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Building a United Future Newcastle United Foundation turned five at the end of 2012-13 and, while our charity is one of the youngest in the Premier League, we have come a long way in five years. We exist to take the club into the local community, quite simply, to use the local passion for football to make a difference to the lives of disadvantaged children, young people and families in our region. Using the Newcastle United brand we have a unique ability to engage, inspire and motivate people that others cannot reach. In five years, we have raised £4million that has been invested directly back into the local community and so far we have worked with 139,000 children, young people and families across a range of sporting, education, youth and health projects. We have selected our “Foundation XI” for 2012/13 to feature in this annual review and we hope you enjoy reading about some of the people we helped last season.

The challenges facing our region when we launched are still prominent today including high levels of poor health, low educational attainment and above average youth unemployment. While our Foundation does not claim to be able to solve all of these issues, we know we have a role in leading change in the region and we take that role very seriously. This report is only a snapshot of our work so if you are inspired by these stories and want to know more about how we can help you or you can help us, please get in touch. Kate Bradley Head of Foundation

John Irving Chair of Trustees

We are especially grateful to the residents of Helen McArdle Care who knitted the giant football scarf you see in the photos and to Inter-vention for their sponsorship. The work of the Foundation would not be possible without the supporters who invest both time and money year after year. Thank you.

Photography courtesy of Image Newcastle Scarf knitted by residents of Helen McArdle Care

Cameron and Joshua Rodham Project: Football Coaching “We want children of all abilities to play the beautiful game and reach their own potential”. Tony Threlfall, Football Development Officer Six year old Cameron from Cramlington signed up to a Foundation Holiday Soccer School with his brother Joshua, aged nine. Less than a year later Cameron and Joshua were both invited onto the Foundation’s Advanced Coaching Programme where they impress the coaches every week with their hard work and enthusiasm. The boys have set their sights on stardom at St James’ Park. The Foundation runs in school, after school, weekly, holiday, advanced and girls’ only football coaching all year round.

Harry Purdy Project: Match Fit “It’s the first time Harry has been able to fully join in a sports programme at school”. Debra Purdy Harry is a pupil at Holywell Village First School in Northumberland. In 2013, the eight year old took part in the Foundation’s Match Fit programme along with the rest of his Year 4 class. Harry has cerebral palsy and uses a wheelchair. Helped by Foundation staff, Harry fully participated in

the programme demonstrating an improved knowledge of health and nutrition after six weeks. Harry was also asked by Barclays to present Alan Pardew with his ‘Manager of the Month’ award in December 2013. Match Fit is a six week fitness, football and nutrition course for primary school children. Match Fit Families offers the same course for parents and children to learn together.

Jaddai (Jak) Kambeya Project: United 4 Employment “The course boosted my confidence and ultimately helped me get a job�. Jaddai (Jak) Kambeya Jak was out of work and lost. He enrolled on the 10 week United 4 Employment programme, which included a two week work placement as an assistant football coach. Jak quickly made friends and got help to update his CV, learn about job search techniques and enrolled at Newcastle College. Full of confidence after graduating from the programme, he soon found a job with a major high street retailer. United 4 Employment offers two week and 10 week courses for unemployed young adults who want to move towards education, training or employment.

The Moore Family Project: Toon Times “The Foundation provides opportunities for the families we work with that they would not normally have�. Ant Lea, Key Worker, Crossroads Care The Moore family from Gateshead love football. But as a family with five children and two disabled parents (mum Claire has mental health problems and dad Paul has very severe mobility problems) going out and enjoying a fun activity together is extremely difficult and very rare. When the Foundation linked up with Crossroads Care in Gateshead, the family signed up for Toon Times, creating special memories when they came to their first football match together, Newcastle United v Reading. Toon Times is a Newcastle United heritage education programme for schools and community groups. 2014 will see a major exhibition open at Discovery Museum in Newcastle.

Kasim Azam Project: National Citizen Service (NCS) “NCS was life changing for me. I loved the team building activities most of all as they improved my leadership skills which will help me in the future�. Kasim Azam 17 year old Kasim signed up for NCS during Summer 2013 after leaving school. He took part in two residentials, a variety of outdoor activities and even planned a garden makeover for a local community centre. Above all, Kasim loved being part of a team, showing himself to be a natural born leader. He is now studying Business at Newcastle College. NCS is a once-in-a-lifetime opportunity for 16 and 17 year-olds to build skills for work and life, while meeting new friends and taking on new challenges in the local community.

Jamie Foster Project: Football For All “If it wasn’t for the Foundation I wouldn’t be active at all”. Jamie Foster Jamie, 14 from Cowgate, is severely sight impaired. Before he started playing football with the Foundation his favourite hobby was playing Xbox games. Two and a half years later and four stone lighter, Jamie is a confident teenager with aspirations to represent GB at the Paralympics in 2020. Football For All delivers in school football coaching sessions and after school football coaching centres for children and young people with disabilities.

2012 – 2013 Highlights 47,000 people engaged in our sporting, education, health and youth programmes

31 young people registered on our six week National Citizen project

1,600 disabled young people took part in our Football 4 All project across 42 SEN schools

553 people took part in one of 30 Family Football courses, representing 273 adult learners and 280 children

1,938 young people took part in Enterprise Academy activities with 458 students from 18 schools gaining qualifications 26,389 people took part in 8,437 hours of football and physical activity sessions 4,019 people were involved in our new Toon Times project, celebrating the history of Newcastle United 59 people enrolled onto United 4 Employment courses, helping them back into employment, education or training. Another 124 young people took part in Get Into and Get Started in Football courses 372 young people participated in Kicks, our flagship youth project

309 men benefited from Goals, our men’s health programme (previously known as Premier League Health) 1,163 children completed a Match Fit course delivered to 50 primary schools 805 young people signed up for Judo, Table Tennis, Badminton, Basketball and Volleyball clubs as part of Premier League 4 Sport 1,693 young people took part in Lifestyles with 421 screened for STI’s and 453 C Cards distributed 51,000 fans attended the Steve Harper 20 Year Charity Match on 11 September 2013, raising £327,833 for six North East charities including Newcastle United Foundation.

Chloe Corby Project: Premier League 4 Sport (Judo) “Without Premier League 4 Sport, Chloe would not have found the sport she loves�. Elaine Corby Chloe attended a 10 week judo course at Thomas Walling Primary School and was instantly hooked. She joined Newburn Judo Club where she now trains twice a week. Chloe recently won a gold medal at a national competition and also gained her red belt. The programme allowed Chloe to grow in confidence, make new friends and become more disciplined at school and home, while tapping into a hidden talent. The Foundation runs 32 satellite coaching centres in Judo, table tennis, volleyball, basketball, badminton, hockey and tennis as part of Premier League 4 Sport.

Our Sponsor Inter-vention is a fast growing, specialist IT recruitment company working with a range of organisations across the North of England, including several FTSE250 businesses and SME companies. It provides a range of search and selection techniques to source the ‘best fit’ candidates for clients using a fresh and bespoke approach to ensure both a close technical and cultural fit.

“We are delighted to sponsor this year’s Annual Review. Football seems to touch the lives of most of our clients and candidates and supporting the Foundation brings together our love of football with the ability to ‘give something back’ to those in the community who will benefit most”. Suzanne Clarke Director Inter-vention UK Ltd

Suzanne Clarke, Inter-vention’s founder, is a lifetime follower of “The Toon” and is proud to have an on-going association with Newcastle United Foundation and the work it does within the North East. Proud Sponsor

2013 - 2018 Five Year Strategic Plan

Strategic Objectives

Our new five year strategy sets out our priorities for 2013 to 2018. It builds on our previous Business Plan which aimed to establish the Foundation as a well-run and respected regional charity when it was still in its infancy.

We want to help a further 250,000 people by 2018 by focusing on six strategic objectives:

Despite a challenging economic environment for charities, we want to grow and extend our reach into new communities, focusing on delivering our programmes in more schools and community venues. A recent mapping exercise has shown that there are communities and schools we are still not reaching and consultation with participants, stakeholders and partners shows there is a need for our services.

1 Continue to deliver a quality programme of activities which reaches 50,000 people a year 2 Increase the reach of the Foundation and access to its work by the wider community 3 Increase knowledge and understanding of the work of the Foundation and the value it brings to the community 4 Capture the impact of the Foundation’s projects 5 Maintain financial sustainability 6 Maintain high quality and effective management and governance

Dom Collins Project: Foundation Volunteers “Coaching young children is inspiring�. Dom Collins Dom, age 24, has been a Foundation volunteer since 2012. After graduating from Sunderland University with a degree in Sports and Exercise Development, he knew he wanted to use his skills and his passion for football to help others. Dom, who has cerebral palsy gives his time once a week as a Volunteer Football Coach, working with other disabled young footballers and families. Volunteers are a vital part of Newcastle United Foundation activities. The individuals who give their time play a crucial role in helping us achieve our aims.

Nicola and Fraser Project: Family Football “An excellent way of getting families to look at their lifestyle and see where to make improvements”. Nicola Mitchison Mum Nicola and son Fraser from Ashington enrolled on a Family Football course in September 2013 at Thomas Bewick Primary School. At first Fraser was reluctant to take part and shy about joining in group activities. During the next six weeks Fraser’s confidence grew and, with some practical ideas from the Foundation, the pair pledged to make small changes that would make a big difference to their family’s health. Not only do they go swimming together once a week, Fraser now plays for his local football team, cheered on by Nicola, his biggest fan! Family Football is a six week course for parents/carers and children to promote enjoyment in learning.

About Us Mission To use the local passion for football to encourage learning and promote healthy lifestyles that will make a real difference to the lives of disadvantaged children, young people and families in our region. Aims • To promote active and healthy lifestyles, particularly in disadvantaged communities • To inspire people to learn and reach their potential • To help build safe, strong, active communities We do this by using the Newcastle United brand to engage, inspire and motivate.

Where We Work We class our area of benefit as the local authority areas of Newcastle, Gateshead, North Tyneside and Northumberland although from time to time we may work in parts of South Tyneside and Durham. Why We Are Different • Our ability to engage people that others cannot reach using the Newcastle United brand • Committed and motivated staff who are skilled at helping people realise their potential • Strong partnerships that complement and strengthen our work • Support from the Premier League and Newcastle United Football Club which provides match funding and keeps administration costs low

Our People Patrons Bob Moncur Steve Harper Trustees John Irving (Chair) Simon Esland Susan Justice Jonathan Edwards CBE John Marshall Wendy Taylor Staff Kate Bradley, Head of Foundation Football and Sports Participation Neil Winskill, Football Development Manager Giles Sandercock, Senior Football Development Officer (Schools) Lisa Bell, Senior Project Coordinator Reggie Dornan, Project Coordinator Steve Swinyard, Football Development Officer (Operations) Tony Threlfall, Football Development Officer (Community) Liam Atkin, Area Development Officer (North Tyneside) Mark Daglish, Area Development Officer (Northumberland) Peter Jackson, Area Development Officer (Newcastle) Jill Stacey, Area Development Officer (Gateshead) Dean Critchlow, Community Football Coach Ross Flintoft, Community Football Coach Simon Harris, Community Football Coach Natalie Henderson, Community Football Coach Chris Kilburn, Community Football Coach Lloyd Miller, Community Football Coach Paul Robinson, Community Football Coach Louis Storey, Community Football Coach James Taylor, Community Football Coach Phil Welford, Community Football Coach Mick Woods, Community Football Coach Amber Whiteley, Community Football Coach Michael Bertram, Community Football Coach Andrew Simpson, Community Football Coach

School Programmes Andrew Foster, Project Manager Andy Dobby, Project Coordinator Gavin Ferry, Project Coordinator Anna Dodgson, Assistant Keeper Mark Bertram, Project Coordinator James Keep, Project Officer Jennifer Rea, Project Officer Stacey Smith, Project Officer Andrew Johnson, Project Officer Youth and Community Programmes Sam Mcloughlin, Project Manager Steve Mack, Senior Project Coordinator Charlene Walker, Project Coordinator Sarah Brown, Senior Project Officer Kate Warner, Senior Project Officer Glen Taylor, Project Officer Lee Fairley, Project Officer Laura Wilson, Project Officer Joe Deverdics, Apprentice Community Coach Fundraising, Finance and Administration Claire Alexander, Management Accountant Sarah Medcalf, Development Manager Rebecca Stobbs, Events and Fundraising Coordinator Katie Tasker, Office Manager (Maternity leave) Victoria Bradley, Office Manager (Maternity cover) Professional Advisors Solicitors - Ward Hadaway, Muckle LLP Auditors - Ernst & Young LLP Bankers - Barclays Corporate

Joe Deverdics Project: Kicks “I’ve gone from doing nothing to enrolling at college and am now the Foundation’s first apprentice community coach”. Joe Deverdics, Apprentice Community Coach Joe, age 18, was a Newcastle United academy player at Under 9 before he was released. He left school at 16 and for a while was not in work, training or education until he spotted a Prince’s Trust Get Started in Football course delivered by the Foundation. Inspired by what he learned, Joe joined the Foundation’s Kicks project, playing football every Friday night with other local young people. He started volunteering at sessions and decided to enrol at TyneMet College. Seeing his potential, the Foundation offered Joe a full time apprenticeship as a Community Coach in September 2013. Kicks uses football to engage hard to reach young people, targeting disadvantaged communities which suffer from higher rates of crime and anti-social behaviour.

Our Financial Year This information is taken from the full audited Annual Accounts for the period ending 31st July 2013. The full Annual Accounts, Trustees’ Annual Report and Auditor’s Report can be obtained from the Foundation.

Volu ntar y 10%

78% of our costs are spent on activities which directly make a difference to children, young people and families. The costs of running our charity were higher than our target of 10% in 2012/13 because of one off redundancy payments.

Earned Income & Contracts 35%


7% g1 isin a r d Fun

Raising Voluntary Income 1% Governance 1%

Fu Co ndra sts isi 9% ng

Investm ent 1%

Grants 37%

1% s1 ost C t por Sup


Charitable Activities 78%

Thanks We are grateful for the ongoing support of the directors, staff and players of Newcastle United Football Club. Thank you to all the individuals, companies, trusts and organisations who fund and support our work. Together we are changing lives through football.

3663 AC Milan Glorie Azzurri Sports Management Ltd Barnardos BBC Children in Need Big Give Big Lottery Fund Bob Moncur Bond Dickinson Brewin Dolphin Collingwood Insurance Communities for Health Complete Football Cool Designs Ltd David Lloyd Esh Group First Class Supply Fleet Football Aid Football League Trust Gateshead Council Gateshead Housing Company Helen McArdle Care Henshaws Heritage Lottery Fund Holler Watches

Inter-vention intu Eldon Square Isos Housing J.W.Coats & Sons Job Centre Plus John Lewis Keyfund Kids 1st Nurseries Knowledge IT Make Your Mark Middlesbrough & Teesside Philanthropic Foundation Molson Coors Muckle LLP NB Group Newcastle City Council North Tyneside Council Northumberland County Council Northumberland FA Northumbria Police and Crime Commissioner Northumbria Police Charity Northumbrian Water PFA Port of Tyne Premier League

Puma Ramside Hall Estates Sintons Solicitors LLP Sir James Knott Trust Sodexo Prestige Sondico Sport England Stark Hartley Atkinson Steve Harper SWIIS Foster Care The Football Association The Malhotra Group The Prince’s Trust Trout Hotel Tyne & Wear Sport Tynemet College V Inspired Wonga Your Homes Newcastle We also thank all those who took part in our fundraising events this year.

Kenny Watson Project: Goals “What I’ve learnt from Goals has had a huge impact on my life”. Kenny Watson Kenny, 58 from Northumberland, was out of work and often felt depressed. He loved playing football when he was younger so decided to join the Foundation’s weekly sessions in Newcastle. From there he signed up for ‘Goals’, attending every week of the 12 week course. Kenny now cycles 22 miles every Monday, volunteers as a gardener in Exhibition Park two days a week and still plays football every Friday. Goals is a 12 week health promotion and weight management programme for adult males.

St James’ Park Newcastle upon Tyne NE1 4ST 0844 372 1892 Ext 8451



Registered Charity Number 1124896 Registered Company Number 6412345 Proud Sponsor

NUF Annual Review 2012/13  

Newcastle United Foundation Annual Review