How your business can support What is Community Calling? COVID-19 has seen us all change the way we interact with each other. With many of us using our phones and internet as a coping strategy, COVID-19 lockdowns and social distancing hasn’t been easy for those without a device. Over 11 million people in the UK currently don’t have access to the internet, leaving them digitally excluded. With over 28 million smartphones lying unused in people’s homes in the UK, at the start of lockdown, Hubbub trialled a campaign that re-homed old smartphones with vulnerable individuals who had previously been digitally excluded. After the success of the initial pilot, we’re expanding this brilliant initiative with the goal of redistributing another 10,000 smartphones across: • • • • • •
London boroughs of Lambeth, Lewisham and Southwark Manchester Bristol Leeds South Wales Glasgow
Three ways to get involved
Spread the word to employees or customers, asking them to donate old
smartphones to transform the lives of people like Mary, who said her phone was a “turning point in her life” • Scroll down for Hubbub’s eye-catching and ready-to-use design assets and key messaging for any internal or social media comms.
Rehome old business smartphones currently lingering in a dusty
draw, 80% of existing phones in the UK are lying unused! (All chargers are also gratefully received.) • Click here for Hubbub’s editable infographic that you can personalise to reflect how many phones your business donated to tackle digital exclusion and e-waste. • Please follow this checklist prior to requesting our courier collection of your business smartphone donations.
Host a drop-off point, help make it even easier for employees/customers
to drop off their old smartphones.
• This guide makes this really easy for you!
Key campaign messages
Community Calling is a programme delivering thousands of old smartphones to vulnerable individuals around the UK who are currently digitally disconnected. COVID19 has been hard on everyone. Lockdown and ongoing social distancing has left people feeling alone and vulnerable, these restrictions have particularly impacted those who cannot connect to the internet and are therefore considered digitally excluded. As parts of the UK grapple with tighter lockdown restrictions and people are once again separated from social contact, Community Calling will help tackle isolation and reduce growing levels of e-waste (the UK generates the second most electronic waste per capita in the world). All donated smartphones are digitally wiped, loaded with 12 months of free connectivity and cleaned. Smartphones are then given to a vulnerable member of the community, identified by local community groups and councils as being digitally excluded. To date beneficiaries have been the elderly, asylum seekers, survivors of domestic abuse and those in low-income households.â&#x20AC;Żâ&#x20AC;Ż The programme is a partnership between O2 and Hubbub, with Reconome managing all smartphone processing.
Social media toolkit Social media assets and post templates you can use on your channels Community Calling campaign film Social media assets Editable social media assets that you can personalise to your business
Example social posts for launch and thanks Platform
đ&#x;&#x201C;ąFour in five smartphones in the UK are currently lying unused in dusty
old drawers. Let your old smartphone transform someoneâ&#x20AC;&#x2122;s life by donating it to #CommunityCalling by visiting http://ow.ly/6BG050C58Cj.
đ&#x;Ľł đ&#x;&#x2018;&#x20AC; Over 11 million people in the UK currently struggle to access the internet, leaving them digitally excluded and unable to apply for jobs, access learning support or virtually connect with loved ones. đ&#x;&#x2019;&#x152; Help your
community by visiting #CommunityCalling @ http://ow.ly/6BG050C58Cj
â&#x2122;ť Only 20% of electronic waste is recycled and e-waste is now one Launch
of the fastest growing waste streams in the world. Donâ&#x20AC;&#x2122;t let your old smartphone become part of this statistic, especially when it could transform the life of someone in need.
đ&#x;&#x201C;ąWithout her #CommunityCalling smartphone single-mum Mary would not have secured the job she needed to stay in her home. đ&#x;?Ą Please gift your old smartphone @ http://ow.ly/6BG050C58Cj to transform the life of someone who is currently digitally excluded. Instagram
đ&#x;&#x201C;ąWithout their #CommunityCalling smartphones Katie and Jay couldnâ&#x20AC;&#x2122;t have accessed their learning support. đ&#x;&#x201C;&#x161; Please gift your old smartphone to #CommunityCalling to transform the life of someone who is currently digitally excluded. For Community Calling Instagram story options please click here.
Post Discover how your old smartphone could transform the life of someone who is digitally isolated in your community, someone like Mary, a single mum at risk of being made homeless until she was given her #CommunityCalling smartphone to secure a new job.
There are 11 million individuals in the UK that struggle to access the internet, leaving them unable to access online learning support, job searches, healthcare or virtually connect to their loved ones. COVID-19 restrictions are particularly hard on these digitally excluded households. All #CommunityCalling smartphones are digitally and physically cleaned to be safely donated to someone who has been identified as digitally excluded by the community groups and councils supporting this campaign. To date #Community Calling has benefitted the elderly, asylum seekers, survivors of domestic abuse and those in low-income households. Please donate your old smartphone today to #CommunityCalling by registering for a Freepost envelope @ http://ow.ly/6BG050C58Cj
At [insert Business name] we really know how critical technology is to working life. However, COVID-19 has shown us all how essential it also is to education as havingâ&#x20AC;Żtechnology and internet access has never been more importantâ&#x20AC;Żfor learning.
Today there are an estimated 1 million children and young people without adequate access to smart devices or internet connection at home. That equates to almost 3 young people in every classroom in the UK!
At the same time there are over 28 million old smartphones in the UK,â&#x20AC;Ż#CommunityCalling aims to redistribute 10kâ&#x20AC;Żphonesâ&#x20AC;Żtoâ&#x20AC;Żindividuals that are digitally excluded.â&#x20AC;Żâ&#x20AC;Ż By gifting your old smartphone you could help a childâ&#x20AC;Żaccessâ&#x20AC;Żlearning materials andâ&#x20AC;Żsupportâ&#x20AC;Żfrom teachersâ&#x20AC;Żwhile having to learn from home.â&#x20AC;Ż Find out more about gifting a phone @ http://ow.ly/6BG050C58Cj Sources: https://www.london.gov.uk/sites/default/files/a_digital_inclusion_strategy_for_london.pdf https://www.bbc.co.uk/news/uk-england-53323405 https://www.green-alliance.org.uk/resources/The_end_of_the_upgrade.pdf
Post [Insert business name] is supporting the ambitious plans of #CommunityCalling to help 10,000 vulnerable households in the UK get digitally connected. There are 11 million individuals in the UK that struggle to access the internet, leaving them unable to access online learning support, job searches, healthcare or virtually connect to their loved ones. COVID-19 restrictions are particularly hard on these digitally excluded households. [[We are/Insert business name is] donating [X] out-of-use smartphones and call on all [employees/partners/colleagues] to dust off their old smartphones to digitally connect those left isolated and vulnerable as a result of COVID-19. Further details on how to register for your Freepost envelope can be found @ http://ow.ly/6BG050C58Cj. OR [We are/Insert business name is] calling on all [employees/partners/ colleagues] to please dust off their old smartphones to digitally connect those left isolated and vulnerable as a result of COVID-19. Further details on how to register for your Freepost envelope can be found @ http:// ow.ly/6BG050C58Cj.]
All gifted devices will be professionally data-wiped, sterilised and loaded with 12 months free O2 connectivity before being donated onto digitally excluded people in cities either facing, or at risk of Tier 3 lockdown restrictions. [Insert business name] is supporting the ambitious plans of #CommunityCalling to help 10,000 vulnerable households in the UK get digitally connected. As parts of the UK grapple with tighter lockdown restrictions and people are once again separated from social contact, Community Calling will help tackle isolation and reduce growing levels of electronic waste. Currently, the UK generates the second most e-waste per capita in the world. With an estimated 28 million smartphones lying unused in the UK, [[We are/Insert business name is] donating [X] out-of-use smartphones and call on all [employees/partners/colleagues] to dust off their old smartphones to digitally connect those left isolated and vulnerable as a result of COVID-19. Further details on how to register for your Freepost envelope can be found @ http://ow.ly/6BG050C58Cj. OR [We are/Insert business name is] calling on all [employees/partners/ colleagues] to please dust off their old smartphones to digitally connect those left isolated and vulnerable as a result of COVID-19. Further details on how to register for your Freepost envelope can be found @ http:// ow.ly/6BG050C58Cj.
đ&#x;&#x2122;?Thank you so much to all [our/BUSINESS NAME] employees who donated their old smartphones to #CommunityCalling, you have transformed someoneâ&#x20AC;&#x2122;s life by enabling them to digitally connect to the world.
đ&#x;&#x2122;&#x152; High fives all round to [our/BUSINESS NAME] [employees/partners/
Celebration & thanks (Employee donations)
colleagues] who donated their old smartphones to #CommunityCalling. Together with our donated business smartphones we have digitally connected [INSERT NUMBER of] vulnerable members of our community.
đ&#x;Ľł Congratulations to [our/BUSINESS NAME] [employees/partners/ colleagues] who have transformed the lives of the digitally excluded in our community. đ&#x;&#x201C;ą đ&#x;Ľł Celebrating [our/BUSINESS NAME] [employees/partners/
colleagues] who have gifted their old smartphones to #CommunityCalling. Together with the business smartphones we donated, we have transformed the lives of [INSERT NUMBER] previously digitally excluded members of our community.
Pre-sending checklist for businesses Please ensure your IT team follows the below checklist when preparing batches of smartphones for the Community Calling project. Please email firstname.lastname@example.org to book a courier to collect your donated smartphones.
Step 1: Removing Mobile Device Management software (MDMs) This is the first essential step when preparing your phones for donation. If your company MDM is not removed we cannot do anything with the device! Your company Device Administrator, usually a Head of IT or IT Manager, will be able to uninstall the MSM via the phone’s security settings.
Step 2: Unlocking your phones from all networks Phones will need to be fully unlocked so we can process and regift the devices with the least amount of friction and cost. Unlocking devices independently is expensive and a drain on funds which could otherwise be used to fuel the donation of more devices. You can easily call your Network Account Manager who manages your company’s phone contracts to assist you with this. *Please note: If you are struggling with any issues surrounding network unlocking we do not want this to put you off donating phones! Contact our partner Reconome for assistance - email@example.com or 0208 212 7980.
Step 3: Device data-wiping and user account removal Reconome will professionally data-wipe all devices once received in our warehouse for your peace of mind (see below for more details). To ensure security of your data during transport, we are asking all B2B partners to remove their data from phones by using the factory reset function. If you have a MDM set up for your company’s fleet of phones this can be done in bulk across all devices which are being donated. It’s also essential that all phones are removed from iCloud and Google accounts so the devices are not locked to any users. Please follow the instructions below to factory reset and decouple user accounts for both Apple and Android devices.
Apple Devices To erase multiple devices, or if your device isn’t charged: 1. Log into iCloud.com 2. Select Find My iPhone -> find your device and Erase -> Remove from Account If your decive is charged: 1. If you paired an Apple Watch with your iPhone, unpair your Apple Watch. 2. Back up your device. 3. Remove the SIM if there is one. 4. Remove your Apple account. Sign out of iCloud and the iTunes & App Store. • If you’re using iOS 10.3 or later, tap Settings > [your name]. Scroll down and tap Sign Out. Enter your Apple ID password and tap Turn Off. • If you’re using iOS 10.2 or earlier, tap Settings > iCloud > Sign Out. Tap Sign Out again, then tap Delete from My [device] and enter your Apple ID password. Then go to Settings > iTunes & App Store > Apple ID > Sign Out. 5. Wipe your device Go back to Settings and tap General > Reset > Erase All Content and Settings. 6. If you turned on Find My iPhone, you might need to enter your Apple ID and password 7. If asked for your device passcode or Restrictions passcode, enter it. Then tap Erase.
Android Devices To erase multiple devices, or if your device isn’t charged: 1. Sign into Google Accounts. 2. Under Sign-in & security > Device activity & security events > REVIEW DEVICES. 3. Select device > click REMOVE. If your device is charged: 1. Make sure any data you need is backed up, including contacts. 2. Remove the SIM or any memory cards. 3. Turn off any screen locks. 4. Remove your Google accounts. On a Samsung Galaxy, go to Settings > Accounts and backup > Accounts and tap on Google, then tap Remove account. Make sure you remove all accounts. 5. Remove your Samsung account from the phone. 6. Wipe the device with a factory reset. Go to Settings > System > Advanced >Reset options > tap Erase all data.
All done? Youâ&#x20AC;&#x2122;re ready to gift!
Data Security We take data security extremely seriously. A core element of our offering is our use of GDPR compliant, certified data erasure software to permanently delete all data from your devices before they are repaired or recycled. BlackBelt Defence (HMG Infosec Standard and tested by ADISA ADPC0074) is the software used for mobile devices data wiping. Devices we receive which do not turn on or arrive to us beyond economic repair will be stored in a locked cage/container to ensure full security whilst in our custody. Periodically, devices are then sent for recycling using satellite tracked vehicles and BPSS checked drivers to the Approved Authorised Treatment Facility (AATF) run by Computer Disposals Limited (CDL). All devices are destroyed at their facility using a Untha RS40 shredder and fully compliant with ADISA regulations for secure destruction of data (ISO 27001:2013 Information Security Management Standard) for mobile devices. We are extremely confident in this methodology across the various types of mobile data-bearing assets we receive. As such Reconome does not retain ANY customer data on physical ICT devices. The only data that is retained by Reconome are the basic customer details, such as where, when and from whom we received the devices.
FAQs Will the phones be data-wiped? Yes, rest assured every device will be data-wiped by our tech partners Reconome with certified deletion software. The phones will also have diagnostics performed on them to ensure they are workable and fit to be passed on.
Who will the phones go to? We’re working with local councils and community groups to identify people who will benefit most from a smartphone. Some examples of beneficiaries from phase one are the elderly, asylum seekers, survivors of domestic abuse and those in low-income households. We are working closely with local organisations to ensure everyone who receives a phone has adequate digital skills training to go with it.
What phones qualify? We are grateful for all working smartphones that: • have an intact screen • can take a charge (if you can donate your charger that would be great!)
Are there any business specific steps to follow? Please note this is only relevant if you are donating business-owned devices Yes, please factory reset any phones before sending them. Please also remove any password locks and accounts (e.g. iCloud or Gmail accounts) or we won’t be able to regift the phones. Please follow the pre-sending checklist when preparing batches of smartphones for the Community Calling Project.