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For the Future of Coffee A partnership proposal to InterAmerican USA


70% OF FARMERS PRODUCE ONLY 30% OF THE COFFEE IS THIS SUSTAINABLE? 50% of farmers live on less than $3 USD/day


FOR THE FUTURE OF COFFEE PARTNERING WITH THE COFFEE FARMING FAMILIES IN CENTRAL AMERICA WHO NEED OUR SUPPORTÂ THE MOST


PRIORITY AREAS Â 2018-2019 HUEHUETENANGO

CHIMALTENANGO TRIFINIO


WHY CENTRAL AMERICA? 1. FARMERS ARE REMOVED FROM MARKETS Low productivity and inefficient supply chains are limiting farmers' profitability

2. CLIMATE CHANGE THREATENS QUALITY Farming becomes increasingly difficult as forest and water resources decline

3. FARMERS ARE LEAVING COFFEE PRODUCING AREAS Young farmers, in particular, have little incentive to stay in rural areas, are migrating to big cities and the US


THE APPROACH MOVING FARMERS UP THE PYRAMID Building long term sustainable supply

Building thriving communities

Developing viable farms, businesses & communities

Organizing and training farmers


Conduct baseline study and design training

Build up inclusive community training groups

Train groups in business, agronomy, and climate change adaptation

THE HRNS APPROACH

partnership with coffee farming communities

Across all steps Transform training groups to farmer businesses

Increase productivity, quality, profitability and market links

Include young male and female farmers as agents of change throughout the process


YOUR CONTRIBUTION: SUPPORTING FARMERS WHO WILL BENEFIT THE MOST

Your support will contribute to: strengthening approximately 6,500 families, including young farmers through the HRNS Coffee Kids program The HRNS Central America coffee program: integrates young farmers into coffee farming and the coffee business focuses on climate adaptation  facilitates training in business skills and coffee quality utilizes the extensive HRNS program infrastructure and experienced field staff


WHAT TO EXPECT IMPACT Invest in a proven model - a recent impact study showed that every $1 invested in a HRNS program yields almost $4 in return for the farmer

COMPREHENSIVE PROGRESS REPORTS Quantitative data as well as farmer stories on key topics, (climate adaptation, Coffee Kids, etc.)

MARKETING SUPPORT The HRNS team, including those who manage the Coffee Kids brand, provide marketing support, such as fliers, social media cover and other services, as agreed


FAMILYCENTERED

Family enterprises where men, women and young people are empowered are a core focus. 


FARMER BUSINESS

Strong farmer organizations are the hallmark of our approach, linking farmers to markets and providing essential services.Â


LATEST FARM TECH

Diversified and climate-smart farming are key parts of our approach


WATER + SOIL

We take care of these two resources in particular


COFFEE KIDS

The future of coffee begins with young farmers


COFFEE QUALITY

Understanding the quality of your product helps create awareness for what the market requires


HUEHUETENANGO The Region Rich in natural resources Majority of coffee grown at altitudes above 1,500 m Unique micro climate 

The Challenge Unsustainable environmental practices (especially lack of wastewater management) Low farm profitability Youth migration

Key Activities Initiate Coffee Kids program model with training component of Rural Business Workshops Provide HRNS climate adaptation trainings (special emphasis on young farmers) Equip farmers with the expertise to train other farmers using a trainer of trainers (ToT) model Host field days for farmers  Establish demonstration plots for F2F sharing of Climate Smart Agriculture (CSA) practices Provide Quality Training to understand how climate affects quality, and how to effectively manage drying and processing techniques 


CHIMALTENANGO The Region Ideal conditions for growing high quality coffee with average altitudes between 1,600 to 2,100 meters 70% of coffee producers are women Range of micro-climates

The Challenge Drought and extreme temperature fluctuations Limited technical knowledge and access to credit/pre-financing Exisiting farmer groups are loosely organized with limited organizational development

Key activities Strengthen existing farmer groups to increase smallholder farmer participation in the market, minimizing the influence of local intermediaries Connect IAC exporters with HRNS producer associations Support the development of specialty coffee micro-lots (with women coffee producers)


TRIFINIO The Region Coffee growing region located in the triborder area of Guatemala, El Salvador and Honduras Designated bio-sphere and an important water source for the three countries More than 18,000 local families are involved in coffee production

The Challenge Unpredictable weather fluctuations and long periods of drought leading to fluctuating productivity and farm profitability Unsustainable agricultural practices which threaten the surrounding environment and sustainability of the sector

Key activities Market development of Coffee Kids Coffee from UNIOCAFE in Honduras Provide Quality Training especially for young farmers, to understand how climate hazards can affect coffee quality, and to learn how to effectively manage climate with drying and processing techniques Strengthen the youth participating in Generaciones collaborating with the methodology of Coffee Kids to strengthen their participation in the coffee value chain.


WE ARE LOOKING FORWARD TO WORKING WITH YOU! Jan von Enden jan.enden@hrnstiftung.org Hanns R Neumann Stiftung North America 42 West Street, Suite 201 Brooklyn, NYÂ 11222

IAC HRNS Partnership proposal  
IAC HRNS Partnership proposal