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Santa Christmas Robots and the

by Hunch


A special Christmas book for you.


NAUGHTY NICE NAUGHTY NICE NAUGHTY NICE NAUGHTY NICE NAUGHTY NICE NICE NICE NICE NICE NAUGHTY NAUGHTY NAUGHTY NICE NAUGHTY NICE NAUGHTY NICE NAUGHTY NICE TOTAL PRICK NAUGHTY NICE NAUGHTY NICE NAUGHTY NICE NAUGHTY NICE NAUGHTY NICE NICE NICE NICE NAUGHTY NICE NICE NAUGHTY

‘T

was a while before Christmas.

The snow was still raining. The workshop was buzzing. The reindeer were training. The list elves were listing. The singing elves sang...


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0 HQ XMAS

MRS

.C

... when, up in the office, Santa’s phone rang.


“How is it, young Santa?” asked Christmas HQ. “We’ve been doing some thinking that may impact you. We love what you do there, you’re smart and proficient. But it takes you all year. You’re so inefficient. So we’ve brought in some experts to show us new ways. They can get Christmas done in just 30 days.”


“Bu..but wait stammered Santa.” No time to think through it. “It’s not about done… it’s the way that you do it.”


“We knew you’d say that.” Said Christmas HQ. “But you’ve got to admit, it’s not all about you. Your letters are old-school, your reindeer take time. Your elf gifts are great, but they’re cheaper online. With robots and data and networks of drones. We can get Christmas done through an app on our phones.”


BUY! BUY! BUY! BUY! BUY! BUY! BUY! BUY! BUY! BUY! BUY! BUY!

BUY!!

BUY! BUY! BUY! BUY! BUY! BUY! BUY! BUY! BUY! BUY! BUY! BUY!


“No.. no..” stammered Santa. “This could be tragic. Christmas won’t feel like it’s real without

C I G MA


“Hey thanks for the thinking,” said Christmas HQ. “But Christmas can happen without using you. We know you don’t get it. You’re old. Somewhat fragile. Your team is solid. But our team is agile. While we love what you do, you’re a bit Santasaurus. Our 2.0 Christmas does everything for us.”


And that’s how it happened. Santa was through. The old shoved aside for the shiny and new. With reindeer redundant and elves on the shelves...


Santa’s Workshop

...Christmas HQ would now do it themselves.


And that’s what they did. And they got Christmas done. They pre-packaged ‘magic’. and soft-bundled ‘fun’. The data was perfect. The systems ran great. The drones were amazing. And nothing was late.

It was just as they planned it. A major success. Efficient. Effective. All good….More or less. Their milestones were met and the kids got their stuff...


...but somehow efficiency wasn’t enough.


NAUGHTY NICE NAUGHTY ???? ???? ???? ???? ???? ????

‘T

???? ???? ???? ???? ???? ???? ???? ???? ???? ????

Z

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was a while before Christmas. The snow was still raining. The workshop was silent. The reindeer re-training. The List Elves were listless. No singing elves sang... Z

Z

Z


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... when up in the office, Santa’s phone rang.


“Hey, Santa, we need you.” Said Christmas HQ. “Christmas feels flat when it doesn’t have you. We optimised everything. Pre-packaged fun. We had data-fed-drones. And we got the thing done.”


“But we’re missing that ‘something’ we loved from before. And our Happiness Scores have dropped right through the floor. But it’s worse than that, Santa, we’ve asked kid to kid. And no-one remembers the stuff that we did.”


Happiness Christmas over the years

“We know what you mean now. It turns out we blew it...”


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nd that’s all it took to get Christmas going. The mix up was fixed up. The snow started snowing. The elves all got elfing. The reindeer came back. And they dusted the dust off Santa’s red sack. They checked all the lists. They tuned up the sleigh...


Santa’s Workshop

...they were all back in action in less than a day.


Then Santa said, “Wait! in all of this fuss, we’re missing a trick here, it’s not them or us. Let’s dance with the data, let’s be a trendsetter...


..let’s all work together to make Christmas better.�


S

o that’s how things changed. And that’s how you’ll find it. A Santa-led Christmas with data behind it. A network of ‘helpers’ all shopping online. With reindeer and drones to deliver on time. And Christmas HQ loved this new-look Noël. With magic and data, it all went so well.


Happiness Christmas over the years

They’d optimised Christmas like never before. And delivered a brilliant happiness score.


Now, knowing the secret, they’ll always stick to it...


...it’s not what you do, it

’s t

he

wa yt

hat y ou do it.


Merry Christmas

from the team at Hunch*

*Adding magic to robots since ages ago.


It was a quiet day at the North Pole when Santa got a call. Christmas HQ had found a new way to deliver Christmas – and it didn’t look great. Will Santa and the elves beat the robots? Will Christmas get fed to the drones? Or is there another way…? Hunch takes us on a whimsical weave through silly season optimisation to remind us of the secret of Christmas magic.

Santa and the Christmas Robots by Hunch  
Santa and the Christmas Robots by Hunch  
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