EMBARGOED: 00:01 29TH OCTOBER
O2 launches national plan to keep the most vulnerable connected in time for Christmas
O2 announces nationwide mobile device and data donation drive to support the most vulnerable who are digitally disconnected from others The network is partnering with charity Hubbub, with the aim to donate 10,000 devices and 12 months of free connectivity to digitally excluded people in cities either facing, or at risk of Tier 3 lockdown restrictions The news comes at a critical time as restrictions lead to a reduction in social contact meaning that many people are struggling and isolated Support the campaign and donate your old smartphone to Community Calling - visit http://www.hubbub.org.uk/communitycalling
LONDON, 29th October: As parts of the UK grapple with tighter lockdown restrictions and people are once again separated from social contact, O2 announces a campaign to help tackle isolation through the power of mobile technology. The UK’s largest mobile network is expanding its partnership with charity Hubbub, with the aim to gift 10,000 unused smartphones to vulnerable individuals in the most deprived areas of the UK. The Community Calling campaign is a lifeline for people who are struggling as a result of the pandemic, and will see smartphones first donated in the London Boroughs of Lambeth, Lewisham and Southwark - locations with high levels of inequality, poverty, exclusion and employment challenges. A national rollout will then follow in Manchester, Bristol, Leeds, Swansea and Glasgow, with the campaign targeting cities either facing, or at risk of Tier 3 lockdown restrictions - starting with London, then Manchester. The full rollout will be completed by Spring 2021. As part of the campaign, O2 will be donating 12 months of free connectivity to the beneficiaries, which will include unlimited minutes, unlimited texts and 6GB of data per month for a full year. Digital connectivity has been vital this year: preserving economic output, helping businesses adapt and keeping us close to the ones we love. However, too many people are digitally excluded, without access to devices or connectivity. O2 and Hubbub are working closely with local community groups in each city to identify those most in need of a smartphone - people who desperately need access to essential services, support with education and employment, or to keep connected with loved ones. The most vulnerable individuals have been identified as those who are shielding, the elderly, refugees, domestic abuse survivors and those in low income households. All beneficiaries will also be able to access digital skills training at local support centres, equipping them with the knowledge and tools to thrive in the longer term. Community Calling connects the vulnerable in Southwark
EMBARGOED: 00:01 29TH OCTOBER The move follows a successful trial earlier this year, which saw over 500 devices distributed to residents of Southwark in London. It had an overwhelmingly positive effect - from keeping families connected during lockdown and reducing loneliness, to supporting home-schooling and helping people secure employment – as well as tackling the problem of e-waste. Three of the success stories from the trial are included below:
Mr Smith, one of the beneficiaries from the trial in Southwark, is a 60-year-old living alone with additional needs and a speech impairment. He had never used a smartphone before, which is why his local community group, AgeUK, ensured the phone was updated and accessible for his needs before receiving the device. Thanks to the Community Calling network, a local volunteer from GoodGym (a group of runners that combine exercise with helping their communities) helped Mr Smith understand how to use his new smartphone - enabling him to connect with his friends, peers, and colleagues, attend online activity groups, and receive text alerts for medical appointments.
Katie and Jay attend Bede House in Southwark (a centre for adults with learning difficulties) for social reasons. However, due to the pandemic, their main social outlet in life is closed at the moment - which means that many of the people who visit Bede House are feeling lonely and disconnected. The smartphones they received via Community Calling have enabled both Katie and Jay to stay in touch with the centre and their friends - they can access the centre’s app, join daily virtual meetings and activities, and share photos with each other.
Mary is a single parent who, pre COVID-19, supported herself and her son by working as a cleaner. When the country went into lockdown in March 2020, she was unable to work and ineligible to claim benefits. Unemployed and at risk of homelessness, she was disconnected from the outside world and struggling to cope. Community Calling was the lifeline she needed - it provided her with a smartphone, which allowed her to apply for jobs. The next week she received a job offer and she now proudly works as a cashier at Surrey Quays Shopping Centre.
Mark Evans, Chief Executive of O2, said: “Connectivity has been vital to keeping the country running during the pandemic, but if you’re unable to get online you’re likely to miss out on a lot of support. We’ve already seen the positive impact Community Calling has had on vulnerable people in Southwark, so we’re pleased to announce this expansion and tackle digital exclusion elsewhere across the country. We’re determined to support the people who need it most.” Gavin Ellis, Director and Co-Founder at Hubbub, said: “It’s been heart-warming to see the positive impact receiving a smartphone through the Community Calling project has already had on so many people’s lives. Being connected to loved ones and accessing essential services is easily taken for granted, but is still not a reality for too many people. We’re looking forward to working with O2 to expand Community Calling to get more people connected and prevent unnecessary electrical waste. We’re calling on individuals and businesses with spare smartphones to donate them to somebody who needs a device to stay connected at this difficult time.”
EMBARGOED: 00:01 29TH OCTOBER Minister for Digital Infrastructure, Matt Warman said: "Digital connectivity has been a lifeline for many of us during the pandemic and I welcome O2's efforts to get more vulnerable people online. "The government brokered an unprecedented deal with mobile operators to offer extra support to those struggling to pay their bills and better deals such as free or low cost mobile data boosts, and I am pleased to see O2 is continuing to do whatever it can to help those affected by the virus." Gift your phone Anyone in the UK can get involved by donating unused smartphones. It’s easy to sign up online - you’ll receive a free-post donation box to post your old and workable smartphone, to be refurbished by trusted partner Reconome. It will be data-wiped, sanitised and redistributed with user guides and PAYG SIM cards. Alternatively, those who don’t have an old smartphone can choose to donate the cost of one month’s top-up for the beneficiaries by visiting hubbub.org.uk/donate-data-to-community-calling-resources. O2 and Hubbub are also encouraging businesses to support the campaign by organising bulk device donations, or providing collection boxes in their offices (where appropriate). If you’d like to support the campaign and donate your old smartphones to Community Calling, visit http://www.hubbub.org.uk/communitycalling/ for more details.
-ENDSAbout Hubbub Hubbub is an award-winning charity and social enterprise that inspires ways of living that are good for the environment - disrupting the status quo to raise awareness, nudge behaviours and shape systems. Their aim is to revolutionise communications with the public about environmental issues - using everyday language and good design to make environmental actions desirable and tapping into things people are passionate about such as food, fashion, homes and neighbourhoods. This innovative approach saw Hubbub win the Charity of the Year Award at the prestigious Charity Times Awards in 2020. Since its formation in 2014, Hubbub has delivered more than 60 trailblazing environmental campaigns in collaboration with over 700 partners, helping to shift the national debate on key environmental issues such as food waste, sustainable fashion, air pollution and recycling. Hubbub’s campaigns include #LeedsByExample which brought together 25 of the UK’s largest companies to boost recycling on the high street, a 3-year partnership with IKEA to create the world’s largest consumer-facing sustainability campaign ‘Live Lagom’ and creating a Network of 100 Community Fridges across the UK, each redistributing on average 1.5 tonnes of food every month that would otherwise have gone to waste. https://www.hubbub.org.uk/ Twitter: @hubbubuk Facebook: @HubbubUK
EMBARGOED: 00:01 29TH OCTOBER Instagram: @helloHubbub LinkedIn: Hubbub-UK About Telefónica UK / O2 O2 is the principal commercial brand of Telefónica UK Limited, part of the global telecommunications group Telefónica S.A, headquartered in Spain and operating in Europe, and North, Central and South America. No.1 Network: O2 is the UK’s largest network with more than 35 million connections, providing 2G, 3G, 4G and 5G services while operating a nationwide O2 Wifi service.1 For three consecutive years O2 has won Best Network Coverage provider at the publicly voted Uswitch Awards (2018, 2019, 2020). It won Best Network Performance at the Mobile News Awards in both 2020 and 2019, and was named Most Reliable Network by GWS in 2020. The company is the network of choice for mobile virtual network operators giffgaff, Sky Mobile and Lycamobile and manages a 50:50 joint venture with Tesco for Tesco Mobile. O2 has led the industry with its commitment to Customer Fairness. Since 2013 O2 Refresh has split airtime and device costs so customers never pay for a handset they already own, and the evolution of customisable plans gives customers true flexibility over how they pay for their mobile phone. From exclusive Priority Tickets which provide customers with pre-sale tickets for The O2 and O2 Academy venues, 48 hours before everyone else, to England Rugby matches - who O2 have proudly been sponsors of since 1995. O2 strives to do the right thing as a business and for its customers. It has committed to becoming net zero by 2025 and to working with supply chain partners to reduce carbon emissions by 30% in the next five years. The O2 Recycle scheme encourages customers to dispose of old devices responsibly and was named Best Recycle Service at the Mobile Industry Awards. In 2019 O2 was one of only three companies globally to be recertified at the highest level by the Carbon Trust Standard for reducing supply chain emissions. Through its partnership with the NSPCC, since 2015 O2 has helped parents take over 7 million actions keep their kids safe online. In 2020 it became the only UK mobile network to sign up to The Conscious Advertising Network (CAN), a voluntary coalition of organisations set up to ensure that industry ethics catches up with the technology of modern advertising. O2 has 6,500 employees across three main office sites and more than 440 retail stores, and was named a Best Place To Work in Glassdoor’s 2019 Employee’s Choice Awards. Championing a fair, inclusive and ethical business from the inside, O2 has industry-leading inclusive policies that have seen it recognised with a National Inclusion Standard accreditation, and awarded the first ever People and Culture Award at the Mobile Industry Awards 2020. The company offers 14 weeks’ paid paternity leave for heterosexual and same-sex couples, and last year launched a toolkit for employees considering transitioning at work. It is the only teleco named in the Social Mobility Employer Index for the last three years. Telefónica UK Limited is registered in England and Wales. Registration number: 1743099. Its registered office is at: 260 Bath Road, Slough, Berkshire, SL1 4DX, United Kingdom. 1 Based on total number of connections to O2 network vs. number of connections to each of Vodafone, BT Group and Three as of 30.06.20. Connections are defined as the number of Subscriber Identity Modules (SIMs) classed as active in the last 90 days. See www.o2.co.uk/network for more.