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“I believe you don’t learn much unless you are driven by a need to know – by frustrations, goals, deadlines, shortcomings.” 40 THE DREAM FACTORY

“I am more than anything a learning junky. What I absolutely did not dream of becoming when I was a kid, though, was a scientist, but that’s the education track I pursued, partly because my dad was an engineer. I spend most of my time to this day learning, whether it's on client projects, hobbies or just walking around.” By early adulthood Grant had discovered politics, and volunteered for charity War on Want amongst other causes. “I had the vague idea that I would pick up relevant skills in advertising to take into a job at an NGO or similar. The books, blogs and the rest of what I do give a drive for learning. I believe you don’t learn much unless you are driven by a need to know – by frustrations, goals, deadlines, shortcomings. I’m convinced that innovation is more than anything about the amount or richness of information that you take in, combine, digest, reformulate. It’s not necessarily about book learning, but more about trying something, getting stuck and figuring out ways through.” Graduating eventually with a physics degree from Cambridge, he found himself on a graduate trainee scheme in an ad agency. Soon, the creativity kicked in and he abstracted the practice from the theory. Fast-forward 15 years and five books later, and John Grant is wandering free and applying this lifetime of learning to countless real-world applications.

The Dream Factory  
The Dream Factory  

The Dream Factory

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