how the current road connections to SH18 at Unsworth Drive, Paul Matthews Road and Caribbean Drive will be separated from the new motorway and redesigned into a new layout. For Paul Matthews Road this means the construction of a new bridge extending the current busy industrial road over the top of SH18, and joining it up to a more efficient intersection on the other side – with direct on and offramps to SH18 and through-access to SH1 and

Constellation Drive. Maintaining full access to Paul Matthews Road has always been a design priority for the Northern Corridor project, and several different layout options were looked at. The idea for the bridge option was suggested by local business owners and taken further into the design process by the team as a result. The plans also highlight how the operation of the Constellation interchange will be improved by the design changes, because thousands of SH18–SH1 bound cars a day will be removed from the intersection to travel on the new separated motorway connection. To view the plans visit Over the next few months the results of the community’s feedback will be analysed and fed into the final decisions being made ahead of the project’s consenting documentation and Notices of Requirement (NoR) being lodged with the Environmental Protection Agency (EPA) late this year. The project team will also continue to meet with affected property owners and commercial tenants, explaining timeframes in the purchase or compensation process, and types of entitlements. If the EPA approves the project following the Independent Board of Inquiry next year, construction is planned to begin from 2018.


To find out more, contact the project team on 0800 NCI PROJECT or at

THANK YOU For having your say on the new travel plans taking place for the North Shore in June‑July. The Northern Corridor team will spend the next few months analysing your feedback alongside geotechnical, environmental and traffic reports, and finalise the design before resource consent lodgement at the end of the year.


Northern Busway Extension Walking & Cycling path New Motorway Connection

Alb any Exp res swa y

Existing Paul Matthews Rd

New Paul Matthews Rd

Upper Harbour Highway

Constellation Drive


To keep updated on the project’s progress check


Puppy Love Working in North Harbour

Rotary Seeks Fundraising Support For New Ambulance Have you ever thought about how the St John ambulance service is funded? St John are a ‘not–for-profit’ charity, and by world standards their charges are extremely low. They rely largely on community support. This year the Northern Region is replacing 15 ambulances with new generation, fully equipped models, each costing $180,000. The Albany Rotary Club, through their ‘Friends of Albany Rotary’ initiative, invites you to support their project to donate a fully equipped ambulance to St John. The ambulance would be stationed at the St John Rosedale Depot for up to four years, servicing the Albany–North Harbour business district, before it is moved on a fleet rotation roster. Donations of $500 and more will be acknowledged with a framed certificate. The logos of major donors will be displayed on the new ambulance for up to 16 years – the probable life of the ambulance. All donors will be acknowledged on the Friends of Albany Rotary web page.

We often hear stories about companies overseas that allow their employees to bring pets to work. Amazon’s new Seattle campus was designed with doggy visitors in mind, and Procter & Gamble’s pet food division even has a vice president of canine communications – a furry employee named Griffin. Tech firms seem especially likely to offer this perk. But if you don’t work for a Google or a GoDaddy, you probably have to juggle work commitments with your dog’s needs. Here in North Harbour, we have the ideal solution – Urban Dogs, a safe, award-winning doggy day care facility run by qualified, caring staff. And they’re not just about dog-sitting – time spent with the attentive team and other well-mannered dogs, in a structured schedule (including outings for swimming and to the dog park), will help your dog make friends and learn all-important doggy manners. To find out more about Urban Dogs – and read testimonials from happy dogs and their humans – visit them online at

You can donate via the Givealittle page at For more information, contact Kevin at or on 021 970 684.

Marketing budget? You’re having a laugh! Small business marketing means DIY or die. Knowing where to spend your time and money can be a challenge. Last year 79% of Kiwi small businesses we surveyed had negative views about marketing professionals. Wow! That’s a lot of people feeling ripped off…and turning to DIY marketing solutions to avoid an expensive mistake. The problem of cost is a valid one. For small businesses there are no ‘marketing budget’ fairies. Your money is real money – all of it. It’s likely already earmarked for


AU G U S T 2 0 1 6 F YI B US I NES S NH. ORG. NZ

a new tool, an invoice, or a holiday. For small business owners, the stakes are higher – you absolutely have to trust it will be worth it. So how do you do that? You get informed. Snake oil merchants wriggle in the knowledge gap. They baffle you with marketing jargon and blind you with Google-de-gook. If a ‘marketing professional’ can’t explain what they do – simply, in a way that makes sense to you – walk away. (Good advice for hiring any professional). Yo u d o n ’ t h a v e t o u n d e r s t a n d everything, but to protect yourself from making a bad investment, you must get your head around the basics. To do that,

you have to ask the ‘dumb’ questions: Why does that work? Can you show me an example? What does that mean for my kind of business? What part of this could I do for myself? The bottom line? It’s your money and time. Invest it wisely to ensure you get the last laugh. DIY Marketing specialises in small business marketing, by and for Kiwis. Find them online at


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Business North Harbour has been involved in the process from the beginning, providing a voice for our commercial property and business owners by representing their views to both Auckland Council and the Independent Hearings Panel. We focused on elements within the PAUP that would affect the commercial viability of the Business Improvement District – particularly those that would prevent or restrict business growth or future capacity. There were two clear messages from our members. They wanted increased stand-alone office capacity, and the ability to change the industry or activity of their tenant, within reason, for a new tenancy. As our Chair Kevin Moore points out in his message on page three, we didn’t achieve all our goals, and some members had hoped for different outcomes. However, through our advocacy and mediation efforts, we sought a grandfather clause for Light Industry zones, which provides greater protection during times of tenancy change. Plus, for a significant area of the business district, we sought a change in zone to General Business, allowing greater intensity of office space. Both were achieved. A real win from this process was the change

Da Hi i r y gh F w l at ay

Mer ca ri W ay

Following more than three years of consultation and formal representations, the Auckland Unitary Plan Independent Hearings Panel has delivered its formal review and recommendations on the original Proposed Auckland Unitary Plan (PAUP) to Auckland Council.

Co a s Ea st t R oa d

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in capacity (through definition) of stand-alone offices within General Business to 500m2 per tenancy, not per site as originally notified.

Recommendation Version Zones There were two clear and Rural Urban messages from ourBoundary members. They wanted increased stand-alone office capacity, and the ability to change the industry or activity of their tenant.

What’s next? Auckland Council is currently reviewing the panel’s recommendation. Their decision as to whether or not to accept these recommendations is due 19 August 2016. We will keep you informed of that decision on our website at:

North Harbour Businesses Avoid Hit From Transport Levy Auckland Council’s 2016/17 budget provided modelling and case studies for a change to the three-year Interim Transport Levy (ITL), as agreed in 2015/16. Support was gained to raise $523 million over three years from the ITL, across residential and commercial rated properties. However, ahead of year two, Auckland Council wanted to change the weighting of this levy, effectively reducing the residential levy from $114 to $93 per residential ratepayer but at the expense of the commercial property owner, and in many cases businesses, through increased rental (OPEX). The total business levy would have increased from $183 to a minimum of $407 per

property. One model would have meant an increase from $183 per year to $3001+ for some Business North Harbour members. Strong lobbying from BIDs, including Business North Harbour, meant that proposed changes to the interim transport levy were overwhelmingly rejected by 20 votes to three.

For more information on Business North Harbour’s ongoing advocacy on behalf of members, visit the advocacy page on our website at




Keeping North Harbour Businesses Safe Did you know that crime prevention security patrols take place every night of the year throughout the total Business North Harbour district? The patrolled area now includes the expanded area up to Oteha Valley Road/Don McKinnon Drive and Mercari Way including Corinthian Drive. Armourguard Security are contracted by Business North Harbour to perform the patrols and report the next morning on any suspicious behaviour, street lights not

working, property insecurities, vandalism, or graffiti. Our crime prevention specialist, Dave Loader, will then follow up and action appropriately. We are currently experiencing burglaries from construction sites, so the patrols are vigilant around new construction areas and will immediately notify the police of any suspicious activity. Please ensure that your commercial properties are secure and alarmed after

business hours, and that sensor lighting is working – especially during these winter months when the hours of darkness are longer. Also trim any shrubs and trees in gardens close to windows to remove cover for any potential criminal activity. To receive a free property risk assessment visit, do not hesitate to contact Dave Loader at

Recycle, Upcycle & Inorganic Collection Have a pile of inorganic materials you don’t know what to do with? Help is at hand – our second inorganic collection for 2016 will take place on the 15th and 16th of September. Business North Harbour successfully applied for and was granted funding from Auckland Council’s waste minimisation fund for two inorganic collections this year. The total BID area on both sides of the Northern Motorway will be included in the collection, which will accept e-waste, office furniture, and general inorganic waste. Once collected, the recyclable goods will be taken to a storage area where community groups and not-forprofit organisations can take them away for free. Business North Harbour has negotiated a greatly reduced rate for the collection on behalf of members. Contractor Abilities Group will invoice each business directly after the collection,


AU G U S T 2 0 1 6 F YI B US I NES S NH. ORG. NZ

once the cubic metre of items collected has been established. Dangerous goods cannot be accepted (this category will be explained when Abilities Group call to verify your collection day).

IMPORTANT NOTE: Businesses must register for the collection by Friday 9 September, at inorganic-collection. For more information, contact our crime prevention specialist, Dave Loader, at or on 021 560 287.

Accelerating success.

Reach more people - better results faster.


Are You Keeping Up With the Changing IT Landscape? With the challenges presented by modern day IT issues, the cost of our computer infrastructure should be getting more expensive. So why are our IT systems costing us less for more functionality?

How is it that our total cost of ownership (TCO) for data retention, system maintenance, support and recovery from viruses is on a downward spiral? The answer in some part lies in the functionality, resilience and the availability of the ‘cloud’. New Zealand is unique in the world, with 97% of our businesses employing fewer than 49 staff. Therefore, comparatively few New Zealand companies have either middle management or a budget for support staff, particularly dedicated IT staff. No matter the size of your company, the knowledge and skill set required to set up, run and maintain your IT systems are exactly the same whether you employ two or 20,000

Reasons to move to the cloud: 1. Flexibility 2. Disaster recovery 3. Automatic software updates 4. Capital-expenditure free 5. Increased collaboration 6. Work from anywhere 7. Document control 8. Security 9. Competitiveness 10. Environmentally friendly


AU G U S T 2 0 1 6 F YI B US I NES S NH. ORG. NZ

staff. Experienced and qualified IT personnel are in short supply, and this is reflected in their salary. This is where ‘managed cloud’ systems, as provided by MiIT, come into their own. If you need the same hardware and staff to service and manage two or 20,000 end points, then combining many small businesses onto a centrally managed and resilient computer system reduces the TCO and increases the productivity and functionality of your critical IT systems. This allows small businesses access to the same IT resources as large enterprises. Whatever the nature of your business, not having to worry about your crucial underlying IT systems is invaluable. Recently we have helped two clients recover from ransomware infections, one on our managed cloud system and one from their own self-maintained onsite server. Although both companies were of a comparative size, with 20 employees, there was a marked difference in time to recovery and lost data. The company with their own onsite server incurred direct fees for technical support and lost two days of productivity. In addition, four days of data was lost due to incomplete backups. The company on our managed cloud provision loss less than an hour of productivity, and their data was progressively reinstated during the course of the working day (800GB of data

takes a while to reinstate). This equates to thousands of dollars’ difference between the two companies in fees, lost productivity and lost data. Ransomware viruses are prolific, and another small business client, operating their business from a single laptop, also fell victim. Fortunately, with our managed Exchange email and online backup services, the client was back up and running in under an hour with no loss of data or emails, and incurred no fees. Please be aware, no matter how good your IT defenses are, nothing is impenetrable! However, recovery and data security is something that can be well managed with predefined expectations. The press recently highlighted a company of solicitors forced to pay a ransom in excess of $40,000 to reinstate their data, because they had no recoverable backups. Whether you are a small or large business, there is proven value in partnering with a cloud provider.

Robert Elcombe is a director at MiIT, a managed cloud and communications provider based in North Harbour. Give them a call on 09 476 4540 to discuss your company’s requirements, or find them online at


Boost Your Sales in One Gigantic Day We’re doing it again! Last year, thousands of shoppers descended on the North Harbour area to shop up a storm during our famous One Day Sale. Taking place in the lead-up to Christmas, the One Day Sale is a huge consumer event, giving businesses of all kinds the chance to clear stock, sell samples and seconds, and promote current product ranges. This November, for one day only, we’re once again encouraging businesses to throw open their doors for this massive consumer shopping event. We’re asking as many businesses as possible to take part. Even if you are a manufacturer or wholesaler not normally open to the public, we’d love to have you on board! We’ll be engaging in a multi-channel marketing plan to drive consumers to the area. We’ll also provide a free app to highlight participating businesses, and help shoppers navigate right to your door. Every year, many shoppers tell us they had no idea of the range of outlets in our area. This is a great chance for you to reach new customers – a mammoth, full-day shopping extravaganza for consumers, and a great opportunity for retailers, manufacturers, wholesalers and distributors to boost sales.

Make sure you’re part of this landmark event in 2016! Pre-register your interest now by emailing Shirner Kenny at

Tradestaff offer more than 20 years of experience in supporting our clients with their Labour Hire needs, let us now help support your team. Our North Auckland branch specialise in: • Construction • Manufacturing • Roading

• Engineering • Trades • Warehouse and Logistics

Contact our team today on 09 478 9270 to find out how they can streamline your labour hire requirements. Let us take your road blocks away and increase your teams day to day productivity, we are the recruitment specialist you have been looking for.

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How Technology Has Changed Recruitment What would recruitment processes for business look like today without the advances we have seen in technology?

CVs would still be delivered by post, we’d have to meet newspaper deadlines for job advertising every week, and we’d need to leave messages on home phone lines and then wait for applicants to call back the next day. Technology has vastly changed the recruitment landscape, and it continues to evolve. These changes have enabled us to increase the speed at which we do things, and made it easier to reach a wider pool of candidates. However, there are some things in the recruitment process that haven’t changed, and it’s hard to imagine those elements could be any different with technology. Primarily, this revolves around the people factor – those initial conversations on the phone, the face-to-face interviews, and the relationship you build with a candidate during the recruitment and negotiation process. It’s during all of these interactions that we determine a person’s attitude, motivations and culture fit. Some of the technological changes in recruitment have included job advertising websites, candidate management databases and social media. However one tool that we are often asked about is LinkedIn, and the role it plays these days in the recruitment process. LinkedIn can be used to advertise jobs, to contact members directly and to search for candidates. In our opinion, the most powerful recruitment tool is the search feature offered. The challenge though, if you are using LinkedIn to search for candidates, is how do you assess, let alone make meaningful contact with the right people amongst the

millions of members. There are search functions and paid subscriptions to help you manage the process, but at the end of the day it takes time, skill and persistence. You also need plenty of connections or a paid subscription, as this expands your reach and the level of detail about members that you can view. Remember too, that some professions are more likely to have LinkedIn profiles, such as a sales person, versus a credit controller.

Technology has vastly changed the recruitment landscape, and it continues to evolve. In terms of making the approach, phone calls are still the most effective method of contact, as ‘InMails’, which are LinkedIn’s version of private messages, can be overdone and often ignored. You can also quickly gauge the level of interest a candidate has, or gather more information, when on the phone. If a phone call isn’t possible, then a highly personalised private message is essential.

Furthermore, keeping on top of all of your approaches is important to maintain a positive impression of your company. Most importantly when approaching someone you identify on LinkedIn, you need to sell the opportunity. You need to have a strong employment brand, which is not necessarily about being famous, but having a story about why people would want to work for your business. You also need to be able to offer a role that is a step up or a career opportunity – there needs to be a compelling reason on offer to entice someone to change employers. Often a competitive salary plays a bigger part in their decision process too, so be prepared to pay more for someone you approach. And that is just the start – business success is all about getting the right people, and the best way to truly understand if someone is right for your business is through a series of interviews, psychometric or skills testing and referencing. There is no substitute for the human factor in recruitment! Technology has provided many benefits to the recruitment process and should be embraced as it develops in the future. However, it is just as important to present a professional image, have an employment story to tell and make genuine connections with potential candidates.

Eclipse Recruitment manages the entire recruitment and search process for you, presenting you with candidates who match the role, industry and culture you have to offer. Contact Lisa Hill, Managing Director of Eclipse Recruitment, for recruitment or HR support. AUG UST 2 0 1 6 F YI BUSINE SSN H . O RG. N Z



Is Your Industry Being ‘Uber-ised’? A new approach to digital business delivery Disruptive web innovation is appearing across the business sphere to break the dominant business models. Facebook creates no content, Airbnb owns no property, Uber owns no cars, Netflix owns no cinemas or movie theatres. Over the past five years, this new web technology has radically improved the efficiency of some industries, and disrupted others at a breakneck speed. These innovations can be incremental advances or major breakthroughs, but they all enable firms to exponentially sell more products to their customers. The key is that almost all of these innovations or disruptive models began life as a small-scale experiment or proof of concept to meet a real need or gap. The business models were then built around them as they rapidly grew.

Jason Platt

When was your company designed? Despite the fact that we’re way past the digital revolution and the web has been around for nearly two decades, the race for digital transformation has just begun. Many companies are really struggling and often falling well short in this space. In the ‘Digital Age of the Customer’, all websites, online systems and apps are now a window into a company’s core data and processes. They combine multiple systems and data, overlay it with effective marketing, and deliver it in the right way at the right time based on the needs of the customers. Challenges often arise when these types of websites/systems/applications, which cross many business areas, are commissioned by traditional divisions/departments without the necessary resources, expertise or budget. The result is out of control systems that are patched together, cumbersome, expensive to plan and execute. These systems, however, are crucial to the running of the company and

The OneClick team

cannot be easily changed. The outcome is that companies struggle to innovate and move as quickly as required. To remedy this it is crucial that a company’s internal structure – from board to department level – has the right teams and knowledge in place to create a fast, flexible, customer needs driven environment. In an ideal world, this process should see CIOs and IT departments gradually transform themselves from cap-ex-heavy cost centres to op-ex-driven profit centres, as core business

operations become more efficient and new technologies deliver opportunities for business innovation. Far greater levels of interdepartmental collaboration is also required – crossdepartmental silo busting is a core aspect of digital transformation. Most importantly, companies must create a strategy to enable legacy system transformation, and enable small, agile, self-directing teams to take advantage of this. New business and migration principles include: • Small modular proof-of-concept projects • Fast, cost effective (not betting the farm) • Commercial return of each investment • Internalizing the data infrastructure • Externalizing user applications At OneClick we understand these challenges both on a small and large scale, and the opportunities they present. We can help you navigate this journey from where you are now to where you aspire to be in the digital world, enabling you to sell more products or services to your customers.

Jason Platt is the founder and Managing Director of OneClick. Find OneClick online at 28

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AMPM Marketing Ltd is a onesource marketing company offering web services, promotional products and apparel, print management, and graphic design.

Founded in 1987, AMPM is a New Zealand owned and operated company. Terry Ottow and Vern Pere are our directors, with backgrounds in print, sales and marketing, advertising, promotional products, and web and digital solutions. Our team of in-house and external


specialists offers a unique approach in the market. We harness the energy and passion of creative and multi-talented personnel, who offer customer-oriented service, delivering creative and effective results. We und e r s ta n d th e v a l u e o f y o u r brand and we are committed to finding the



MiIT prides itself on simplifying business IT processes via managed cloud solutions, empowering companies to leverage those efficiencies with significant TCO savings and productivity gains.

best marketing solution for your company. So we take the time to understand your requirements, and we deliver a solution that fits your needs, benefits your business, and sets you apart from your competitors. Find AMPM online at

MiIT provides managed solutions for IT projects, irrespective of size and scope, to meet your company’s everchanging business demands by aligning future-ready technology with business solutions and workloads. Our solutions comprise both onsite and offsite cloud infrastructure, with a focus on new technologies, futureproofing your investment, reducing costs, and increasing your company’s productivity. A free thirty-day trial is available for many of our solutions, giving you the opportunity to evaluate and assess the functionality, advantages and usability of modern technologies prior to incurring or committing to a fee. This ‘try before you buy’ option sets MiIT apart from the competition, giving you the peace of mind seldom available in an arena notorious for delays, price over-runs and dis-satisfaction. Our business solutions and customer relationships have enabled MiIT to grow into a multi-million-dollar company with an International client base. Our customers confidently refer MiIT to potential clients requiring robust business solutions that utilise cutting edge technology with minimal risk. Find MiIT online at AUG UST 2 0 1 6 F YI BUSINE SSN H . O RG. N Z



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Brand Cloud – hand in hand with our Design, Web, Print, Display, and Signage solutions – provides a very powerful combination. To find out more contact:- Aidan Bennett,, Phone 021-500-997.

Visit us on Constellation Drive, Mairangi Bay, Auckland Phone us on 09 477 4700 Find us on

FYI August 2016  

Business North Harbour's FYI magazine

FYI August 2016  

Business North Harbour's FYI magazine