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Digital media

Why study digital media at the University of Hull? The range of concepts and practical knowledge required to succeed in the creative digital industries sector is broad. We feel that being taught by a staff team made up of individuals possessing discipline-specific backgrounds is key to your development as a professional in your chosen area. The University has made a large financial investment in the Scarborough Campus, and digital media programmes are supported by an array of industry-standard facilities and equipment. The campus is fully wireless, so you can access the web from anywhere on site. Of course, we also have dedicated members of staff who can teach you how to gain maximum advantage from this state-of-the-art technology. The digital media studios have recently commissioned industry-standard hardware and software suites, as well as digital video cameras and location recording and lighting equipment. We also have a priority area for students completing their final-year individual study work. The four performance studios have equipment ranging from digital lighting and sound facilities to dance floor and digital projectors. The University’s digital media staff have backgrounds in graphic design, computer science and media performance – a mix which ensures that our courses fully address how digital media are designed, produced, distributed and discovered. The School of Arts and New Media also delivers courses in music technology, pop music, and theatre and performance, so the range of specialists is a rare blend. Couple this with an enviable staff–student ratio and you have a unique, vibrant and supportive environment. Scarborough is also an exciting place in which to study digital media: we have close links with the £4.8 million Creative Industries Centre, which houses the University’s Creative Enterprise Lab. There is ample opportunity to get involved with multimedia events and to network with the growing number of creative and digital practitioners who are relocating their businesses to the town.

What will you study? Any content or software stored in a digital form for presentation, interaction and distribution is a piece of digital media. So whether we are considering the presentation of information on a mobile phone, a VJ performance at a multimedia gig, how social networking is changing society, the development of a company’s visual identity or the next generation of web applications, differing skills and areas of understanding are required. Our Single Honours courses allow you to choose a focus for your studies and practice in the digital media arena, but all courses address the fundamentals of the subject.

How will you learn? You attend a range of sessions from supported lab-based tutorials through small-group seminars to lectures, and you use industry-standard software and hardware to develop content, while researching conceptual elements. We also recognise the importance of business skills: one course has a dedicated year placement in industry, and placement options can be negotiated in all of our offerings. You also develop links with the Creative Enterprise Lab, an exciting place to contribute to real-world projects. In the final year you work closely with a member of staff on a large piece of focused work – an undertaking which frequently benefits students in their future careers. For instance, one student who developed an interactive scuba dive training DVD became a fully qualified underwater film-maker after graduating, while another student’s analysis of student recruitment websites led to their involvement in a large-scale university site redesign.

Design for digital media | 98 Digital arts | 98 Digital media studies | 99 Web design and development | 99

www.hull.ac.uk

Digital media




Design for digital media

Digital arts

Single Honours BA (Hons)

Single Honours BA (Hons)

Scarborough

Scarborough

Design for Digital Media will teach you how to effectively express your creative ideas using advanced digital technologies. Whether you already know a lot about computers or very little, this degree course will take you from the fundamental skills of digital graphic design through to the creation of sophisticated digital design projects. You will have the opportunity to apply your creative thoughts and ideas with a solid technical understanding of digital production processes, built on a firm understanding of visual problem-solving techniques. The course has been developed to prepare you for entry into the field of digital design and technology, and it will provide you with the wellrounded skills and experiences necessary to excel in a rapidly changing and dynamic industry.

New media and digital technologies provide a blank canvas for a whole new range of artistic expression. Realising the full potential of this space requires an understanding of the principles of art and design, an aesthetic eye, and knowledge of how to manipulate digital environments to produce innovative artefacts. Our BA Digital Arts course provides you with the opportunity to explore these artistic possibilities and develop your own digital creative talents through the acquisition of knowledge and practical ability. Graduates have previously capitalised on the skills and knowledge gained through this course by pursuing careers ranging from independent music video production to the creation of start-up design companies.

Requirements Requirements We are looking for people with creative vision and the ability to think and work in a logical and methodical manner. Offers are made on an individual basis, often following a personal interview, but a typical offer will be around 240 points. At least one creative subject studied at A level (or equivalent) will normally be expected.

We are looking for people with creative vision and the ability to think and work in a logical and methodical manner. Offers are made on an individual basis, often following a personal interview, but a typical offer will be around 240 points. At least one creative subject studied at A level (or equivalent) will normally be expected.

Structure Structure You will study and learn about graphic design, composition and layout, photography and typography, as well as web design, video design and production, art direction, animation and 3D design. More importantly, we will teach you how to use these tools to effectively communicate your ideas to the world. Throughout the course, you will develop a portfolio of design work which demonstrates your knowledge of digital design concepts and theories and includes your final-year independent study project. The course offers a balance of design theory and practical work and will prepare you for entry into professional practice.

The degree balances conceptual and theoretical aspects of digital art with the skill set required to produce engaging artistic content. Modules in art direction and animation, 3D design and game art, for example, cover the medium as an art form and develop focused practical production skills. Additionally, you have numerous opportunities to participate in events, from screenings to VJing. An independent study in your final year allows you to create a substantial piece of digital art. Years Other subject(s)

UCAS code

Typical offer

W212 S

240

Typical offer

W280 S

240

Single Honours Digital Arts

Years Other subject(s)

UCAS code

3

n/a

Single Honours Design for Digital Media



Digital media

3

n/a

For IB Diploma and BTEC ND entry requirements, see page 215.


Digital media studies

Web design and development

Single Honours BA (Hons)

Single Honours BSc (Hons)

Scarborough

Scarborough

The rapid evolution of digital media devices and production tools is enabling more people to become media producers as well as consumers. Podcasting, mobile blogging, music production and the next generation of the web are becoming lifestyle components in the networked digital world. Graduates in the expanding creative industries sector need to balance the artistic process against the technical constraints of media access and delivery. Equally important is the ability to reflect critically on how these developments are affecting the way that we live, work and play. Whatever area of digital media you wish to focus your studies on, the mix of subject specialists and facilities within the School of Arts and New Media means that you will be amply supported.

As the World Wide Web increasingly becomes a part of our daily lives, there is a need to fully recognise and realise its potential in areas such as business, entertainment and education. Our specialised Web Design and Development course provides you with the opportunity to spend three years exploring and fulfilling this potential through the development of your own professional design and development practice. It allows you to interact with artists and scientists as you enhance your knowledge of – and discover new techniques for – web development.

Requirements We are looking for people with creative vision and the ability to think and work in a logical and methodical manner. Offers are made on an individual basis, often following a personal interview, but a typical offer will be around 240 points. At least one numerate or creative subject studied at A level (or equivalent) will normally be expected.

Structure You study three different core areas: the creative pathway focuses on the knowledge, understanding and skills needed to create aesthetically pleasing and engaging media artefacts; you gain a technical understanding of how to produce and distribute digital media; and you acquire the ability to demonstrate a critical understanding of the media and technologies that you are producing and using. A final-year project allows you to demonstrate depth in your chosen media area. Years Other subject(s)

UCAS code

Requirements We are looking for people with creative vision and the ability to think and work in a logical and methodical manner. Offers are made on an individual basis, often following a personal interview, but a typical offer will be around 240 points. At least one numerate subject studied at A level (or equivalent) will normally be expected.

Structure Throughout your degree you investigate the applied use of the web, from how it provides support for large software systems to the next generation of human– computer interfaces. All subject areas are underpinned by relevant web engineering and design principles, giving you the opportunity to gain significant standardsbased expertise. A final-year project allows you to research or develop cutting-edge ideas or web applications. Years Other subject(s)

Typical offer

UCAS code

Typical offer

Single Honours

Single Honours Digital Media Studies

Web Design and Development is also available with a one-year industrial placement. Past placements have ranged from new media development for Sky TV to working with Microsoft on the next generation of Messenger.

3

n/a

W214 S

240

Web Design and Development

3

n/a

G451 S

240

4

n/a

G452 S

240

With industrial experience Web Design and Development

www.hull.ac.uk

Digital media




Digital media 2012