“This visionary, one-of-a-kind facility will allow all of us to understand the connection between ourselves and the ocean. Through personal discovery creating engaging impact, we will affect and
inspire generations for years to come.” – Dr. Roy E. Crabtree, PhD Southeast Regional Administrator NOAA Fisheries Service
Fulfilling an inspiring mission for nearly 25 years… Since 1988 nearly 4 million visitors have poured through the doors of The Pier Aquarium in downtown St. Petersburg, discovering the wonders of marine life – from the local to the global. The 2,000 sq. ft. facility has provided education, events, and built incredible public interest in the ocean environment during a time of increased awareness and concern about our planet and man’s relationship to it.
A bold vision for the future… The formation of the St. Petersburg Ocean Team – one of the largest concentrations of marine scientists and engineers in the United States – the public’s heightened interest in the ocean environment, the unknown future of The Pier, and an invitation by Hubbard Properties to consider relocation to John’s Pass Village, have created an extraordinary alignment of events that now provide the opportunity for a bold, new approach to the Aquarium’s mission.
Perspective View of Upper Level Looking North from Lobby
WE WILL MAKE CLEAR HOW THE OCEAN, AND THE LIFE IN IT, AFFECTS AND SHAPES THE FEATURES OF THE EARTH.
Secrets of the Sea. 12,500 sq. ft. of ocean wonder. Located in one of Tampa Bay’s most visited destinations – John’s Pass Village – Secrets of the Sea will be a cutting-edge, multi-faceted, interactive venue for the public’s understanding and appreciation of the marine world. The area provides an accessible waterfront location that puts the facility before tourists, large groups and special events and provides convenient parking plus a wide array of dining and shopping options.
JUST AS THERE IS ONE EARTH, THERE IS ONE OCEAN. AND WE ARE ALL AFFECTED BY IT, AND IN TURN, AFFECT IT.
Elevation of North Wing: Upper Level
Deep. Beyond measure. Secrets of the Sea will be an exciting, dynamic facility introducing the public to the importance of the ocean and their relation to it through an innovative combination of realtime technology and interactive exhibits. More than ever before, the marine exploration center will be a destination attraction, drawing tourists, residents and students alike into a visually arresting world of ocean discovery.
Unlocking the stunning mysteries of the ocean. The ocean, vast and still incredibly unexplored, will be presented through a series of “Mystery Stations” – interactive experiences in which visitors will explore the sea’s secrets and discover how scientists and others are working to reveal its mysteries.
A living research facility, exploring the living sea. Unlike the typical public aquarium, Secrets of the Sea will be a living research facility showcasing the work of the St. Petersburg Ocean Team and others, providing the public with direct contact with scientists, live experiments and discoveries found nowhere else.
Elevation of North Wing: Lower Level
Engaging. Inspiring. Compelling. Navigating through the facility, visitors will be immersed in the amazing, impactful ocean research taking place in and beyond Tampa Bay. Theyâ€™ll discover the importance of the
ocean and their relationship to it. And dynamic exhibits providing real-time data and up-to-the second ocean information will reward them on returning visits.
THROUGH PERSONAL INTERACTION, VISITORS WILL DISCOVER HOW THE OCEAN IS A MAJOR INFLUENCE ON OUR WEATHER AND CLIMATE.
collaborative efforts to unlock the ocean’s mysteries.
interactive, hands-on encounters with ocean discovery, joining with researchers in their
Upper Level Plan
Back of House
Dynamic, engaging and visually stunning, Secrets of the Sea will provide visitors with
Upper Level Plan
Mysteries revealed at every turn.
Interactives Interactives Multimedia Multimedia Back of House Support Systems
Moon Jellyfish Jewel Tank Visitors will be first welcomed to the facility by a mesmerizing display of one of the ocean’s most beautiful and mysterious creatures – a living cloud of Moon Jellyfish.
Satellite Imagery Station Satellite data from around the globe brings the reality of ocean discovery to life. Visitors will discover the many ways satellite imagery helps us read changes in the marine world.
Sea Sleuths Just beyond the lobby area, visitors are introduced to the concept of marine science as a process of exploration and discovery, defining their Secrets of the Sea experience.
Corals on Acid
Upper Level Plan
Special, custom-built tanks allow visitors to understand the effects of increased water acidification by comparing healthy, living coral with those exposed to an increasing acidic ocean environment.
Small Shark, Big Story Coral catsharks become the focal point for a larger story about the conservation of endangered marine species, and the role taken by institutions, including Secrets of the Sea, in conservation.
Sea Critter Close Up
Fish at Risk (Signature Aquarium)
Visitors get an awesome, close-up view of marine specimens through a video light microscope providing stunning, superfine detail on a large, video monitor.
An exhibit of large predator fish allows the visitor to understand how the masters of the seas serve as bellwethers of overall ocean health. A unique and engaging “duck-in” bubble gives the visitor an up-close 360-degree view.
Touch Tampa Bay Here visitors touch, feel and understand the amazing marine animals from Tampa Bay and beyond. Staff will explain animal features and different marine conservation and research projects in the area.
Reading Clues Two “Mystery Stations” give visitors a view of the ocean’s microscopic world, plus an understanding of how researchers use technology to read these ecosystems as a barometer of ocean health.
Counting on Fish With sport fishing a critical part of Florida’s economy, this tank introduces visitors to some of the species that marine research agencies and fishermen endeavor to maintain and preserve.
Planet Water Gallery From where it comes, to who uses it and how, the amazing story, importance and effects of water are brought to life through impactful, relevant activities and displays.
Science On a Sphere® Provided by NOAA, this huge dynamic display provides visitors with a global view of a wide range of data from around the world, showing weather, climate change and seasonal marine animal migrations.
VISITORS WILL COME AWAY WITH AN UNDERSTANDING AS TO HOW THE OCEAN MAKES OUR EARTH HABITABLE.
Back of House
refreshments, as well as a learning lab, function space and staff offices.
floor where even larger, more dynamic exhibits await. The floor will also offer a gift shop,
Lower Level Plan Gift Shop
After the thrilling introduction of the upper floor, visitors will be routed to the ground
Multimedia Support Systems Back of House Classrooms Gift Shop
Upper Level Plan Exhibit Support Systems Even Secrets of the Seaâ€™s backend support systems provide an opportunity for learning and demonstrate a deep commitment to the environment. Much of the facilityâ€™s systems will be viewable and presented in ways that inform and engage the visitor.
Learning Lab/Classroom As a living lab committed to community education, Secrets of the Sea will offer a Learning Lab/ Classroom space facilitating the opportunity for area educators and others to teach and inspire a new generation committed to the environment.
Learning Lab/ Classroom
Energizing Research Designed to engage the public in upcoming marine research, here visitors will be offered the opportunity to express their interest and support for a variety of proposed marine research and technology projects.
Essential Estuaries (Mangrove Ecosystem Signature Tank) Here the beauty and significance of mangroves in Tampa Bay’s ecosystems comes to life in a dynamic, living mangrove display. The large tank provides an up-close view of the mangrove estuary and its relationship to the environment – right down to daily “rain storms” in the exhibit.
Today in Tampa Bay Before leaving Secrets of the Sea, visitors will be presented with an updated calendar/map of beach conditions, special events and research projects currently underway throughout Tampa Bay.
ntine/Food Prep/ er Quality Lab
SeaShop Coffee Shop
More than a gift shop, our museum store, SeaShop, will offer visitors mementos of their visit that will continue to inspire appreciation and devotion to the marine environment.
Exhibit Support Systems
VISITORS WILL COME FACE TO FACE WITH THE REALITY THAT THE OCEAN IS VASTLY UNEXPLORED AND STILL AWAITING FRESH, NEW DISCOVERIES.
Compelling commitment to understanding and protecting the ocean for generations to come. Every phase of Secrets of the Sea is designed to create personal discovery and life-long impact. Visitors will enter the facility from many walks of life and holding many perspectives, but will leave with a personal understanding that the ocean is the dominate feature of the planet on which they live, and that all life, including their own, is dependent on the ocean â€“ and that the ocean is dependent on them.
Beyond showcasing fascinating research in an engaging, entertaining environment, Secrets of the Sea will create a deep bond with its visitors, connecting on a myriad of emotional and intellectual levels.
How you can leave a lasting impact. Projected to attract more than a quarter million visitors a year, Secrets of the Sea offers you more than an opportunity to reach and connect with thousands of highly engaged and motivated individuals. It’s your opportunity to make an impact on the ocean, our planet’s health and our society for generations to come.
Uniting in our mission to create the most advanced public aquarium experience in the United States, your participation
will not only make Secrets of the Sea possible, but will provide you with the opportunity to leave a lasting legacy before thousands. Donors will be forever recognized at the new facility, with Premier Donors having the
opportunity for exhibit naming rights – showcasing and uniting their identity with the new facility – and doing so at a point where the visitor is experiencing life-changing intellectual and emotional impact.
It will take $5 million to make Secrets of the Sea a reality. Already, several individuals, corporations and organizations are rushing to the cause. This is your chance to join those who will be recognized for making it happen.
VISITORS WILL DISCOVER THE OCEAN’S GREAT DIVERSITY OF LIFE AND ECOSYSTEMS.
Your name. Your legacy. Donors uniting in our mission will be forever recognized at the facility for their vision and support. You can also choose from a broad range of naming rights opportunities that will prominently feature your name or your organization’s name. Those who wish to have the most significant impact creating Secrets of the Sea will have the opportunity to be the most prominently featured through a select group of featured key exhibits.
Secrets of the Sea Building $1.5 Million Prominent, visible and the cornerstone to the John’s Pass Village entertainment complex – one of the most visited areas in Tampa Bay – the Secrets of the Sea building naming rights opportunity gives you the premier association with the facility, plus opportunities for ongoing public relations and media exposure.
Essential Estuaries Signature Aquarium Exhibit $500,000 Exploring and explaining Tampa Bay’s unique ecosystem, this large tank gives visitors an up close view of a living mangrove habitat and its complex estuarine environment.
Touch Tampa Bay Signature Touch Tank Exhibit $250,000 More than just viewing live exhibits through glass, here visitors get their hands into the water to touch and feel the amazing marine life of Tampa Bay while learning about conservation and research projects in the area.
Science On a Sphere® Gallery $200,000 Developed by NOAA, this room-sized global display shows moving images from around the world, bringing to life real-time planetary data on weather, global climate change, seasonal marine animal migrations and more. Ever-changing. Always fascinating.
Fish at Risk Signature Aquarium Exhibit $200,000 This large tank provides an up-close experience with large predator fish through a “duck-in” bubble, allowing visitors to immerse themselves into a 360-degree view of the ocean’s mightiest creatures.
THE NEW FACILITY WILL LEAVE VISITORS WITH AN UNDERSTANDING HOW THEY ARE INEXTRICABLY CONNECTED TO THE OCEAN.
Secrets of the Sea Board of Directors Mark Luther, Ph. D.
Robert L. Hilton
Vice President, Finance
Raymond James and Associates
University of South Florida, College of Marine Science
It is our mission to enhance the publicâ€™s understanding of the value and fragility of the local and global marine environment through
Lari Johnson Immediate Past Chair
Susan H. Wallace
Lari Johnson Public Relations
Executive Assistant and
Deputy Executive Director
Southwest Florida Water
Times Publishing Company
research, education and personal experiences.
Alan J. Suskey Sheila M. McDevitt
Three Bridges Advisors
Attorney Ackerman Senterfitt
Peter R. Betzer, Ph. D. President St. Petersburg Downtown Partnership
Brochure created and produced through the support of Aqua Marketing & Communications, Inc., St. Petersburg, Florida
Generating $8 million annually into the local economy
Educational Impact: Expanding teacher resources and reaching more than 40,000 students from six counties Tourism Impact: Anchoring one of Tampa Bayâ€™s top attractions and expanding the visitation product of Pinellas County Scientific Impact: Expanding scientific, corporate and educational partnerships while creating a new generation of environmental stewards
For more information on how you can explore ways to join the many who are uniting in our mission, please visit: www.ThoseForSecrets.org