P R E V I O U S C O M M U N I C AT I O N
Marc Jacobs’ campaigns communicate youth, sexiness, simplicity and freedom. They are usually provocative but classic and simple at the same time. The brand has remained true to it’s recognizable style throughout the years and in many cases campaign photos from a few years ago look in a lot of ways similar to those of todays season’s, despite showing new and different trends. The photos are usually quite straightforward with the advertised product in focus, clean and minimalistic. The above picture is from the 2011 OH LOLA fragrance campaign. The ad, showing young actress Dakota Fanning pose with a perfume bottle, was banned after causing a controversy.