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Undiscovered Ty po g r a p h y observation| type

Undiscovered Typography o b s e r v a t i o n | Ty p e


3-6 Page





Individual Anatomies

Rotate and crop




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Negative Space

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Discovered Alphabet




Typography can be found in the most unusual places, even when it is not intentional. Throughout this discovery i will explain the basic rules when looking for undiscovered letterforms within an urban or rural area. Searching hard and Seeing beyond the obvious can result in found letters in many everyday objects surrounding us within our

environments, often hidden and

an object for example a ladder. while

difficult to find. Its about

focusing on specific parts like lines

observation, It is important to keep

and angles the object begins to

an open mind regarding how a

transform into a more detailed shape

letter should look if you are searching

revealing hidden letter forms.

within an unconventional medium. This is how the idea of looking for Being able to recognise specific

letters that were unintentionally

shapes of letter forms allows us to

created, through constructed or

focus on key elements that make up

naturally made shapes exising in our

the letters we are searching for

environment were discovered.

Example: Lines / Angles and Curves. Try to observe the hidden type within

Wayne W Dyer “change the way you look at things and the things you look at change�

Individual Anatomies Typography basics on individual anatomies

Understanding the fundamental principles and concepts of typography is the first step to being a successful typographer. The most basic componet of typography is the letter, and

each letter of the alphabet is

as well as the boundaries by

difinguishedby its uniquwshape,

which letterforms are delineated.

or letterforms this technical

Use this guide to help you grasp


a detailed understanding of individual ataomeis.

Includes definitions for and illustrations of the indivdual parts that composeletterforms,

C ro ss ba r

B ow l The bowl is curved section of a closed structure, this is found in many letterforms.

The crossbar is a horizontal or diagonal stroke that joins two stems of a letter.



c rotc h This is the internal meeting point of the downwards strokes forms the crotch.

The negative space that exists within these enclosed spaces is known as the counter.

Apex Angles is formed and the lines meet at the top point the angle is known as apex.

spine Anytime you see curved lines that exists in the center of a letter, that curves is known as the spine.


St em

All straigh, vertical or near vertical lines in letterfroms are known as stems.

If a letter has an additional leg then the curves at the beginning of the leg is the shoulder.


rotate and crop Tips to keep in mind

When photographing the undiscovered letters at first glance you will not always see a self contained letter within its environment. This is where the importance of rotating and cropping comes

into play. The next two pages will

Ive come across undiscovered

contain examples of how letters

letters and had to use these

have beenidentified however the

useful tips to help reconstruct

use of cropping and rotating was

them. Particular. ive come across

required inorder to develop the

undiscovered letters and had

correct structure that was need-

to use these useful tips to help

ed for the particular.

reconstruct them.

weight a variety of shapes, sizes and thickness.

Letterforms come in all shapes and sizes, large, small ,thick and thin all of these components

results from the thickness of the

these letterforms will also come

strokes. A given font might have

in different weights as well.

many different weights such as

This particuclar letterform has a

light,bold extra bold and hairline.

very thin weight that i found at

contribute to weight.

When we are looking for let-

strand letterfrom P terforms in the public spaces, it

weight is the reative darkness or lightness of the charcters which

is important to remember that

The letter ‘P’ found within a hand rail, the weight on this undiscovered letterform is a thin weight.

negative space Looking on the bright side.

It becomes to easy to see letters formed from objects with objects. What about the space around those objects? This space is called negative space and this is also useful for

finding hidden letterforms.

physical object was able to find this letterform.

When looking for letterform within this piece, it was important for me to addres the negative space. i soon found.....only by looking at the space around the

discovered alphabet My found letters within the environment.

Now look around you. What else in your environment is more than meets the eye?

in my environment. Someone has designed everything that is around us. the way it exists, the way it decays , all are beautiful.

Using this refined and creative

When apprecicated, the world

mindset, what can you discover?

becomes a much more exciteng

This exsprience has taught me

place to live.

to appreciate the small things

conor hudson Student initiated major project

2012 | 2013


Undiscovered Typography | Urban Type

Typefaces: Camera:

Helvetica Neue | heronic | Bebas | Times New Roman

Nikon D300

™ `

UNDISCOVEREDTYPOGRAPHY conor hudson (typography)

undiscovered typography  

found type within the environment made from