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The Dream Factory's 20 Cultural Engineers were nominated by a panel of Cultural Leaders, six influential figureheads from the worlds of publishing, design, film, fashion, engineering, social enterprise and beyond.

KING

EUGENIE

MANDI

As a former advertising executive, filmmaker and producer, King Adz has more recently made a name for himself as a writer immersed in the underbelly of street culture. His latest offering, The Urban Cookbook: Creative Recipes for the Graffiti Generation, was a top-selling hit, while his forthcoming book, Street Knowledge, is a veritable encyclopedia of urban youth culture – past, present and future.

Eugenie Harvey believes ordinary people can change the world. So in 2004 she teamed up with Community Links founder David Robinson and launched We Are What We Do – a global movement that encourages people to start social initiatives. As director of 10:10, Eugenie’s doing her fair share, by encouraging organisations and individuals to cut their carbon emissions by 10 per cent in 2010.

Described by The Independent as 'the veritable patron saint of fashionable East London,' Mandi Lennard recently made the British Fashion Council’s ‘The Power 25’ list of top players. She recently re-launched her company as brand consultancy Mandi’s Basement, and continues to champion emerging designers like Gareth Pugh alongside larger clients such as LOVE Magazine (Condé Nast) and Barbie (Mattel).

ADZ

HARVEY

LENNARD

www.wearewhatwedo.org www.100proof.tv

06 THE DREAM FACTORY

www.1010global.org

www.mandisbasement.com

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