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London | Game Developer

With a healthy dose of risk-taking verve, Paulina Bozek opened up the niche world of gaming to every kid, grandma and hipster with a voice. “Growing up, there was always some kind of games system in the house but it tended to be my younger brother’s,” says Paulina Bozek. “At the time, videogames were something of a boy’s toy.” The fact that gaming’s place in the cultural landscape has changed so dramatically in the last 10 years is thanks in no small part to the work of Paulina Bozek. If it sounds surprising that she would describe herself as a non-gamer, in fact, it’s that very outsider status that is the secret to her success. As Bozek says: “I make games for people who don’t play games.”

After gaining a BA in Cultural Studies at Quebec’s McGill University, Bozek accepted a job as a games industry PR. But she soon realised that she wanted to be on the other side of the fence. “I found that games were really interesting because they were a mix of entertainment, imagination and technology,” she explains. She went back to school, completing an MSc in Media and Communications at the London School of Economics, and then “very quickly moved into actual creative development.” In 2003, Bozek joined Sony PlayStation as an Associate Producer. The Japanese electronics giant came late to

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The Dream Factory  
The Dream Factory  

The Dream Factory

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