the gaming scene, but by the time Bozek arrived, the PlayStation had established itself as the dominant force in the industry, easily outstripping Microsoft’s Xbox and Nintendo’s Gamecube. Riggall’s strength lies in his sure-mindedness and determination to enliven the culture surrounding the But far from resting laurels, theRiggall company was keen to medium of film. It isonaits culture that knows all too break new and shortfalls, Bozek, agedbut justone 26, was the always person well for itsground, flaws and he has to make itgreat happen. “I was retained belief in. fortunate enough to be at a place where risk taking was valued,” she says. “If you’re in a place where risk isn’t valued then it’s come up “This is a taking world-wide community butdifficult at the to moment it with that haven’t been done feels ideas like we’re not all fighting onbefore.” the same front,” avows Riggall. “There’s the old-school way of thinking, and By anybody’s though,for what next that’s fine, but standards, it’s so important newBozek ideas did to come represented a step the unknown. PlayStation’s through and be taken into seriously. The way things work at developers tinkering with a piece of software the momenthad canbeen be quite restrictive, and we’re trying that allowed users control game with voice. to make things a lottoeasier for aeveryone.” Hetheir continues, Prototypes been developed discarded, including “We’ve got had some amazing talentand in this country, I see it aevery sing-along safari game and aamount conceptof called Song Lines, day; there’s a massive people getting in young princess a fantasy world to life outwhich there aand doing a lot ofbrought good things, but independent with herisvoice. cinema tough at the moment, what with the repressive dominance of mainstream cinema.” Bozek was put in charge of a small team charged with making the technology and immediately set about In championing petit work, cinema, Riggall’s impact has bringing her particular to bear. am pop been far-reaching. Now, perspective having reshaped the “I landscape culture, mass market, I’m very much between music, of independent cinema around theinworld, Riggall’s games and media,” Bozek explains. She with realised the community spirit has come full circle the that launch of Secret Cinema – a monthly, pop-up film screening
84 THE DREAM FACTORY
key element wasn’t the technology itself but the unique opportunity it presented. “We looked at it and we distilled it down to the pure singing experience. We decided that what could become was this very, becomes very fun party game whereit the ever-changing location part of the for everyone.” cinematic experience. Epitomising Riggall’s inclusive, inimitable vision, Secret Cinema fuses mystery and At a time with whenthetheraw market was dominated by Since firstspectacle wonderment of cinema. person shooters and racing simulators with their launching the interactive event in 2008,–Riggall has onus seen on cutting-edge graphics and hardcore appealto–hard the its popularity skyrocket, a triumph he attributes idea making a game fortoeverybody flew or in two. the face of workof and his willingness take a gamble industry wisdom. But Bozek pushed on. She realised that what people wanted a game that didn’t “Secret Cinema was awas natural progression forlook us inlike thata game; they and wanted startointake their of MTV. we wanted, weretoable, theown ideaversion of engagement Dispensing fancy licensed actual and bring itwith to the nextgraphics, level. Butthe it team was also a level that music from stars Beyoncé and Britney before,” Spears, wasn’t videos really being donelike – hadn’t been achieved creating something youthful and aspirational”. he explains. “I’m not “cool afraidand of taking risks and just getting They calledand it Singstar. out there doing it, and so far that’s seen [Secret Cinema] flourish. There needs to be more people going In recognising that many people were inhibited outaddition, there and doing it, and it is happening, but people by thetothought singing in front an audience, need realise of that they have the of power to make they that packaged the game with two microphones. Instantly, shift happen.” Singstar became about what was going on in your living room than happening screen.a London Secretrather Cinema haswhat comewas a long way sinceonturning Bridge archway into a projection space for Gus Van Sant’s As the game May 2004, was still Paranoid Park.neared With launch its tenthinevent set to Bozek take place this nervous. “It wasreflects novel,on it what was he different, was,the like, ‘Are summer, Riggall believesitkeeps crowds flocking to the hottest underground film club around.
Published on Jun 25, 2010