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University of West Florida Graphic and Brand Identity S ta n da r d s M a n ua l


Contents and letter from the president

The “Why” of Graphics Standards? ( 3– 4 Quick Look ( 3 The Brand Idea ( 5 Trademarks ( 6 Institutional Graphic Standards & Guidelines ( 7 – 16 UWF Institutional Logo System Institutional Logo Primary Colors ( 8 Official Institutional Logos ( 9 UWF Letter Mark ( 10 UWF Seal ( 10 UWF Publication Signature ( 11 Logo Do’s and Don’ts ( 12 UWF Stationery ( 13 – 16 Athletic Identity Graphic Standards ( 17 – 31 UWF Argonauts Colors ( 18 UWF Athletic Logo System Primary Logo & Variations ( 19 – 20 Color Variations ( 21 – 24 Banner Text ( 25 Compatible Typography ( 26 Minimum Size ( 27 Logo Use on Color Backgrounds ( 28 Logo Use Violations ( 29 Retail Applications ( 30 – 31 Contact Information ( 32 References ( 33 – 34 The Chambered Nautilus ( 35

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In August 2009 the university introduced new graphics for Argonaut Athletics into the family of UWF graphic identity marks. The new athletic marks are striking both in their uniqueness and versatility. It is our hope that the new graphics will strengthen the Argonaut brand among our students, alumni and community constituents and that our brand will also find greater acceptance in the marketplace. Each time one of our marks is seen, it should be quickly recognized and identified. Brand recognition depends on consistency of use. This manual, which outlines all UWF brand graphic standards, is intended to serve as a guide for users. We enlist your help in preserving the integrity of the UWF brand as you show our colors.

Judy Bense, Ph.D. UWF President

University of West Florida Graphic and Brand Identity Standards Manual


Quick Look

T h e “ w h y ” o f g r a p h i c s s ta n da r d s

UWF Colors: Blue of the sky and Green of the sea

The University of West Florida is a large, diverse organization whose primary

Mascot: Argonauts, referring to Jason and his legendary crew of sailors, who experienced perilous adventures in the their quest for the Golden Fleece.

of our region. To help our constituents recognize the value UWF brings to

Emblem: The Chambered Nautilus, a symbol of growth, change and accomplishment, representing excellence and perfection in nature, Dr. Harold Crosby, the university’s first president, selected the chambered nautilus to symbolize UWF. President Crosby was inspired

the integrity of our brand. This manual serves as a guide to assist university units

mission is to provide outstanding educational opportunities for the citizens this endeavor, we need to clearly identify and communicate the UWF brand. One way we do that is through consistent use of an officially licensed family of graphics to represent our institution visually. When we appropriately use the designated colors, emblems and type styles in all communications, we protect and vendors who work with the university in producing branded materials from publications to merchandise and Web sites. The following pages illustrate how we expect our brand identity to be conveyed visually.

by the poem, “The Chambered Nautilus,” by Oliver Wendell Holmes.

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T h e “ w h y � o f g r a p h i c s s ta n da r d s

This manual and the UWF Graphic Identity Standards Web site are the

Need Help? If you have questions about the UWF Graphic and Brand Identity Standards, contact the Office of University Marketing and Creative Services, (850) 473-7424.

authoritative sources for the UWF identity and brand communication standards. The Office of University Marketing & Creative Services is the official caretaker, communicator and champion of the UWF brand and is charged with ensuring that all users are in compliance with these standards. If you intend to produce official UWF communications or products that represent the University of West Florida, please refer to these resources and consult with Marketing and Creative Services staff to ensure that your projects are reviewed and satisfy graphic standards prior to production. Do these standards apply to you and your department? Yes. Exceptions are rare, but may be granted if circumstances warrant that an exception needs to be made.

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University of West Florida Graphic and Brand Identity Standards Manual


The Brand Idea

Most large companies and organizations create specific visual images or logos to be used in conjunction with the organization name. These graphics convey each company’s brand identity. They also represent the values of that company and represent the brand promise: the company’s expression of quality. WHY IS BRAND IDENTITY IMPORTANT? A unified and consistently used brand identity creates instant recognition for a company and its product. Does a university have a product? Of course. UWF’s product is education: sharing knowledge, creating understanding, expanding the wisdom and wonder of the universe. As products go, it’s one of the best. OUR BRAND IDENTITY What is included? The university’s institutional and athletic graphics, school colors, Web presence, editorial style and images are all integral parts of the UWF Graphic and Brand Identity.

Brand Buzz • Identity • Consistency • Unity • Recognition • Start a BUZZ

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Trademarks

The trademarked words and related images depicting University of West Florida and the UWF Argonauts are reserved for official use by university entities and may not be used without appropriate consent. Images also may be licensed for commercial use. For information on the licensing program, visit uwf.edu/licensing or contact UWF Business Services, (850) 474-2635. EXAMPLES OF UWF TRADEMARKS University of West Florida, UWF, Argonauts, Argos, West Florida, including any logo, mark, hallmark, seal, symbol, nickname, letter(s), word or derivative that can be associated with the University of West Florida.

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University of West Florida Graphic and Brand Identity Standards Manual


Graph INSTIT U iTIONAL c S t a nG d RAPHI a r dCs STANDARDS a n d G u i dAND e l i nGeUsIDELINES

graphic standards and guidelines is vital in promoting and

STANDARDS • Alterations to trademarked university graphics presented in this manual are prohibited. This applies to typeface, proportions and placement of graphic elements.

protecting the university’s brand identity.

• Approved colors must be used.

Graphic and brand components that appear in published communications influence people’s perceptions of UWF. Careful regard for the proper application of the university’s

The portions of this manual that MUST be followed are expressed as STANDARDS. Recommendations are expressed as GUIDELINES. Standards are university policy. The Office of Marketing and Creative Services will not approve or permit distribution of materials that violate these standards.

• A university graphic must be legible. • A university graphic is not to be used as a background for text or graphics. • A university graphic is to be surrounded by a “clear area.” No other graphics or words are to overprint, touch or appear behind university graphic symbols.

All UWF presentations and published print or electronic communications are expected to display the appropriate University of West Florida official logo. See each section for details. The trademarked graphics covered in this section are: the official university logos, publication signature, university seal and letter mark.

• Non-standard unit marks may not be used in lieu of the official marks. GUIDELINES • It is permissible for all university units to use either institutional or athletic logo marks on UWF-branded shirts or other items with appropriate approval. University of West Florida Graphic and Brand Identity Standards Manual

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INSTIT U TIONAL LO G O PRI M ARY C OLORS

The University of West Florida school colors are blue and green. STANDARDS • Only official Pantone™ Matching System ink colors or their corresponding four color process values, as noted on the right, are to be used for UWF brand graphics. For UWF official athletic colors, see page 18. GUIDELINES • It is recommended that a one-color logo, letter mark and Web logo be displayed in UWF Blue.

*

8

UWF BLUE (in lieu of which use Pantone 2945*)

UWF GREEN (in lieu of which use Pantone 356*)

UWF GOLD (in lieu of which use Pantone 871*)

Process: C: 100 M: 50 Y: 0 K: 10

Process: C: 100 M: 0 Y: 95 K: 25

Process: C: 20 M: 25 Y: 60 K: 25

RGB values: R: 0 G: 51 B: 153

RGB values: R: 0 G: 102 B: 51

RGB values: R: 163 G: 145 B: 97

Web color: 003399

Web color: 006633

Web color: A29061

Pantone® is a registered trademark of of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide.

University of West Florida Graphic and Brand Identity Standards Manual

EMERALD COAST GREEN (in lieu of which use Pantone 328*) Process: C: 94 M: 28 Y: 65 K: 29 RGB values: R: 0 G: 96 B: 85 Web color: 006666


U W F INSTIT U TIONAL LO G O SYSTE M

OFFICIAL INSTITUTIONAL

Vertical logo

Horizontal logo

Emerald Coast vertical logo

Emerald Coast horizontal logo

LOGOS The University of West Florida official logo consists of two elements: a graphic of the nautilus shell inside a square and the words “University of West Florida” stacked in a two-line configuration. A similar design is available for use by Emerald Coast Campuses. GUIDELINES • The preferred color for the UWF official logo is UWF blue (Pantone™ Matching System ink 2945 blue) or Emerald Coast Green (Pantone™ Matching System ink 328 emerald). Colors that are also acceptable include UWF green (Pantone™ Matching System ink 356 green), black or white. For questions about use of other colors, contact Joy Ward at 474-2431 (jward@uwf.edu).

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U W F INSTIT U TIONAL LO G O SYSTE M

UNIVERSITY OF WEST FLORIDA

Vertical letter mark

Horizontal letter mark

Four-color seal

Two-color seal

LETTER MARK UWF letter marks may be used in place of the official logo for informal communications. Like the West Florida logo, specific standards govern letter mark usage. The letter marks must be displayed according to the standards noted on page 7. UNIVERSITY OF WEST FLORIDA SEAL Use of the University of West Florida seal is limited. It is not to be used in place of the official logo. It is appropriate to use the university seal on official university documents (including business cards), diplomas and formal invitations. The university seal must be displayed according to the standards noted on page 7.

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University of West Florida Graphic and Brand Identity Standards Manual

One-color seal


U W F p ub l i c a t i o n s i g n a t u r e

The University of West Florida publication

Publication mailing panel

signature consists of the West Florida logo, the return address or contact information. STANDARDS • The publication signature is to appear on all

College of Professional Studies 11000 University Parkway Pensacola, FL 32514-5750 uwf.edu/cops

UWF published communications. • A publication mailing panel must placed to comply with U.S. Post Office requirements. For specifics, contact UWF Postal Services at 474-2436 or check the Postal Services Web site at uwf.edu/postal/.

Centered publication signature with contact information

GUIDELINES • For publications without mailing panels, the centered version may be substituted on the back of the document.

Office of Admissions 850.474.2230 • 800.263.1074 admissions@uwf.edu • uwf.edu/admissions

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Logo do’s and Don’ts

• DO use an official UWF logo on all communications.

• DO use the approved logo colors. UWF Blue

• DO use logos in an appropriate size.

UWF Green

White

• DO place logos on a clutter-free (preferably solid) background

Minimum size for logo reproduction is one inch wide.

• DON’T alter the color, design or shape of any official logo.

• DON’T create alternate logos.

• DON’T add text or extra designs to logos.

• DON’T use discontinued logos.

Pensacola, Florida

12

Black

University of West Florida Graphic and Brand Identity Standards Manual


U NIVERSITY OF W EST FLORIDA STATIONERY

UWF Printing Services is the approved

UWF stationery (Pantone™ Matching System 2945 blue)

vendor for official UWF stationery and business cards. Individuals may choose from two business card designs, both with horizontal and vertical formats. For ordering information visit uwf.edu/printing. STANDARDS • All university departments, divisions and colleges are authorized to use UWF stationery for UWF official correspondence. • All UWF stationery, which includes letterhead, envelopes and business cards, must follow the UWF Graphic Standards.

University of West Florida Graphic and Brand Identity Standards Manual

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U NIVERSITY OF W EST FLORIDA STATIONERY

STANDARDS (cont.)

UWF seal stationery, reserved for cabinet members only

• UWF cabinet members may elect to use stationery featuring the four-color UWF seal. • Stationery featuring a UWF Athletic Logo is available only to members of the Athletic Department. UWF Athletic business cards, reserved for Athletic Department members only

Two-color UWF seal business cards, available to all staff members

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University of West Florida Graphic and Brand Identity Standards Manual


U NIVERSITY OF W EST FLORIDA STATIONERY

STANDARDS (cont.)

Emerald Coast stationery (Pantone™ Matching System 328 emerald)

• UWF stationery is to be printed in UWF Blue. (Pantone™ Matching System 2945 blue) or Emerald Coast Green (Pantone™ Matching System 328 emerald).

University of West Florida Graphic and Brand Identity Standards Manual

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U NIVERSITY OF W EST FLORIDA STATIONERY

GUIDELINES • The University of West Florida letterhead design allows space for controlled customization. Two options are available. UWF Letterhead with added unit-specific graphic

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UWF Letterhead with added unit-specific graphic and text

University of West Florida Graphic and Brand Identity Standards Manual


At h l e t i c i d e n t i t y g r a p h i c s ta n da r d s

All Athletic logos designed by Rickabaugh Graphics. 17


U W F O f f i c i a l at h l e t i c c o lo r s

PRIMARY COLORS Color is one of the most important elements of the UWF Argonauts identity system. The colors on the right are the official colors for all of the UWF logos. If none of these colors are available it is preferred that the logos be printed in all black or in all white. See pages 21 – 24 for color variations.

SUPPORT COLORS In addition to the primary colors shown above, the UWF identity system utilizes black and white as important support colors. White helps to add contrast to primary colors. Black is the default color to use for UWF logos when the official colors are not available.

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UWF ATHLETIC ROYAL (in lieu of which use Pantone 285*)

UWF ATHLETIC GREEN (in lieu of which use Pantone 3405*)

UWF ATHLETIC NAVY (in lieu of which use Pantone 282*)

UWF ATHLETIC GRAY (in lieu of which use Pantone 421*)

Process: C: 89 M: 43 Y: 0 K: 0

Process: C: 85 M: 0 Y: 65 K: 0

Process: C: 100 M: 68 Y: 0 K: 54

Process: C: 0 M: 0 Y: 0 K: 26

BLACK

WHITE

* PantoneÂŽ is a registered trademark of of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide.

University of West Florida Graphic and Brand Identity Standards Manual ( Athletic Identity Graphic Standards


U W F ATHLETI C LO G O s

The new UWF athletic marks were designed to create a consistent brand for the UWF Argonauts. There are many variations to choose from so that there should be a design compatible to any application. The four-color and threecolor logos are shown on the right. Logos that do not contain “UWF” or “West Florida” are for use only when either the school name or the UWF monogram have been previously presented. For example, the “Argos” design can be used inside a brochure if a logo or words identifying the university has been used on the cover. Or the Argonaut head logo can be used on a garment if the university name or monogram is identified in a prominent place. All artwork and variations are available in Macintosh and PC digital file formats. For information on using the logos with different words in the banners see page 25.

Four-color logos

Three-color logos

These marks are reserved for the Argonaut Athletic Club University of West Florida Graphic and Brand Identity Standards Manual ( Athletic Identity Graphic Standards

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U W F ATHLETI C LO G O s

The two-color UWF athletic logos shown on the right are unique because they do not contain either of the school colors (UWF Athletic Royal or UWF Athletic Green). For this reason it is encouraged that they be used with the school colors on licensed product, printed communications, internet pages or any other applications. As shown on pages 22-24, these logos may also be used in all UWF Athletic Royal, all UWF Athletic Green or in the special “School Color� versions that use both UWF Athletic Royal and UWF Athletic Green. By using these color versions these logos can feature the UWF colors of logos UWF Athletic Royal and UWF Athletic Green. In addition, the UWF athletic brand includes a border design shown on the right. The border design can easily be extended by placing additional banner art side by side (see top of this page). The border should only be used in the colors shown.

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Two-color logos

UWF Athletic Border

Two TwoColor Color(UWF (UWFAthletic AthleticNavy Navyand andUWF UWFAthletic AthleticGreen) Green)

UWF UWFAthletic AthleticNavy Navy

UWF UWFAthletic AthleticGreen Green

UWF UWFAthletic AthleticRoyal Royal

Black Black

University of West Florida Graphic and Brand Identity Standards Manual ( Athletic Identity Graphic Standards


C OLOR VARIATIONS FOR ATHLETI C LO G OS

All of the UWF Argonauts logos may be used in full color, two color, all UWF Athletic Navy, all UWF Athletic Royal, all UWF Athletic Green or all black. Some examples are shown on this page and the next page as well. UWF athletic logos can also be used in all white on dark backgrounds as shown below. Correct Usage

Full-color

Two-color; Navy and Green version

Incorrect Usage

Two-color; Navy and Royal version

To use UWF Argonauts logos in all white on dark backgrounds use the white art layer from the black and white art and allow the background to show through where the black art would be. NEVER reverse the logo art to create all white logos (see examples above).

One-color; Navy version

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C OLOR VARIATIONS FOR ATHLETI C LO G OS

Some examples of the all UWF Athletic Royal, all UWF Athletic Green, all white logos and all black logos are shown on this page. The UWF athletic logos should not be used in any other one color version without permission.

One-color; Royal version

One-color; Green version

One-color; White version

One-color; Black version

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University of West Florida Graphic and Brand Identity Standards Manual ( Athletic Identity Graphic Standards


C OLOR VARIATIONS FOR ATHLETI C LO G OS

The two-color UWF athletic logos shown on the right are variations of the word marks with the school colors of UWF Athletic Royal and UWF Athletic Green substituted in place of the UWF Athletic Navy color. The bottom example shows the color black in place of the UWF Athletic Navy color. All of these color variations are permissable on UWF athletic word marks.

Two-color logos

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C OLOR VARIATIONS FOR ATHLETI C LO G OS

In addition to the versions shown on page 23, it also is permissible to use the twocolor word marks and monograms in the UWF Athletic Royal and UWF Athletic Green variation shown on this page. This color variation will allow these designs to be presented in the school colors. Never use this color variation in any logos other than those shown here.

School colors

NEVER use the “School Color� variation on a logo that already includes a school color (see example above).

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University of West Florida Graphic and Brand Identity Standards Manual ( Athletic Identity Graphic Standards


ATHLETI C LO G OS W ITH B ANNER TE X T

BANNER TEXT The five logo configurations shown on the right are capable of presenting different text in the banners. If you need to have a customized logo contact the athletics department. Banner text must represent intercollegiate sports at UWF. Club or intramural sports may NOT have custom banner text logos. AVAILABLE BANNER TEXT Argonauts, Athletics, Baseball, Basketball, Cheerleading, Cross Country, Golf, Soccer, Softball, Sports Medicine, Strength & Conditioning, Tennis and Volleyball.

BASEBALL ATHLETICS

BASKETBALL

CROSS COUNTRY

S O C C E R

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C O M PATI B LE TYPO G RAPHY

UWF FONTS Compatible fonts for the UWF Argonauts identity are Benjamin Regular (which is the font used in the banner text of the UWF logos) and the custom font UWF Bold. Other fonts are acceptable but the use of these fonts when practical will reinforce the UWF athletic brand. These fonts are available from UWF athletics. The UWF Athletic Bold font is reserved for use by UWF Athletics.

UWF Athletic Bold

Benjamin Regular

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University of West Florida Graphic and Brand Identity Standards Manual ( Athletic Identity Graphic Standards


M INI M U M SI Z ES FOR ATHLETI C LO G OS

MINIMUM LOGO SIZES Each of the UWF Argonauts logos has a minimum allowable size. In order to ensure clear reproduction and legibility, the logos must not be used any smaller than the sizes shown on the right. It is preferred that when possible the logos be used larger than their minimum size.

1.5”

1”

1”

.5”

.75”

.375”

2”

.25”

University of West Florida Graphic and Brand Identity Standards Manual ( Athletic Identity Graphic Standards

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U SIN G LO G OS ON C OLOR B A C K G RO U NDS

Frequently it may be desirable to place the UWF athletic logos on a field of color. As shown in the examples on the right, all of the artwork has been created with a built-in outline shape that allows it to work clearly on any background. For this reason it is not necessary to alter the logos before placing them on any color, photograph or complex background. If the outer outline holding shape’s contrast isn’t sufficient enough with the background you can turn the outer gray holding shape to white. Remember that the UWF Argonauts logos should never be reversed (see page 21).

On UWF Athletic Royal

On UWF Athletic Navy

On Non-UWF Color Background

Full-color logos

Two-color logos

All-black logos

* The all white logos should not be placed on a complex background because the background pattern will show through the logo. See example below. * All-white logos (These logos use the white layer on the B&W art. Never use the all white logos on a complex background.) 28

University of West Florida Graphic and Brand Identity Standards Manual ( Athletic Identity Graphic Standards

on Complex Background


LO G OS U SE VIOLATIONS

So that UWF can maintain the design integrity of its brand and maximize each logo’s effectiveness as an identifier, it is mandatory that all logos be applied as indicated in this manual without modification. The logos are not to be altered in any way without permission. Shown on the right are unacceptable uses of the UWF Argonauts logos.

ARGONAUTS SCIENCE

Never switch colors on any UWF Argonauts logo

Never use UWF Argonauts logos in non UWF colors

Never change the tagline typeface in any UWF Argonauts logo

Never use unapproved wording in any UWF Argonauts logo (see page 5)

Never re-size any element in any UWF Argonauts logo

Never reproportion any UWF Argonauts logo

Never add any element to a UWF Argonauts logo

Never distort any UWF Argonauts logo

Never angle or rotate any UWF Argonauts logo

Never reposition any elements in the UWF Argonauts logos

Never re-space any elements in the UWF Argonauts logos

Never use any logo without its outer outline on a dark background

Never use the “School Color� variation on any logo other than the five shown on page 7

Never allow any pattern or photograph to show through any logo

Never use an old UWF Argonauts logo

Never use just one part of any UWF Argonauts logo

Never reverse any UWF Argonauts logo

University of West Florida Graphic and Brand Identity Standards Manual ( Athletic Identity Graphic Standards

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RETAIL APPLI C ATIONS

FULL-COLOR RETAIL GRAPHICS If the fabric color matches one of the official colors exactly (UWF Athletic Royal, UWF Athletic Green, UWF Athletic Navy, UWF Athletic Gray or white), the fabric can show through in place of printing that color. If the fabric color does not match any official color, all four official colors plus white must be used to print the full color logos.

All four of these shirts would require four color printing to reproduce the full color UWF Argonauts logos.

Note: If the contrast of the outer gray outline with the background isn’t sufficient it is permissable to turn the outer gray outline to white. See example (gray shirt). This shirt would require five color printing to reproduce.

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University of West Florida Graphic and Brand Identity Standards Manual ( Athletic Identity Graphic Standards


RETAIL APPLI C ATIONS

ALTERNATIVES TO FULL-COLOR RETAIL GRAPHICS UWF art may also print in all black, all UWF Athletic Royal, all UWF Athletic Green, all UWF Athletic Navy, all UWF Athletic Gray or all white as long as there is sufficient contrast with the fabric color. The onecolor Argonauts logos are a great cost saving alternatives to the full color logos.

The “School Color� logos (UWF Athletic Royal, UWF Athletic Green and white), shown on page 7, are an excellent way to have the school colors on a non-school colored garment such as navy or gray.

This is a good example of how the compatible fonts can be used in conjunction with the UWF Argonauts logos.

As shown in this example, it is also permissible to print just the UWF Athletic Royal, UWF Athletic Green, UWF Athletic Navy or black art on a light color fabric without the white or gray outer outline.

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c o n tac t i n f o r m at i o n

To obtain a license for use of university

For sports applications of the UWF

trademarks by external organizations for

Argonauts logos, please contact:

commercial purposes, please contact:

Tony Nguyen

Tony V. Johnson

Assistant Athletic Director

VP Southeast

Athletic Operations

Strategic Marketing Affiliates

University of West Florida

(317) 829-5690

(850) 474-2142

(615) 278-4297 www.smaworks.com

For additional information regarding the

For general UWF licensing questions,

use of the UWF logos, and for advice on

please contact:

and approvals for their use, please contact:

Ellen Till

Joy Ward

Director

Assistant Director

Business and Auxiliary Services

Marketing & Creative Services

University of West Florida

University of West Florida

(850) 474-2080

(850) 474-2431

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University of West Florida Graphic and Brand Identity Standards Manual


References

Official UWF brand and athletic graphics are available at the uwf.edu/standards Web site in low-resolution only. For print quality versions contact the Office of Marketing and Creative Services, (850) 473-7424. To obtain publishable UWF photos contact John Blackie, digital assets manager, jblackie@uwf.edu. For specific information about UWF Web standards visit uwf.edu/webpresence. The university has adopted the following references as the standard for editorial style. If you regularly write, compile or copy-edit University of West Florida-published communications, you will need these reference materials. • The Associated Press Stylebook and Briefing on Media Law. All published communications, whether print or electronic, will be edited in accordance with this manual. (Available in the reference section of the John C. Pace Library or for purchase at bookstores.) • The UWF Editorial Style Manual was established to create consistency in editorial style with regard to university-specific communications. The manual covers subjects such as capitalization of departments, building names and job titles. (Available online on the UWF Graphic Identity Standards Web site uwf.edu/standards.) • The Merriam-Webster’s Collegiate Dictionary (Available online and in book stores.) University of West Florida Graphic and Brand Identity Standards Manual

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REFEREN C ES

NEED HELP? If you have questions about editorial style or need editorial support, contact the executive director, Office of University Marketing and Creative Services, (850) 474-2433. For questions about English grammar and usage, contact the UWF Grammar Hot Line, (850) 474-2129. EQUAL OPPORTUNITY STATEMENT. Use the following Equal Employment Opportunity statement exactly as written in all communications recruiting prospective students or employees: The University of West Florida is an equal opportunity/equal access institution. AMERICANS WITH DISABILITIES ACT. Use the following Americans with Disabilities Act statement exactly as written when advertising UWF-sponsored events: To arrange accommodations for the disabled or hearing impaired, call Catherine Powell at (850) 857-6080 (voice/ TDD) or call the Florida Dual Party Relay System at (850) 955-8770 (voice) at least five working days in advance.

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University of West Florida Graphic and Brand Identity Standards Manual


T h e C h a mb e r e d N a u t i l u s

By Oliver Wendell Holmes (1809-94) This is the ship of pearl, which, poets feign, Sail the unshadowed main,— The venturous bark that flings On the sweet summer wind its purpled wings In gulfs enchanted, where the Siren sings, And coral reefs lie bare, Where the cold sea-maids rise to sun their streaming hair.

Child of the wandering sea, Cast from her lap, forlorn! From thy dead lips a clearer note is born Than ever Triton blew from wreathed horn; While on mine ear it rings, Through the deep caves of thought I hear a voice that sings:—

Its webs of living gauze no more unfurl; Wrecked is the ship of pearl! And every chambered cell, Where its dim dreaming life was wont to dwell, As the frail tenant shaped his growing shell, Before thee lies revealed,— Its irised ceiling rent, its sunless crypt unsealed!

Build thee more stately mansions, O my soul, As the swift seasons roll! Leave thy low-vaulted past! Let each new temple, nobler than the last, Shut thee from heaven with a dome more vast, Till thou at length art free, Leaving thine outgrown shell by life’s unresting sea!

Thanks for the heavenly message brought by thee,

Year after year beheld the silent toil That spread his lustrous coil; Still, as the spiral grew, He left the past year’s dwelling for the new, Stole with soft step its shining archway through, Built up its idle door, Stretched in his last-found home, and knew the old no more.

University of West Florida Graphic and Brand Identity Standards Manual

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Marketing and Creative Services 11000 University Parkway Pensacola, FL 32514 uwf.edu All art shown in this manual is the property of the University of West Florida. Artwork may not be used in any way without prior written permission. Š 2010 University of West Florida, all rights reserved.

UWF Graphic and Brand Identity Standards Manual  

University of West Florida Graphic and Brand Identity Standards Manual

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