A Global Business Education Hultâ€™s MBA, Executive MBA, Master and Bachelor Degree Programs
Become a Global Leader Hult's unique heritage Formerly known as the Arthur D. Little School of Management, Hult International Business School is the world’s only truly
Board of Directors Philip Hult
global business school and has been at the forefront of educating global
business leaders since 1964. In a world that is increasingly intercon-
Hult International Business School
nected, it is the people who can transcend nationality and culture who will
Dr. Stephen Hodges
thrive in the international business world. We specialize in training global
President Hult International Business School
business leaders. At Hult, you will find some of the finest academic minds as well as one of the most diverse student bodies. We are dedicated to breaking down barriers of geography, language, and culture. Accelerate your career Our programs are designed to significantly enhance your career prospects by strengthening your ability to contribute meaningfully to your business and community. To this end, we seek indi-
HH Sheikh Maktoum Hasher Maktoum Al Maktoum Chairman Dubai International Holding Company Dr. Christopher Ahlberg Founder & Chief Executive Officer Recorded Future Inc. Raja Assili
viduals who are ready to be actively engaged in the global economy both
professionally and personally.
Mawarid Overseas Group, U.K. Nicholas Barber, CBE
Get plugged into the world Our students have the rare opportunity to experience the world firsthand while getting their degrees. With our Global Rotation Program, Hult students can choose to study on any campus combination of Boston, San Francisco, London, Dubai, and Shanghai. It is clear that success in business is no longer confined to one location—that’s why we help our students get plugged into the world.
Chairman, The Ashmolean at Oxford University Chairman, Bolero International Former Governor, London Business School Dr. David Collis Professor of Business Administration Harvard Business School Tim Penasack Director of Corporate Development and Strategy
I look forward to personally welcoming you to Hult.
RSA, division of EMC James L. Sintros, Esq. International Education and Business Consultant Winnie To Member of Chongqing People’s Political Consultation Committee Former CEO & Executive Director, MPI International Holdings Inc.
Provost Richard Joseph Hult International Business School
2 Hult International Business School
What Makes Us Different? For over 40 years, we have attracted top international students to our business school. Our campuses around the world help train global business leaders. What makes us so successful?
Top-Ranked Business Programs The Economist (2010) ranked Hult International Business School in the top 20 business schools in the U.S. and top 30 in the world. Hult currently ranks in the Financial Times’ top 100 business schools in the world (up 33 places from 2010), and is 1st in International Experience and 5th in International Business.
Hult is in the world’s top 1% of best business schools Hult is ranked in the top 20 business schools in the U.S. and top 30 in the world by The Economist (2010), and currently ranks in the Financial Times’ top 100 business schools in the world (up 31 places from 2010). These rankings recognize our uniquely international focus, the quality of our program and faculty, and our exceptional student body and alumni network. Our students’ ability to find employment and increase their earning power, as well as the diversity of the industries they enter after completion, are key factors represented in these rankings.
Hult’s Global Campus Rotation provides an extraordinary opportunity to study in the world’s fastest growing economies An international perspective is crucial to understanding today’s business issues. Hult’s Global Campus Rotation Program allows students to gain critical insights into the world’s key economies. Students begin at their home campus in either Boston, San Francisco, London, Dubai, or Shanghai, where they will receive the same fully accredited education using an identical curriculum. During their elective
modules, students are given the option to rotate to up to two other Hult campuses, expanding their international exposure and global networks.
Going beyond the classroom We turn conventional classroom learning on its head—with cutting-edge technology, executive speakers, and innovative fast-track programs. All incoming MBA and Master students are given an iPad with access to virtual tutorial sessions, where they can take learning to the next level. Expert tutors will help students navigate any trouble areas or answer any questions they may run into during their degree, through a series of optional virtual tutorial sessions. HultTV, a web-streaming platform, allows students to access our classrooms at any time, from anywhere, and to watch Hult professors and classmates debate live or top speakers present current trends and industry insights. We also ensure that our students are exposed to leading business experts and industry professionals with our Executive Speaker Series, hosted across all campuses. Current speakers include Steve Forbes, President and CEO of Forbes magazine, and John Sculley, former President of PepsiCo. Past speakers have included Steve Wozniak, co-founder of Apple, and Michael Dukakis, former U.S. Presidential candidate.
A truly international student body For over 40 years, we have been training leaders from all over the world. Our current student body is made up of experienced professionals from over 80 countries. The breadth of experience, insight, and cultural perspectives that our students bring to the classroom creates an extraordinary learning environment.
Our world-class faculty possess real-world business experience Hult’s global faculty has outstanding academic credentials combined with extensive real-life experience running and managing successful international businesses and consultancies. Many are actively engaged as directors of corporations, consultants, or managers of growth companies.
Companies who participate in Hult’s Action Projects:
Hult’s LEAP Method— board-level training at a Fortune 500 company* Hult is the pioneer of Action Learning, integrating classroom teaching with real-life situations. Our curriculum is based on three components: “Learn,” “Experience,” and “Action Project”—the LEAP Method. Theory is taught in the classroom through lectures and required readings. The theory is then put to the test through case studies of actual business problems and business simulations. An integral part of our LEAP Method is the Action Project, which gives you the chance to apply the skills you learned in the classroom and to work as part of a small team focused on solving a current business problem for the world’s leading companies.
*MBA and Undergraduate students only.
Degree Programs and Locations Master of Business Administration (MBA) Hult Boston Hult San Francisco Hult London Hult Dubai Hult Shanghai
Master of International Business (MIB)
Master of Finance
Master of Master of Undergraduate Digital Social Program Marketing Entrepreneurship (MDM) (MSE) (UG)
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Global Campus Rotation
Highlights of the 2010 Global Campus Rotation
An international perspective is crucial to understanding today’s business issues. Hult’s programs offer an extraordinary opportunity to live and study at any of our campuses in Boston, San Francisco, London, Dubai, or Shanghai. Live and study in some of the world’s most influential cities Hult’s Global Campus Rotation gives you the chance to study at up to three of our five campuses. This provides Hult students with a unique opportunity to experience firsthand the emerging markets of the Middle East or China, or to develop a broad network of corporate contacts across multiple continents. Once you start your program on your home campus, you can decide where to take elective courses. Imagine starting your degree in London and then spending time in Shanghai before graduating in Boston—it’s a truly life-changing experience that only Hult can deliver.
Seamless experience, from Hult to Hult Our Global Campus Rotation program is fully integrated into our curriculum. In contrast to most business schools that offer their students study abroad opportunities through exchange programs with other schools, Hult prides itself on being the full provider of the Global Campus Rotation. No matter which Hult campus you are on, you will use the same electronic library, Course Management System, Career Services, and Student Services. Our global campus network ensures that your academic experience is uninterrupted and hassle-free.
Bringing the study of international business to life The advantage of our Global Campus Rotation is immediately clear when you consider the benefits of learning international business in a global setting. Discuss Islamic finance at our Dubai campus and then enjoy a fascinating roundtable discussion with the leading bankers of the region. Debate a case study at our Shanghai campus about the manufacturing industry and go on a factory tour of the world’s largest textile factory the next day. International business cannot be taught in the classroom—nothing can replace the experience of really getting an on-the-ground understanding of what is happening in different parts of the world.
“Our Global Campus Rotation is at the center of our mission to educate global business leaders. This unique program allows our students to gain a truly international perspective and experience firsthand the business practices of some of the world’s most exciting economies.” Dr. Stephen Hodges President of Hult International Business School
Expand your international network Engage with classmates from other campuses during your Global Campus Rotation. Build valuable contacts as you study alongside new faces and learn from different faculty on our campuses. The Career Services and Student Services teams on each campus will ensure that you have many opportunities to network with your peers and industry professionals alike. No other school offers such an opportunity to graduate with a valuable network of friends and contacts all over the world.
“Shanghai was a tremendous eye-opener. During my rotation, I acknowledged what I’ve been reading in newspapers for months—China is truly the new direction of the global economy and Shanghai is the ﬁnal destination for future decision makers. Chinese people are eager to learn, understand, and be understood. As a modern leader, you just cannot miss the opportunity to live and work in China ... and master eating with chopsticks!” Alessandro Apicella Italy, Class of 2010
“The most valuable thing Hult has provided me is the opportunity to connect with people from different parts of the world. By interacting with people from every continent, you learn about different customs and business practices and how the former may affect the latter. This helps you prepare for a career in any part of the world.” Lola Adenkan Nigeria, Class of 2010
• Executive Guest Speaker U.S. Presidential candidate Michael Dukakis led our international student audience in a lively discussion on the global economy. • At a Hult mixer, rotation students had the opportunity to network with leading Hult alumni in the region. • Students soaked up Boston’s cultural scene and enjoyed the spectacular Independence Day fireworks by the Charles River.
London • Mark Turell, CEO of Imaginatik, joined students on a cruise along the River Thames. • Students took advantage of the school’s central London location, discovering West End plays and London’s lively nightlife. • Many students on rotation watched the world’s leading tennis players compete at Wimbledon, while others took the Eurostar to Paris.
Dubai • Students enjoyed a once-in-a-lifetime desert safari, indoor skiing, and sky-diving, snorkelling, and scuba diving trips to nearby Dibba. • A range of impressive speakers, from a managing director of HSBC to a bestselling Middle Eastern business author, addressed students on doing business in the Middle East. • All students received free Arabic lessons and visited cultural centers.
Shanghai • Students visited the World Expo, hosted within a few kilometers of Hult’s Shanghai campus. • Students toured a variety of leading Chinese businesses including Bao Steel, one of the world’s largest steel companies, and Wahaha, the world’s fourth-largest beverage company. • China experts, both local and international, provided students with valuable insights into doing business in Asia. • Rotating students enjoyed an incredible array of cultural experiences, including kung fu, Chinese medicine workshops, and Mandarin lessons.
One-Year MBA Hult’s MBA curriculum is designed to give you a practical education in management and introduce you to the realities of international business. Participate in our unique Global Rotation and study on our Boston, San Francisco, London, Dubai, or Shanghai campuses.
Module A: Fundamentals
Module B: Advancement
Module C: Mastery
End August – End September
End September – Mid-January
Mid January – End April
Early May – Mid-June
This mandatory non-credit course is designed for all students to cover the requisite skills and basic business knowledge that are vital to complete Hult’s fast-paced, one-year program.
Build your financial and analytical knowledge, and gain the functional skills that all managers need to lead a high-performance organization.
Design strategies for positioning a business in the global marketplace. Learn how to sustain a healthy business and to maintain a competitive edge during periods of unexpected change.
Hult’s Global Campus Rotation Learn about global business practices on any campuses through a wide range of electives.
• Introduction to the MBA Program • Introduction to Accounting and Finance • Introduction to Career Strategy and Tactics (continues through Modules A and B) • Introduction to Case Analysis • Leadership and Team Building (1 credit) • Data Mining and Library Research Skills • Quantitative Analysis (2 credits)
• Financial Management • International Accounting • International Marketing • Managerial Economics • Global Management
• Corporate Finance • Strategy • Operations Management • Global Citizenship • Consulting Methods • IT for Business Managers
Sample of past electives offered in Modules C and D: • Applied International Derivatives • Islamic Banking • Financial Statement Analysis • Financial Modeling and Valuation • Investment Banking • Real Estate Finance • Capital Markets • Digital Marketing • Global Strategic Valuation • Cooperative Strategy • Management Consulting • International Negotiations • Leadership in the Global Village • Entrepreneurship • Business-to-Business Marketing • Managing an Emerging Growth Company • Managing People: Business, Government, Social Policies and Trends
• Self-Discovery Project • Team-Building Exercise • Leadership Training
• Monthly Executive Seminars • Career Skills Practice Sessions
• Monthly Executive Seminars • Multinational Management Simulation with Business Execution
• Guest Lectures • Company Visits • Networking Events
6 credits (2 electives @ 3 credits)
MBA Toolbox: Foundations
(8 of which are from Skills Development courses, see below) Introduction to Skills Curriculum
The following Skills Development courses are delivered across Modules A and B. Topics include: • Lifetime Career Management • Business Execution • Management Communications
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Courses and sequence of courses subject to change.
Master of Business Administration Course Details Who is this good for? Candidates with three or more years of work experience Where is this offered? Boston, San Francisco, London, Dubai, and Shanghai Start date September Length of program 1 year Tuition Fee USD55,500
Module D: Global Application
Mid-June – Early August
When: Module C or D
MBA—Master of Business Administration (56 credits) Courses MBA Toolbox (mandatory) Module A Module B Module C Module D Skills Development Total credits
Credits 3 15 14 6 10 8 56
Focus: Hult MBA students who would like to certify their expertise in a chosen subject area can earn graduate-level professional certificates. These certificates are specifically designed to demonstrate to an employer that a level of expertise has been reached beyond that commonly required of an MBA graduate. They attest that the materials and techniques utilized are consistent with modern principles and best practices, and are evidence of knowledge and skills that can be used immediately. Students can earn a certificate within the one-year MBA program. Each certificate comprises a total of 9 credit hours of tuition plus an exam. • New Product Development, Marketing, and International Expansion • Growth Through Innovation • Doing Business in China • Applied Positioning Strategy • Pricing Policy/Strategy • Consumer Behavior • Mergers and Acquisitions • Marketing and Selling Industrial Products • Project Management Principles and Certification Review • Management Practices: From Attitude to Strategy • International Marketing Communications • Doing Business in the Middle East • Solutions Marketing • Management Information Systems
• Action Project • Executive Seminars
10 credits (2 electives @ 3 credits, Action Project @ 4 credits)
Certificate in Finance Management of financial affairs is the foremost priority in any business. Consequently, an understanding of the principles for building and sustaining the financial health of a firm will strengthen the value of any professional involved in business. The Certificate in Finance gives students a broad, thorough, and up-to-date foundation in finance and the practical tools needed to be successful in a financial management role. The certificate can be earned by studying three finance electives. These electives cover a wide range of topics from financial statement analysis and Islamic banking and to derivatives and equity valuation. Certificate in Solutions Marketing In today’s hyper-competitive marketplace, a successful organization needs to be seen by its customers as a trusted advisor and problem solver. Vendors can no longer simply announce the introduction of a new product innovation and expect customers to flock to their websites and retail outlets. Instead, their marketing must answer the key customer question, “How can your product solve my problem, improve my operations, or contribute significantly to my financial situation?” This is known as Solutions Marketing. A successful Solutions Marketer needs to be a combination of a “change agent, fortune teller, and resource integrator.” With intense competition for employment as a marketing professional, the Certificate in Solutions Marketing gives students an edge over other candidates because of the special skills and
knowledge that they will acquire in this rapidly growing area. The Certificate is designed specifically for marketing professionals who are looking to differentiate themselves and who seek a deeper understanding of new aspects of marketing that are not possible to gain through a standard MBA.
stock market valuations. The Institute of Strategy & Valuation, a group of professional investment managers, corporate advisors, and business leaders, designed this certificate.
Certificate in Management Consulting Effective business leaders can dissect complex problems, Certificate in Innovation Successfully develop plans, and provide meaningful managing innovation requires people recommendations. Many of the most with the skills and confidence to act powerful business frameworks, skills, on opportunities in rapidly changing and behaviors have been developed by environments. Learn the critical leading management consultants. These approaches to managing innovation consulting skills and competencies from “Concept to Customer.” Successful are no longer the exclusive territory of completion of the program recognizes external professional services, as the demonstrated knowledge, skills, and world’s leading companies increasingly practice in Innovation Strategy, Innovation employ them. Developed jointly by Capacity, and Innovation Discipline. Hult and the Center for Innovation, Developed in partnership with the Global Excellence and Leadership, the Innovation Management Institute—a Certificate in Management Consulting professional membership organization covers the techniques employed by the composed of innovation executives, world’s leading consulting companies: academics, and practitioners—Hult’s McKinsey, Bain, Monitor, and Boston Certificate in Innovation expands your Consulting Group. mind and skill set. Certificate in Strategic Equity Valuation This certificate identifies individuals who have gained a higherlevel understanding of what drives business value and stock prices. Based on the latest techniques employed by leading investment banks and hedge funds, a qualitative and quantitative framework for better planning and analyzing businesses is the focus. The Certificate in Strategic Equity Valuation covers advanced quantitative methods for evaluating and predicting
Executive MBA Course Details Who is this course good for? Busy executives who prefer to remain in the workforce while completing their MBA.
Hult’s Executive MBA program, offered in London and Dubai, is designed to suit professionals with specific scheduling needs. From a minimum of 18 months to a maximum of five years, our flexible MBA degree can be completed at your own pace on either a weekly or monthly basis. On average, Hult Executive MBA students graduate in two years.
Where is this offered? Dubai and London Start date September Length of program 2 years Tuition Fee AED101,800 and GBP19,000
A Flexible MBA Program Recognizing that busy professionals have differing commitments, we offer our Executive MBA program in two schedules—Weekly or Monthly—to ensure efficient commitment of your time. So whether you are based in the same city or region as our campuses, or commute, we have a schedule that suits your requirements.
Weekly Executive MBA schedule Our weekly schedule is optimal for professionals and executives who live or work near Hult’s Dubai or London campuses and can study on a weekly basis. On average, you will attend the program three evenings per week and on a limited number of weekends over 24 months. In recognition that some students may be unable to attend a particular course as scheduled, we offer students the opportunity to make up the course when it is offered again. Accordingly, students may complete the Executive MBA program in a minimum of 18 months or a maximum of 5 years from their start date.
Earn your MBA in two years with a ﬂexible weekly or monthly schedule Year One MBA Toolbox September
Module A Oct - Mid Jan
Module B Mid Jan - Mid April
Module C Early May - Mid June
Module D End June - Early Aug
Introduction to the MBA Program
Introduction to Accounting and Finance
Introduction to Career Strategy and Tactics
Introduction to Case Analysis
Global Citizenship Lifetime Career Management
Leadership & Team Building
Data Mining & Library Research Skills Quantitative Analysis
Monthly Executive MBA schedule Our monthly schedule is optional for professionals and executives who are within three hours’ flying time of Dubai or London and can study on a monthly basis. This track requires four intense days and evenings per month and can be completed over 24 months. The program is spread over the weekend and first days of the week. In between sessions, you will be assigned individual and team assignments. In recognition that some students may be unable to attend all courses due to business reasons, we allow students to take the course when it is next offered, at no extra charge. Accordingly, students may complete the program in a minimum of 18 months and a maximum of 5 years from their start date.
Sample of past electives offered in Modules C and D: • Applied International Derivatives • Islamic Banking • Financial Statement Analysis • Financial Modeling and Valuation • Investment Banking • Real Estate Finance • Capital Markets • Digital Marketing • Global Strategic Valuation • Cooperative Strategy • Management Consulting • International Negotiations • Leadership in the Global Village • Entrepreneurship • Business-to-Business Marketing • Managing an Emerging Growth Company • Managing People: Business, Government, Social Policies, and Trends • New Product Development, Marketing, and International Expansion • Growth Through Innovation • Doing Business in China • Applied Positioning Strategy • Pricing Policy/Strategy • Consumer Behavior • Mergers and Acquisitions • Marketing and Selling Industrial Products • Project Management Principles and Certiﬁcation Review • Management Practices: From Attitude to Strategy • International Marketing Communications • Doing Business in the Middle East • Solutions Marketing • Management Information Systems
Module A Sept - Mid Jan
Module B Mid Jan - Mid April
Module C Early May - Mid June
Module D End June - Early Aug
IT for Business Managers
Lifetime Career Management 8 credits
9 credits (2 from Lifetime Career Management course)
*Electives can be taken at any Hult campus
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7 credits (4 from Action Project course)
Master of International Business Launch your career immediately after undergraduate studies with a one-year, intensive business education, offered in Hult’s global locations—Boston, San Francisco, London, Dubai, and Shanghai. Meet the challenges of a global marketplace
Career opportunities for Master of International Business graduates
A strong understanding of how the world is interconnected through finance, marketing, operations, technology, and strategy gives students an immediate head start in launching their careers. This degree is particularly well suited for recent university graduates (business and non-business majors) who do not have extensive work experience. The program is also appropriate for people who have some limited work experience but seek to move into the international business realm.
This Master program opens up opportunities in a wide range of companies—from multinationals to start-up ventures. Hult’s Master of International Business degree not only provides you with a key set of skills, but also demonstrates to future employers a high level of expertise. Graduates are highly sought after by international employers for positions including: Assistant Sales Manager, Associate Business Development Manager, Associate Trade Marketing Manager, Assistant Procurement Manager, and Junior Consultant.
Curriculum combines hard skills with lessons in decision making and strategy
A seamless path to a rewarding future
Hult’s Master of International Business curriculum delivers an understanding of today’s global marketplace. Initially, students focus on learning the hard skills in international finance, marketing, operations, and strategy. Subsequently, graduates also gain the analytical, problem-solving, and critical-thinking skills necessary to make decisions in a rapidly evolving, cross-cultural world. Through a combination of case study discussions and lectures, students will also acquire presentation and communication skills necessary to work and excel in multinational settings and companies.
Master of International Business Course Details Who is this good for? Candidates with zero to three years work experience who are interested in fields related to international business. Where is this offered? Boston, San Francisco, London, Dubai, and Shanghai Start date September Length of program 1 year Tuition Fee USD32,400
Hult’s Master of International Business (MIB) is taught by the same faculty and follows an abbreviated version of Hult’s top-ranked MBA curriculum. Because our MIB and MBA curricula are highly synchronized, MIB graduates can convert to a Hult MBA degree after three years of work experience and an additional 19 credits with no re-application requirements.
Hult’s one-year Master of International Business Toolbox
End Sept – End Oct
End Oct – End Jan
End Jan – End April
Early May – Mid-June
Early June – Early Aug
Accounting/ Finance “Boot Camp”
Micro- and MacroEconomics
Leadership and Team Building
IT for Business Managers Global Strategy
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Master of International Business (37 credits) Sample elective courses: • Mergers and Acquisitions • New Product Development • International Pricing Strategies • International Negotiations • Leadership in the Global Village • International Capital Markets
All courses are subject to change.
Courses Toolbox Module A Module B Module C Module D Total credits
Credits required 12 12 6 7 37
Master of Finance Hult’s Master of Finance provides a highly relevant and rigorous education for professionals who are serious about pursuing a career in international finance and business. Gain a competitive edge in the world of finance Today’s global economic climate underscores the critical importance of the financial sector in shaping both markets and current events. A firm grasp of this area gives graduates of Hult’s Master of Finance a unique and competitive edge in the job market. A Master of Finance is a stellar credential that suggests a high degree of financial knowledge and skill. During this program, students gain an in-depth understanding of corporate finance, investments, and capital markets.
Learn from experts in finance Hult’s faculty draws from real-world practitioners; study best practices with former finance executives and expert accounting professionals who have many years of combined experience in both business and academia. Professor Dalko, Hult’s Professor of Finance, taught at Harvard and was a national advisor to the National Bank and Government of Hungary. Unlike at many other business schools, Hult’s professors remain close to the real business world, serving as consultants or directors to some of the world’s largest companies.
Master of Finance Course Details Who is this course good for? Someone interested in obtaining a Masterlevel degree that can help secure a career in international finance. Where is this offered? Boston, San Francisco, London, and Dubai Start date September Length of program 1 year
A thorough education in finance Hult’s Master of Finance has been designed in consultation with top banking and finance professionals to provide first-class training for students wishing to gain more detailed knowledge of finance. The program’s core courses provide a solid foundation for a career in finance, while the available electives cover the areas of applied finance. Some of the core courses include financial instruments, corporate finance, and capital markets; possible elective courses include: fundamental analysis, futures and derivatives, alternative investments, and mergers and acquisitions. Hult’s Action Project then helps bring theory learned in the classroom to life. Participate in simulated trading exercises to get a taste for how global markets work with multiple players and interests.
Career opportunities for Master of Finance graduates
Tuition Fee USD32,400
This program opens opportunities in a wide range of positions, including: Fixed Income Securities Trader, Securities Analyst, Options Trader, Futures Trader, Derivatives Trader, Private Placement Specialist, Investment Manager, Financial Planner, Risk Manager or Analyst, Hedge Fund Manager, Commodities Trader, and Equity Research Analyst.
Hult’s one-year Master of Finance Module A Mid-Sept — Mid-Dec
Module B Early Jan — End April
Module C Early May - Early August
Global Trading Seminar
Analysis and Valuation
Ethics and Practice
Options, Futures, Derivatives
Sample elective courses: • Applied International Derivatives • Global Strategic Valuations
Master of Finance (36 credits)
• Return-Driven Strategy • Mergers and Acquisitions • Islamic Finance
• Alternative Investments • Investment Banking • Financial Modeling
*Waivable with MBA course credits
Module A Module B Module C Total credits:
Credits 12 12 12 36
All courses are subject to change.
Master of Digital Marketing
Digital marketing is about how we communicate using digital media and how companies can use these channels to promote their products effectively. Hult’s Master of Digital Marketing covers every aspect of digital marketing. Jump start your career straight from university
MAR ITAL KET ING
The key to a promising career
Marketing has changed for good. Digital media now plays a vital role in most advertising campaigns and digital marketing has already become a massive USD55 billion global industry. In many markets, online advertising expenditure has already overtaken television expenditure and is set to triple in size over the next five years. As a result, all marketers must have an in-depth understanding of digital techniques. Those who do will find themselves in great demand; those who don’t will be forever playing catch-up. Hult is one of the first business schools in the world to offer a Master of Digital Marketing degree to equip students with the strategic business and marketing skills necessary to thrive in today’s digital age. A highly relevant education in both business and digital marketing Hult’s Master of Digital Marketing has been designed in collaboration with the leading provider of best practice and education for the digital sector, Econsultancy. During a single year, students will gain core skills in finance, accounting, strategy, and general management, as well as internet marketing, web analytics, and search engine optimization. Masterlevel knowledge in both business and digital marketing provides a platform for a diverse and exciting range of career opportunities.
Our program equips you with the knowledge and practical skills needed to become the digital marketing “whiz” in any organization. Graduates will be able to manage online campaigns and can expect to work for employers such as advertising agencies (e.g., BBDO, DDB, and WPP) advising clients on their digital marketing strategies; retail and fast moving consumer goods companies (e.g., Tesco, John Lewis, and Procter & Gamble) that increasingly market their products and services online; or technology companies (e.g., Google and Microsoft) that are shaping the digital marketing arena. Potential jobs include: Online Marketing Manager, e-commerce Manager, Web Analyst Manager, Online Business Optimization Specialist, and Social Media Manager.
Master of Digital Marketing Course Details Who is this good for? Candidates with or without prior marketing experience who want to launch a career in digital marketing. Where is this offered? Boston, San Francisco, London, and Dubai Start date September Length of program 1 year Tuition Fee USD32,400
Action Project provides hands-on experience Conduct a groundbreaking study on blogging or devise an e-marketing strategy for a real-world company; Hult’s Action Projects allow you to gain practical business and digital marketing skills while helping actual businesses address issues around innovation and growth.
Hult’s one-year Master of Digital Marketing Toolbox Module A End Sept—End Oct End Oct—End Jan
Module B End Jan—End April
Module C Early May—Mid-June
Module D Early Jun—Early Aug
Marketing in the Digital Age
Attracting Proﬁtable Customers
Customer Conversion Online
E-commerce Essentials (Elective)
Advanced User Experience (Elective)
Digital Marketing Fundamentals
Digital Marketing Optimization
Customer Service & Retention Online
Digital Publishing (Elective)
Digitizing your Business Model
Social Media Marketing (Elective)
Accounting/ Finance “Boot Camp”
All courses are subject to change.
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Master of Digital Marketing (36 credits) Courses Toolbox Module A Module B Module C Module D Total credits
Credits required 12 12 6 6 36
Master of Social Entrepreneurship The Hult Master of Social Entrepreneurship offers comprehensive coverage of academic theory and key global issues, as well as an in-depth exploration of the economic, financial, and management practices that can be applied to solving real-world social problems. Change yourself, change the world
Action Projects provide hands-on experience
Hult’s Master of Social Entrepreneurship is a pioneering program that provides students with the key knowledge, skills, and hands-on experience needed to become effective leaders in this growing field. Students will be based in London—a city teeming with entrepreneurs—tackling the world’s problems through innovative solutions.
Social Entrepreneurship is about “thinking” and “doing.” Hult’s Action Projects ask students to generate solutions to global problems. This can include developing innovative social responsibility or sustainability strategies or corporate clients or leading NGOs, or consulting for government agencies and think-tanks on policy options to combat social barriers. Hult’s Master of Social Entrepreneurship is unique in providing students with these opportunities—not just in the classroom, but in the field. Hult’s Action Projects, the capstone of the program, challenge students to put the knowledge and skills they have learned to the test as they consult for actual organizations facing real-world international challenges.
An in-depth exploration of social-political issues and business realities Social entrepreneurs tackle complex issues, from fighting poverty, finding solutions to environmental and human rights issues, to increasing the availability of quality education for low-income students. Practitioners in this field must understand contemporary global issues and be adept at mustering and mobilizing human, financial, and political resources to support their cause. Because of this multi-faceted approach, Hult’s Master of Social Entrepreneurship provides students with equal measures of business skills, knowledge of how to navigate social and political issues, and a full understanding of how to make social change happen.
Career opportunities for Master of Social Entrepreneurship graduates
Master of Social Entrepreneurship Course Details Who is this good for? Candidates with or without prior nonprofit experience who want to become effective leaders of change through new ventures of their own or through existing profit, non-profit, and governmental institutions.
Where is this offered? London Start dates September 2011, September 2012 Length of program 1 year Tuition Fee USD23,500
Hult’s Master of Social Entrepreneurship equips you with the ability to think globally and with the confidence, skill, and drive to solve large-scale problems. Graduates will be empowered to act as effective leaders of change, and typically work in the following sectors: • NGO management • Public policy • The United Nations and other international development agencies • Corporate social responsibility departments within multinational organizations • Consulting on corporate social responsibility, sustainability, or innovation strategies
Hult’s one-year Master of Social Entrepreneurship Toolbox “Foundations”
Module A “Fundamentals”
Module B “Advancement”
Module C “Mastery”
Module D “Application”
The Landscape of Social Entrepreneurship
Global Crises 1
Global Crises 2
Financing Social Enterprises
Sample elective courses: • International Negotiation • Global Political Economy • Charity Finance and Management • Conﬂict Management and Resolution • New Product Development • Social Marketing • Stakeholder Management • Performance Measurement and Evaluation • Change Management
Master of Social Entrepreneurship (36 credits) Courses Toolbox Module A Module B Module C Module D Total credits
Credits required 12 12 6 6 36
All courses are subject to change.
Bachelor of International Business Administration Our undergraduate program is structured to give you a strong foundation in international business. Taught by worldclass international faculty, project work reinforces practical skills and the real-life application of classroom learning.
Earn a bachelor’s degree in international business
A dedicated faculty and exceptionally diverse student body
Hult’s global campus network lets you study in the world’s best cities
In a world which is increasingly interconnected, your ability to thrive across countries and cultures is an essential asset to being a successful business leader. Hult’s unique focus and innovative international business curriculum allows you to combine classroom learning with hands-on practical experience, giving you a competitive edge in the business world. Not only will you learn the key academic theories behind international business, but you will also have the opportunity to apply your newly acquired knowledge to solve a real business challenge facing Fortune 500 companies.
Hult’s world-class faculty engage students intellectually, encouraging critical thinking and academic exploration. The small, boutique size of the school means that professors are readily accessible to students. In addition, Hult attracts an international student body made up of diverse nationalities, perspectives, and interests, with students who hail from over 80 countries.
Start your undergraduate studies at Hult’s home campus in central London and then have the opportunity to rotate to one of our international campuses in Boston, San Francisco, Dubai, or Shanghai to earn academic credits abroad. Hult London is located in Bloomsbury, the academic heart of London. Home to the largest concentration of universities in the UK, Bloomsbury hosts some of the world’s most extensive libraries and academic facilities, including the British Library, the British Museum, and University College London.
14 Hult International Business School
Hult’s Undergraduate Program Curriculum Our curriculum provides an unrivaled breadth of interdisciplinary knowledge, designed to build the core competencies and transferable skills necessary to succeed in a contemporary professional environment.
Year One Freshman
Year Two Sophomore
Year Three Junior
Year Four Senior
General Education & Business Fundamentals
in Marketing, Finance, Management, General Business, and Social Entrepreneurship
in Marketing, Finance, Management, General Business, and Social Entrepreneurship
Innovation, Sustainability, Consulting, and Investing
Innovation, Sustainability, Consulting, and Investing Certiﬁ cates
Global Rotation in London, Boston, San Francisco, Dubai, and Shanghai
Global Rotation in London, Boston, San Francisco, Dubai, and Shanghai
Earning credits towards a degree The credit, sometimes called the credit hour or the semester hour, is the basic unit of value for coursework, equivalent to one hour per week over 14 weeks. A Bachelor degree requires at least 120 credit hours of successful study. While 30 credits per year is the expected minimum for full-time study, Hult’s ﬂexible academic structure allows you to take extra summer classes and up to 40 credits per year, enabling you to graduate with a full 120-credit Bachelor degree in three years rather than the usual four years. Undergraduate structure Credit General Education 42 Business Fundamentals 24 Major 18 Action Project (3 credits per project per year) 12 Open Electives 24 Total 120 Hult degree structure Hult’s undergraduate program has four essential components: Core courses, Elective courses, a Major, and an Action Project. Core courses in General Education and Business Fundamentals Hult’s set of General Education courses are designed to provide all Hult students, regardless of their chosen major, with the core competencies and transferable skills needed to succeed in a professional environment. Business Fundamentals courses focus on a general understanding of the functional areas that a business student must appreciate: Finance & Accounting, Marketing, Management, and Business Ethics. In short,
General Education and Business Fundamentals courses open up a world of knowledge to Hult undergraduates. Major Courses Hult undergraduate students have the opportunity to choose a major in their third year. This allows students to develop a more in-depth knowledge of key areas of interest to them in their chosen career ﬁelds. Hult offers the following majors: Marketing, Finance, Management, General Business, and Social Entrepreneurship. Elective Courses Students may choose from a wide range of credit-bearing courses that are not part of the core requirements. Global Action Projects Hult is committed to experiential learning. Project work is integrated into our undergraduate curriculum. Starting in your ﬁrst and second years, you will participate in an Action Project where you take your classroom learning and translate it into an actionable project. During your third year, your Action Project will be as part of a team of Hult graduate students on a global Hult campus or in London, and will help solve a real business case. For your fourth and ﬁnal year, you will undertake an Action Project related to your major or area of interest, as the culmination of your undergraduate studies. Students can chose to complete their Action Project in one of the following locations: • • • • •
Boston San Francisco London Dubai Shanghai
Core Courses General Education & Business Fundamentals
Certiﬁcates (optional) Students earn Analyst Certificates during the summer, which count as a general elective worth 3 academic credits.To Students may choose to certify their knowledge in Innovation, Sustainability, Consulting, and Investing.
Graduate with a Bachelor and Master degree in just four years. Honors Track Program With Hult’s Honors Track Program students can graduate with both a Bachelor and Master degree in just four years; expanding their knowledge and accelerating their career. After your second year of undergraduate studies, if you meet the academic requirements, you will have the opportunity to enroll in the program. This means that in your third year of studies you will follow an accelerated path, completing your credits faster. In January of your fourth year, you will begin earning your Master degree in one of the following: • • • •
Master of International Business Master of Finance Master of Digital Marketing Master of Social Entrepreneurship
Tuition Fees Years 1 & 2, per year: GBP14,900 Years 3 & 4, per year: GBP19,900
Accreditation & Rankings
Hult International Business School is ranked in the top 20 business schools in the U.S. and top 30 in the world by The Economist.
”We seek highly motivated, experienced professionals for our business programs. Students are selected on their ability to perform in a dynamic classroom envrionment and potential for business leadership.”
Hult International Business School is ranked in the top 100 business schools (up 33 places from 2010) by the Financial Times.
Pierre-François Robert-Tissot Global Head of Recruiting
Hult International Business School’s worldwide operations are accredited by the New England Association of Schools and Colleges (NEASC).
How to apply For all Hult programs: Online Application Form www.hult.edu/application.
Hult International Business School’s MBA program is accredited by the Association of MBAs (AMBA).
To apply to the program, students need to complete and submit the following: • Statement of purpose • Two letters of recommendation • Official transcripts • TOEFL or equivalent test
Hult International Business School is recognized as efficient by the British Accreditations Council of Independent Further and Higher Education.
In addition, the following documents are also required for MBA, EMBA and MFIN applications: • GMAT or GRE • Current Resume Application Fees: • GBP50 (UG Applicants) • USD100 (Master applicants) • USD150 (MBA/EMBA applicants)
The Americas Admissions Offices Boston 1 Education Street Cambridge, MA 02141, U.S. Tel: +1 617 746 1990 San Francisco 1355 Sansome Street San Francisco, CA 94111, U.S. Tel: +1 415 869 2900 Los Angeles 1650 S. Pacific Coast Highway, Suite 210 Redondo Beach, CA 90277, U.S. Tel: +1 310 540 0844 Mexico Jaime Balmes 8, Loc. 10 Col. Polanco Mexico, D.F. 11510, Mexico Tel: +52 55 5283 3307 Asia Pacific Admissions Office
Hult International Business School is a global institution that transforms lives by providing an exceptionally useful and enduring education that brings together people, cultures, and ideas from all around the world. The school encourages personal growth, intellectual integrity, global sensitivity, local engagement, and civic values so that students are able to succeed in the global economy and are empowered to contribute meaningfully to their business and community.
2301-08 Shell Tower, Times Square Causeway Bay, Hong Kong Tel: +852 2111 2399 Europe Admissions Office 46-47 Russell Square, Bloomsbury London WC1B 4JP, U.K. Tel: +44 207 341 8555 Middle East, Africa, India Admissions Office Ground Floor, G05, Block 11 Dubai Knowledge Village PO Box 502988, Dubai, U.A.E. Tel: +971 4 375 3088 Email: firstname.lastname@example.org
Our Boston campus is just a few minutes away from Boston’s historic Beacon Hill.