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Greensboro, North Carolina

All Sewed Up! Rosalyn Womack

Sew Bu2ful & The Honeybun Boutique by Terry L. Watson Photos provided by Mykel Media

T

he spirit and charm of Rosalyn Womack is expressed throughout The HoneyBun Boutique, the special order “Beautifull- Figure” plus size clothing store she operates in downtown Greensboro . The boutique carries other designers that are not sold elsewhere in Greensboro . It also carries beautiful locally made handmade jewelry and accessories. The boutique is a result of her spending years sewing and designing her very own clothing line, “Rosalyn Womack” through her sewing business, Sew Bu2ful. With so many garments manufactured at her home based business for friends and family, she decided to open a store where she could sell them to the public. Since opening her store her clientele has expanded beyond close acquaintances and she maintains an appointment book for those who seek tailor made garments, alterations, embroidery, and even screen printing.. A native of Greensboro , Rosalyn graduated with a degree in Family & Consumer Sciences with a concentration in Fashion Merchandising20& Design from North Carolina A&T State University in 2001 and followed that feat with her Masters from the University of Phoenix in the same field of Elementary Education in 2005. She says her love for children is why she eventually chose a career as a school teacher. As a mother of two she says the responsibilities of parenting and working two full time jobs (teaching and the boutique) can be quite challenging. “I struggle at times trying to balance time between everything that I have going on,” she says. “I am the everything,” she says when describing the workload and backbone of her business. Rosalyn says that she was inspired by Robin Mack Davis, owner of Mack & Mack who also designs and sells

her clothes directly from her studio. Rosalyn says she decided to follow this same process at her boutique. As the boutique opened, Rosalyn had plenty of experience in retail. While in high school and in college she worked at Dillards, Steinmart, The Limited, Sylvesters Fashion Outlet (now closed), and the Fashion Bug. Actively involved in the ministries at Calvary Christian Center East, Rosalyn says that she gives all the credit for her success to God. “Nobody but God has given me anything and Iʼve always had to work for it,ʼ Rosalyn says. Itʼs an attitude like this that allows Rosalyn to maintain her small business even through the tough economy of our country. She says she would like to expand and move to a larger location in the future where she could include other designers and more manufacturing work space. Visit the Honey Bun Boutique and Sew Bu2ful at 219 Summit Avenue in Greensboro or call (336)334-0173 or online at www.rosalynwomack.com

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FEBRUARY/MARCH 2009

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