This is the Compare the meerkat advert it added humour to the documentary even though I had the sound muted for it as I had my voice instead which still made it engaging to the target audience.
This Go Compare car insurance advert also made it entertaining for my target audience to watch as the advert had a funny person to advertise it.
Old Text In this documentary the mode of address is informal and indirect it also showed mostly the older audience as there were only some young people involved. The video was filmed in black and white colour this showed that they mode of address is not as friendly and enjoyable for the audience to watch. It also lacked in making it attention grabbing towards the target audience as of the colour which is was presented in. The introduction of the documentary wasn’t very appealing towards the target audience as it only consisted of black and white archive footage. The presenter was serious and wasn’t using persuasive language to draw the target audiences attention he also dressed wearing a white shirt with a tie this denoted that he was a formal presenter. Also if there was a more upbeat music to entertain the audience and archive footage that would make it interesting towards the target audience to watch and it would have been better. Also the people involved in the documentary made the documentary a little entertaining for the target audience to watch as they were joyful when they had a conversation in a group. However there was some humour in one of the section in the documentary which did make it entertaining an example is when the people in the documentary were dancing I thought it draws the audience attention in watching it and to find out what will happen next.
The presenter has a strong use of language he looks directly towards the audience and he uses a formal mode of address.