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YOU, ME AND DENIM DREAMS IF YOU’RE READING THIS, you’ve probably noticed that these jeans can be anything you want them to be. I practically live in jeans, so when HUDSON invited me to design a collection with them, it was a process of putting together everything that I look for in denim – fit, fabric and wash – to make my dream pair. Luckily for me, it was also a process that took place across my three favorite cities, London, New York, Los Angeles and I love how the spirit of each city added to the energy of the collaboration – you can really feel it in the designs. You’ll notice they have a slightly higher waist than a regular pair of jeans, so they make you look taller and slimmer, and that they also have a slight stretch to them, flattering your figure whether you’re in heels or flats. Super-starched, spray-on 70’s jeans and the spirit of rock’n’roll were a major inspiration, but they don’t necessarily have to be worn in a rocked-out grungy way. You can dress them up with a tailored blazer, or go a bit preppy with an elegant blouse – they’ll work with any wardrobe, night or day. These aren’t just my dream jeans, but yours too. I hope you’re as excited about them as we are. Love,


3 CITIES WITH GEORGIA MAY JAGGER Dean Street Townhouse, London London Calling Georgia May Jagger presented sketches, photos and vintage denim samples to HUDSON Creative Director Ben Taverniti. Having worked together on the HUDSON advertising campaigns, Ben came to the meeting with a strong idea of what Georgia May looks for in a pair of jeans. Her sketches fused high-waisted, super-starched Seventies denim with a contemporary, slim rock’n’roll silhouette. The simple but sexy midrise jeans her mother wore in the Seventies were a key reference, and some of Georgia May’s designs pay homage to the spirit of rock in the Eighties and early Nineties. Together they discussed the different variations in fabric, fit and tone and what was possible in the production process before Ben went back to Los Angeles ready to start work on the HUDSON by Georgia May Jagger collection. SEE THE VIDEO ON HUDSONJEANS.COM/GMJ

Meatpacking District, New York Slash and the Samples Ben brought samples of existing HUDSON jeans rendered in fabrics of Georgia May’s choosing for her to try on at the New York meeting. From his sketches, they discussed how design features like the lace-up cross-stitching, or the zippers that run up the calves would be applied. With a clearer idea of what the collection would be, they streamlined Georgia May’s designs down to a final five, and named each pair either after Georgia May, her middle name Ayesha, or names inspired by her mother’s teenage years in the Seventies. The meeting finished with Ben inviting Georgia May to the HUDSON headquarters in Los Angeles to see how we put denim together.



HUDSON Headquarters, Los Angeles The Finishing Touches After lunch at the Beverly Hills Hotel, Ben gave Georgia May a guided tour through the HUDSON factory. It was a chance for her to see and analyze the construction process; from how the patterns are cut and panels stitched together, to the final wash and dye. It was a tour of 24 hours in the life of a pair of HUDSON jeans, and only once it was over were the final samples of Georgia May’s designs presented to her. It was love at first sight. With only details such as the design of the woven label, buttons and rivets to be decided, Georgia May applied the finishing touches. The rest is history.

‰7HN <:G K>:EER L>> AHP FN<A LHF>HG> EHO>L MA>BK C>:GL MAKHN@A AHP MA>RŒO> ?:=>= ˆ BMŒL : K>:EER L>GLN:E G:MNK:E IKH<>LL 2A>L> C>:GL :K> F:=> MH ;> EHO>= MA>RŒK> @HBG@ MH ?:=> K>:EER ;>:NMB?NEER Š – Georgia May Jagger



BEN TAVERNITI, CREATIVE DIRECTOR on collaborating with Georgia May

Like the jeans themselves, Georgia May is a perfect fit. We’re based in California and she lives in London, her mom is American and her father is British. HUDSON is connected with Georgia May in many ways, and everything is very organic in our relationship too. It’s more than just a collaboration; it’s a deeper synergy between two spirits, between a rocker’s rebellious energy and Georgia May’s natural grace, London’s rock ’n roll heritage and the Los Angeles lifestyle. “Georgia May has a real intuition for denim and an understanding of how each element affects other parts of the process, the collaboration was a seamless combination of both our worlds. I guess the stars were aligned.”

THE JEAN A CALIFORNIA CRAFT Made in USA Working closely with our denim mills in Europe, we developed an exclusive fabric that blends durable denim with stretch fabrics for a figure-hugging silhouette and a soft, sateen feel. Constructed entirely under one roof in Los Angeles â&#x20AC;&#x201C; the spiritual home of premium denim â&#x20AC;&#x201C; the HUDSON by Georgia May Jagger collection is distinguished by both attitude and attention to detail.

The Wash Just as the fabrics are exclusive to the HUDSON by Georgia May Jagger collection, the pigments and stonewash techniques were also developed especially for the collaboration. Ranging from deep black, to subtle grey, clean white and true blues, each wash is imbued with an elegant sheen for a timeless, refined feel and a subtle fade as they age.


THE STYLES N.0 The Faye side lace-up

N.1 The Jerry lace-up calf

N.2 The Gonzales side zip

N.3 The Georgia May skinny

N.4 The Ayesha pull-on skinny

3 CITIES WITH GEORGIA MAY JAGGER LONDON: Rock, Rails and Rellik Portobello Market

Portobello Road, W11

Vintage Vivienne Westwood at Rellik

8 Golborne Road, W10 +44 (0)20 8962 0089

The Hawley Arms

2 Castlehaven Road, NW1 +44 (0)20 7428 5979

My parents moved over to London from New York just before I was born, and even though we would always go back and forth between the cities, London will always be my hometown. I’m a real English girl at heart, and I can’t think of a better way to spend a Friday or Saturday than soaking up the atmosphere along the Portobello Road. I generally skip the antiques at the top end of the hill in favor of the stalls under the Westway, where young designers from Central Saint Martins vie with rails and rails of high-quality vintage clothes, and I always seem to end up at Rellik just up the road. They have the best selection of Sixties Ossie Clark and Seventies Halston dresses in London. Rummaging through their rails always reminds me of playing dress up with my mum’s clothes when I was younger! Because it’s my hometown, I love to go to places like The Hawley Arms pub in Camden and checking out last minute Pixies gigs.

NEW YORK: Nightspots and Nibbles Don Hills

511 Greenwich Street (212) 219 2850


98 Kenmare Street (212) 274 9898

French Roast

78 West 11th Street (212) 533 2233

I love the energy of New York, it’s a great city for you when you’re young, it’s very fun and fast paced, with some really kooky people! I find it a really inspiring place, especially for the galleries around Chelsea and the big exhibitions at The Guggenheim, MoMA and the Natural History Museum. It’s why I chose to move here for my studies, but because I’ve been getting my head down with school and working with HUDSON, I don’t go out at night as much as I would like to. That said, after picking out an outfit from a great vintage store like Screaming Mimi’s, I do love places like Kenmare or Don Hills for their wild crowds and even wilder gigs. After I’ve worked up an appetite from dancing all night, I like to head to French Roast, a 24-hour Parisian style bistro in the West Village. Their juicy burgers and Croque Madames always hit the spot.

LOS ANGELES: Cali-style Crate Digging Amoeba Music

6400 West Sunset Boulevard (323) 245 6400

Melrose Trading Post

7850 Melrose Avenue (323) 655 7679

Visiting Los Angeles is a real escape from the hustle of New York, I’m happy the instant I step off the plane and the sun hits my face. You just feel so much freer when the sun is shining, and I love heading straight to the beach to soak up it all up, before picking up some chicken and waffles from Zeke’s Smokehouse on the way home. Nothing beats the barbeques in L.A.! My boyfriend is a musician so we like to check out the gigs around Silver Lake together and shop for music at Amoeba, the world’s largest independent record store. One of the things that’s really unique to the city is all of the amazing vintage furniture stores around Melrose. My favorite is the market every Sunday in the parking lot of Fairfax High School where I once found a giant roulette wheel from an old Hollywood film for under a hundred bucks!


HUDSON by Georgia May Jagger DNA Book  

Go inside the collaboration and discover the inspiration and process behind the HUDSON by Georgia May Jagger Collection.

HUDSON by Georgia May Jagger DNA Book  

Go inside the collaboration and discover the inspiration and process behind the HUDSON by Georgia May Jagger Collection.