a product message image
{' '} {' '}
Limited time offer
SAVE % on your upgrade

Page 1

Press release embargoed until 00.01am, Tuesday 5th June

2 I N 5 P E O P L E U N A W A R E T H AT W E ’ R E E AT I N G O U R O W N C L O T H E S AND THEY’RE TOXIC #whatsinmywash campaign launched to tackle plastic microfibre pollution New research1 released today by the environmental charity Hubbub reveals that 44% of the public are completely unaware that microfibres - the microscopic fibres released into our waterways when we wash our clothes - often end up in our food and that we are effectively eating our own clothes. Synthetic clothing is on the rise and now accounts for around 60% of all clothing produced2, however the survey of over 2,000 people across the UK showed 44% of people don’t realise that synthetic fibres such as polyester, acrylic or nylon are actually plastic. Whilst 71% are aware of plastic microbeads and their impact on the environment, only 56% know what microfibres are and these actually pose a much bigger problem. Half a million tonnes of plastic microfibres a year contribute to ocean pollution3 – 16 times more than the plastic microbeads from cosmetics. An estimated 35% of primary microplastics entering our oceans are released through the washing of textiles3 and studies have found these fibres in our food – from mussels and table salt to honey and beer. Plastic microfibres absorb toxic chemicals and the long-term health impact of consuming these fibres has yet to be fully established. Evidence4 given to the House of Commons’ Environmental Audit Committee in 2016 raised concerns about the impact on critical diseases, health conditions and hormones. Little has been done since to address the issue and Hubbub’s findings show this has left people concerned about the impact on their own health and on ocean life:

• 69% of people are concerned about the impact microfibres are having on ocean life • 56% are concerned about the fact they or their family might be eating microfibres • 68% want to see more research into the long-term health implications of the microfibres in the food we eat

Hubbub today launches the #whatsinmywash campaign - providing tips for consumers to reduce the impact of their wash and calling on a range of industry sectors to take action to tackle the problem. Trewin Restorick, CEO of Hubbub said “Plastic microfibres are ending up in our waterways, ecosystems and in our food and drink and we don’t yet know what impact this will have. The

issue is complicated and the messages are confusing. Our research suggests that levels of knowledge and awareness around microfibres amongst the public are low, so today we’re launching some clear actions that consumers can take to help reduce the amount of microfibres released from household washing. “There is also an urgent need for more research and action at an industrial level – from exploring better filter systems in water treatment plants and washing machines to producing and selling clothes which are less likely to shed microfibres. It is critical that more is done to explore the potential impact on our health of eating food that contain these plastic particles.” Peter Ackroyd MBE DL, COO of the Campaign for Wool said “The global retail industry is undergoing an unprecedented conversation about the impact of microplastics in the environment and in our daily lives. As our Patron HRH The Prince of Wales said recently, ‘I find it sobering to think that almost all the plastic ever produced is still here somewhere on the planet in one form or another and will remain here for centuries to come, possibly thousands of years.’ A return to great quality, long lasting clothing made from natural fibres can help remedy this and we would urge the public to check clothes labels when shopping and look for fabrics that don’t add to this problem.“ Hubbub suggests the following 7 actions consumers can take to help reduce the number of microfibres released into our waterways: 1. Choose clothes you love so they last and you can get more wears from. Synthetic clothes ending up in landfill are a growing source of secondary microplastic pollution because they gradually break down into micro sized plastic particles. 2. Wash clothes only when you need to. Microfibres are released in the wash, so if you can get another wear out of something, let it air instead. 3. Wash clothes at a lower temperature (30 degrees C). This will prevent them from wearing faster which can lead to more microfibre release. 4. Use a full load and wash on a shorter, gentler cycle; this reduces friction on your clothes which causes microfibres to shed and clothes to wear. 5. Avoid the tumble dryer, they may wear your clothes out increasing the likelihood of microfibre release on the next wash. Your clothes will stay in shape for longer too! 6. If you have a condenser tumble dryer the liquid collected may contain plastic microfibres don’t empty it down the sink. 7. Pledge your support for more research and industry action on the issue, visit www. whatsinmywash.org.uk.

NOTES TO EDITORS For more information contact Hubbub. Survey by Censuswide, nationally representative sample of 2,000 UK residents, conducted May 2018. 1

https://www.greenpeace.org/international/story/6956/what-are-microfibers-and-why-are-ourclothes-polluting-the-oceans/ 2

https://www.ellenmacarthurfoundation.org/assets/downloads/publications/A-New-TextilesEconomy_Summary-of-Findings_Updated_1-12-17.pdf 3

https://www.independent.co.uk/environment/plastic-microplastic-microbeads-pollution-toxicenvironment-house-of-commons-environmental-audit-a7011256.html 4

ABOUT HUBBUB Hubbub is a charity which explores innovative ways to interest mainstream consumers in important sustainability issues, through different ‘hubs’ of activity: Food; Fashion; Homes; Neighbourhoods. Hubbub’s previous campaigns have included #SquareMileChallenge, the UK’s first large scale solution to coffee cup recycling, #GiftABundle to get pre-loved baby clothes back into circulation and #PumpkinRescue to encourage more people to eat the carvings from their Halloween Pumpkins. https://www.hubbub.org.uk/

Profile for HUBBUB

#WhatsInMyWash? campaign launched to tackle plastic microfibre pollution I Press release I Hubbub  

New research by Hubbub reveals that 44% of the public are completely unaware that microfibres - the microscopic fibres released into our wat...

#WhatsInMyWash? campaign launched to tackle plastic microfibre pollution I Press release I Hubbub  

New research by Hubbub reveals that 44% of the public are completely unaware that microfibres - the microscopic fibres released into our wat...

Profile for hubbubuk