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BLUEPRINT FOR SUCCESS HUNTSVILLE/MADISON COUNTY CHAMBER


What makes Huntsville unique, and why do we continue to experience such tremendous growth? It is the people who have shaped our city into a powerful, progressive force. It is because of citizens and companies who care not just about the bottom line, but in helping our community further improve. A main source of financial support for economic development is the Huntsville Regional Economic Growth Initiative (HREGI). HREGI funds help establish Huntsville/Madison County as a stronger, more visible force in the national competition for economic growth. The Initiative’s overarching vision is for our community to become a primary center of technology in the South and in the nation. HREGI is designed to position the area as one of the leading economic growth centers in the Southeast and the nation. HREGI investors contribute funds in addition to their membership dues and sponsorships. They understand a rising tide lifts all boats, and the Chamber is working to raise the water level for everyone. HREGI funds help us in a multitude of ways. First, they help the Chamber market Huntsville for continued progress. They also help us work with our educational partners so current students will one day be prepared to help with the jobs you need them to fill. And, they help us support the businesses already here with partnership and training programs to help companies grow. We need your support to maintain the momentum we have created. Strong private sector leadership will ensure our business community plays a proactive role in addressing the issues that will shape our community and region for decades to come.

GARY BOLTON

ROSE ALLEN

2018 Board Chair

Vice Chair, HREGI

Huntsville/Madison County Chamber

Huntsville/Madison County Chamber

HUNTSVILLE REGIONAL ECONOMIC GROWTH INITIATIVE

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TABLE OF CONTENTS CORE FOCUS AREAS: Workforce & Education . . . . . . . . . . . . . 5 Business Expansion & Targeted Recruitment . . . . . . . . . . . . 6 Cummings Research Park . . . . . . . . . . 7 Redstone Arsenal, Public Policy & Advocacy . . . . . . . . . . . 8 Image . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Small Business & Entrepreneurial Assistance . . . . . . . . 10

Investor Benefits . . . . . . . . . . . . . . 11 HREGI Impact . . . . . . . . . . . . . . . . . 12 Testimonials . . . . . . . . . . . . . . . . . . 14

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HUNTSVILLE REGIONAL ECONOMIC GROWTH INITIATIVE


Workforce & Education OBJECTIVE

Partner with stakeholders to provide the talent that supports our economic growth.

TARGETS

■ Track

TACTICS

■ Support

MEASURES

regional workforce requirements; engage business and industry in workforce development ■ Ensure that students, parents, educators and career coaches understand regional career opportunities, relevant resources to explore them and pathways to pursue them ■ Advocate for rigorous academic standards and assessments; communicate progress to the business community recruitment needs of existing, new, and expanding companies ■ Facilitate alignment of education, workforce, and economic development systems to be more career driven ■ Promote alignment of public and private resources to meet workforce requirements ■ Enable diverse and flexible provider networks that meet the needs of employers ■ Develop a dashboard of education metrics in collaboration with local school systems that reflects employer priorities ■ Promote employee engagement to maintain and improve positive work environments ■ Hold events to convene stakeholders, convey progress and identify challenges ■ 85

percent positive feedback from new and expanding companies on effectiveness of recruitment support activities ■ 85 percent positive feedback on employer surveys relative to workforce development activities ■ Positive trend in alignment of post-secondary studies to occupation projections ■ 75 percent employee engagement ■ Positive indicators on K-12 and postsecondary dashboards ■ Increase co-op/intern/training programs

It is critical that we get workforce right! Empowering students to make more informed choices will result in a better alignment between education attainment and employment.

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Business Expansion & Targeted Recruitment OBJECTIVE

Power the regional economy with sustainable growth in new and existing companies.

TARGETS

■ Sustain

TACTICS

■ Conduct

MEASURES

■ Conduct

and grow existing business and industry ■ Recruit companies in our targeted industry sectors ■ Balance growth between federal/commercial and service/goods production ■ Recruit in industry sectors that complement our assets existing business/industry interviews as part of an integrated business retention and expansion program ■ Actively market the community to consultants and companies in diverse venues using innovative communication methods ■ Develop and implement a marketing plan to identify and attract complementary business and industry to our region a minimum of 160 existing industry visits annually ■ Announce 500 primary jobs a year and $300M in capital investment from companies new to the region ■ Assist existing business and industry in the region to add an additional 500 jobs a year coupled with capital investments of $200M ■ Implement a balanced economic development strategy that maintains active prospects in all 5 target industries ■ Build international awareness of the community and our capabilities at premier events such as the Paris Air Show, the Farnborough Air show and the National Space Symposium as well as new and/or emerging market venues

Diversity and balance within our region’s economy are key to ensuring that we can weather the ebbs and flows of the business cycle. 6

HUNTSVILLE REGIONAL ECONOMIC GROWTH INITIATIVE


Cummings Research Park OBJECTIVE

Grow, diversify and strengthen the second largest science and technology Research Park in the U.S.

TARGETS

■ Finalize

TACTICS

■ Coordinate

MEASURES

and begin implementation of a new comprehensive master plan for CRP ■ Establish a sense of community among employees in Cummings Research Park by creating unique programming and evolving communication platforms ■ Promote CRP to sustain, grow and diversify the Park partners to support and begin phased implementation of the CRP master plan ■ Create new CRP website and branding materials ■ Continue to grow social media platforms and proactively partner with the media for CRP stories ■ Engage in an ongoing dialogue with CRP owners and site executives ■ Actively pursue new companies and support growth of existing companies in the Park ■ Establish relationships and market CRP at industry trade shows like BIO, I/ITSEC, and others ■ Develop

phased plan for CRP master plan implementation and the funding plan to support it ■ Increase in the number of CRP prospects each year as well as announced companies/jobs ■ Create new CRP events and activities to occur on a minimum of a monthly basis with an increase in attendance for each recurring event ■ Launch new CRP website that will enable property searches/community events, news and include trackable analytics ■ Update company list to accurately capture the number of companies and employees in CRP ■ Develop and distribute new CRP branding materials ■ Grow Facebook to 800 followers; grow Twitter to 1,400 followers ■ Launch quarterly CEO coffee; create video updates for owners and site executives

CRP has been a vital part of the economic success of our region for more than 50 years. The Master Plan will position the park for success well into the future.

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Redstone Arsenal, Public Policy, & Advocacy OBJECTIVE

Pursue policies and legislation that ensure our Nation’s position as a global leader in defense, space, national security; secure our community’s role as a science and technology powerhouse.

TARGETS

■ Pursue

TACTICS

■ Pursue

MEASURES

■ Capital

federal programs and opportunities to locate new and expanding activities to expand Redstone’s roles and missions. ■ Develop an aggressive agenda identifying key federal issues facing our region ■ Prepare the Chamber and the Tennessee Valley to win in future rounds of BRAC opportunities to grow the federal presence at Redstone and in the Huntsville metro area ■ Work with Redstone Arsenal to help position Redstone for potential growth as a result of future rounds of BRAC ■ Work with business and elected leaders to identify critical issues ■ Work with defense contractors to retain a greater percentage of federal contracted dollars flowing through Redstone Arsenal in the Huntsville metro area investment on Redstone ■ Employee headcount on Redstone ■ Increase Federal defense and NASA contract dollars and work performed locally ■ Federal contractor growth

It is ESSENTIAL that we remain both vigilant and proactive in advocating for Redstone and the VITAL missions that take place on the Federal campus. 8

HUNTSVILLE REGIONAL ECONOMIC GROWTH INITIATIVE


Image OBJECTIVE

Create a collaborative regional brand that solidly positions our region as an inviting place to operate or start a business, relocate a company, and recruit an outstanding workforce.

TARGETS

■ Increase

TACTICS

■ Complete

awareness and visibility of Chamber image with our targeted Economic Development (ED) markets, members, decision makers and other key influencers ■ Evolve social media efforts on several platforms ■ Expand and establish relationships with local, regional and national media Chamber branding strategy a small, diverse core regional branding team to craft a regional branding RFP ■ Maximize our regional and global reach to all stakeholder groups through enhanced marketing and multi-tiered media channels, and develop new communication assets to strengthen awareness of our image ■ Expand digital media products and social media efforts ■ Pitch various economic development projects and innovations to earn continued local and national media attention ■ Organize

MEASURES

■ Community

branding campaign developed and implemented ■ Track and report out metrics of digital content and social media content on a monthly basis ■ Place two earned media national stories per year about Huntsville Metro

We must actively manage the image of our market – engaging in the conversation allows us to shape the perception of the region.

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Small Business & Entrepreneurial Assistance OBJECTIVE

Cultivate opportunities for small businesses in the region to grow and succeed.

TARGETS

■ Develop

TACTICS

■ Empower

and assist new start-up ventures ■ Grow innovation through partnerships with technology spin off startups ■ Assist small businesses by providing expert coaching and mentorship ■ Nurture entrepreneurs with assistance and workshops growth through a robust entrepreneurial Eco-System the entrepreneurial and small business community in a collaborative effort to enhance services ■ Develop business assistance web portal ■ Create a business intake system-partnering with the SBDC ■ Create technology to give direct web access to resources from partner agencies and organizations ■ Create a multidimensional support initiative designed to provide assistance to small businesses ■ Provide opportunities for networking and enhanced visibility ■ Engage

MEASURES

■ Increase

the number of counseling referrals to the SBDC by 10 percent ■ Track and report small business expansion startups in the region ■ Build a robust awareness of the entrepreneurial eco system in the region, by engaging all resource partners ■ Conduct 100 surveys quarterly, to track the successes and challenges of small businesses

Growth of our small business and entrepreneurial sectors is key to the economic vitality of our region.

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Investor Benefits Investing in the Huntsville Regional Economic Growth Initiative is investing in the robust future of Huntsville/Madison County. Your Voice is Needed.

IMPACT KEY ISSUES ■ Provide valuable input and be a part of the solution on critical business issues facing our region ■ Utilize Chamber senior staff as resources on business issues important to you

PEER-TO-PEER NETWORKING ■ Strategic networking opportunities with your executive peers and significant senior-level community

representatives ■ “Investor Only” special briefings and presentations with subject matter experts on important issues to our

region and business community ■ Exclusive invitations to specially curated events

ENHANCED VISIBILITY ■ Investor recognition in Chamber marketing materials, website and public relations efforts and at all

Chamber events ■ Exposure to and strategically network with key community and business thought leaders supporting the

Chamber’s economic and community development efforts ■ Priority for Chamber Presenting Sponsorship opportunities ■ Preferential seating and table recognition at all Chamber events

INVESTOR CONCIERGE ■ Dedicated Chamber staff to assist you with Presenting Sponsorships, community resources, event

registration, company ribbon cuttings, groundbreaking ceremonies and other special arrangements

How Your Investment Dollars Are Spent: Annual Investment Level Development Partner: $220,000+ Development Council: $125,000+ Chairman’s Council: $65,000+ President’s Circle: $50,000+ Leadership Forum: $25,000+ Executive Council: $15,000+ Chamber Trustee: $10,000+ Progress Partner: $5,000+ Progress Investor: $2,500+

7%

Creating a More Diversified and Dynamic Economy Engaged Policy Voice and Advocate for Your Business and Our Community

10% 9% 9%

65%

Ensuring a Skilled, Applicable and Abundant Workforce Strategically Marketing Huntsville/Madison County as A Smart Place Providing Opportunities and Resources for Small Business Support and Growth

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HREGI Impact The Huntsville Metro Area remains one of the fastest growing metros in the South with a population increase that is outpacing both the U.S. and state of Alabama. Since 2000, the Huntsville Metro has grown at a rate just under 2 percent a year which equates to approximately 6,500 new residents each year. Huntsville’s 32 percent population growth during this time is 3.5 times the state growth rate and is twice the rate for the nation as a whole. In total, the Huntsville Metro has accounted for 26 percent of the state’s total population growth, adding more than 111,000 people since 2000. Huntsville’s job growth also continues to be impressive. With the 2018 announcement of the new Mazda-Toyota dual-auto assembly plants to be located on the Huntsville megasite in Limestone County, the Huntsville community’s successes continue to strengthen an already flourishing economy. Recent efforts to recruit advanced manufacturing jobs to the region have helped diversify the existing aerospace, defense, and technology sectors already present in the community. Mazda-Toyota’s plans to create 4,000 new jobs with an investment of $1.6 billion represents the largest industrial announcement ever in the City of Huntsville and adds to recent announcements from Polaris, GE Aviation, and homegrown expansions to help diversify the industrial base of the local economy. Over the past five years, more than 15,000 new jobs and nearly $3.4 billion in new investment have been announced for the Huntsville community, helping the metro lead the state in job creation and employment opportunities. Since 2000, total employment in the metro has grown by 25 percent, averaging approximately 1.5 percent per year. This growth rate is twice the rate of the U.S. as a whole and far outpaces the state of Alabama. Of the 68,400 total workers added to the state economy since 2000, 46,500 were added in the Huntsville metro area representing 68 percent of Alabama’s total employment growth. These numbers do not include the impact from recent announcements such as Mazda-Toyota or the anticipated supplier support which will impact the economy for many years to come. Continued efforts to strengthen the community’s existing aerospace & defense sectors include an emphasis on maintaining support for Redstone Arsenal and exploring emerging markets in commercial space and new transformational technologies. As the Huntsville Metro continues to grow, the Chamber’s support for HREGI and the ability to impact the growth of our region remains as vital as ever.

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Employment, 2000–2018

REST OF ALABAMA

32%

$000

[ 21,900 ]

HUNTSVILLE

68%

250

Huntsville Metro

[ 46,500 ]

240 230 220

U.S.

210 200

Huntsville 25.0% Alabama 3.5% U.S. 11.1%

190 180 170

Alabama Growth 68,400 Workers

160 150

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

Source: Bureau of Labor Statistics

Population, 2000–2017

HSV METRO

26%

[ 111,476 ] REST OF ALABAMA

500K

74%

Huntsville Metro

[ 311,098 ]

400K

U.S.

300K

200K

Huntsville 32.0% Alabama 9.0% U.S. 15.0%

100K

Alabama Growth 422,574 People

0

2000

2001 2002

2003

2004

2005

2006

2007

2008 2009 2010

2011

2012 2013

2014

2015

2016

2017

Source: U.S. Census Bureau

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Testimonials “Huntsville’s growth is important to our success – that’s why Toyota Motor Manufacturing Alabama has supported HREGI for more than 15 years. The Chamber has generated positive outcomes time and time again, furthering strengthening our community’s regional and national presence.” David Fernandes Toyota Motor Manufacturing Alabama

“As a small business, you always want to find a way to make a big impact and contributing to HREGI is a way to do that. Your investment into HREGI helps the Chamber be able to impact the growth of the area and in turn that allows opportunities for your business to grow. A healthy, growing community means better schools, better jobs, and a better quality of life.” Kim Lewis PROJECTXYZ, Inc.

“RFCU supports HREGI because this money allows the Chamber to continue to seek targeted companies and industries that sustain economic vitality and jobs in Huntsville and Madison County. In my opinion, there is no greater investment that a company can make – other than a faith-based organization – than investing in HREGI.” Joe Newberry Redstone Federal Credit Union

“HREGI is the key driver the Chamber uses for economic development. Investing in the Chamber’s economic development provides benefits to all companies in the Huntsville market. As the Huntsville area continues to grow, the result ends up being a stronger workforce with a more qualified and diverse pool of candidates for companies to hire.” Joni Green Five Stones Research Corporation

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225 Church Street NW, Huntsville, AL 35801 256-535-2000 â– info@hsvchamber.org

hsvchamber.org

Profile for Huntsville/Madison County Chamber

HREGI brochure  

HREGI brochure