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Welcome to HSMAI & BAHA’s Revenue Management Workshop in London 2 December 2010 The Hilton London Metropole from 9 am to midday or 1 pm to 4 THE BASICS, PRINCIPLES, AND APPLICATIONS NECESSARY TO SUCCEED WITH REVENUE MANAGEMENT † HOW TO TAKE YOUR PROGRAMME TO THE NEXT LEVEL † STRATEGIC MANAGEMENT † AUTOMATION: DO WE NEED IT? WHY? † STRATEGIC FORECASTING AND MARKET SEGMENTATION † REPORTS: KEEP IT SIMPLE † THE PRICE BOX

£129 PER SESSION FOR HSMAI & BAHA OR £179 FOR NON-MEMBERS OR… BOTH SESSIONS FOR £219 (MEMBERS) OR £289 (NON-MEMBERS)


Dear colleague, HSMAI Europe (Hospitality Sales & Marketing Association International), in co-operation with BAHA (e British Association of Hospitality Accountants), is pleased to invite you to an extraordinary opportunity now rolling out across Europe: “An  introduction  to  the  CRME  (Certified  Revenue  Management  Executive) programme” – granting you the right to add CRME to your name and title, which carries with it the recognition and authority, as well as job opportunities, entailed. HSMAI Americas developed and recently upgraded its certification in Revenue Management. Individuals working in revenue management in the travel and hospitality industry, upon meeting the minimum qualifications for participants, can take a 60­minute online examination offering a chance to confirm their knowledge, experience, and capabilities.  is will soon be integrated within BAHA’s Educational offering. HSMAI Europe has partnered with Intelligent Hotels – www.intelligenthotels.com – to facilitate, train and support the CRME preparations for you and your team. BAHA has recently formed the HMRC – Hospitality Revenue Management Community – in the UK with the following objectives: § To support all individuals engaged in the discipline of Revenue Management within the hospitality industry at any level § To provide accredited educational programmes § To become an industry voice for Revenue Management in the UK § To raise the profile, understanding and importance of Revenue Management with a community of knowledge, learning and experience through a forum for debate, sharing, learning and progression

HSMAI, in co-operation with BAHA, is pleased to invite you to a Revenue Management Workshop 2010, taking place on the following date: Thursday 2 December at Hilton London Metropole ere will be two separate seminars. e first session, from 9 am to midday, is designed to help current revenue managers prepare for the examination required to become certified in Revenue Management under the current guidelines of HSMAI. Session 2, from 1 pm to 4 pm, is directed towards experienced revenue managers and their leaders, to help them better understand what the process is all about, and what it implies for their business units. You can join one session or the other, or indeed both. Jeffrey Osborne CRME, will lead both sessions. He is an accomplished international resource and trainer with  broad  experience  throughout  European  and  North  American  markets.  You  will  find  more  on  his background later in this invitation.


Revenue Management Session 1 Session 1: Introduction to the historic development of the practice of Revenue Management – the basics, principles, and applications necessary to succeed Who Should Attend? § All Hospitality professionals involved in pricing / distribution decision making or interested in the HSMAI certification § Current RM practitioners should attend to brush up on best practices and make sure you are prepared in ad-

vance for the certification exam § Owners / Asset Managers: in order to build your knowledge and understanding of the concepts applied to sales

channels

Revenue Management Session 2 Session 2 – Advanced programme for those familiar with the basic concepts used in Revenue Management About the programme: § How to take your programme to the next level § Strategic Management (Pricing / Distribution) § Automation: Do we need it? Why? § Strategic Forecasting and Market segmentation § Reports. Keep it simple § The Price Box (The last hour Interactive)

Who Should Attend? § Anyone who wants to brush up on advanced strategies / tactics for applying RM decisions § Any Manager in need of assistance to develop a results oriented action plan § Anyone who is currently overseeing, or planning to do so, the day-to-day RM function of their business § Owners/Managers: best way to protect your asset is to be informed and engaged § Head of E-commerce, electronic distribution § Head of Reservations

About Jeffrey Osborne CRME Jeff has been recognised worldwide for his cutting edge, results­driven approach to the design and implemen­ tation  of  systems  that  enable  hotels  to  maximise  profits  through  savvy  revenue  management.  Using  the expertise developed during a 25-year hospitality career, involving corporate, operational and revenue management positions, Osborne has successfully put his results-driven strategies to work for independent and branded hotels and resorts throughout Europe and the North American markets.


SIGN UP AND PAY AT www.hsmai.eu/calendar/revenue-management-workshops/london THE WORKSHOP FEES ARE PER SESSION: § £129 (for HSMAI and BAHA members) § £179 (for non-members)

BOTH SESSIONS: § HSMAI and BAHA members: £219 including lunch § Non-members: £289 including lunch

For information on how to join HSMAI, please see: www.hsmai.eu/about/membership/ HSMAI Europe has partnered with Intelligent Hotels – www.intelligenthotels.com – to facilitate, train and support the CRME preparations for you and your team. Read what former participants say “I'm proud to have HSMAI's Certified Revenue Management Executive (CRME) designation. e certifi cation allows me how to sharpen my revenue skills along with separating me from my competitors. I believe the minute we think we know it all, or we get stale. e certification and subsequent articles HSMAI's Revenue Management Special Interest Group has produced allow me to continue learning and challenge how I approach my pricing and strategies.” — Elizabeth Cambra, Corporate Director, Pricing & Revenue Optimization, Outrigger Resorts “HSMAI's CRME certification program for revenue managers further emphasizes the need to create more recognition and awareness of this critical position. e highly skilled/technical position has grown quickly in the last 15 years from a virtual unknown, to one of high credibility thanks in part to certification pro­ grams like the one HSMAI has to offer.” — Tyler Williams, Vice President Revenue Services, Destination Hotels & Resorts “CRME Certification reinforces and validates the Revenue Professional's level of experience and skill set. We expect all of our Revenue Managers and Directors to become certified by the end of their second year with Loews Hotels.” — Chris Crenshaw, CRME Director of Marketing Intelligence, Loews Hotels Finally, we would be very grateful if you shared the event with as many friends and colleagues as possible, by way of using either of the sharing buttons at the bottom of the registration site. is is an opportunity to share! Yours truly, Ingunn Hofseth President & CEO, HSMAI Europe

Carl Weldon CEO of BAHA

www.hsmai.eu www.hsmai.org

www.baha-uk.org

For further details, please contact Tarjei Gylseth at tg@hsmai.no or +47 92259315

HSMAI & BAHA Revenue Management Workshop, London, UK  

An invitation to HSMAI Europe and BAHA's joint workshop on Revenue Management in London on 29 November 2010.

HSMAI & BAHA Revenue Management Workshop, London, UK  

An invitation to HSMAI Europe and BAHA's joint workshop on Revenue Management in London on 29 November 2010.

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