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Business Issue 18 | May 2011

Hull University Business School

Hull University Business School joins elite ‘Triple Crown’ of accreditations confirms school’s top status

Issue 18 | May 2011

Contents 1



In 10 years time…


Messages from our corporate partners


A touch of Xing


Connecting with our alumni


Improving public health and individual wellbeing – the marketing way


Educating executives with the MBA News in brief


World of Work Week Keeping in touch with the Business School


04 A touch of Xing .......................................................................... Entrepreneurial alumnus, Phil Benson, shares his views on starting a business after graduation.

Events diary

02 In 10 years time… our senior team comment on the school’s future goals

07 Improving public health and individual wellbeing – the marketing way

09 World of Work week 2011 welcomed prestigious guests


I am proud to announce that Hull University Business School has been awarded AACSB International accreditation, which completes the Triple Crown of accreditations – AACSB, EQUIS and AMBA. Thanks to the hard work and dedication of our staff, the school has now established its place as a leading business school, in the top 1% globally and one of only 13 in the UK to hold all three accreditations. These quality marks are an excellent reflection on the strategic and innovative approach we have taken to learning, teaching and research over the past 12 years – clearly demonstrated by the calibre of the graduates we have produced (p4). However, accreditations are only the beginning. We have come a long way in the past 12 years, but we are continually striving to advance further (p2) inspired by our vision and mission of ‘connected thinking’ and ‘responsible leadership for a complex world’, enabling us to offer the most relevant business education for our students. This offering encompasses more than just academic strength. We also provide help and advice with ‘soft skills’, such as leadership and management, and aim to differentiate the CVs of our graduates through extracurricular activities, including external speakers and our annual World of Work week (p9). Although I handed over the reins of the school to Dr Barbara Allan at the end of April, I will continue to support and promote the school’s efforts. I am proud of how far we have come and look forward to continuing to help the school progress in the future in my professional role.

If you have any news for the next issue, or require further information on any of the items featured, please contact Kate Tyson Hull University Business School T +44 (0)1482 463335

Professor Mike Jackson Former Dean of School


In 10 years time… It is a remarkable story – the journey taken by Hull University Business School since its inception in 1999.

The amalgamation of business departments from across the University was followed in 2005 with significant investment in buildings and facilities to provide Hull University Business School with its current home. Described as a ‘world class learning and teaching facility’, this was designed to accommodate the school’s growth in size and status. Accreditation was gained from EQUIS in 2005 and AMBA in 2007. Now, with the attainment of the AACSB award, the school has pushed itself into the top 1% of business schools globally. Student and staff numbers have increased tenfold. From 400 students in 1999, there are now 3,700 representing more than 100 nations. Students are given a rigorous and holistic learning experience, with a plethora of valueadded opportunities such as professional work experience, internships and the chance to study abroad with our partner business schools. The school now has a complement of 116 members of academic staff, including 30 professors. There are nine research centres, each striving to push the boundaries in areas from ethical leadership to social marketing, systems thinking to supply chain security. This year alone the school plays host to two internationally renowned annual conferences – Organisational Learning, Knowledge and Capabilities (OLKC) 2011 and the International Society for the Systems Sciences (ISSS) conference.


Although operating on an international level, the school is firmly rooted in the Hull and Humber and works closely with organisations across the region to share its research and help develop their staff and processes through short courses and consultancy. An impressive achievement in 12 years – but what next? Business magazine asked senior staff where they think the school should be in 10 years and how it can be achieved. Professor Mike Jackson, outgoing dean: ‘The business school is a beacon for the region, bringing international attention to the Hull and Humber. The school will continue to concentrate on areas in which it can help the region and also become internationally excellent, for example the Logistics Institute. ‘We have now secured our position as a top full-service UK business school, something on which we need to build over the next few years. By aligning our interests to the region, we will be able to make an even more significant contribution to the local economy.’

Dr Barbara Allan, acting dean: ‘In 10 years time I see us providing leadership in business and management education and research at an international level. We will develop and expand our educational and research partnerships so that the school is well-known as an global market leader. This will help us to build synergies and connections between business communities, our students and our partners globally. ‘We are already a strong business school and must build in excellence. We want to see even more students developing languages, enhancing their inter-cultural skills and becoming managers and leaders who make an impact in the turbulent environment of today’s workplace. There is also the need to work even more closely with the business community to ensure that they are able to access our research and to offer value-added research initiatives to help them improve their performance and be successful in the rapidly changing and complex world.’

L–R Lucienne Mochel, VP Accreditation Services, AACSB International; Dr Barbara Allan; Professor Mike Jackson; Sue Stephens, Head of Administration, HUBS; Jerry Trapnell, Executive VP and Chief Accreditation Officer, AACSB International.

About our Triple Crown of Accreditations AACSB International (The Association to Advance Collegiate Schools of Business), founded in 1916, is an association of almost 1,200 educational institutions, businesses and other organizations in 78 countries. Its mission is to advance quality management education worldwide through accreditation, thought leadership, and value-added services and less than 5% of schools worldwide have earned the achievement. For more information, visit AMBA (The Association of MBAs) is the international impartial authority on postgraduate business education. The accreditation service is the global standard for all MBA, DBA and MBM programmes and it accredits MBA provision at 168 schools in nearly 70 countries. It is the only professional membership association for over 9,000 MBA students and graduates, accredited business schools and MBA employers. EQUIS ( European Quality Improvement System) aims to raise the standard of management education worldwide. 128 institutions across 36 countries have been awarded EQUIS and its scope covers all programmes from first degree to PhD. EQUIS attaches particular importance to the creation of an effective learning environment that favours the development of students’ managerial and entrepreneurial skills, and fosters their sense of global responsibility.

Messages from our corporate partners... Having the Triple Crown of accreditations is big news for the school – and our corporate partners agree. The Triple Crown of accreditations is a significant achievement, one which gives the business school an enhanced standing globally. Recognition such as this will give greater visibility to the region and its economy, and prove a boost to local businesses. I have been an advocate of the business school for some years and look forward to continuing our relationship to see what new positive direction it will take next. Mike Goodare, Director, Arco Limited Merck Consumer Healthcare (Seven Seas) is one of many local and international companies that have benefited from the world class research and leadership development programmes provided by HUBS that add value to our business. For HUBS to be recognised as one of the world’s top 1% of business schools will help Hull and East Yorkshire attract top talent to study and work in the region. Congratulations! Chris Zanetti, Regional Vice President Europe, Middle East and Africa, Merck Consumer Healthcare The triple accreditation gives credence to the school’s vision and mission to produce responsible leaders for today’s complex world. This recognition is an important milestone in the ongoing story of Hull University Business School which looks set to continue on its upward trend, as well as potentially boosting the regional economy through greater awareness. Dr Paul Sewell, managing director of the Sewell Group


A touch of Xing People start businesses for a variety of reasons – an enthusiasm for their subject, to become their own boss or to exploit a potential gap in the market.

Phil Benson at work.

Whatever the motivation, starting a business is not something to undertake lightly as becoming a success takes a great deal of dedication and determination. Business magazine spoke to entrepreneurial business school graduate, Phil Benson, who along with his business partner and fellow graduate, Simon Long, opened Xing in 2006.

to change perceptions of healthy eating and encourage them to think about their own ideas for business in the future. One of the local schools has even got their own smoothie bar – a franchise of Xing! They run it themselves, which is a great way of teaching them responsibility and encouraging future entrepreneurs by giving them business experience.

Business magazine (BM): Starting your own business is a real commitment. What inspired you to take the plunge?

BM: What advice would you give to those who are looking to start their own business after graduation?

Phil Benson (PB): Simon and I went to the USA in our third year of study, which is where we got the idea of starting the healthy smoothie bar, Xing. Healthy eating and educating people to make smart diet choices is something that we believe in and decided to turn our passion into a business.

PB: You need passion as it will be hard work and there is no point in starting if you won’t put the hours in. If your business has no heart or soul it shows in how the business is presented.

We worked all summer in a pea factory to get the money together to build our first cart in the University and now, four years later, we have a permanent stall at Hull University Union, a franchise at a local school, and a shop on The Shambles – voted the UK’s most picturesque street. Not bad really! BM: In the current climate there must be plenty of challenges. What have you found to be difficult and how have you overcome the issues? PB: You need to become a ‘jack of all trades’, from accounting to marketing, and we are constantly learning new things to become multi-talented, multi-skilled practitioners. For example; at first we had no idea about using social media for business, but now we have developed a strategy that works for us and our customers. Studying at the business school gave us the foundation to build on; the basic skills that we used to start the business. We really see the value of education and because of this we are great advocates of youth enterprise and the raising aspirations agenda. We go into a lot of schools nationally


Also, learn how to negotiate. That is one of my strongest skills which, along with building up a good and trusting relationship with our suppliers, have saved us a lot of money along the way. When we started out with the business, we took a desk at the University’s Enterprise Centre. There we got a lot of help and support in terms of making contacts, advice and bouncing ideas off other start-up businesses that are in the same boat. I think that really helped – we had a wellestablished business address and an office to go into every day, rather than working from our bedrooms or kitchen. Although we are often out and about, it’s good to have a phone and a base.

Xing Health: Focus on smoothies and general healthy eating food products. Started in 2006 by Phil Benson and Simon Long, Xing also runs smoothie bars and enterprise workshops in schools nationally

What is the Enterprise Centre? The University’s Enterprise Centre opened in December 2008 as a place to encourage enterprise and entrepreneurship in the local area. Open to all freelance and start-up businesses, not just graduates of the University, the purpose-built space provides office or desk space meeting rooms with video conferencing, and reception facilities, as well as the opportunity to network with like minded individuals.

Adrian Allen, Enterprise Centre manager, believes that for budding entrepreneurs the Enterprise Centre is a sensible choice. ‘Xing is just one of many successful businesses which have begun in the Centre – we have helped over 60 early-stage ventures in the past two years by providing a professional environment and offering a level of start-up support that enables individuals to focus on turning their idea into a success. ‘The University is committed to supporting the creation of new enterprises and also helping existing companies to become more competitive, both of which are vital in the current climate.'


Director of Learning and Teaching, Dr Carole Elliott; Dr David Harness; Professor Chee Wong; Neil Jowsey of Arco; Dr May Seitanidi, director of the Centre for Organisational Ethics; and JJ Tatton of the Goodwin Trust.

Connecting with our alumni ‘Responsible leadership for a complex word’ was the theme of three initial events to celebrate the launch of the school’s Alumni Connect scheme, attracting alumni and businesses internationally to attend. The day conference at Hull and evening events in Hong Kong and Singapore combined expertise from the school with external speakers who have made a difference in the world of corporate social responsibility (CSR).

Hull conference Delegates from a range of public and private organisations, as well as social enterprises, were given both an academic and practitioner perspective into topics ranging from ethical supply chains to ‘greenwashing’ – looking at whether organisations understand CSR or if they are using the term as spin. The day concluded with a panel Q&A session with academics from the research Centre for Organisational Ethics and a representative from social enterprise, The Goodwin Development Trust. As part of the day, the school announced the launch of a new CSR Forum for businesses, created by senior marketing lecturer, Dr David Harness. The group aims to create an open forum to facilitate discussion and identify opportunities to collaborate in the future.


International events Having received a great reception as a speaker at the annual Peter Thompson lecture in 2009, Dr Christine Loh gave the keynote speech in Hong Kong on her specialism of environmental responsibility, focusing on the need for companies to take the lead in this area. The school was joined in Singapore by Thomas Thomas, CEO of the Singapore Compact for CSR. He spoke of the need for businesses to embark on their own CSR journey and the benefits that this can bring. ‘The initial events have been a great way of communicating with our alumni across the globe and we hope to emulate this success in other locations in the future,’ said Dr Barbara Allan, acting dean of the Business School. For more information about the Alumni Connect scheme, please contact Alumni manager, Sarah Fewster, on

Improving public health and individual wellbeing – the marketing way Dr Stephen Dahl, senior lecturer in marketing explores the link between communications and health. Healthy eating, doing more exercise and quitting smoking have become high priorities for governments all over the developed world. But as governments can’t always use legislation to deal with these issues, they are increasingly recognising the contribution that can be made by borrowing techniques from the commercial sector. Using marketing tools to persuade people to make healthier life style choices – from food, to exercise to giving up smoking started in the 1970s, when marketing professors Philip Kotler and Gerald Zaltman coined the term ‘social marketing’. However, the relationship between ‘public good’ and marketing has not always been an easy one. In fact, many marketing tools and techniques are directly linked to some of the health problems we face today: for example there is strong evidence of a link between exposure to alcohol advertising and binge drinking. But, as Professor Gerard Hasting, one of the first people to recognise social marketing in the UK, puts it: ‘Why should the Devil have all the best tunes?’ In the UK, social marketing became increasingly common during the 1980s, especially as governments realised the power of persuasion as an alternative to trying to legislate. Since then, social marketing has been successfully used by governments, charities and even commercial organisations to promote behavioural change in many issues: from increasing recycling rates, avoiding skin cancer, wearing seat belts or even to engage employees in companywide fitness and exercise programmes. At Hull University Business School, we are involved in several studies helping to promote the social good. One study is looking at how culture influences different types of messages related to condom use and smoking, while another study has just started looking at using social marketing to increase physical activity and pro-active health choices for pensioners. Implemented in a right way, making even small inroads will save the public an enormous amount of money. The National Social Marketing Centre estimates that the total, annual cost of preventable illnesses amounts to around 19% of GDP – certainly a welcome saving in the times of budget cuts and spending reforms.


Educating executives with the MBA

News in brief

When both business and personal cash flow are being squeezed, training and education are often the first thing to fall by the wayside.

BBC Budget coverage live

However, now is one of the best times for managers to invest in their education, to learn how to interpret the ‘new world order’ in which organisations have to operate and an Executive MBA (EMBA) programme is one of the best ways of widening business horizons. Professor Susan Miller, MBA programme director at the school, says: ‘The MBA allows students to think in more rounded terms, to understand the issues in areas such as accounting, finance and HR and also the connections between them. ‘The block teaching format of the EMBA allows you to remain at work at the same time. This helps students to more easily connect the classroom theory with practical applications – and the business benefits to employers are immediate.’

Representatives from regional businesses gave their full and frank opinions on the Budget, sharing their views on what they wished for and were dreading from the Chancellor’s speech. Politics show presenter Anita Anand presented the coverage, which was shown live on BBC2 and the BBC News Channel.

CEO of the Humber Learning Consortium, Andy Crossland, graduated from the Hull EMBA in 2010.

‘Sport and movement’ conference

‘The programme taught me to be more critical in my thinking and has made my decision making more robust. Listening to the experiences of other students from a wide variety of industries was invaluable and I would recommend an MBA to anyone in my sector,’ he said. In response to the current economic climate, a 50% bursary is being made available for students beginning the EMBA in September 2011. For more information about the EMBA please contact Gavin Betts on or +44 (0)1482 463106.


Business leaders from across the region were invited to the business school on Wednesday 23 March as it hosted the national outside broadcast for the BBC coverage of the Budget.

Students and teachers in the region were given the opportunity to explore employment in sports development at an event organised by the Scarborough Campus and the Scarborough School Sports Partnership, 9–10 March 2011. The event included a ‘speed networking event’, with practitioners in the field offering advice and guidance on how to break into the industry, as well as helping teachers to incorporate ‘learning through movement’ activities into primary school teaching.

Ray Barker, programme leader for Sports and Leisure Management at Hull University Business School, said: ‘In the current climate, we identified employability as a key issue for our students, so we were keen to create an event which included practical tips on networking and advice on how to get ahead.’

Responsible drive to success Students Marie-Aude Hamon and Maud Le Voyer Rojas took part in a race with a difference in February, driving from Paris to Marrakesh as part of the annual Renault 4L Trophy. Over 3,000 students from across France participated in the race, which combines humanitarian efforts and orienteering to deliver school and sports equipment to Moroccan families in need. Marie and Maud are both currently studying at the business school as part of an exchange programme with strategic partner, Bordeaux Ecole de Management, France.

Mafia connections The school was well represented at the inaugural Yorkshire Mafia conference, held in Leeds on 15 March 2011. The Yorkshire Mafia is the region’s top business networking group, bringing together executives and stakeholders from the Yorkshire Business Community to share experiences, learn and build relationships. The conference attracted over 1,000 professionals from across Yorkshire and provided a great networking opportunity, as well as the first ever ‘Billion Pound Panel’ of business experts.

World of Work week From the minute they arrive at university, many students are already considering their next steps, their future career path and what skills they will need to achieve their goals.

Keeping in touch with the business school

Respond to an issue

Simon Calver.

Working with external organisations and guest speakers, the World of Work office provided all business school students, at both Hull and Scarborough, with a week-long comprehensive programme of events to help focus their thoughts on life after university. Events covered all elements of the world of work – from mock interviews and how to sell a CV, to understanding the importance of softer skills such as business etiquette, networking and effective communication. Valerie Monaghan, Career Skills and Placements manager at the business school, said: ‘We all know that the current economic climate is challenging for graduates. Competition for employment is fierce, so it is vital that we give our students the best possible head start into the world of work. ‘During the week, the school not only capitalised on its own expertise in preparing students for graduation, but also worked closely with partner organisations, such as career coaches and marketing professionals, to offer real insight and perspective into individual careers. Alumni from the business school and the wider University played a large role in the week – from recent graduates Sharon Shava, an analyst at Accenture, and Laurence Connolly, Finance Manager for Procter and Gamble UK, to University graduate and CEO of LOVEFiLM, Simon Calver, who provided the week’s keynote event. During his lecture, Simon looked back over his career since graduation in 1985 and charted the rise of LOVEFiLM. He also gave advice to those looking to emulate his success, telling them to have ‘values that stick and resonate’ and to make sure that they ‘roll up their sleeves and get involved – getting stuck in can be the difference between success and failure.’ Matimu Manyike, final year economics student, was invited to interview Simon for the University’s business society. He said: ‘The lecture was brilliant. The speaker touched on broad areas of his journey and the rapid rise of LOVEFiLM.

Have your say in the next edition of Business by suggesting an issue or topic for discussion: If you would like to contribute to the next issue or to comment on the current edition, please email PR Officer Kate Tyson on

Videos online The latest videos to be posted online as part of our events series are from the recent Alumni Connect conference in Hull. visit for more information.

Social media You can follow the latest discussions, networking, news and events at the business school on social media. Facebook: Join our school page at Twitter: Get the latest bite-size information on research, news and events by following us @hubsonline. LinkedIn: Our MBA Alumni have their own LinkedIn group, which allows them to keep in touch, network and share best practice. YouTube: The school has its own channel, showcasing video clips of events, student testimonials and academic comments on current hot topics. Search for hubsweb.

‘I think he had a lot of crucial advice, especially the emphasis he put on transferable skills. It was inspiring.’


Events diary Open days Full-time courses 9 July 2011 Open days offer the chance for anyone wanting to study on an undergraduate programme to visit the Business School at either the Hull or Scarborough campus. Visitors will meet members of staff from the Business School, and interact with current students, helping applicants to make an informed decision about their future education.

Part-time courses 15 June 2011 Open evenings for part-time courses enable you to find out more about how our Executive MBA and BA Business Management courses can enhance your business and management knowledge and skills. For further information on full or part-time open days, please visit the Business School’s events web page at

Hull and Humber Business Week 2011 The power of sport – investing in business and community With Assem Allam, Adam Pearson, and Simon Morgan (Premier League) 8 June 2011 For more information and to book your place, please contact Ian Calvert at

Business lectures/workshops Lean Six Sigma Executive Programme, taught in collaboration with business process outsourcing expert arvato Begins 8 June 2011 Through Lean Six Sigma training, businesses can reduce costs by 10–15 %. By making processes more rigorous and effective, businesses are able to reduce process variation to ensure a consistently high-quality product and minimise waste and to reduce costs. For more information and to book your place, please contact Richard Faint +44 (0)1482 347500

Logistics programmes Strategic Supply Chain Management 29 June 2011 To reserve your place, please contact Pam Jackson on +44 (0)1482 347500 For further information about any of the events listed above or forthcoming activities, please visit the events section of our website, Hull University Business School Hull HU6 7RX +44 (0)1482 347500

Business magazine May 2011  

Business magazine May 2011