Undiscovered Ty po g r a p h y observation| type
Undiscovered Typography o b s e r v a t i o n | Ty p e
Rotate and crop
13-20 21-22 23
Typography can be found in the most unusual places, even when it is not intentional. Throughout this discovery i will explain the basic rules when looking for undiscovered letterforms within an urban or rural area. Searching hard and Seeing beyond the obvious can result in found letters in many everyday objects surrounding us within our
environments, often hidden and
an object for example a ladder. while
difficult to find. Its about
focusing on specific parts like lines
observation, It is important to keep
and angles the object begins to
an open mind regarding how a
transform into a more detailed shape
letter should look if you are searching
revealing hidden letter forms.
within an unconventional medium. This is how the idea of looking for Being able to recognise specific
letters that were unintentionally
shapes of letter forms allows us to
created, through constructed or
focus on key elements that make up
naturally made shapes exising in our
the letters we are searching for
environment were discovered.
Example: Lines / Angles and Curves. Try to observe the hidden type within
Wayne W Dyer â€œchange the way you look at things and the things you look at changeâ€?
Understanding the key elements of the anatomies of particular letters and looking into how individual letterforms are structured.
Typography basics on individual anatomies
Each letter of the alphabet has its own unique shape and elements which they are
easily recognised by.
This Guide includes definitions and llustrations of the individual
For example the letter ‘S’ has
parts that construct letterforms
a curve in the center which is
and this will help you to discover
known as the spine. This creates
letters within the environment.
the letterform ‘S’. Other examples of individual
Use this guide to help you grasp
anatomies will be shown within
a detailed understanding of the
B ow l The bowl is curved section of a closed structure, this is found in many letterforms.
The crossbar is a horizontal or diagonal stroke that joins two stems of a letter.
c r ot c h This is the internal meeting point of the downwards strokes forms the crotch.
The negative space that exists within these enclosed spaces is known as the counter.
Apex Angles is formed and the lines meet at the top point the angle is known as apex.
spine Anytime you see curved lines that exists in the center of a letter, that curves is known as the spine.
shoulder If a letter has an additional leg then the curves at the beginning of the leg is the shoulder.
St em All straigh, vertical or near vertical lines in letterfroms are known as stems.
rotate and crop Tips to keep in mind
When photographing the undiscovered letters at first glance you will not always see a self contained letter within its environment. This is where the importance of
into play. The next two pages will
Ive come across undiscovered
contain examples of how letters
letters and had to use these
have beenidentified however the
useful tips to help reconstruct
use of cropping and rotating was
them. Particular. ive come across
required inorder to develop the
undiscovered letters and had
correct structure that was need-
to use these useful tips to help
ed for the particular.
rotating and cropping comes
Tips to keep in mind
Here is an example of how rotate and crop plays an important role for your undiscovered letters. The first picture shows a clear ‘M’, by rotaing the image will give the letter ‘B’, Cropping the image will help make your letterform stand out.
weight a variety of shapes, sizes and thickness.
Letterforms come in all shapes and sizes, large, small ,thick and thin all of these components
results from the thickness of the
these letterforms will also come
strokes. A given font might have
in different weights as well.
many different weights such as
This particuclar letterform has a
light,bold extra bold and hairline.
very thin weight that i found at
contribute to weight.
When we are looking for let-
strand letterfrom P terforms in the public spaces, it
weight is the reative darkness or lightness of the charcters which
is important to remember that
The letter â€˜Pâ€™ found within a hand rail. The weight on this discovered letterform is a thin weight.
negative space Looking on the bright side.
It becomes to easy to see letters formed from objects with objects. What about the space around those objects? This space is called negative space and this is also useful for
finding hidden letterforms.
physical object was able to find this letterform.
When looking for letterform within this piece, it was important for me to addres the negative space. i soon found.....only by looking at the space around the
discovered alphabet My found letters within the environment.
Now look around you. What else in your environment is more than meets the eye?
in my environment. Someone has designed everything that is around us. the way it exists, the way it decays , all are beautiful.
Using this refined and creative
When apprecicated, the world
mindset, what can you discover?
becomes a much more exciteng
This exsprience has taught me
place to live.
to appreciate the small things
conor hudson Student initiated major project
2012 | 2013
Undiscovered Typography | observation | Type
Helvetica Neue | heronic | Bebas | Times New Roman
Locations: River side | Strand | Rochester
UNDISCOVEREDTYPOGRAPHY conor hudson (typography)