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“We’ve got some amazing talent in this country, I see it everY day; there’s a massive amount of people getting out there and doing a lot of good things.” people going to want to do this? Are people going to want to sing? I think so!’” she laughs. Over the course of the following year, the sales figures “It’s thefor notion of seeing something that ayou didn’t know spoke themselves. Singstar was phenomenon. you liked; of sharing otherclicked.” people “People really loved it. an Theexperience whole mix with of things But but there’s having more a totally to thedifferent game’s success responsethan to the that.person Bozek is sitting perfectly next in to sync you,”with saysher Riggall. audience “It’s –amazing she understands to watch people’s reactions; pretty nerve-wracking in always a way, them because she is it’s them. “I think innovation isn’t especially when we try she something leftfield. the most obvious step,” says. “Tocompletely me, you have to be But that’s whatwith it’s your all about, and You that’s really how we really in touch audience. have to innovate bring in that different audiences, is something in a way is what they want,which or what they didn’t that’s know very wanted important. they but We theywant love to it.” keep it a surprise but also to keep that element of surprise from our point of view: to challenge each time and something that Singstar was ourselves a worldwide success withdo over 100 versions people won’t be expecting.” clocking up millions of sales in a plethora of languages. Then Bozek took an even riskier decision: in 2008 she A willingness to flirtthe with the unexpected so where far paid walked away from game. “I left at a has point it wasn’t dividends, over but or anything Riggall but is well I justaware thought, of ‘Okay, the dangers I’ve been in keeping things hush six hush. “Sometimes you’ll see people doing this for nearly years and I need to push myself to walk doout,” something he says,different,’” “and that’sshe finesays. because “Notit’severything all about the individual wea know not everyone theissame you do is goingand to be huge success but thehas point that you taste.have Butto because keep pushing it’s suchyourself a different and you event have each to time, keep that person might find they have ato totally trying,” she adds. “You can’t be afraid fail.“ different experience next time.” He continues, “Ultimately each After event has 15 months the potential at Atari, to bring Bozek a completely once againdifferent sensed aaudience change to in it. theThat’s wind something and startedwehercontinue own company to see results from and it’s what makes my job so exciting.”

focused on the convergent point between games, the web and social networking. This, she says, is the future of gaming. “Right now most of the big publishers are With theatpotential of Secret Cinema coming to fruition looking social gaming on Facebook, for example, and over the last is18going months, Riggallshe might rest are on going, ‘What on here?’” says.easily “iPhones his laurels. the But de in facto humble recognition mobile of his position becoming game-playing device. of responsibility within hisspace community, Riggall is That’s new. And that’s not the of the big publishers, unwavering in hisofgo-guerrilla As creative he suggests, that’s the space the totally attitude. new, fresh, and this is only developers. the beginning. innovative There’s a whole wave of much smaller studios with fresh ideas and that’s the area I’m “So farexcited thingsabout.” are going to plan, but I want to take it really to the next level; get local cinemas involved and create a real community transcends film. We need to get When Bozek first that started in the industry, her friends people talking films the multiplex. thought it was and littlewatching more than a outside hobby. Today, “it has We’re goingitself to beaslaunching bigger events in different established a really powerful, influential cultural countries she andenthuses. live-link “Iscreenings different cities medium,” don’t thinkin we’re on a par yet on the We’re also mediums going to do with thesame othernight. ‘serious’ cultural butlonger I think runs that and hopefully getthat ourit’s own we toy canany maintain people recognise notspace just aso boy’s more. a freedom in what we do.” A whole generation has grown up with games. They may not make you who you are but they are a pop cultural While his– desire to become “the Glastonbury of film” influence they shape you in some way.” burns strong, the sky really is the limit for Riggall. For now,perhaps, the secret is well truly out: the engineer, future of Bozek, is not so and much a cultural independent cinema iswhittling in safe hands then, as a sculptress, away in the interstitial Adam Woodward spaces between technologies. Her new team includes a www.futureshorts.com bioinformatics boffin and she is collaborating with an

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www.secretcinema.org

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The Dream Factory  
The Dream Factory  

The Dream Factory

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