The tendency of online purchasing is increasing amongst the people day-by-day. Online shopping gives the freedom of choosing from the available range of products as well as comparing the ones of your choice. All can be done comfortably from your home. A computer, an internet connection and completing some other technical formalities will allow you to shop online. On the other hand, online stores are designed to be user-friendly. Webmasters are always eager to dish out the best they can. Magento comes to mind at such times. It is an open source tool that helps build easy to use online stores. As it is open source, more and more people are inclined towards using Magento. PSD to Magento conversion is one thing that many webmasters are looking forward to. It is quite easy to convert PSD to HTML/Magento if you have the PSD files. Magento works on the ecommerce web application. This conversion is not only important, but also extremely effective. It has been widely used ever since it was first introduced in the internet community. This application was launched some three years ago â€“ in 2008. The credit for developing the PSD to CSS/Magento adaptation mainly goes to Varien. Along with Varien, there were some other programmers as well who should be given the credit for developing this open source platform. Even if there were other programmers in the picture, the ownership of Magento goes to Magento Inc. It is possible for anyone to convert the PSD files to cross browser compatible and SEO friendly themes. They are also known as the PSD to XHTML/Magento template. The open source allows the users to design templates according to their choice. It is also possible to give a thoroughly professional look to the themes on your own. To build such templates, CSS and XHTML also play an important role. The latest possible technologies are used in these themes. For this reason, many webmasters are constantly looking to integrate these themes for their online store. The app gives you the freedom to stand right at the front with its use. In this competitive and bloodthirsty world, Magento gives you enough freedom. Processing the payments, updating the catalogues, creating reports as well as analysis and marketing promotions are some of the areas where the app proves to be the for your online business. Those who have used Magento, will know how difficult life would have been without its presence. If you have an eye for designing and color combination, you can edit and create new themes as well. It is so easy to use that the finished work will look like an original design. If you are a newbie in this field, there are professionals who can help you out. If you have trouble finding any such pro hand in the business, you can scour on the web for the same. Due to the open source and easy availability of the tool, there is nothing that can come between you and your dream of an online store.